The Citrus Group | Orlando, FL | Morgan Stanley Wealth Management

Weekly Technical Commentary 9/12

July/August 2025 Monthly Newsletter

Weekly Technical Commentary 8/1

June/July 2025 Monthly Newsletter

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

Equity Solutions

Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

• Equity Administration and Financial Reporting
• Liquidity Events
• 409A Valuation Services and Cap Table Management

Retirement

For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

• Defined Contribution Consulting
• Solutions-Oriented Plans
• Fiduciary Investment Oversight

Deferred Compensation

Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

Services include:

Recordkeeping and Plan Design
Portfolio Construction
Wealth Management Services

Executive Services

Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

Equity Compensation Services
Equity Award Analysis
Specialized Solutions

Saving and Giving

Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

College Savings
Student Loan Repayment and Refinancing
Charitable Giving

Financial Wellness

We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

• Financial Education
• Digital Tools
• Financial Guidance

Location

201 E Pine St

11th Fl

Orlando

FL 32801

Direct:

(407) 849-4774(407) 849-4774

Toll-Free:

(800) 869-0007(800) 869-0007

Meet The Citrus Group

Robert Brett, CMT, CFP®

Senior Vice President, Financial Advisor, Workplace Advisor - Equity Compensation, Senior Investment Consultant, Financial Advisor

Schedule Meeting

Phone:

(407) 849-4743(407) 849-4743

View My Bio

Registered Client Service Associate

Phone:

(407) 849-1008(407) 849-1008

View My Bio

About Robert Brett

A native Floridian, Robert has been providing highly customized advice, investment solutions and financial planning services to individuals, multi-generational families and business owners for more than 20 years. Throughout his career, he has earned the reputation of truly understanding his clients – their lives, their plans their interests – so they may strive to achieve their financial goals and leave the legacy they desire.

Robert joined Morgan Stanley in 2007. With his colleagues, he takes a holistic approach to wealth planning by providing the highest caliber of financial advice. His primary focus is on portfolio risk management. His experience includes building globally diversified portfolios with a goal of producing competitive risk-adjusted performance, based on each client’s unique goals.

Robert has committed himself to continued, higher learning. After graduating from the University of Central Florida with a Bachelor of Arts degree in Interpersonal Communications, Robert continued his studies, earning the CERTIFIED FINANCIAL PLANNER™ designation from the Certified Financial Planner™ Board of Standards. In 2014, Robert earned the prestigious Chartered Market Technician (CMT) designation from the Market Technicians Association, an organization dedicated to the theory, practice and application of technical analysis, a method of evaluating securities by analyzing statistics generated by market activity. Technical analysis helps take the emotion out of investing by applying rules that typically apply to almost every investment that fluctuates in price in a free market.

Born and raised in Eustis, Robert currently lives in the Orlando area. When not at work, Robert enjoys the local arts, traveling, motorcycles, and surfing. Above all, he enjoys spending time with his wife, Debra, and their three children, Caroline, Robbie and Alice.

Technical analysis is the study of past price and volume trends of a security in an attempt to predict the security's future price and volume trends. Its limitations include but are not limited to: the lack of fundamental analysis of a security's financial condition, lack of analysis of macro economic trend forecasts, the bias of the technician's view and the possibility that past participants were not entirely rational in their past purchases or sales of the security being analyzed. Investors using technical analysis should consider these limitations prior to making an investment decision.

Securities Agent: OK, IA, WV, NM, MI, GA, DE, VI, TX, NH, ME, KS, DC, NJ, MO, MD, RI, OH, NC, AZ, OR, NY, MN, LA, FL, CA, AR, WI, WA, PR, KY, IL, CT, AL, UT, NV, HI, CO, VT, SC, MT, MA, IN, VA, TN, PA, MS; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1278891

About Herb Means

Herb Means was looking for a challenge when he entered the financial services business at 40. "It was a good mid-life crisis," he says. "This is a great business - it has the potential to significantly impact people's lives in a positive way. As a financial advisor, I have the opportunity to truly help my clients." And since 1989, he has been making the most of that opportunity, helping to support clients by providing steady financial guidance through good markets and bad.

