My Story and Services

Hollis’ consultative process begins with an in-depth discussion of your current finances and future objectives. She will address opportunities that may have been overlooked and determine how we might adjust your investment strategy to help you meet your goals.

By growing up around the financial business, Hollis had the privilege to learn about Wealth Management from a young age and was able to start early to focus her education and passion into building her client-centered business. Her father’s 30-year career in Wealth Management set the stage for the business Hollis would go on to grow.

An Atlanta native, Hollis graduated from the Westminster Schools and went on to study in the Honors Program at The University of Georgia, where she graduated summa cum laude and earned her Bachelor’s in Finance and a minor in Consumer Economics. During her high school and undergraduate years, Hollis interned with Morgan Stanley management, allowing her to become familiar with all facets of the business. Hollis credits this time as critical in developing the work ethic and values that continue to be at the core of her career today.

After college, Hollis joined Morgan Stanley full time and graduated 1st Tier in the Financial Advisor Associate program. Driven to serve clients with expert knowledge, Hollis takes pride in having earned the CFP® (CERTIFIED FINANCIAL PLANNER™) designation as well as the CERTIFIED PORTFOLIO MANAGER™ designation from Columbia University in New York.

Additionally, as a Corporate Cash Investment Director,
Hollis’ team is able to serve Institutional Clients with a distinctive knowledgebase. In order to help strengthen their corporate services offerings alongside their Ultra-High Net Worth services, Hollis, Rett and Paula joined The Peachtree Group in 2019, aligning their strengths as one of the largest wealth management teams in the Southeast.

Hollis and her husband Michael live in the Peachtree Heights East neighborhood of Atlanta with their children, Fletcher and Sloane, and their miniature Goldendoodle, Cheerios. During her free time Hollis loves to travel and enjoys explore the world with her family.
Services Include
Securities Agent: WY, AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV; General Securities Representative; Investment Advisor Representative
NMLS#: 1848315
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Awards & Press

We would like to express our heartfelt gratitude to our clients for being an integral part of our lives. The trust and confidence placed in us is the most important factor in the receipt of this recognition.
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    Forbes Interview: "Young Morgan Stanley Advisor With $7 Billion Works To Be The Smartest In The Room"
    In conjunction with 2023's Forbes Top Next-Gen recognitions, Hollis had the privilege of being featured in a compelling article by Forbes. We invite you to delve into the details of the journey, strategies, and insights that have contributed to this remarkable recognition.
    Click Here to Read: Forbes Interview with Hollis Montgomery
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    2023, 2022, 2021 Forbes America’s Top Next-Gen Wealth Advisors
    2023, 2022, 2021 Forbes America’s Top Next-Gen Wealth Advisors (formerly referred to as Forbes America's Top Next-Gen Wealth Advisors, Forbes Top 1,000 Next-Gen Wealth Advisors, Forbes Top 500 Next Generation Wealth Advisors)

    Source: Forbes.com (Awarded 2023, 2022, 2021). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.
    Click to Read Our 2023 Forbes Top Next-Gen Press-Release
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    2023, 2019 Top Next-Gen Wealth Advisors Best-in-State
    Forbes Top Next-Gen Wealth Advisors Best-in-State

    Source: Forbes.com (Awarded June 2023, 2019) Data compiled by SHOOK Research LLC
    Click to Read Our 2023 Forbes Top Next-Gen Press-Release
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    2023, 2021,2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State
    2023, 2021, 2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)

    Source: Forbes.com (Awarded 2023, 2021, 2020). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
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    2023 Barron's Top 100 Women Financial Advisors
    Barron's Top 100 Women Financial Advisors

    ​Source: Barron's.com (Awarded June 2023) Data compiled by Barron's based on time period from Mar 2022 - Mar 2023.
    Click to Read Our 2023 Barron's Top 100 Award Press-Release
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    2023, 2021 Forbes America’s Best-In-State Wealth Advisors
    2023, 2021 Forbes Best-In- State Wealth Advisors

    Source: Forbes.com (Awarded 2023, 2021). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

Client Resources

These resources and tools allows us to offer more customized and comprehensive advice resulting in better service and more well-rounded advice. Hollis provides her clients and prospects with the latest insight and resources available to be better informed in the current marketplace.
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    Morgan Stanley Online
    Beyond viewing your account balance and activity, Morgan Stanley Online (MSO) has a suite of features that allow you to manage your everyday finances from paying bills and sending money to transferring funds and authorizing transactions with eAuthorizations.
    Learn More About MSO
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    Total Wealth View
    It’s hard to see the complete picture with only half the details. As a Morgan Stanley client, you can now conveniently view your accounts from other financial institutions on Morgan Stanley Online or by using the Morgan Stanley Mobile App, giving you a more complete financial picture.
    Learn More About Total Wealth View
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    Reserved Living & Giving
    Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. Members can enjoy special discounts and timely insights to support them at home and beyond.
    View Reserved Offers
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    Thoughts On The Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Listen to the Latest Episode
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    Online Security Center
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.
    Learn More About Our Cybersecurity Resources
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    Morgan Stanley Minute
    Explore insights on today’s most important investment topics, including green bonds, active management, cybercrime and monetizing small business.
    Watch Here

Corporate Cash Management Information

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Our Corporate Cash Management Capabilities and Considerations

Our Capabilities
Morgan Stanley Smith Barney LLC assists corporations in seeking the greatest benefits for all of their corporate cash needs. Through our Cash Investment Solutions relationship, we seek to deliver to clients the maximum benefit for their Core and Seasonal cash balances through a customized investment management approach. As a Morgan Stanley Corporate Cash Investment Director Hollis will develop a plan with you according to your corporation's individual governances, characteristics and short and long-term liquidity needs.

