Jeff Goria
Managing Director, Wealth Management, Financial Advisor, Senior Portfolio Manager
Phone:
(201) 967-6260(201) 967-6260
The Goria Willson Group at Morgan Stanley
Direct:
(201) 967-6260(201) 967-6260
Toll-Free:
(800) 526-0829(800) 526-0829
Our Mission Statement
Helping clients with their personalized investment and financial
strategies
strategies
Our Story and Services
For us, retirement planning means more than providing our clients with investment advice. It means helping them maintain the financial independence they've worked their whole lives to achieve. It means striving to ensure they have the means to pursue what's most important to them. And it means understanding them as people with unique goals, values and circumstances that determine the strategies we develop on their behalf.Our consultative process begins with an in-depth discussion of your current finances and future objectives. We'll address issues you might have overlooked that can have a significant impact on your ability to retire as planned. Finally, we'll determine how we can help you adjust your investment strategy as necessary to accommodate changing conditions and meet any unforeseen expenses and income demands that may arise during retirement.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
As your wealth grows, so does its complexities and the resources needed to manage it effectively. We leverage our experience and relationships to deliver innovative strategies that are tailored to your needs. We look forward to speaking with you to understand your challenges, so we may map out a strategy to achieve your particular priorities and goals.
Financial Planning
Every relationship begins with an understanding of your specific story: your goals, past experiences, values and risk tolerance. We help you better understand your current situation and create a powerful vision of your financial future.
Wealth Management
Wealth management brings all the dimensions of your life together. We listen carefully to understand the connections across your personal life, your family, your career and your legacy goals to develop a comprehensive strategy that is uniquely yours.
Retirement Planning
One of our key areas of focus is helping you prepare for and thrive in retirement. From IRAs to RMDs, we manage the complexities of your comprehensive retirement plan assets, helping you easily transition to the next phase of your life with security and confidence.
Professional Portfolio Management
Managing an investment portfolio should be a consultative, disciplined process that balances your attitudes about investing with careful analysis of the financial markets. Working together, we create a customized strategy that applies long-held investment principles to help your assets appreciate appropriately or generate cash-flow or income as you require.
Cash Management Services
Creating adequate cash flow and securing liquidity are the day-to-day aspects of implementing a financial strategy. We help you meet your personal cash management and borrowing needs, while thinking strategically about how specific approaches may affect current and long-term costs and taxes.
Estate Planning & Philanthropic Strategies
Delivering an estate to the next generation or favorite charity requires more attention than families often realize. We coordinate with your estate and tax professionals to align your legacy goals with the appropriate asset titling and beneficiary designation requirements, incorporating best practices to help enhance results.
Personalized Portfolios
As portfolio managers, we can use discretion to identify an investment strategy tailored to meet your needs.
Comprehensive Communications
Throughout our relationship, you’ll have direct access to the team, including monthly statements as well as quarterly performance reports.
Client Focus
Each account can be individually customized to meet your requirements for growth, income or preservation of capital within your risk constraints.
Asset-Based Fee
Fees for the program are based on your account’s asset level, not on the number of transactions performed in a given time period.
A Wealth Management Strategy As Individual As You Are
Our wealth management process begins with you, your investment objectives and your financial goals. Holistic in its approach, it may encompass all the elements of your financial life, making sure to align with your goals and wealth management plan.
As the goals you set today evolve over time, our process is designed to evolve with them.
Leveraging a sophisticated suite of analytic tools, as well as the extensive resources of Morgan Stanley, we can help you take charge of your financial future and achieve your goals.
As the goals you set today evolve over time, our process is designed to evolve with them.
Leveraging a sophisticated suite of analytic tools, as well as the extensive resources of Morgan Stanley, we can help you take charge of your financial future and achieve your goals.
LifeView - Intelligent Planning
LifeView is a suite of planning tools that includes goal specific analysis that we can use with our clients to create a realistic, holistic strategy that integrates the various aspects of an individuals financial life, including investments and cash management needs.
