Welcome to The 173 Group

Working from offices on Sand Hill Road in Menlo Park, California, we are a team of experienced professionals who combine our knowledge and experience to serve highly accomplished families, entrepreneurs, professional investors and C-suite executives.

In working with highly affluent families across the country, we have developed the capacity to understand exactly how our clients want their wealth to enhance their lives, and the ability to solve the complex challenges that inevitably arise along that journey. Some of these challenges involve the investment of their assets, but they may also encompass the management of a concentrated equity position, the impact of a philanthropic strategy, the intergenerational transfer of wealth, and the education and welfare of the younger generations who will receive it.

Drawing on our own talents and the specialized resources available as Morgan Stanley Private Wealth Advisors, we proactively seek opportunities to enhance our clients’ lives and enhance their financial strength through a combination of wealth planning and investment strategies. Providing an exceptional level of service is a commitment and a standard that distinguishes our team.

We look forward to meeting you and learning what matters to you. To begin that conversation, please contact us.
Capabilities
  • Investment Management
  • Comprehensive Wealth Planning
  • Pre-Liquidity Planning
  • Tax, Trust & Estate AdvisoryFootnote1
  • Risk Management
  • Hedging Strategies
  • 10b5-(1) Programs
  • Cash Management & LendingFootnote2
  • Philanthropy Management
  • Family Governance & Wealth Education
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $775 billion in AUM1
  • Comprising 25% of the Barron’s Top 100 Financial Advisors list for 2023
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2023

Source: Barron's.com (April 2023) 2023 Barron's Top 100 Financial Advisors awarded in 2023. This ranking was determined based on an evaluation process conducted by Barron's during the period from Dec 2020 - Dec 2021. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Our Relationships

Entrepreneurs
With decades of experience working with entrepreneurs, company founders, and executives, our team can help you navigate the intricate and elaborate challenges that come with creating a new business and assist you in planning for future liquidity events. In our thoughtful approach, we provide feedback and resources at critical stages in your professional and personal lives.
Click here to learn more
Pre-IPO Planning
We guide and support you in taking the proper steps to attain your private wealth management goals tax efficiently, allowing you to focus on the multitude of demands required to take a company public. These discussions and steps may include option exercise analysis, concentrated stock positions, transfer strategies, and Qualified Small Business Stock.
Click here to learn more
Public Company Executives
Our team has a demonstrated track record of successfully supporting C-suite executives with their personal and company’s financial requirements. Some of these services include providing complex solutions for concentrated equity positions including 10b5-1 plans, exchange funds, hedging strategies, and other diversification strategies as well as assessing incentive compensation packages.
Click here to learn more
Venture Capital and Private Equity Partners
Investing in private companies creates unique wealth management considerations. We supply you with tailored solutions regarding your portfolio’s asset allocation, risk management, liabilities guidance, philanthropy endeavors support as well as advising on trust and estate structures.
Click here to learn more

Our Capabilities

Our team tailors our comprehensive wealth management process to guide busy executives through the complex considerations around their wealth, taking into account tax optimization and immediate liquidity needs to construct a long-term strategy for diversification.
    Exchange Fund
    For tax-deferred diversification, Exchange Funds provide diversification without triggering the taxable gains typically associated with diversification, as the exchange occurs within an IRS-approved tax-deferred vehicle. Exchange Funds are managed by portfolio managers to construct a desired portfolio so that each contributor of concentrated stock will ultimately receive a pro-rata allocation of the portfolio while retaining their original basis.
    Click here to learn more
    Donor Advised Fund
    To offset higher income tax year when there is a liquidity event from IPO/acquisition, options exercise, stock vests, or bonus income, you can gift charitably to a Donor Advised Fund with appreciated long-term gain stock. This allows tax deduction in current tax year, with flexibility to gift to end charities over time.
    Click here to learn more
    Portfolio Line Of Credit
    For liquidity needs without triggering sales of concentrated stock, you can borrow against the stock in a portfolio line to manage more immediate cash flow needs for real estate transactions, tuition payments or tax payments. No underwriting or credit pull required, and no cost to setting up or keeping the portfolio line open. You borrow against the portfolio when needed, paying interest at a floating interest rate and repay it back without penalty.
    Click here to learn more
    10b5-1 Plans
    10b5-1 plans are preset diversifications plans for executives who want the flexibility to sell through open and closed windows, whether at market or specified limit prices. The 10b5-1 plan is a written trading plan approved by legal counsel and executed by a third party, which provides corporate insiders an affirmative defense against claims of insider trading.
    Click here to learn more
    Investing With Impact
    Many of us want our investments to make impact in the same way we want to make a positive impact. Impact investing focuses on companies with strong ESG (Environmental, Social, Governance) criteria. Research shows that businesses that are mindful of their environmental and social impact, operating with financial transparency, are profitable brands with loyal customer base.
    Click here to learn more
    Trust and Estate Planning
    Building, protecting and passing on a legacy involves much more than investing wisely. It requires careful analysis of your objectives, intelligent structuring of your assets and integrated, strategic planning and implementation. A trust can be a valuable tool for ensuring continuity in achieving the financial objectives you envision for your family, your wholly owned business and philanthropic legacy for years and even generations to come.
    Click here to learn more
    Concentrated Stock Position
    Concentrated positions create opportunities and present significant challenges. As a corporate insider with concentrated stock, you may be wondering about tax-smart means of diversification. You may also be facing liquidity needs for real estate purchases or tax payments, sometimes before stock liquidity is available due to lock-ups or tight trading windows. Both the opportunities and challenges rest with numerous techniques that could be implemented with regard to a concentrated position
    Click here to learn more

