About Scott E Novellas
Scott E. Novellas, CFP®, FWD, is a Senior Vice President, Investment Management Consultant, and Financial Advisor with The Peachtree Group at Morgan Stanley in Atlanta. He works closely with a select group of corporate executives and multigenerational families to help them build, preserve, and transfer wealth with clarity and purpose. As a Morgan Stanley–designated Family Wealth Director (FWD)—a title held by fewer than 5% of advisors at the firm—Scott brings specialized expertise in addressing the complex planning needs of ultra-high-net-worth families with $25 million to nearly $1 billion or more in assets.
With over 25 years of advisory experience, Scott brings a direct, solution-oriented approach to guiding clients through the evolving dynamics of wealth. His work often focuses on tax-efficient strategies, concentrated stock planning, philanthropic structuring, estate transition, and family governance.
Scott’s clients benefit from deeply personalized strategies that help them gain clarity, reduce financial friction, and align their wealth with their broader life goals—whether that’s simplifying decision-making during liquidity events, preparing the next generation for stewardship, or creating a durable legacy across generations. His goal is to ensure that wealth becomes a tool for progress, not pressure.
As a CFP® professional, Scott helps reduce the burden of managing wealth by coordinating each aspect of the client’s financial picture. His process begins with deep discovery—understanding each client’s goals, values, and legacy intent—and builds toward a customized plan that balances risk, taxes, and market exposure through sophisticated tools and strategies.
Scott graduated from the University of Georgia with a degree in International Business and holds Series 7, 31, 63 & 65 licenses. He has been named to the Morgan Stanley Century Club annually since 2022.
Based in Atlanta with his wife and two children, Scott enjoys golf, travel, and outdoor adventures with his family.
Securities Agent: ME, MS, NE, OR, WY, UT, SC, WI, WV, WA, VT, VA, TX, TN, SD, RI, PR, PA, OK, OH, NY, NV, NM, NJ, NH, ID, ND, NC, MT, MO, MN, MI, MD, MA, LA, KY, KS, IN, IL, IA, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AR, AL, AK; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1290485
CA Insurance License #: 0G97397