My Story and Services

Ayanna Fears is a highly qualified Financial Advisor at Morgan Stanley, where she concentrates in relationship management and financial planning. Her extensive training and knowledge enable her to assist clients in reviewing, discussing, and updating their financial plans, with a particular emphasis on understanding their short- and long-term goals. Ayanna brings a unique approach to her work, drawing on her academic background in Public Health, where she concentrated in Healthcare Administration. Additionally, she has received training as a Medical Assistant and Environmental Specialist, which allows her to take a holistic planning approach and effectively address various pain points that individuals may experience.

Ayanna's experience, combined with her deep understanding of clients' needs, make her an invaluable asset to Morgan Stanley. Her well-rounded skill set and ability to adapt to clients' unique circumstances allow her to provide tailored and sophisticated financial advice.

Beyond her professional pursuits, Ayanna leads an active lifestyle, enjoying traveling to explore different cultures and leisurely participating in sporting activities. Her dedication to excellence extends to all aspects of her life, making her a truly exceptional individual.

Deciding whom to work with regarding your money and financial life is an important task. I'm glad that your search has led you to me and I look forward to connecting with you on how I can add value and help you achieve your financial goals.
Services Include
Securities Agent: RI, AL, TX, GA, DC, CO, CA, WI, UT, LA, OH, MI, AZ, NJ, ME, IL, DE, VA, NY, NV, MS, MN, TN, NM, MD, CT, ID, FL, SC, NC, MA; General Securities Representative; Investment Advisor Representative
NMLS#: 1918282
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

A FINANCIAL PLAN MADE FOR YOU

Goals you set today will evolve over time. My process is designed to evolve with them- and with the changing circumstances of your life. Holistic in its approach, my planning process will encompass all the elements of your financial and personal life, making sure they align with your current and future goals. Leveraging a sophisticated suite of analytical tools and industry experience, I can help you take charge of your financial future and achieve your goals.

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    LifeView Intelligent Planning

    LifeView is a suite of planning tools that includes goal-specific analysis that we can use with our clients to create a realistic, integrated strategy that incorporates the various aspects of an individual's financial life, including investments and cash management needs.

    Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long-term goals.

    Complete Questionnaire Here
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    Strategy - Intelligent Withdrawals

    Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. Therefore, it's vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results.

    The decisions your make today can help you save for years to come. Use the resources found in the link below to help get started.

    View Tax-Efficient Strategies Here
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    Aladdin - Intelligent Risk Management

    There's a chance your portfolio may be at risk, but how you manage that risk is what matters.

    Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to better enable risk to be effectively monitored and managed.

    Portfolio Risk Platform – Powered by Aladdin
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    Spending and Budgeting Tool

    One way to manage savings is by using Morgan Stanley's Spending and Budgeting tool. These tools help advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.

    Start Using the Tool Today
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    Estate Planning

    Estate planning is the process of making arrangements to pass down wealth and assets after a person's death. Creating an estate plan early is crucial as it ensures that your wishes are precisely reflected in your estate plan. Proper estate planning gives careful consideration to your future plans, preferences and goals.

    Learn More Here
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    Family Office Resources

    Ultra-high net worth individuals and families often have unique and complex planning needs. Here at Morgan Stanley, we have a variety of Family Office Resources that can assist our family office clients in assessing and coming up with solutions to their goals; no matter how complex they may be.

    Learn More Here

Entertainment

Working in the entertainment industry requires a specialized skillset and attention to detail which, when applied correctly, can lead to a spectacular outcome. Your life is filled with people who have supported and encouraged you. It is important to work alongside your agent, business manager and personal confidants. I believe that a cohesive and connected team is best suited to help high achievers make smart choices about their wealth.

To learn more about resources available to professionals in the entertainment industry please view the information below:

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    Financial Guide for Entertainers

    Earning a living in the entertainment industry is completely different from other professions. It can mean short timeframes of income and big swings in earnings. Which means you're going to have to take a drastically different approach to your savings.

    Read the Full Article Here
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    Equity for Endorsements

    Entertainers have been inking endorsement deals that include equity compensation. Here's what to consider when determining whether this approach makes sense for you.

    Read the Full Article Here
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    How Stars Insure Their Dreams

    Shining in the spotlight requires fearlessness, but staying there takes planning. One bad break can end a career overnight. Check out our insights and protect your future with the right insurance.

