Wellesley Market Office

David Swartz is the Southern New England Market Executive at Morgan Stanley. In this position, he manages nine offices representing over 227 Financial Advisors with $55+ Billion in client assets (as of month end December 2024). David graduated from Syracuse University with a BS in Political Science and Suffolk University Law School cum laude with a JD in Law.

After practicing law, David chose to follow his passion for financial services by joining Morgan Stanley as a Financial Advisor in Boston. After building a successful practice, he subsequently assumed a leadership role for Morgan Stanley in Boston from 2002-2006 before his promotion to manage the Wellesley Complex in 2006. Since 2006, David’s leadership territory has grown considerably to include Morgan Stanley offices in Massachusetts and Connecticut.

David currently resides in Westwood, MA with his wife, Jennifer, and their two sons, Gavin, and Jared. He is also a Board of Trustees member for the Community Foundation for MetroWest. In his free time, David enjoys spending time with his family, coaching youth sports, as well as playing basketball and golf.

Frank Coulom began his career in financial services after graduating with a Bachelor of Science degree in Economics and Finance from The University of Hartford. Frank is the Associate Market Manager for the Southern New England Complex where his focus is on recruiting and retaining talented Financial Advisors and support staff, ensuring that all compliance and regulatory rules are followed, and promoting positive growth and business development for all members of the complex. Prior to his current role, Frank served has served as a Business Development Manager for Morgan Stanley in both the Boston and Upstate New York markets. In the Business Development Manager capacity Frank focused on working with Financial Advisors to ensure clients have access to the full suite of products, resources, and services that Morgan Stanley has to offer.

Prior to joining Morgan Stanley, Frank spent time in both asset management and insurance. This experience gives Frank insight into how important a diverse offering of financial instruments and services is in helping clients achieve their goals. From there, Frank joined Morgan Stanley in 2017 to take up his current role in Saratoga Springs, where he seeks to provide Financial Advisors with the tools and capabilities necessary to fully meet their clients’ needs.

Originally from the Hartford, Connecticut area Frank resides in Wellesley with his wife Grace and daughter Caroline. Frank serves on the board of Doc Wayne Youth Services, a local non-profit combatting children’s mental health through the lens of sport .Outside of the office Frank is an avid golfer and enjoys spending time at the beach with his family in the summer.

As the Senior Risk Officer for the Southern New England Complex, Jennifer manages the team responsible for a wide variety of supervisory, compliance, and risk functions. Along with her team, Jennifer is responsible for the supervision of the Market’s Financial Advisors and teams to ensure that they are remaining compliant with all firm and regulatory rules and procedures. In so doing, Jennifer is able to keep the best interest of both clients and advisors in mind while helping to deliver service with the highest client experience.

Starting at Putnam Investments, Jennifer began her career in a few different roles before joining Morgan Stanley in 2005 as a Client Service Associate. After 18 months, she transitioned to the role of Complex Risk Officer, where she would remain until being promoted to Senior Complex Risk Officer in 2017. Jennifer believes that her prior experience in client service, coupled with her over 15 years of experience working with Financial Advisors in her current role, has helped her develop the ability to balance the business growth and regulatory aspects of successful wealth management practices. By helping advisors service client needs in ways that are compliant, Jennifer helps ensure that all parties involved are better off as a result.

Jennifer lives in Cumberland, Rhode Island with her husband and three children. When not in the office, her free time is spent enjoying time with family, traveling, and being outdoors.

Daysi Martinez is the Market Administrator for Southern New England, where she oversees human resources, expense management, recruiting coordination, and administrative operations. Daysi also assists with implementing risk mitigation strategies, ensuring compliance with regulatory standards, and fostering a culture of proactive risk awareness. She plays a key role in philanthropic initiatives and serves as primary support for market management, bringing energy and sharp organizational insight to every project. Daysi actively promotes business growth and development by fostering high-performing teams and executing thoughtful delegation strategies.

Daysi received her Bachelor of Science in Finance from Roger Williams University, where she also completed double minors in Management and Spanish. She began her early career in customer service—an experience that sparked her passion for creating meaningful relationships across her network. In 2023, she joined Morgan Stanley as a Registered Service Associate and transitioned into her current leadership role in 2025. Known for her collaborative spirit and ability to lead with both wit and clarity, Daysi cultivates a culture of growth and innovation within the market.

Outside the office, Daysi considers herself a wellness enthusiast who enjoys barre and yoga classes, spending quality time with her family, and discovering international cuisines. She resides in the Boston area with her cat Louie.