Our Story

Functioning essentially as a multi-family office within a global financial powerhouse, we work with select clientele of highly affluent families and individuals. Our clients have built and monetized successful enterprises, and excelled as professional venture capital, private equity and hedge fund partners. They are ambitious, active people with a lot of demands on their time, and a steady stream of complex, multigenerational wealth management issues to address. They rely on us to help them make well-informed decisions, to deliver sophisticated solutions, and to marshal whatever resources are needed to help them achieve their objectives.

We are a tight knit team who has worked together for over 15 years and served some of our families nearly as long. We look to create enduring, multigenerational relationships with accomplished people who value our counsel. Combining our experience with the vast global capabilities of Morgan Stanley, we can deliver whatever expertise, introductions and resources are needed to help you and your family pursue your vision of a successful life. When working with our team, it is not the size of your balance sheet that drives our partnership, but the desire to engage in an advice-driven dialogue.

We look forward to learning more about you, your family and your aspirations for the future. To begin the conversation, please contact us at Carryn.McLaughlin@morganstanleypwm.com and/or Casey.Kriedman@morganstanleypwm.com.

Thanks to the trust our clients have placed in us, we were both recognized among Forbes America's Top Women Advisors, 2020.

2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (Awarded 2020). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.
Capabilities
  • Comprehensive Wealth Planning
  • Investment Management
  • Cash Management & LendingFootnote1
  • Securities Based LendingFootnote2
  • Tailored LendingFootnote3
  • Tax, Trust & Estate AdvisoryFootnote4
  • Philanthropy Management
  • Sustainable & Responsible InvestingFootnote5
  • Proprietary Investment Opportunities
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $980 billion in AUM1
  • Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024

Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.
Forbes America's Top Women Advisors
Casey Kriedman and Carryn McLaughlin, 2020

Forbes America’s Top Next-Generation Wealth Advisors
Carryn McLaughlin, 2018, 2020

Forbes Best-In-State Next-Generation Wealth Advisors
Carryn McLaughlin, 2019

Working Mother Magazine Top Wealth Advisor Moms
Casey Kriedman, 2018-2020

Financial Planning's Top 40 Under 40
Carryn McLaughlin, 2020

2018, 2019, 2020 Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State (formerly referred to as Forbes America's Top Next-Gen Wealth Advisors, Forbes Top 1,000 Next-Gen Wealth Advisors, Forbes Top 500 Next Generation Wealth Advisors)
Source: Forbes.com (Awarded 2018, 2019, 2020). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.

2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (Awarded 2020). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.

2018 - 2020 Working Mother Magazine & SHOOK Research's Top Wealth Advisor Moms
Source: Workingmother.com (Awarded October 2018 -2020). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was given.

Top 40 Advisors Under 40 Source: Financialplanning.com (Awarded December 2020) Data compiled by Financial Planning based on time period from 09/30/2019 – 09/20/2020. For criteria & methodology, go to https://www.financial-planning.com/list/top-40-advisors-under-40-2020-edition-21-40
We work with a dynamic, high-achieving clientele in a spirit of collaboration and partnership. Many of these relationships have spanned almost two decades and three generations, giving us the opportunity to address their needs as they monetized their businesses and progressed in their careers. Creating a supportive environment for important conversations, we focus on helping our clients make the timely and informed decisions needed to realize the aspirations they have for themselves and their families, as well as for their business and philanthropic endeavors.
    Entrepreneurs and Business Owners
    We offer the experienced perspective, extensive business network and specialized resources needed to cohesively address the complex, multifaceted challenges of building and monetizing a successful enterprise.
    Read More
    Life Stages of a Successful Entrepreneur
    We help you make informed decisions at critical junctures in the evolution of your business and your personal life.
    Read More
    Private Equity and Hedge Fund Principals
    We understand the unique wealth management challenges that arise in the process of building a successful career, and offer sophisticated solutions to support your personal and professional ambitions.
    Read More