    Read the Full Article Here
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    Living Large, Moving Smart: Relocation Guide

    For many hustling to the top, relocating is all part of the dream. But in reality, it's part of the grind, too. There are countless details to figure out. And from a financial standpoint, it's a whole new ball game: from juggling different living costs to weighing new state tax hurdles.

    Read the Full Article Here
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    Protecting your Child Star's Earnings

    Achieving stardom at an early age is the dream of many child entertainers and their parents. But with fame comes a fortune that parents must properly manage. Coogan Accounts may play a key role.

    Read the Full Article Here
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    5 Things to Consider when Monetizing your Music Catalog

    Recording artists are tapping their catalogs for cash as the market for investible music rights grows. What should musicians know about the benefits and drawbacks?

    Read the Full Article Here

Understanding Your Equity Compensation

Your equity compensation can play an important role as you build your personalized financial roadmap and work toward your objectives. Strategically using your stock options, restricted stock units (RSUs), Employee Stock Purchase Programs (ESPP) and more may make it possible for you to meet certain milestones sooner, or provide more flexibility for your long-term plans. Reach out to learn more about your options and maximize these benefits.

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    Equity Compensation 101

    When you own company equity, you become a shareholder in your company. Equity programs vary widely, so it's important to understand the details and how it fits into your financial plan.

    Click Here to Learn More About Equity Compensation
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    Stock Options

    Employee Stock Options (ESO) gives an employee the right to purchase company shares at a fixed, predetermined price. Typically, ESOs have a vesting period, which refers to a period of time the employee must remain with the company to be able to exercise the options.

    Click Here to Learn More About Stock Options
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    Restricted Stock Units (RSU)

    Another form of equity compensation, RSUs represent a promise by the company to issue shares of stock to an employee. The employee receives a number of units that represent the right to receive shares at a specified point in the future, and they tend to vest over a period of time.

    Click Here to Learn More About Restricted Stock Units (RSU)
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    Employee Stock Purchase Plans (ESPP)

    Certain companies allow employees to purchase company stock at a discounted price. They are typically purchased through payroll deductions, in which employees can contribute a portion of their pay to purchase company stock. There are also qualified or non-qualified ESPPs, which possess different tax treatment.

    Click Here to Learn More About Employee Stock Purchase Plans (ESPP)

Managing Your Money In The 21st Century

Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Take some time to learn about some of the many Modern Wealth Management resources that we offer to our clients.

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    Morgan Stanley Online

    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley mobile app! Access your finances and invest in an instant with the help of this handy resource that is available 24/7.

    Learn more about Morgan Stanley Online
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    Total Wealth View

    Total Wealth View allows you and your advisor to view the complete financial picture of your investments to identify opportunities or risks across all your accounts. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.

    Learn more about Total Wealth View
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    eDelivery

    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.

    Enroll in eDelivery
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    Digital Vault

    Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.

    Learn More About Digital Vault
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    Online Security Center

    Safeguarding your assets and personal information is paramount to us here at Morgan Stanley. Learn about our extensive security measures and take advantage of our numerous resources and ideas that are geared towards helping you stay protected on the World Wide Web.

    Learn More About Online Security Center
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    MS Reserved

    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. The program is designed to enhance your lifestyle and relationship with the firm beyond traditional wealth management services.

    Learn Morre About MS Reserved
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    Portfolio Risk Platform

    Our Portfolio Risk Platform, backed by institutional-caliber analytics, assesses thousands of risk factors using a holdings-based approach to assess a portfolio's exposures, analyze how securities behave together across portfolios and forecast how they influence risk and return moving forward.

    Learn More About Portfolio Risk Platform
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    2024 Income Tax Tables

    The Internal Revenue Service (IRS) has released adjustments to tax brackets for 2024, adding thousands of dollars to most marginal tax brackets, and potentially protecting more of your income from taxes next year.

    View Tax Brackets Here

Location

5565 Glenridge Conn
Suite 1900
Atlanta, GA 30342
US
Direct:
(404) 459-3907(404) 459-3907
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Ayanna Fears today.
Market Information Delayed 20 Minutes
1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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2Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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3Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley does not assist with buying or selling art in any way and merely provides information to clients interested learning more about the different types of art markets at a high level. Any client interested in buying or selling art should consult with their own independent art advisor.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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11When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)