Bay Area Wealth Management  

Bay Area Wealth Management is comprised of four financial advisors, and two client service associates who lead, manage and advise clients at Morgan Stanley. Bay Area Wealth Management delivers on its goal of helping successful individuals and families develop and implement a wealth management plan in order to reach their financial dreams for today, tomorrow, and well into the future. As a whole, the team has over a century of combined experience in financial services and wealth management. At Bay Area Wealth Management, our passion is helping you achieve important financial goals, which begins with a comprehensive wealth strategy. Our goal is to act in each client's best interests while defining what is most important to you, and then formulating the strategies that are suited for your needs, whether you are accumulating wealth or investing for income, solidifying your retirement plan or devising a distribution approach that meets your lifestyle and legacy goals.  We accomplish this by forming a transparent partnership with you and our team, while providing the highest-quality service and guidance. Additionally, we have developed a unique 5-step process for working with clients in order to meet their goals and objectives in areas such as portfolio management, advanced estate planning, asset protection, cash flow planning, and charitable giving. If you have any questions or concerns, please do not hesitate to contact the team directly.
Services Include
  • Fixed Income1
  • Life Insurance2
  • Municipal Bonds3
  • Philanthropic Services
  • Sustainable Investing4
  • Trust Accounts5
Check the background of Our Firm and Investment Professional on FINRA's BrokerCheck.*


Bay Area Wealth Management

At Bay Area Wealth Management, our investment process begins with a thorough understanding of each client's objectives, resources, risk tolerance, and time frame. This enables us to monitor our wealth management process, while establishing a long - term relationship that will allow tremendous opportunities for individuals, families, and organizations to achieve their goals, strengthen their legacies, and enrich their communities. Our business practices are transparent, accountable, and open with a team that has navigated over 50+ years of market cycles.


As a wealth-management team, we provide clients with advice beyond portfolio management. Our proprietary five-step consultative process enables us to thoroughly understand our client's values, goals, and issues. We have created a differentiated approach which focuses on three key components.

Portfolio Management 
Instead of outsourcing to index funds or money managers, we have retained our own internal money manager to create a customized, risk-avert managed portfolio to match each specific client's needs. Our very own fixed income specialist has over 30+ years of bond buying experience. 

Discover Process

Our proprietary client discovery process enables us to deeply understand who our clients are, and what is important to them. By fostering long-term relationships, we focus on creating wealth-management strategies that are responsive to evolving market conditions and changes in our client's lives. We map your goals and responses in a "mind map", which we call the Total Client Profile. Each map is then added to the client Family Wealth Plan, which articulates your extensive background. 

Advanced Planning

At Bay Area Wealth Management, our clients tend to have more sophisticated needs than a basic will and trust. Our advanced planning process addresses our client's needs in Advanced Estate planning, Asset Protection, Cash Flow Planning, and Charitable Giving. We create a written, stand-alone plan that sets the foundation for you to accomplish and succeed in these endeavors.

    Working With You

      Our Clients

      You are our greatest asset

       At Bay Area Wealth Management, we act as your personal Chief Financial Officer, and ensure that their life goals are met in a responsible way, through the combination of comprehensive financial planning and active portfolio management. Our team has a single mission: To help our clients live the lives they’ve worked so hard to enjoy. When we take on new clients, they become part of our extended family, and in the past three decades, we’ve developed multi-generational relationships with many high net worth families.

      We begin with gaining an in-depth understanding of every client’s specific needs and objectives. Then we tailor a wealth management approach that considers all of their goals—for their investments, and for their lives.

      Our sole focus is empowering you to make financially wise decisions that will maximize your growth, earnings, and ensure that your legacy and hard work are well taken care of for generations to come.