Location

55 East 52nd Street 10th
Fl
New York, NY 10055
US
Direct:
(212) 705-4507(212) 705-4507

Meet The Broad Group

About Casey Kriedman

Drawing on over two decades of wealth management experience, Casey Kriedman provides comprehensive and confidential guidance to a select clientele of highly affluent families and individuals. Casey and her partner, Carryn McLaughlin, co-founded their practice in 2005 on the simple philosophy that clients’ wealth management needs are best served by a holistic approach to their complex personal and financial lives. To that end, Casey focuses on creating wealth strategies designed to prepare each family member to collectively manage, sustain and grow their wealth across multiple generations.

Thanks to the trust her clients have placed in her, Casey was recognized by Forbes as one of America's Top Women Advisors in 2020, and by Working Mother Magazine as one of their Top Wealth Advisor Moms, 2018-2020.

Casey graduated from the University of Pennsylvania with a B.A. in sociology and Spanish. She spent four years working in client management at an ad agency and moved into the financial services business in 2001. Prior to joining Morgan Stanley in 2021, Casey spent seven years at UBS Private Wealth Management and, earlier, seven years at J.P. Morgan Private Bank. She previously served in leadership roles at Lenox Advisors and Prudential Securities.

Casey is a CERTIFIED FINANCIAL PLANNERTM (CFP®). She lives in New York City with her husband and their children.

2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Securities Agent: DE, TN, IL, MO, MI, MA, CA, NY, NJ, FL, CT, WY, TX, SC, PR, PA, CO, WA; General Securities Representative; Investment Advisor Representative
NMLS#: 821628

About Carryn McLaughlin

Carryn McLaughlin has provided comprehensive wealth management services to a select clientele of highly affluent families and individuals since 2005, when she and Casey Kriedman co-founded their practice. Carryn focuses primarily on wealth planning and asset preservation, part of a holistic approach to addressing her clients’ complex, multigenerational needs. She excels at demystifying investment solutions and simplifying complex financial decisions.

Thanks to the trust her clients have placed in her, Carryn was recognized by Forbes as one of America's Top Women Advisors in 2020, one of America’s Top Next-Generation Wealth Advisors in 2018 and 2020, and as a Best-In-State Next-Generation Wealth Advisor in 2019. She was also recognized among Financial Planning’s Top 40 Under 40 in 2020.

Prior to joining Morgan Stanley in 2021, Carryn spent seven years at UBS Private Wealth Management and, earlier, seven years at J.P. Morgan Private Bank. She began her wealth management career at Lenox Advisors.
Carryn earned a B.S. in international business management and a minor in Spanish from The Pennsylvania State University and is a CERTIFIED FINANCIAL PLANNERTM (CFP®).

2020 Forbes America's Top Women Wealth Advisors & Forbes Top Women Wealth Advisors Best-In- State (formerly referred to as Forbes Top Women Wealth Advisors, Forbes America's Top Women Wealth Advisors)
Source: Forbes.com (Awarded 2020). Data compiled by SHOOK Research LLC based on 12-month time period concluding in Sept of year prior to the issuance of the award.

2018, 2019, 2020 Barron's Top 100 Financial Advisors (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
Source: Barrons.com (Awarded 2018, 2019, 2020). Data compiled by Barron's based on 12-month period concluding in Dec of the year prior to the issuance of the award.
Securities Agent: PA, NY, CO, MO, TN, FL, CA, WY, TX, PR, MI, CT, WA, NJ, SC, DE, MA, IL; General Securities Representative; Investment Advisor Representative
NMLS#: 821732

About Stephen Ganpat

Stephen Ganpat draws on seven years of financial services experience to deliver an outstanding overall service experience for clients of The Broad Group. Among his many roles, Stephen serves as the point of contact for onboarding clients, providing banking services and working with the team’s next-generation clients.

Stephen is passionate about bringing a consultative approach to working with entrepreneurs in all aspects of their personal, financial, and planning needs. Having worked in his family's small business, he has a unique perspective into what it takes to succeed as an entrepreneur.

