Our Story

In 1983, two Financial Advisors met at E F Hutton, fell in love, got married, and had two children, Alexander and Anne. That was how our story started.

Now, we are all working together as The Fruchtman Group. We each serve our diverse mix of clients in specific ways. As a team, we provide our clients with the knowledge and transparency to put their families at ease as they plan for their tomorrows. We understand how critical it is that families take the right steps towards their futures, and we are honored to help our clients reach their milestones step by step.

From the beginning, we want you to know that we are on your side, working diligently to make you feel like family. While every family is different, we embrace those differences and focus on what makes every family similar: the desire to live life to the fullest.
Services Include
  • 401(k) Rollovers
  • 529 Plans1
  • Asset Management2
  • Cash Management3
  • Financial Planning4
  • LGBT Planning Services
  • Planning for Education Funding5
  • Professional Portfolio Management6
  • Retirement Planning7
Check the background of Our Firm and Investment Professional on FINRA's BrokerCheck.*
  • Business Succession Planning
  • Estate Planning Strategies
  • Life Insurance
  • Long Term Care Insurance

Events

Taking Control of Decisions That Shape Your Family's Life
  • Out Professionals Invites You To Learn Today's Best Practices in Financial, Estate, and Tax Planning for the LGBTQ Community.
    Click here for details

Location

399 Park Ave
12th Fl
New York, NY 10022
US
Direct:
(212) 893-6582(212) 893-6582
Toll Free:
(800) 223-0270(800) 223-0270

Meet The Fruchtman Group

About Me

Michael has been with Morgan Stanley since January 2008 and was previously with UBS Financial Services for 15 years.  Michael launched his career as a Financial Advisor with EF Hutton in 1983 where he met his wife and business partner, Diane Baccash-Fruchtman.  As a member of the Fruchtman Group, Michael’s role is to manage investor portfolios using extensive research and his technical analysis style.  He monitors and analyzes portfolios for both individuals and small to mid-sized corporations. Michael manages both discretionary and non-discretionary accounts on a consultative basis and is ensconced in the separately managed accounts and mutual fund arenas. He is the proud father of two; Alex and Anne. He resides in Westfield, New Jersey with his wife of 31 years, Diane.  

Hobbies & Interests include: golf, avid sports memorabilia collector & fan, antique collector and aspiring painter      

Email: michael.fruchtman@morganstanley.com
Securities Agent: CA, CO, CT, DC, FL, GA, IL, KY, MA, MD, NC, NJ, NY, OH, PA, RI, SC, TX, VA, WA; General Securities Representative
NMLS#: 1285313

About Me

Diane has been with Morgan Stanley since January 2008 and was previously with UBS Financial Services for 15 years. Diane began her career as a Financial Advisor at EF Hutton in 1981, where she met her husband and business partner, Michael Fruchtman. As a member of the Fruchtman Group, Diane’s role is to consult small to mid-sized corporations on their qualified plans and conduct enrollment and educational seminars. Diane also operates workshops/seminars as well as portfolio reviews for individual investors.  As a pioneer of women’s educational seminars since 1995, Diane is determined to be a leader for females –young and old– in addressing their financial needs and helping them understand the complex world of investing. Diane is fluent in Arabic. She is the proud mother of two, Alex and Anne. She resides in Westfield, New Jersey with her husband of 31 years, Michael. 

Hobbies & Interests include: knitting, antiquing, playing bridge, birding and a classic movie enthusiast  

Email: diane.fruchtman@morganstanley.com
Securities Agent: CA, CO, CT, FL, GA, KY, MA, MD, NC, NJ, NY, OH, PA, RI, TX, VA, WA; General Securities Representative
NMLS#: 1285058

About Me

Alex joined the Fruchtman Group in 2013 to address the financial needs of the next generation for new and existing clients, their families and their businesses as well as the underserved LGBT community.  He primarily assists clients with all facets of holistic wealth management in a strategic advisory role for items including IRA rollovers, life insurance & long term care, lending, retirement and college planning.  Raised in Westfield, NJ, Alex graduated with honors from The George Washington University where he obtained a BBA with dual concentrations in International Business and Management of Information Systems. Alex is fluent in Spanish and proficient in German and Arabic. Prior to joining Morgan Stanley, Alex worked as the Regional Sales Development Analyst for Lufthansa German Airlines’ Southeast Headquarters.  Alex very much enjoys giving back to his alma mater and is active in the alumni association where he serves on multiple committees. 

Hobbies & Interests include: travel & aviation, playing basketball

Email: alexander.fruchtman@morganstanley.com
Securities Agent: CA, CO, CT, DC, FL, GA, KY, MD, NC, NJ, NY, OH, PA, RI, SC, TX, VA, WA; Investment Advisor Representative; General Securities Representative
NMLS#: 1285258

About Me

Anne joined the Fruchtman Group in 2016 to guide young professionals in taking their first investing steps. She provides clients with holistic wealth management through customized financial planning by uncovering goals and then creating optimal strategies to reach these goals. Raised in Westfield, NJ, Anne graduated with honors from Muhlenberg College where she received a BA in Theater with a minor in Political Science. Annie is proficient in French. Prior to joining Morgan Stanley, Anne acted post-graduation before working as the Legal Recruiting Coordinator for Willkie Farr & Gallagher, LLP.  Anne enjoys using her background and experiences to help the groups’ clients reach their financial goals.

Hobbies & Interests: classic literature, cooking & baking

Email: annie.fruchtman@morganstanley.com
Securities Agent: AR, CA, CO, CT, DC, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, VA, WA; Investment Advisor Representative; General Securities Representative
NMLS#: 1762604
Investment and Market Perspectives

On the Markets

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement Income Strategies
  • Retirement Plan Participants
  • Annuities
The Simple Six-Step Retirement Checkup

The Simple Six-Step Retirement Checkup

Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Five Smart Strategies to Use a Bonus or Raise

Five Smart Strategies to Use a Bonus or Raise

Have extra money coming in? Here are ways to put your money to work for you now, so you can reap the rewards down the road.

Family

Creating customized financial strategies for the challenges that today's families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Financial Transition: A Guide for Women

Financial Transition: A Guide for Women

Here's how to take control of your finances if a death or divorce leaves you holding the reins.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Retirement Plan Sponsors
  • Qualified Retirement Plans
  • Corporate Pension Funds
6 Keys to Building a Startup

6 Keys to Building a Startup

Entrepreneurs share ideas and learnings from the experience of starting a company.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
A New Roadmap for Mission Alignment

A New Roadmap for Mission Alignment

Non-profits, foundations and endowments need to ensure that their sources of capital are in sync with their stated goals.

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Your Financial World. On the Go.

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With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
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Reserved | Living & Giving

Reserved | Living & Giving

Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
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Ready to start a conversation? Contact The Fruchtman Group today.
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1Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

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*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.


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