        1333 N California Blvd
        Suite 133
        Walnut Creek, CA 94596
        (925) 939-5100(925) 939-5100

        Meet Bay Area Wealth Management

        About Me

        Morgan C. Becker, CIMA®

        Morgan Becker is a Family Wealth Director, Senior Vice President, Senior Portfolio Manager, and Financial Advisor at Morgan Stanley.  He leads the Bay Area Wealth Management Team, and is a member of the Investment Management Consultants Association (IMCA). 

        Morgan graduated from Santa Clara University in 1996 with a Bachelor of Science in Economics.  He earned his Certified Investment Management Analyst (CIMA) designation in 2001 and Certified Wealth Strategist (CWS) in 2004.  In 2015, Morgan earned the Family Wealth Director title which is awarded to the top 2% of Financial Advisors at Morgan Stanley. He has been named one of the Top 100 Branch Managers by On Wall Street Magazine, earned the Morgan Stanley Manager’s Leadership award twice, and has earned the prestigious Five Star Wealth Manager award in the San Francisco East Bay in 2011, 2012, 2013, 2014, 2015, and 2016.


         If you have any questions, please contact Morgan directly at Morgan.Becker@morganstanley.com
        Securities Agent: AK, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MN, NC, NH, NM, NV, NY, OH, OR, PA, TN, TX, UT, WA, WI; Investment Advisor Representative; BM/Supervisor; General Securities Representative; Managed Futures
        NMLS#: 1297669

        About Me

        William E. Bicker, Jr
         With over 30+ years of experience as a Financial Advisor specializing in bonds and fixed income, Bill believes that achieving important financial goals begins with a comprehensive wealth strategy.  Mr. Bicker helps to define what is most important to you and then formulate the strategies that are suited for your needs, whether you are accumulating wealth or investing for income, solidifying your retirement plan or devising a distribution approach that meets your lifestyle and legacy goals. Instead of outsourcing to index funds or money managers, Bill creates a customized, risk-avert managed portfolio to match each specific client's needs. 

        As a Bay Area native, Bill and his wife Elena are part of several local organizations, including Cal Berkeley Athletics and the Tony LaRussa Animal Foundation here in Walnut Creek. If you have any questions, concerns, or are interested in what our team has to offer please do not hesitate to contact Bill directly at Bill.Bicker@morganstanley.com
        Securities Agent: AK, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MS, NC, NM, NV, NY, OH, OR, SD, TX, UT, WA, WI; Investment Advisor Representative; BM/Supervisor; General Securities Representative; Transactional Futures/Commodities; Managed Futures
        NMLS#: 1285389

        About Me

        Cathy Zaeni

        Cathy Zaeni is a Financial Advisor and Portfolio Manager and joined Morgan Stanley's Global Wealth Management division with over 20 years of experience in the industry. As a financial advisor at Morgan Stanley, Cathy’s mission is to provide an exceptional level of service to her clients, which focuses on wealth and investment management strategies and services for high-net-worth clients, entrepreneurs, senior professionals, and businesses. These services are complemented with attentive client service and access to the extensive resources, broad network and global reach of Morgan Stanley. In addition, Cathy values and nurtures her client's financial goals of building, managing, and preserving wealth.

        Cathy holds a Master of Business Administration and B.S. in Economics. If you would like to learn more about Cathy's services, please feel free to contact her or the team directly to discuss possible financial solutions for your goals at Cathy.Zaeni@morganstanley.com
        Securities Agent: AZ, CA, DE, IL, MD, MI, NV, OH, TN, WA; Investment Advisor Representative; General Securities Representative; Managed Futures
        NMLS#: 1290426

        About Me

        With over 18 years in the Financial Services sector, Nina graduated from U.C. Santa Cruz with a B.A. in Economics and is currently the Portfolio Associate for the Bay Area Wealth Management team here in Walnut Creek.

        Nina frequents wine country with her husband, and lives locally here in the Bay Area.

        If you have any questions or immediateconcerns please do not hesitate to contact Ninadirectly at Nina.Chung@morganstanley.com
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        1Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

        2Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

        3Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.

        4The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

        5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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        The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

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