His goal is to help his people live to the fullest by working with them to create thoughtful, long-term financial plans. He is a CERTIFIED FINANCIAL PLANNERTM professional and focuses on creating retirement strategies designed with the goal of providing "income for life."

A native of western Pennsylvania, Herb attended Westminster college in New Wilmington. After a successful professional career, Herb made the switch to financial services with Prudential-Bache Securities in 1989. He later joined Raymond James in 1992, and now continues to service and support his clients at Morgan Stanley.

He currently lives in Winter Park with his wife Claudia. The couple has a daughter Katherine.

Securities Agent: IA, HI, WV, MA, LA, IL, DE, CO, TX, RI, PR, NC, MT, KS, WA, UT, MN, ME, MI, MD, TN, OH, FL, AZ, VI, VA, OR, NV, NJ, DC, AR, AL, WI, SC, NY, NH, CT, CA, KY, GA, MS, PA, OK, NM, MO, IN; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1672127

About Daniel Murphy

As an investment professional for more than 23 years, Dan is recognized for providing superior investment consulting services. His mission is to make a difference in his clients’ lives by listening closely to their personal definitions of “growth” and building customized portfolios that help achieve this specific goal, while managing risk.

A graduate of the University of Central Florida, where he earned a Bachelor of Science degree in Business Administration, Dan spent over a decade in management, overseeing four different markets throughout Florida. This unique set of experiences has enabled him to develop a practice that is well suited for the fast-paced global economy in which we live. He is dedicated to helping his clients maintain the discipline necessary to navigate today’s challenging markets.

Like his colleagues, Dan is committed to continued, higher learning. In 2011, he studied and earned the accreditation for discretionary Portfolio Management. He is now among a select few of financial advisors within Morgan Stanley who are qualified to directly manage client assets. This can be an important benefit for clients, as it avoids delays in making timely financial management decisions. He is also a CERTIFIED FINANCIAL PLANNERTM professional.

Dan has been married to his wife, Niki, for 24 years. They live in Orlando and have two children, William & Maggie. When he’s not working with clients, Dan enjoys coaching his children’s sports teams. He is also active in Leadership Orlando, and enjoys traveling and playing golf.

Securities Agent: CO, DE, WV, PA, OK, NJ, MA, IN, VA, MS, KS, GA, DC, ME, FL, CT, AR, RI, SC, OR, NC, HI, AL, UT, MD, IL, OH, NY, NH, MO, MI, WA, NM, MN, LA, IA, VT, PR, NV, MT, CA, AZ, VI, TX, KY, WI, TN; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1285024

About Anne Marie Williams

Anne Marie has been working with individuals and families for over ten years, helping them on their road to financial success through comprehensive planning and asset management. She began this work for others after practicing law, when she decided her education and skills would be best suited to serve her clients in an industry in which she grew up, her father having worked in financial services her whole life. Anne Marie enjoys the ongoing nature of her wealth management practice, where she can see clients work towards and achieve their goals over time.

As a CERTIFIED FINANCIAL PLANNER™, the foundation of her work is centered on creating written financial plans for every client, and then working through a detailed wealth management checklist to help ensure major issues are addressed, including: asset allocation; investment selection; retirement planning; liability management; wealth and estate planning strategy; and asset protection strategies and risk management. As a Certified Market Technician^®, Anne Marie incorporates the teams' market analysis in leading communication to clients to help make sense of current market and economic conditions and to help ensure clients stay on the road to achieving their financial goals.

Anne Marie graduated with her Bachelor of Arts from the University of Central Florida, where she was a captain on the Division I Women’s Rowing team. She then received her Juris Doctor from Florida State University College of Law, where she was a member of the Moot Court team and won debates in international competition. She now resides in College Park in Orlando with her husband Ryan and their daughters Carina & Adalee, who together enjoy attending UCF sporting events and volunteering at their church Grace.

