About Sonia Balfour-Fears
Sonia Balfour-Fears is a Financial Advisor and Global Sports & Entertainment Director with Morgan Stanley. She founded the Fears Group, which was Merrill Lynch’s first and only African American mother-daughter wealth management team.
Sonia focuses on the business development efforts for the team and provides her clients with access to the resources needed to help accomplish their goals. She understands the vast complexities in various stages of wealth and believes that successful, long-term planning involves more than investments. She sees the importance in educating and providing clients with holistic guidance to help achieve their goals.
Sonia began her work within the financial services industry in 2000. She joined Bank of America/Merrill Lynch in 2006. She recently transitioned to Morgan Stanley as a Global Sports & Entertainment Director in January 2021.
Sonia gained nearly two decades of invaluable experience as a business owner, mortgage specialist and tax professional. In her entrepreneurial role as a medical supply dealer, Sonia developed a relationship through the Trade Commission of the United States Department of Commerce and landed a highly lucrative contract with a client in Spain. She believes this cultural and professional exposure provided her with distinctive insights into the discipline and foresight needed to compete in a global economy. Sonia also leverages her mortgage and tax experience to help clients make proactive, tax-efficient financial decisions.
Sonia holds a CERTIFIED FINANCIAL PLANNER™ (CFP®) certification, a designation awarded by the Certified Financial Planner Board of Standards, Inc. She also holds the Chartered Retirement Planning CounselorSM (CRPC®) designation. She holds her Series 7 and Series 66 FINRA registrations, and holds life, accident, sickness, and variable products insurance licenses.
Sonia attended Howard University & University of Maryland, College Park where she earned a Bachelor of Science in Biochemistry. She is active in her community and board certified by the United Way. She actively serves on the board for the Jamaican Chamber of Commerce and is the Chairwoman for the Downtown West Development board. She also volunteers with the Habitat for Humanity and Hands on Atlanta. Sonia has been a member of Friendship Baptist Church since 2016 and currently serves on the leadership team of the Women’s Ministry.
Sonia currently lives in Powder Springs with her husband Ayron. They have three children, Rhea, Ayanna, and Ayron. She enjoys reading, gardening, boating, and spending time with her family.
Securities Agent: TN, AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TX, UT, VA, VI, VT, WA, WI, WV, WY, IN; General Securities Representative; Investment Advisor Representative
NMLS#: 545016