Welcome

Sage is a Private Wealth Management team focused on helping select individuals and families build and preserve their wealth, maintain their lifestyle, and ensure an impactful and lasting legacy. Three important attributes set us apart from our peers: the breadth and depth of our team, our investment management experience and capabilities, and our “concierge” level of client service and care. We work in a highly consultative fashion with your legal and tax advisors to deliver comprehensive solutions for all of your financial needs; much like a Family Office, but with all the benefits of being at Morgan Stanley.
Capabilities
  • Comprehensive Wealth Planning
  • Family Governance & Wealth Education
  • Philanthropy Management
  • Investment Management
  • Open-Architecture Platform
  • Manager Selection
  • Sustainable & Responsible Investing
  • Risk Management
  • Hedging Strategies
  • Corporate Services
  • Retirement & Pension Plans
  • Pre-Liquidity Planning
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 250 teams1  specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $330 billion in AUM2
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 20173
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December 31, 2017
2 Morgan Stanley Internal Compensable Revenue Report, December 31, 2017
3 Barron’s Top 100 Financial Advisors, April 2017

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Exceptionally Broad Range of Professional Wealth Management Capabilities

  • Experienced Team Focused on Our Clients’ Goals & Needs:
    • 10 person professionally managed team focused on a select
    number of high net worth & ultra high net worth clients
    • Dedicated Chief Investment Officer & Investment Committee
    • Dedicated Certified Financial Planner & Planning Specialist
    • Client Service Team managed by Chief Operating Officer &
    Group Director
    • Access to a robust platform of investment products,
    including institutional share class pricing
    • Cash Management & Lending Solutions Team to help
    manage cash flow needs
  • Full Range of Family Office Services:
    • Comprehensive Financial Planning
    • Family Governance
    • Estate & Retirement Planning Strategies
    • Wealth Transfer / Succession Planning
    • Philanthropy Management & Charitable Giving
    • Education Management (529 strategies)
    • Trust Services & Strategies
    • Cash Management & Lending Solutions
    • Access to the Reserved Living & Giving Lifestyle Program
    • Insurance Services

Helping Our Clients Manage Their Financial Lives, No Matter the Complexity of the Situation

    Location

    55 East 52nd St
    29th Fl
    New York, NY 10055
    US
    Direct:
    (212) 903-7699(212) 903-7699

    Meet Sage Wealth Management

    About Me

    Mark Seruya
    Managing Director
    Senior Portfolio Manager
    Private Wealth Advisor

    For over 30 years, I’ve worked with high net worth individuals and institutional clients to help manage their whole financial picture. I have specific knowledge in all aspects of fixed income investing, with a particular focus on municipal, emerging market, corporate and U.S. government debt. Additionally, I advise clients on equity and alternative investment products, both through individual recommendations and through the selection of third-party managers. I also help many clients with lending strategies, providing access to the firm’s Private Bankers and Investment Bankers. I enjoy working with a broad range of clients and their extended families, and have an especially active client base of tech entrepreneurs and real estate magnates.

    I joined the partnership in 1988 at Bear Stearns, where I became one of the youngest employees in the firm’s long history to hold the title of Senior Managing Director. I was named to the Financial Times’ list of America’s Top 400 Financial Advisors in 2014 and 2016 and was also recognized as a Top 100 Wirehouse Advisor by Registered REP. magazine in 2012.
    Securities Agent: TX, NJ, FL, CT, WI, WA, VT, VA, UT, SC, RI, PR, PA, OR, OK, OH, NY, NV, NH, NC, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, HI, GA, DE, DC, CO, CA, AZ, AL; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
    NMLS#: 1275740

    About Me

    Russell Ganz
    Managing Director
    Family Wealth Director
    Senior Portfolio Manager
    Financial Advisor

    Drawing on nearly two decades of portfolio management and financial planning experience, I advise clients on the management, preservation and transfer of their wealth. I focus on fixed income portfolio management, particularly municipal bonds, and oversee the team’s fixed income, equity and balanced portfolios. Our group creates and customizes separately managed investment accounts on a fully discretionary basis, with a strong focus on asset allocation and risk management. I have also earned the Morgan Stanley Family Wealth Director designation, providing our team access to an extended suite of resources to address complex needs such as financial planning, insurance and multigenerational wealth and estate planning.

    I joined the team in 1997 at Bear Stearns, where I held the title of Managing Director, after originally entering the industry in 1996 as a fixed income trader focused on municipal bonds. I began my career as an attorney, specializing in securities and antitrust litigation. I hold a B.A. from the University of Michigan and a Juris Doctor from the University of Miami School of Law.
    Securities Agent: TX, NJ, WI, WA, VT, VA, UT, SC, RI, PR, PA, OR, OK, OH, NY, NV, NH, NE, NC, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, HI, GA, FL, DE, DC, CT, CO, CA, AZ; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
    NMLS#: 1270104

    About Me

    David Berdon
    Managing Director
    Portfolio Manager

    Serving as Sage’s Portfolio Manager, I construct and deliver portfolios customized for each client’s unique investment objectives. I bring almost 25 years of investing and financial markets experience to the task. Most recently, I headed Morgan Stanley's Wealth Management Research department, where I managed a team of 125 professionals responsible for creating and delivering investment advice to the firm's 16,000 advisors and $2 trillion in client assets. My responsibilities spanned global asset allocation, product research and asset manager research for mutual funds, ETFs, and alternatives including private equity, private real estate and hedge funds. I also served as CEO and Board member of Morgan Stanley’s $6 billion publicly traded CGCM fund family.