Securities Agent: MD, OK, DE, MN, IL, SC, NY, AL, PR, NJ, NH, MS, ME, AZ, AR, WA, VI, TN, OH, NC, KY, IN, CO, NV, MO, LA, CT, RI, OR, WV, WI, PA, MT, MI, MA, FL, DC, CA, NM, UT, KS, IA, HI, GA, VA, TX; General Securities Representative; Investment Advisor Representative
NMLS#: 1648254

About James Squillante

Jim is a Central Florida native, having grown up in Winter Park, FL. He graduated from the University of Florida with a degree in Finance and began working in the mortgage industry. In 1977 he moved to the securities business with E.F. Hutton until 1988. He has since been with Morgan Stanley, advising high net worth families and small businesses. As a member of The Citrus Group, he reviews financial plans and assists clients with all of their wealth management needs. Judy, his wife of 42 years, and Jim live in Longwood, FL, and are involved in many Central Florida organizations, charities, and church activities. They have two daughters and two grandchildren.

Securities Agent: MS, HI, UT, TN, OR, NJ, NH, NC, MN, IL, DC, TX, WV, VA, MO, ME, DE, CA, PR, OK, MT, MD, OH, MA, LA, KY, GA, AR, MI, WI, KS, NY, NV, IA, FL, CT, AZ, VI, RI, NM, IN, CO, AL, SC, PA, WA; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1294090

About Gaury Hernandez Rogers

Drawing on 20 years of experience in the financial services industry, Gaury provides a wide range of services for the clients of The Citrus Group. Her many responsibilities include account opening, fund transfers, retirement distributions, performance reporting and general account maintenance. She is always available to answer clients' questions and assist them in a wide range of services from statement queries to online account access. Being licensed, she is also able to assist clients with trade activity.

Highly adept at handling a broad range of responsibilities quickly and professionally, Gaury enjoys providing what her colleagues call white glove service to every client. Working with investors since 2000, Gaury not only knows how to meet their specific needs, she knows how to anticipate them as well.

Gaury earned her Bachelor of Science degree in Economics from Rutgers University and currently holds the Series 6, 7, 63, 65 & 31 licenses. Originally from New Jersey, she relocated to Florida with her family in 2006. She continues to take advantage of Florida's great weather by participating in such events as the Disney marathon and the Tour de Cure bike ride to benefit Diabetes. In her free time, Gaury enjoys spending time with her two children, David and Kevin.

Securities Agent: IN, TN, PR, MT, KS, FL, WV, WA, CT, OR, ME, DC, TX, NH, MS, LA, DE, AZ, NE, MI, KY, HI, CO, VA, MA, AL, VI, OK, MO, GA, AR, NV, NM, NC, IL, ID, IA, CA, WI, PA, OH, NY, NJ, MD, UT, SC, RI, MN; General Securities Representative; Investment Advisor Representative
NMLS#: 2404391

About Sarah Goldsmith

Based in Orlando, FL, Sarah specializes in financial planning and workplace equity compensation, providing clients with tailored strategies and advice to achieve their financial goals. Drawing on nearly a decade of wealth management experience Sarah has served individuals and families with a wide range of services.

An Orlando, FL native, Sarah is a proud graduate of Vanderbilt University, where she completed her undergraduate studies, and the University of Paris, where she earned her MA. Sarah holds the Series SIE, 7, and 66 licenses, as well as insurance licenses, underscoring her comprehensive experience in the financial sector.

In addition to her professional accomplishments, Sarah is deeply committed to community service, actively volunteering for local nonprofits as well as serving as the local Vanderbilt Alumni Chapter President, fostering connections and engagement among fellow alumni.

Outside of work, Sarah enjoys traveling with her family, including her husband, Dos, and their two young children. This passion for exploration and family time enriches her personal and professional life, helping her provide a well-rounded perspective for her clients.

Securities Agent: CT, MS, KY, UT, AR, WY, ME, MD, AL, VA, TN, NH, MI, IA, WA, PR, OK, NV, KS, DE, WI, OH, NC, AZ, WV, TX, RI, PA, DC, SC, NY, NJ, HI, CO, VI, OR, NM, MO, LA, GA, CA, MT, MN, MA, IN, IL, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 1807006

About David E Meadors

David has been a Financial Advisor since 1994 and focuses on comprehensive wealth management strategies for individuals and institutions, including retirement, financial and estate planning. David is a fully licensed advisor, completing his Portfolio Management designation through Morgan Stanley. He built his practice the old-fashioned way, one client at a time. He takes the time to help his clients build a life plan, so together, they can develop a supporting investment plan. It is his belief that portfolio structure is just as important as product selection in determining the appropriate asset allocation to meet the client’s financial objectives. Client reviews are also an important part of David’s process.

