The 408 Group

Drawing on three decades of professional investing experience, Brad Moore helps his clients design and implement highly customized portfolios based on their individual goals. Brad holds the prestigious Chartered Financial Analyst^® (CFA^®) designation and focuses primarily on equity research, manager selection, asset allocation, hedging strategies and alternative investments.

Prior to joining Morgan Stanley Private Wealth Management in 2021, Brad spent 16 years as a Managing Director and Senior Investment Strategist at Wells Fargo. He had previously served as the Director of Equity Research at Putnam Lovell NBF Securities. Brad began his financial services career in 1992 after earning a B.S. in managerial economics from the University of California, Davis, and his MBA from the University of San Francisco.

A long-time Bay Area resident, Brad now lives in San Jose, California with his wife, Adriana.

Having grown up in a family dedicated to a strong work ethic, humility and perseverance, Joe has leveraged those values to serve businesses and individuals as their financial partner over the last 40 years. His 1st 20 years were spent as a Managing Director at Bank of America Securities, where he helped companies such as Chevron and Exxon Mobil with their banking needs, including loans, cash management and capital markets access. Taking his relationship management skills from his days in banking, he transitioned to wealth management where he built a book of business at Merrill Lynch in 2001 before leaving to join Wells Fargo Advisors in 2008. Collaborating with team members across Wells Fargo’s platform, Joe supported clients with their financial goals, including retirement, housing purchases, cash management, lending for business expansion and college costs.

Recognizing the need to access a more robust wealth management platform to serve his client families, Joe teamed up with Ron Vyse and Brad Moore to join Morgan Stanley in late 2021. Today, he, Ron and Brad are committed to serve clients with the world class resources of Morgan Stanley – financial planning, research, investment management, lending and estate planning.

Joe graduated from Harvard University in 1978 with a BA in Economics. He earned 2nd team All Ivy as a linebacker on Harvard’s 1977 team. To expand his business skill set, Joe obtained an Executive MBA from the Peter F. Drucker School of Management at Claremont Colleges in 1990.

Joe and his wife of 38 years, Genie, reside in Orinda, CA. They have three children - twins Maddie and Joey along with their daughter Elise. Away from the office, Joe is an avid golfer.

Ron Vyse brings over 30 years of diverse financial services industry experience to the needs of his team’s ultra-high net worth clients at The 408 Group at Morgan Stanley Private Wealth Management. Ron’s primary focus is on helping each family or individual create and implement a highly personalized and fully comprehensive plan based on their specific needs and goals.

As many of his clients are successful business owners, this process often includes leveraging his experience as a Certified Exit Planning Advisor (CEPA). As a CEPA, he provides business owner clients assistance in evaluating various transition and/or succession strategies for privately held enterprises, helping them “stick the landing” in a manner that balances their business, family, and lifestyle goals, all in the most tax efficient manner. Ron is also part of The Board of Directors of the San Francisco Chapter of The Exit Planning Institute. In addition to traditional M&A work, Ron has particularly extensive experience and passion assisting clients with implementing Employee Stock Ownership Plans (ESOP’s) and is a member of both The ESOP Association and the National Center For Employee Ownership. He is also well versed in other relatively complex transition strategies, up to and including Initial Public Offerings (IPO's).

Ron was named a Family Wealth Director in October of 2023, after entering the Family Wealth Director program in March of 2023. Less than 4% of all Morgan Stanley advisors have attained the Family Wealth Director designation. Morgan Stanley designed the Family Wealth Director program to give select Financial Advisors the specialized training, resources, and experience necessary to advise high net worth families in a manner commensurate with a multi-family office.

Ron began his career at Bank of America, then moved to managerial positions at Mt Diablo National Bank and Bank of Walnut Creek before joining Wells Fargo Commercial Banking in 2005. Seeking to have a more meaningful impact on the personal lives of his largely entrepreneur clientele, Ron transitioned to the wealth management side of the business in 2014 and moved to Morgan Stanley in 2021.

Ron graduated from Montana State University at Bozeman, where he played varsity basketball and earned a B.A. in history, then earned a graduate degree at the University of Washington’s Pacific Coast Banking School. He is an active member of the MSU-Bozeman Alumni group and is a member of the board of directors of both the First Tee of the Central Coast and Lumina Alliance.

Ron and his wife, Adrienne, split their time between the Bay Area and the Central Coast of California.

Bryon is an experienced wealth management professional with over 29 years dedicated to serving wealthy families. The last 25 years have been focused on Ultra High Net Worth (UHNW) and High Net Worth (HNW) wealth creators and their families in Silicon Valley.

In his capacity, he develops customized wealth management plans tailored to his clients’ needs. This includes investing, credit & lending, financial planning, cash/liquidity management, philanthropic planning, family dynamic matters, as well as trust & estate planning strategies.

Bryon attended the University of Redlands pursuing a Bachelor’s of Science in Business & Management. He has served in leadership and relationship management/advisory roles over the course of his wealth management career. He served in these capacities at Wells Fargo Private Bank, U.S. Trust, Lehman Brothers, Barclays Wealth, and Citi Private Bank.

Originally from San Diego, Bryon moved to the San Francisco Bay area in 1997 and currently resides in Los Altos, Ca. with his wife Rachel. They have 2 sons, Alec and Cole, both of whom reside in the S.F. Bay area.