    Before joining Morgan Stanley, I spent 12 years at Goldman Sachs & Co., where I was a co-portfolio manager for $35 billion in institutional equities. One of the funds I co-managed , Goldman Sachs Large-Cap Value, was named the #1 fund in its category in 2004. I earned an MBA from the Wharton School at the University of Pennsylvania and a B.A. in government and law from Lafayette College.

    About Me

    Ryan Willsen, CFP®
    Private Wealth Advisor
    Financial Advisor

    I leverage my experience and training to create tailored financial plans centered on my clients’ risk tolerance, short-term needs and longer-term goals. I serve as the point person for our clients’ CPAs and attorneys, playing a vital role in facilitating productive collaboration between our team and our clients’ other trusted advisors.

    I have worked in financial services for nearly eight years, beginning my career at PriceWaterhouseCoopers LLP as a tax associate in the firm’s Wealth Management Tax Services Group. After several years at PwC working with the trust, estate and private foundation clients of several of the country’s largest wealth management firms, I seized the opportunity to join Sage Wealth Management at Morgan Stanley in 2011.

    I earned a Bachelor of Science in finance from Siena College and am also a holder of the Certified Financial Planner designation.
    Securities Agent: TX, NJ, WI, WA, VT, VA, UT, SC, RI, PR, PA, OR, OK, OH, NY, NV, NH, NC, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AL; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
    NMLS#: 1537253

    About Me

    Brian Seruya
    Financial Planning Specialist
    Financial Advisor

    My goal is to foster long-term client relationships by utilizing a comprehensive financial planning approach. I focus on helping clients to define, plan and analyze their goals and needs; which in turn allows me to create customized plans to help manage their financial lives.

    In addition, I assist in managing discretionary portfolios and investment models with a focus on asset allocation, location and risk management. One of my main focuses is developing and implementing sustainable investing strategies by working with Morgan Stanley’s Investing with Impact Platform, a robust selection of investment solutions that we use to create custom allocations based on our client’s values and goals.

    In 2015 I joined Morgan Stanley based in San Diego, CA where I helped advisors put together and deliver financial plans for their ultra-high net worth clients. After about a year, I took the opportunity to join Sage Wealth Management. I hold a Business Administration degree with an emphasis on Information Management from the Leeds School of Business at the University of Colorado at Boulder.
    Securities Agent: NJ, FL, CA, WI, WA, VT, VA, UT, TX, SC, RI, PR, PA, OR, OK, OH, NY, NV, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, HI, GA, DE, DC, CT, CO, AZ, AL; General Securities Representative; Investment Advisor Representative

    About Me

    Over the past 11 years working in the private wealth management space I have built a strong knowledge base of client relationship management and operations management. I leverage my experience to help our team’s Financial Advisors manage all aspects of their client relationships. In addition, I work alongside our Chief Operating Officer to manage various operational initiatives within our team. My focus is to ensure that we provide seamless and efficient service to our clients, resulting in an exceptional client experience. Prior to joining Morgan Stanley in early 2017, I worked at Credit Suisse Private Bank where I helped increase the firm’s domestic footprint through Financial Advisor Recruitment. Prior to this I spent 8 years at UBS Private Bank where I managed advisory teams that supported domestic and Latin American clients. I am FINRA® Series 7 and 66 registered, and hold a Bachelor of Arts degree from Hamilton College with concentrations in Comparative Literature and Economics

    About Me

    I am one of the team’s Senior Registered Associates. I am responsible for handling the team’s day-to-day operations and client service requests, which includes money movement, account opening, unsolicited orders and executions, and all other aspects of client relationship building. I am dedicated to providing clients with high quality holistic service. I have been with team for over 10 years and in financial services for 20 years. I hold FINRA Series 7 and Series 63 licenses and a bachelor of arts from New York University, with a concentration in economics.

    When I am not working, I participate in running events sponsored by New York Road Runners, including completing 6 New York City Marathons.

    About Me

    I joined Sage Wealth Management in 2016 as a Client Service Associate, after interning for the firm during the summer of 2014. Within my role, I monitor specific delegated reports and requests and execute on actionable items to meet service level expectations in a timely manner. Other primary responsibilities generally include, educating and providing clients with in-depth knowledge of products and services, serving as a client advocate, assisting clients with opening accounts, processing customer account changes and entering trades. Additionally, I am also responsible for responding to customer inquiries, creating proposals and performance reports for the sales team, and maintaining client account records and documents. I attended Fairfield University in Connecticut, where I graduated with a double major in Finance and Marketing and a concentration in Integrated Marketing Communications. Following graduation, I began my career in the financial services industry with a small firm in New York City before returning to Morgan Stanley. I hold FINRA Series 7 and Series 66 licenses.

    About Me

    I recently joined Sage Wealth Management in July 2018 as a Client Service Associate. Within my role I am primarily responsible for all administrative functions and assisting each member of the team so they can reach maximum efficiency within their respective roles. Other primary responsibilities include, day-to-day management of our Customer Relationship Management system, wires, sending out documents as well as other sundry requests from management. Additionally, I am responsible for scheduling and maintaining a quarterly review calendar to ensure our clients are fully aware of the services and resources offered by Sage Wealth Management.

    I attended Loyola University Maryland where I graduated Cum Laude with a double major in Finance and Marketing. Upon graduation, I was fortunate enough to immediately start my career at Morgan Stanley. I hold the FINRA Series 7 license and am in the process of obtaining my Series 66.
    Economic and Market Perspectives

    On the Markets

    Managing Significant Wealth

    • Investment Management
    • Wealth Transfer & Philanthropy
    • Cash Management & Lending
    • Family Governance & Wealth Education
    • Lifestyle Advisory
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    Market Information Delayed 20 Minutes
    Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

    The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

    Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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    See the Financial Advisors Biographies for Registration and Licensing information.

    Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

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