Stephen started his career at NYLIFE Securities in 2015 after graduating from the University of Connecticut with a B.S in international business management, and a minor in political science. He lives in Queens, New York.

About Alicia Traub

Alicia first joined Morgan Stanley in 2020 as an associate on the Virtual Engagement Desk before joining The Broad Group in 2022 as a Wealth Management Associate. Alicia supports the team across the board with a focus primarily on investments.

Alicia draws on her comprehensive training and product specific knowledge to evaluate client account performance, analyze portfolio holdings, and generate investment performance monitors.

Prior to Morgan Stanley, Alicia spent two years at Marcus & Millichap, where she worked on a NYC based multifamily investment sales team. Alicia graduated from The University of Miami with a B.A in Marketing and Finance. She lives in New York City.
Wealth Management
Global Investment Office

Portfolio Insights

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for Philanthropy
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Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
Article Image

LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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2Borrowing against securities may not be appropriate for everyone. You should be aware that there are risks associated with a securities based loan, including possible maintenance calls on short notice, and that market conditions can magnify any potential for loss. For details please see the important disclosures below.

Securities based loans are provided by Morgan Stanley Smith Barney LLC, Morgan Stanley Private Bank, National Association or Morgan Stanley Bank, N.A, as applicable.

Important Risk Information for Securities Based Lending: You need to understand that: (1) Sufficient collateral must be maintained to support your loan(s) and to take future advances; (2) You may have to deposit additional cash or eligible securities on short notice; (3) Some or all of your securities may be sold without prior notice in order to maintain account equity at required maintenance levels. You will not be entitled to choose the securities that will be sold. These actions may interrupt your long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A., Morgan Stanley Private Bank, National Association or Morgan Stanley Smith Barney LLC (collectively referred to as “Morgan Stanley”) reserves the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities based loan that is identified as a committed facility; (5) Morgan Stanley reserves the right to increase your collateral maintenance requirements at any time without notice; and (6) Morgan Stanley reserves the right to call securities based loans at any time and for any reason.

With the exception of a margin loan, the proceeds from securities based loan products may not be used to purchase, trade, or carry margin stock (or securities, with respect to Express CreditLine); repay margin debt that was used to purchase, trade or carry margin stock (or securities, with respect to Express CreditLine); and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.

To be eligible for a securities based loan, a client must have a brokerage account at Morgan Stanley Smith Barney LLC that contains eligible securities, which shall serve as collateral for the securities based loan.

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3Tailored Lending is a loan/line of credit product offered by Morgan Stanley Private Bank, National Association, an affiliate of Morgan Stanley Smith Barney LLC. A Tailored Lending credit facility may be a committed or demand loan/line of credit. All Tailored Lending loans/lines of credit are subject to the underwriting standards and independent approval of Morgan Stanley Private Bank, National Association. Tailored Lending loans/lines of credit may not be available in all locations. Rates, terms, and programs are subject to change without notice. Other restrictions may apply. The information contained herein should not be construed as a commitment to lend. Morgan Stanley Private Bank, National Association is a Member FDIC that is primarily regulated by the Office of the Comptroller of the Currency. The proceeds from a Tailored Lending loan/line of credit (including draws and other advances) may not be used to purchase, trade, or carry margin stock; repay margin debt that was used to purchase, trade, or carry margin stock; and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.

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4Morgan Stanley Smith Barney LLC and its affiliates and their employees (including Financial Advisors and Private Wealth Advisors) are not in the business of providing tax or legal advice. These materials and any statements contained herein should not be construed as tax or legal advice. Individuals should consult their personal tax advisor or attorney for matters involving taxation and tax planning and their attorney for matters involving personal trusts and estate planning.

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5Investing in the market entails the risk of market volatility. The value of all types of investments may increase or decrease over varying time periods. The returns on a portfolio consisting primarily of sustainable or impact investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability and impact criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures
CRC 4237142 (02/2025)