
William Burns


Morgan Stanley Global Sports & Entertainment is a highly specialized wealth management division, dedicated to serving the unique and complex needs of athletes, entertainers, creators and top professionals in the sports and entertainment industry.
Bill Burns, Ted Grippo, and Chris Smith hold the distinguished designation of Global Sports & Entertainment Director. Through working with athletes who are just beginning to monetize their name, image and likeness, to seasoned professional artists and composers planning a catalogue sale, our experience allows us to customize a financial plan for you, that will evolve to meet you wherever you are in your career.
Assembling a team of trusted professionals to manage your career, and your money, is essential to help best position you to thrive. Here's how:
Athletes, entertainers and influencers are inking endorsement deals that include equity compensation. Here's what to consider when determining whether or not this approach makes sense for you.
Your career isn't "typical," and neither are the risks that come with visibility. Morgan Stanley Global Sports & Entertainment pairs specialized guidance for entertainers, actors and creators with secure digital features that help protect your accounts and personal information.
Here, we celebrate excellence and give back to our community. Explore our collection of accolades, recognizing the outstanding achievements of our team and partners. Additionally, delve into our charitable efforts, where we strive to make a positive impact on society through various initiatives and partnerships. The BGS Group gives back to the NY Metro area through various charities. Most notably, the team has given back through the Ronald McDonald House at New Hyde Park, Island Harvest at Bethpage and with Meals From the Heart.
Island Harvest has become Long Island's largest hunger-relief organization.
Their volunteers and staff now deliver millions of pounds of good, surplus food – much of which might otherwise go to waste – to a network of 570 Long Island-based food pantries, soup kitchens and other non-profit organizations that offer feeding services for those in need. By doing this, they provide a vital supply of food to counter the sharply rising problem of hunger here.
Ronald McDonald House Charities New York Metro means more time together for families with sick children.
Time is that one thing we never seem to have enough of. It becomes all the more precious when you have a child who is very sick. The Ronald McDonald House takes care of some of the worries—where to stay, what to eat, and where to wash clothes—so that families can spend more time with each other. You can use your time to give families more time with their sick children.