Drawing on more than three decades of experience, Andrew Winchester crafts highly customized wealth management solutions for a select clientele of highly affluent families in the central coast of California and beyond. Andy works closely with each of his clients, seeking to understand their unique needs, challenges and multigenerational aspirations. This approach enables him to design and maintain plans to support their ambitions and preserve their financial legacies.

Providing guided access to the vast global resources of Morgan Stanley, Andy partners with teams of specialists to offer thought leadership, refine strategies, pursue opportunities and address complex issues across the entire spectrum of his clients’ financial lives. He is dedicated to providing highly personalized, objective advice with uncompromising integrity and character.

Prior to joining Morgan Stanley, Andy was a Managing Director and Wealth Advisor at J.P. Morgan Private Bank. Earlier in his career, he held a series of increasing responsible management roles with Bank of America and Wells Fargo. Andy earned his B.A. in Business Management from Cal Poly San Luis Obispo.

Andy is actively involved with several nonprofit organizations serving youth, entrepreneurs and the arts in the greater Santa Barbara area. He currently serves as Chairman of the Wolf Museum of Exploration and Innovation (MOXI), the top children’s museum in Central CA, igniting learning through interactive experiences in Science and Creativity. In addition, he serves as Co-Vice Chairman of the Women’s Economic Ventures (WEV) Board of Directors, overseeing their endowment and their micro-finance fund. In 2019, he was recognized as the WEV Volunteer of the Year. Andy has also been recognized with the National Outstanding Eagle Scout Award for his lifelong support of Scouting, and currently chairs the capital campaign to rebuild Rancho Alegre camp for Los Padres Council.

Andy and his wife, Jill, have three sons and are members of La Cumbre Country Club. In his free time, he enjoys playing golf, hiking local trails, listening to music and traveling the world.

Sarai Anderson is a Private Wealth Advisor on the 408 Group in the Santa Barbara office of Morgan Stanley Private Wealth Management. Sarai serves the sophisticated wealth management needs of entrepreneurs, business owners, executives, and their families as well as endowments and foundations. She brings an experienced approach to coordinating an abundance of resources that help clients fulfill their purpose and leave a legacy for the next generation.

Sarai works closely with clients to gain clarity on their intentions and goals. She navigates the full breadth of resources at Morgan Stanley to align specialists in support of each client's specific situation. Sarai is thoughtful as she facilitates sound decision making and develops tailored and holistic plans. She is a team player to her core and believes strongly in the value of integrated coverage.

Before joining Morgan Stanley, Sarai worked at J.P. Morgan Private Bank as a Financial Advisor. Previously, she worked for Edward Jones as well as a local independent registered investment advisory firm, delivering comprehensive financial plans and evaluating investment performance. Sarai's career has been focused entirely in the Santa Barbara area. She is fully immersed in the community and is currently a Board Member for the Teddy Bear Cancer Foundation, along with previously being involved with NAWBO, Santa Barbara Young Professionals, Santa Barbara Athletic Roundtable, and Santa Barbara Volleyball Club.

Sarai attended Southwestern University, where she earned a B.A. in Business and was recruited to play volleyball. While there, her team won the SCAC Conference Championships and she also received several Student Athlete Awards.

Born in Hong Kong and raised in Venice, Italy and Prescott, Arizona, Sarai chose Santa Barbara with her husband as their new hometown over a decade ago. Being active is large part of her and her family’s life as her husband, Matt, founded a sports performance gym in the area in addition to recently opening a new health facility centered around longevity training. Sarai and her husband have two children, their daughter Jaiden, and their son, Leo.

In his role as The 408 Group's Director of Business Strategy, Chris has the critical role of coordinating the team's relationship management, financial planning and client servicing efforts.


He received his BBA in Finance from the University of Hawaii at Manoa and began his career as a Financial Advisor with IDS Financial Services (now Ameriprise) in 1994. Chris has subsequently worked in Private Wealth Management since 2004 and has held roles with U.S. Trust, Barclay’s Wealth, Citi Private Bank and Wells Fargo Private Bank.

Originally from Honolulu, Chris relocated to the San Francisco Bay area in 2000 and currently resides in Foster City, CA with his wife, Soonam.

Outside the office, Chris enjoys travel, cooking, and discovering new restaurants and cuisines.

Svetla is a Registered Client Service Associate for The 408 Group. In this key role, she leads our daily client servicing and onboarding efforts. She also leverages her strong financial planning background to assist the team’s advisors with utilizing Morgan Stanley’s robust planning tools to complete financial plans for our client families, ensuring that they are on track to achieve their financial goals.

She brings two decades of industry experience to her role, and graduated Magna Cum Laude from UC Riverside, where she earned a B.S. in Business Administration.

A native of Bulgaria, Svetla resides in San Jose, CA, with her husband, David, and daughter Emma.

Kian is a Client Service Associate for The 408 Group. He graduated with Honors from San Jose State University through an accelerated program and earned a Bachelor of Science in Finance in 2022.

Kian started his career at Morgan Stanley as a Summer Analyst, and enjoys utilizing the multitude of analysis and research tools the firm has to offer.

Outside of work, Kian spends his time weightlifting, learning languages, and playing chess.