Our Considerations: Join Our Quarterly Newsletter Mailling List
Each quarter our team compiles a newsletter that provides resources that offer insight into the complexities of the corporate cash and institutional landscape. Our aim here is to provide high-credit quality, tailored investment updates and resources that may help any interested organization structure short-term goals and long-term visions with a more holistic approach.

If you or someone you know is interested in joining our mailing list, we invite you to send us an email at: Hollis.Montgomery@morganstanley.com or Rett.Croley@morganstanley.com

Location

3280 Peachtree Rd NE
Suite 1900
Atlanta, GA 30305
US
Direct:
(404) 266-6031(404) 266-6031
Fax:
(404) 935-9854(404) 935-9854
3280 Peachtree Road
Suite 1900
Atlanta, GA 30305
US
820 Broad Street
1st Floor
Chattanooga, TN 37402
US

Meet My Team

About Rett Croley

Rett is a Senior Vice President and Investment Consultant with the Peachtree Group at Morgan Stanley in Atlanta. He works with institutional clients and their corporate cash investments and liquidity needs, as well as individual clients with financial and retirement planning. Rett joined Morgan Stanley in 2004 while he was completing his MBA in Corporate finance at Georgia State University. Prior to Morgan Stanley, Rett received his Bachelor's in Business Administration from the University of Florida in 2000 with a double major in Finance and Insurance. After graduation he worked as a Client Services Representative for Charles Schwab in Sacramento, CA and then as a New Business Principal at AXA Financials' headquarters in New York City.

Rett is in the business of making the whole greater than sum of the parts, and serves as a guide and facilitator, helping you develop and implement dedicated solutions to address the specific needs and goals of your organization, its leaders and employees.

For our private clients, we offer wealth management insights and comprehensive planning to help you preserve, grow, and transfer your wealth. Our conservative asset management approach seeks to enhance the after-tax total rate of return while providing necessary liquidity. Since our clients are select and limited, we provide a professional, experienced, and personal investment service.

Rett and his wife Kim live in Brookhaven, GA with their two children, Kelsey and James, and their two dogs, Dutch and Daisy. During his free time, Rett enjoys playing tennis and golf, as well as traveling with his family.

About Paula Gulich

Paula Gulich is a Vice President and Wealth Management Associate with The Peachtree Group at Morgan Stanley in Atlanta, Georgia. Paula has been with Morgan Stanley for 19 years and has held roles of increasing responsibility within management and client services. She brings with her a wealth of industry knowledge. Paula has her Series 7, 63, 66, 9 and 10. Specifically, Paula assists clients in operational and administrative support, handling cash management such as wires, check requests, among other administrative activities, document processing, and digital support. Paula and her husband Bill moved to Atlanta 18 years ago from Philadelphia. They have two grown daughters that also live in the Atlanta area.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Jason Taggart

Jason Taggart is a Senior Private Banker serving Morgan Stanley Wealth Management offices in Georgia.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Jason began his career in financial services in 2002, and joined Morgan Stanley in 2014. Prior to joining the firm, he was a Wealth Management Banker at Merrill Lynch. He also served as an Operations Supervisor at PHH Mortgage.

Jason is a graduate of Florida State University, where he received both a Bachelor of Science in Finance and a Master of Business Administration in Finance. He lives in Sandy Springs, Georgia with his family. Outside of the office, Jason enjoys spending time with family, attending his kids sporting events, traveling, watching college football, and coaching his daughters’ softball team.
NMLS#: 652503

About Brian Ford

NMLS# 687710

Brian Ford is a Private Banker serving Morgan Stanley Wealth Management offices in Georgia.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Brian Ford began his career in financial services in 2006, and joined Morgan Stanley in 2015 as an Associate Private Banker. Prior to joining the firm, he served as a Regional Private Banker at Wells Fargo, as well as a Financial Advisor at Ameriprise Financial.

Brian is a graduate of the Georgia Institute of Technology, where he received a Bachelor of Science in Management. He and his family reside in Cumming, Georgia. Outside of the office, Brian dedicates his time to developing future leaders in youth athletics, serving as a Coach on his children’s baseball teams. When not on the field, he also enjoys running, traveling, watching sports, and spending time with his family.
NMLS#: 687710
Wealth Management
From My Desk

Hollis Montgomery: Forbes Interview: "Young Morgan Stanley Advisor With $7 Billion Works To Be The S


Wealth Management
Global Investment Office

Portfolio Insights

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.
Ready to start a conversation? Contact Hollis Montgomery today.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)