David earned his Bachelor's Degree in Business Administration from The University of North Texas, with a minor in Finance. He has lectured extensively on comprehensive financial planning and served as a guest speaker for many programs and associations.

Securities Agent: ME, AL, OK, NM, WI, PR, KY, GA, CT, WV, OR, NH, MN, MI, CO, TN, PA, MS, CA, AZ, OH, NY, KS, DC, AK, RI, TX, NC, MD, MA, IN, IL, SC, NJ, MO, HI, FL, DE, AR, VI, VA, NV, LA, IA, WA, MT; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1500582

About Damon Nicholson

Securities Agent: MD, IN, PR, NV, GA, CA, NY, ME, NC, IL, CT, AR, WA, TX, NM, MO, MI, MA, KY, VI, SC, MT, HI, FL, AL, OK, IA, DC, CO, AZ, WI, RI, OR, NJ, NH, DE, TN, MN, KS, WV, VA, OH, LA, PA, MS; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1265007

About Samantha Kervitsky

Samantha is a 2012 graduate of the University of Central Florida where she earned her Bachelor of Science degree in Psychology, with a minor in Business Administration. She joined the Citrus Group in 2014, obtained her licenses, and now serves as the team's Group Director. Samantha acts as a liaison between the Financial Advisors and Support Professionals to ensure continuity of business and maintain and build upon the team's exceptional service model.

Samantha enjoys personal wellness, cooking, and spending time with her husband and Golden Retriever. She is an avid traveler, having visited numerous countries throughout the world as well as many states within the U.S. She particularly enjoys hiking and skiing in Colorado.

About Melanie Shor

Melanie graduated from Florida State University Summa Cum Laude in 2021 with a Bachelor of Science in Finance. Upon graduation, she obtained her SIE, Series 7, and Series 66 licenses. She joined the Citrus Group in 2022 and enjoys assisting clients with their everyday needs while striving to provide excellent client service.

Born and raised in Orlando, Melanie loves to spend quality time with family and friends. Her favorite activities include traveling, boating, attending sporting events, and spending time at the dog park with her French Bulldog.

About Nick Busch

Nick is a 2021 graduate of the University of Central Florida where he earned his Bachelor of Science degree in Business Administration while majoring in Integrated Business. Nick first joined The Citrus Group in 2021 as an intern and then transitioned to a full-time role and obtained his licenses. Nick is a CFP^® professional and helps the team create and monitor financial plans.

He enjoys cooking, lifting weights, skateboarding, and spending time with friends and family. He is an avid Orlando sports enthusiast and frequently supports the local teams.

About Santiago Escallon

Santiago is a 2022 Rollins College Graduate where he earned his bachelor degree in International Business with a minor in Finance. He then went on to get his MBA at Crummer Graduate School of Business in 2023. Santiago joined the Citrus Group in 2023. He is involved with daily management of client accounts, money movements, and account maintenance.

Born in Miami and raised in Bogota, Colombia, Santiago enjoys spending time with his family, watching sports, and traveling.

About Jacob Bennett

Jacob earned his Finance BSBA from the University of Central Florida in 2024. He began working with The Citrus Group in 2023 as an intern and now works closely with the team's Portfolio Management Directors, assisting with portfolio management, trading, analytics, and daily operations.

Awards and Recognition

Forbes Best-In-State Wealth Management Teams

2023-2025 Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded 2023-2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.

Wealth Management

From Our Team

The Citrus Group Monthly Newsletter- July/August 2025

View All Documents

Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

Vesting events
Option expirations
Restricted stock units
Tax implications

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.

401(k) Rollovers
IRA Plans
Retirement income strategies
Retirement plan participants
Annuities

A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Family

Creating customized financial strategies for the challenges that today’s families face.

Estate Planning Strategies
529 Plans / Education Savings Planning
Long Term Care Insurance
Special Needs Planning
Trust Services

529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.

Succession Planning
Business Planning
Qualified Retirement Plans

Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:

Reduce employee stress,
Improve retention and engagement, and
Set themselves apart by offering comprehensive financial wellness benefits.