
Reuben Askowitz
First Vice President, Wealth Management,
Financial Advisor
Direct:
(212) 307-2434(212) 307-2434
Toll-Free:
(800) 468-0019(800) 468-0019

My Mission Statement
Customized investment and financial strategies for clients like you.
Reuben Askowitz
Reuben Askowitz joined Smith Barney in 2008 after a long and distinguished career at IBM in sales and management. He partnered with his father, Marty, a veteran of Wall St with over 50 years in financial services industry. Reuben is focused on delivering a client-focused approach which he honed at IBM.
Reuben’s holistic approach to financial planning seeks to ensure that the recommended programs encompass each client’s financial goals, time frames and risk tolerance. His clients are range from emerging affluent to ultra-high net worth individuals. They are typically doctors, lawyers, senior executives, multigenerational families and foundations. Mr. Askowitz focuses on bringing balance to financial planning. Financial success creates increasingly difficult wealth management challenges. Investment strategy becomes more sophisticated. Trust and estate structures grow more complex. Reuben works closely with clients to develop customized financial strategies that incorporate asset allocation, financial management, liability management, and retirement planning.
Helping people, whether it’s planning for retirement, life post-divorce or college expenses, is truly Reuben’s passion. In addition to developing a custom financial strategy for each client, he conducts regular meetings with clients to review performance, reconfirm financial goals and make adjustments as economic or lifestyle conditions warrant.
In 1983, Reuben earned his Bachelor of Science in Computer Applications and Information System from NYU, Stern School of Business. While at IBM, he was promoted and recognized for many awards and achievement which included numerous 100% Clubs and Golden Circles for Top Echelon performers.
Reuben enjoys spending time with his wife and family. His passions include golf, skiing and gardening.
Reuben’s holistic approach to financial planning seeks to ensure that the recommended programs encompass each client’s financial goals, time frames and risk tolerance. His clients are range from emerging affluent to ultra-high net worth individuals. They are typically doctors, lawyers, senior executives, multigenerational families and foundations. Mr. Askowitz focuses on bringing balance to financial planning. Financial success creates increasingly difficult wealth management challenges. Investment strategy becomes more sophisticated. Trust and estate structures grow more complex. Reuben works closely with clients to develop customized financial strategies that incorporate asset allocation, financial management, liability management, and retirement planning.
Helping people, whether it’s planning for retirement, life post-divorce or college expenses, is truly Reuben’s passion. In addition to developing a custom financial strategy for each client, he conducts regular meetings with clients to review performance, reconfirm financial goals and make adjustments as economic or lifestyle conditions warrant.
In 1983, Reuben earned his Bachelor of Science in Computer Applications and Information System from NYU, Stern School of Business. While at IBM, he was promoted and recognized for many awards and achievement which included numerous 100% Clubs and Golden Circles for Top Echelon performers.
Reuben enjoys spending time with his wife and family. His passions include golf, skiing and gardening.
Securities Agent: GA, VA, SC, CA, WA, NH, MN, HI, UT, PR, NJ, KY, DE, TN, RI, MI, TX, NY, NV, NM, NC, AZ, WY, OH, ID, DC, VI, VT, PA, MO, MD, CO, MA, IL, CT, WV, OR, IN, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 1393615
NMLS#: 1393615
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Education
- BS, 1983 Stern School of Business
Experience
2008 - Present: Morgan Stanley*
Financial Advisor
New York, NY
1983 - 2007: IBM
Sales, Services & Management
Financial Advisor
New York, NY
1983 - 2007: IBM
Sales, Services & Management
Working With You
I am a Family Wealth Director, a Morgan Stanley designated financial professional, who believes that you - as one of our most important clients - is entitled to a different kind of working relationship with the firm. As a Family Wealth Director, I bring the scope and influence of the differentiating resources of Morgan Stanley to our most valued clients.
This combination of personal attention and financial possibilities can help create opportunities for you. Your financial life requires the broadest possible scope of knowledge, and we are committed to helping you have an experience that is easier and rewarding.
This combination of personal attention and financial possibilities can help create opportunities for you. Your financial life requires the broadest possible scope of knowledge, and we are committed to helping you have an experience that is easier and rewarding.
Location
55 East 52nd Street 10th
Fl
New York, NY 10055
US
Direct:
(212) 307-2434(212) 307-2434
Toll-Free:
(800) 468-0019(800) 468-0019
Fax:
(718) 715-4226(718) 715-4226
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Rational Investing in an Age of Uncertainty
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact Reuben Askowitz today.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)