LifeView provides progress-to-goals reporting and can also illustrate complex planning strategies such as methods of stock option exercise, Roth conversions and 401K early distributions under IRS Rule 72(t).
Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long term goals.
Complete Questionnaire HereLifeView provides progress-to-goals reporting and can also illustrate complex planning strategies such as methods of stock option exercise, Roth conversions and 401K early distributions under IRS Rule 72(t).
Fill out the questionnaire to get started talking with us about creating a personalized strategy for your long term goals.
Strategy - Intelligent Withdrawals
Building wealth is a means to an end. Taxes can eat up a significant portion of your assets upon withdrawal. This is why its vital to look at your entire portfolio and coordinate liquidation to help reduce the impact of taxes and potentially improve investment results. We are backed by sophisticated technology that enables us to look across multiple accounts and products to determine the right combination of securities and positions to sell for client needs.
The decisions you make today can help you save for years to come. Use the resources found in the link below to help get started.
View Tax-Aware Strategies HereThe decisions you make today can help you save for years to come. Use the resources found in the link below to help get started.
Spending and Budgeting Tool
One way to manage savings is by using Morgan Stanley's Spending and Budgeting tool. These tools help advisors monitor client cash flows across both internal and external accounts. It also tracks spending patterns and produces an income and expense analysis to help clients achieve their goals by adjusting their spending behavior when necessary.
Start Using the Tool Today
Goals Planning System
Goals Planning System (GPS) is Morgan Stanley's own integrated planning tool. Built on the Firm's intellectual capital and capabilities, GPS is an intuitive and efficient platform used to quickly assess whether a client is "On Track" to achieving their financial goals.
Start Planning NowAccolades and Achievements
CFP® - Certified Financial Planner™ (Christopher Willson)
The Certified Financial Planner™ designation is awarded to candidates who have demonstrated experience in the areas of Education, Investment, Tax, Retirement, Estate and Insurance planning. CFP® professionals must accrue several years of experience related to delivering financial planning services to clients and pass a comprehensive exam before calling themselves a CFP® Professional and are held to strict ethical standards to help ensure financial planning recommendations are in the best interest of their clients.
Senior Portfolio Manager
Highly selective title for advisors based on strong compliance record and suitable investment discipline allowing for the design and implementation of discretionary portfolio management services to clients.
Forbes Best-In-State Wealth Management Teams 2023
The Goria Willson Group was named to the 2023 Forbes Best-In-State Wealth Management Teams list for New Jersey.
Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
Forbes Best-In-State Wealth Management Teams 2024
The Goria Willson Group was named to the 2024 Forbes Best-In-State Wealth Management Teams list for New Jersey.
Disclosure:
Named to the 2024 Forbes Best-In-State Wealth Management Teams Ranking
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22–3/31/23.
Disclosure:
Named to the 2024 Forbes Best-In-State Wealth Management Teams Ranking
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22–3/31/23.
Location
61 South Paramus Road, 3rd
Fl
Paramus, NJ 07652
US
Direct:
(201) 967-6260(201) 967-6260
Toll-Free:
(800) 526-0829(800) 526-0829
Meet The Goria Willson Group
Phone:
(201) 967-6343(201) 967-6343
Phone:
(201) 226-5903(201) 226-5903
Danielle Jacobson
Wealth Management Associate
Phone:
(201) 967-6329(201) 967-6329
Michelle Halverson-King
Senior Client Service Associate
Phone:
(201) 967-6376(201) 967-6376
Evelyn R. Reis
Senior Registered Client Service Associate
Phone:
(201) 967-6366(201) 967-6366
About Jeff Goria
Jeff grew up in Bergen County NJ and graduated from Fordham University with a BA in Economics. Upon graduating Jeff visited the floor of the New York Mercantile Exchange, realizing quickly the exciting commodity trading sector was where he wanted to begin his career. This decision took him from NYC where he worked on the floor of the NYMEX to Houston, Texas. Over that time Jeff became Managing Director for two of the leading Natural Gas and Oil Derivatives desks in North America. After 14 years, Jeff decided to leave the energy industry as always planned to join Jeff Sr and the team. Jeff used his experiences and the teams unmatched practices to quickly become an Executive Director Wealth Management and Portfolio Manager of equities here at Morgan Stanley. Currently Jeff resides in Ridgewood, NJ with his wife and two children.
