Our Story

In 1983, two Financial Advisors met at E F Hutton, fell in love, got married, and had two children, Alexander and Anne. That was how our story started.

Now, we are all working together as The Fruchtman Group. We each serve our diverse mix of clients in specific ways. As a team, we provide our clients with the knowledge and transparency to put their families at ease as they plan for their tomorrows. We understand how critical it is that families take the right steps towards their futures, and we are honored to help our clients reach their milestones step by step.

From the beginning, we want you to know that we are on your side, working diligently to make you feel like family. While every family is different, we embrace those differences and focus on what makes every family similar: the desire to live life to the fullest.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Location

399 Park Ave
12th Fl
New York, NY 10022
US
Direct:
(212) 893-6582(212) 893-6582
Toll-Free:
(800) 223-0270(800) 223-0270

Meet The Fruchtman Group

About Michael Fruchtman

Michael has been with Morgan Stanley since January 2008 and was previously with UBS Financial Services for 15 years.  Michael launched his career as a Financial Advisor with EF Hutton in 1983 where he met his wife and business partner, Diane Baccash-Fruchtman.  As a member of the Fruchtman Group, Michael’s role is to manage investor portfolios using extensive research and his technical analysis style.  He monitors and analyzes portfolios for both individuals and small to mid-sized corporations. Michael manages both discretionary and non-discretionary accounts on a consultative basis and is ensconced in the separately managed accounts and mutual fund arenas. He is the proud father of two; Alex and Anne. He resides in Manhattan with his wife of 38 years, Diane.  

Hobbies & Interests include: golf, avid sports memorabilia collector & fan, antique collector and aspiring painter      

Email: michael.fruchtman@morganstanley.com
Securities Agent: MD, KY, ID, GA, VA, NC, WA, TX, PA, DC, CT, AZ, WY, DE, CO, CA, AL, NJ, MI, FL, AK, NY, IL, SC, NV, MA, RI, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 1285313

About Alexander Fruchtman

Alex joined Morgan Stanley in 2013 to address the financial needs of the next generation as well as the underserved LGBTQ+ community. He additionally wanted to enhance the group's capabilities and worked to implement strategies to offer clients all the benefits of a fee-based, comprehensive wealth management practice. Alex works in a strategic, advisory role and guides clients on topics such as life insurance & long term care; securitized lending; retirement and college planning; IRA rollovers and alternative investing.

Alex graduated with honors from The George Washington University where he obtained a BBA with dual concentrations in International Business and Management of Information Systems. Alex is fluent in Spanish and proficient in German and Arabic.

Alex's hobbies include being a huge NBA fan (Nets and Knicks), playing pickup basketball and travelling globally to see concerts — especially Beyoncé. He resides in Manhattan.

Email: alexander.fruchtman@morganstanley.com
Securities Agent: MI, DE, NC, CA, PA, CT, AL, SC, DC, FL, CO, NV, NJ, GA, TX, MD, AK, VA, RI, OH, MA, IL, WY, WA, KY, ID, NY; General Securities Representative; Investment Advisor Representative
NMLS#: 1285258

About Anne Fruchtman Lasaracino

Annie joined the Fruchtman Group in 2016. As a CERTIFIED FINANCIAL PLANNER™, Annie provides clients with the very best in financial planning. Annie helps clients to uncover their own financial goals and then helps create strategies to meet those goals. Her seamless approach to planning gives clients the guidance and clarity to feel empowered making financial decisions in their lives, no matter how complex. Raised in Westfield, NJ, Annie graduated with honors from Muhlenberg College where she received a BA in Theater with a minor in Political Science. Annie is proficient in French. Prior to joining Morgan Stanley, Annie acted in theater and film post-graduation before working as the Legal Recruiting Coordinator for Willkie Farr & Gallagher, LLP. Annie enjoys using her background and experiences to help the group's clients reach their financial goals.

Hobbies & Interests: classic literature, cooking & baking, all things pop culture (especially Taylor Swift), spending time with her husband, Greg, and her Schnoodle, Luna.
Securities Agent: IL, DE, PA, KY, AR, SC, NV, NJ, ID, OH, GA, CT, CA, AK, AL, MN, DC, VA, TX, RI, NC, MI, WA, MD, MA, CO, WY, NY, IN, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 1762604

About Diane Baccash-Fruchtman

Diane has been with Morgan Stanley since January 2008 and was previously with UBS Financial Services for 15 years. Diane began her career as a Financial Advisor at EF Hutton in 1981, where she met her husband and business partner, Michael Fruchtman. As a member of the Fruchtman Group, Diane’s role is to consult small to mid-sized corporations on their qualified plans and conduct enrollment and educational seminars. Diane also operates workshops/seminars as well as portfolio reviews for individual investors.  As a pioneer of women’s educational seminars since 1995, Diane is determined to be a leader for females –young and old– in addressing their financial needs and helping them understand the complex world of investing. Diane is fluent in Arabic. She is the proud mother of two, Alex and Anne. She resides in Manhattan with her husband of 38 years, Michael. 

Hobbies & Interests include: music lover and concert-goer; playing Mah-Jongg; birding, classic movie enthusiast and long-time NY Yankee fan

Email: diane.fruchtman@morganstanley.com
Securities Agent: RI, CA, CO, CT, FL, GA, KY, MA, MD, NC, NJ, NY, OH, PA, TX, VA, WA, WY; General Securities Representative; Investment Advisor Representative
NMLS#: 1285058

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Craig Champagnie

Craig Champagnie is a Private Banker serving Morgan Stanley Wealth Management offices in New York.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Craig began his career in financial services in 2005, and joined Morgan Stanley in 2017 as an Associate Private Banker. Prior to joining the firm, he was a Private Client Banker, Business Banker, and Branch Manager at the JP Morgan Chase Bank.

Craig is a graduate of the The State University of New York, Stony Brook, where he received a Bachelor of Arts in Economics. He lives in Wantagh, New York with his family. Outside of the office, Craig donates his time to The SIFMA Foundation. He enjoys fitness training and playing golf, football and basketball.
NMLS#: 626539
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career—and your money—is essential to help best position you to thrive. Here’s how.
Ready to start a conversation? Contact The Fruchtman Group today.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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7Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)