
Kevin L. Baker, MBA


The Broad Park Group at Morgan Stanley provides its high net worth and ultra-high net worth clients with the best of both worlds — the bespoke, white glove service of a boutique practice coupled with the vast resources and capabilities of a trusted, global financial services firm.
Our team strives to do first class business in a first class way. We intentionally limit the number of clients in our practice to ensure we have the bandwidth to provide exceptional service and intimate attention. As well, we've thoughtfully woven our practice into Morgan Stanley's award winning platform ensuring our clients receive world class advice, resources, expertise and capabilities.
Our mission is to provide our clients with the absolute best thinking of the firm positioning them to make the best decisions possible for themselves, their families and their constituency.
Selling a business should be the reward for years of entrepreneurial savvy and hard work. However, the monetization of a privately held business is complex and requires seamless coordination of both personal wealth management and business monetization strategies. The Broad Park Group has extensive experience and a disciplined process for guiding business owners through transactions, advising and assisting them at each stage of the process highlighting key decisions, deadlines and milestones. We lever Morgan Stanley's resources, capabilities and platform to help ensure that you are properly prepared for the transaction of a lifetime.
Our process includes:
Assembling an Advisory Team
We help identify and retain a highly qualified, multidisciplinary team of professionals to help guide you through the monetization process and beyond.
Evaluating Readiness
By creating a goals-based financial plan, we help you determine the income you will need to support your lifestyle.
Pre-Monetization Preparation
Examine different monetization paths and develop a plan for managing post-transaction liquidity.
Transaction Execution
Our Strategic Client Management team helps you identify and retain an investment banker who specializes in the monetization strategy you have chosen and help strategically solicit and evaluate offers.
Post-Liquidity Planning
We implement a customized wealth management plan that encompasses investment strategy, liability management and multi-generational legacy considerations.
The Broad Park Group seeks to build your investment plan around you: your goals, your risk tolerance, your liquidity needs and your investing style. We then marshall the resources and expertise of the firm to build a bespoke investment strategy based upon what you've expressed are the things most important to you and your family.
For investment managment, we utilize Morgan Stanley's most seasoned investment professionals to provide the firm's investment outlook, strategy and advice which we share with clients. They monitor developing economic and market conditions, review tactical outlooks, recommend asset allocation weightings, and produce a suite of analysis and commentary reports and broadcasts for clients.
For product selection, we employ Morgan Stanley's dedicated team of more than 70 investment analysts to evaluate investment managers, products and opportunities across a spectrum of asset classes and investment styles.
We recognize that taxes can meaningfully impact wealth and returns. We enlist Morgan Stanley's Tax Management Services which seek to ensure that apporpriate measures are taken (tax efficient trading, wash sale adherence, tax loss harvesting) so as to reduce tax liability and attempt to enhance after-tax return.
By levering the firm's resources and expertise, we are positioned to provide every client with the absolute best thinking of the entire firm.
The Broad Park Group provides world class services and resources for ultra-high net worth clients that go well beyond investment management and financial planning.
Morgan Stanley's Family Office Resources (FOR) delivers comprehensive solutions across a broad range of complex, multigenerational wealth management issues by providing ultra-high net worth clients with specialized knowledge, experience, tools and comprehensive, vetted networks. The team is comprised of 60+ experienced professionals who work side by side with The Broad Park Group to best serve you and your family.
Family Office Resources Generalists help curate and navigate FORs expansive suite of specialized resources so as to positon clients to be able to make complicated decisions confidently.
The term "Family Office Resources" is being used as a term of art and not to imply that Morgan Stanley and/or its employees are acting as a family office pursuant to Investment Advisers Act of 1940.