Securities Agent: AL, MT, WI, WA, NY, LA, GA, VA, OK, NJ, MS, MN, KS, AK, ME, MD, IL, CO, CA, NE, MO, MI, MA, CT, OH, DE, AR, TX, PA, NH, IN, WV, TN, RI, KY, HI, DC, VT, OR, NM, FL, SC, NV, NC, AZ; General Securities Representative; Investment Advisor Representative
NMLS#: 1915555
NMLS#: 1915555
About Christopher J Willson
Chris grew up in a small town in the Hudson Valley. After graduating from Manhattan College with a degree in Finance, he started his career with Morgan Stanley (formerly Smith Barney). His curiosity of financial markets, blended with his innate interest for human connection, has proven to be the right formula. For the past 15 years, he has built his business with a client centric approach: cultivating strong relationships and implementing smart wealth management strategies to help achieve their individual financial goals.
Chris holds the following industry licenses: CFP (Certified Financial Planner), Series 7 and 66. In his spare time, he enjoys spending time with friends and family and an occasional round of golf. He lives at home with his wife and two children in Nyack, NY.
Chris holds the following industry licenses: CFP (Certified Financial Planner), Series 7 and 66. In his spare time, he enjoys spending time with friends and family and an occasional round of golf. He lives at home with his wife and two children in Nyack, NY.
Securities Agent: NE, OH, WV, VT, TN, DC, CO, SC, NC, MN, IL, AZ, OK, NH, LA, KS, CA, WI, OR, MO, MI, ME, PA, MD, KY, WA, TX, MS, FL, CT, AR, NY, NM, MA, IA, AL, MT, RI, NV, IN, GA, VA, NJ, HI, DE, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1403982
NMLS#: 1403982
About Amanda Rusciano
A graduate of Penn State University with a BS in Finance, Amanda began her career at Morgan Stanley as a Client Service Associate.
She obtained her Series 7 & Series 66 and assisted clients with a variety of administrative and problem solving functions such as cash management and lending, trade execution and research reporting. After becoming a Portfolio Associate, she then obtained her Chartered Retirement Plans SpecialistSM designation and focused on retirement account management.
She continued her career as a Wealth Advisor Associate, for two years, working directly with clients on their financial planning needs. She believes that a holistic financial plan should encompass all of the elements of your life, and help you to set and achieve your future goals.
Amanda enjoys traveling & spending time with her friends and family. She currently lives in Hawthorne, NJ with her husband & goldendoodle
She obtained her Series 7 & Series 66 and assisted clients with a variety of administrative and problem solving functions such as cash management and lending, trade execution and research reporting. After becoming a Portfolio Associate, she then obtained her Chartered Retirement Plans SpecialistSM designation and focused on retirement account management.
She continued her career as a Wealth Advisor Associate, for two years, working directly with clients on their financial planning needs. She believes that a holistic financial plan should encompass all of the elements of your life, and help you to set and achieve your future goals.
Amanda enjoys traveling & spending time with her friends and family. She currently lives in Hawthorne, NJ with her husband & goldendoodle
Securities Agent: NE, WA, KY, SC, GA, DC, NM, MO, MS, VA, CT, WV, VT, NH, TX, CO, PR, PA, TN, NV, FL, NC, DE, ID, MA, MD, ME, MN, HI, WI, UT, AL, RI, AZ, AR, OR, OH, NY, NJ, MT, MI, LA, IN, IL, CA, OK, KS; General Securities Representative; Investment Advisor Representative
NMLS#: 2399440
NMLS#: 2399440
Contact Jeff Goria
Contact Christopher J Willson
Contact Amanda Rusciano
Wealth Management
Global Investment Office
Portfolio Insights
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Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact The Goria Willson Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)