Awards and Designations

    Barron’s America's Top Financial Advisors
    Team professionals been recognized by Barron’s magazine’s annual ranking of America’s Top Financial Advisors for three years running, from 2020 to 2023:

    Barron's America's Top 100 Private Wealth Management Teams

    Barron's Top 1,200 Financial Advisors by State
    * Ned Gibbons: #24 (2023), #22 (2022), #56 (2021), #87 (2020)
    * Gerard Zell: #36 (2023), #41 (2022), #60 (2021), #88 (2020)
    Forbes America's Top Wealth Advisors
    Forbes Best-In-State Wealth Management Teams
    * The 173 Group #9 (2024), #6 (2023)

    Forbes America’s Top Wealth Management Teams
    * The 173 Group #89 (2022)

    Forbes Best-In-State Wealth Advisors
    * Ned Gibbons: #8 (2024), #14 (2022), #16 (2021)
    * Gerard Zell: #17 (2024), #15 (2022), #17 (2021)
    Icon Image
    CFP® - Certified Financial Planner™ (Gerard Zell, Peter Sylvester)
    The Certified Financial Planner™ designation is awarded to candidates who have demonstrated expertise in the areas of Education, Investment, Tax, Retirement, Estate and Insurance planning. CFP® professionals must accrue several years of experience related to delivering financial planning services to clients and pass a comprehensive exam before calling themselves a CFP® Professional and are held to strict ethical standards to ensure financial planning recommendations are in the best interest of their clients.
    Icon Image
    CFA® - Chartered Financial Analyst™ (Jeremy Techer)
    A globally recognized professional designation that measures and certifies the competence and integrity of financial analysts. Candidates are required to pass three levels of exams covering areas such as accounting, economics, ethics, money management and security analysis. CFA charter holders wield an extensive body of knowledge in investing and global financial markets, placing clients’ interests above their own, dedicating themselves to achieving the best outcomes for investors. Fewer than 1 in 5 candidates successfully complete all three levels of the CFA Program.
    Disclosures
    Disclosures

    Barron's Top 100 Private Wealth Management Teams
    Source: Barron's.com (Awarded Apr 2021) Data compiled by Barron's based on time period from Dec 2019 - Dec 2020.

    Forbes Best-In-State Wealth Advisors
    ​Source: Forbes.com (Awarded Feb 2021) Data compiled by SHOOK Research LLC based on time period from 6/30/19 - 6/30/20.

    Barron's Top 1,200 Financial Advisors: State-by-State
    ​Source: Barron's.com (Awarded Mar 2021) Data compiled by Barron's based on time period from Sept 2019- Sept 2020.

    ​Barron's Top 1,200 Financial Advisors: State-by-State
    Source: Barron's.com (Awarded Mar 2020) Data compiled by Barron's based on time period from Sept 2018- Sept 2019.
    ©2022 Morgan Stanley Smith Barney LLC. Member SIPC.

    Barron's Top 1,200 Financial Advisors: State-by-State
    ​Source: Barron's.com (Awarded Mar 2022) Data compiled by Barron's based on time period from Sept 2020 - Sept 2021.

    ​Barron's Top 100 Private Wealth Management Teams
    Source: Barron's.com (Awarded Apr 2022) Data compiled by Barron's based on time period from Dec 2020 - Dec 2021.

    Forbes Best-In-State Wealth Advisors
    ​Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21 - 3/31/22.

    Barron's Top 1,200 Financial Advisors: State-by-State
    ​Source: Barron's.com (Awarded Mar 2023) Data compiled by Barron's based on time period from Sept 2021 - Sept 2022.

    Source: Forbes (Awarded April 2024) Data compiled by SHOOK Research LLC based on time period from 6/30/22-6/30/23.

    Source: Forbes.com (Jan 2024) 2024 Forbes Best-In-State Wealth Management Teams ranking awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 3/31/22–3/31/23.

Location

2725 Sand Hill Road
Suite 100
Menlo Park, CA 94025
US
Direct:
(650) 234-5531(650) 234-5531
Fax:
(650) 234-5150(650) 234-5150

Meet The 173 Group

About Ned Gibbons

A founding partner of the 173 Group, Ned Gibbons specializes in advising the group’s clients on portfolio construction, equity selection and allocation, alternative investment access and analysis, and long-term tax, trust and estate planning. In recognition for his leadership and the team’s success, Ned was invited to join the PWM Advisory Council in 2018, a group that works closely with Private Wealth Management executives on business priorities. He was asked to serve as co-chair of the council in 2024.

Ned honed his expertise over the course of more than 25 years of cross-industry experience in business creation and operations roles. In 2011, he joined Morgan Stanley Private Wealth Management after working at UBS Private Wealth Management and Credit Suisse Wealth Management. Prior to his wealth management career, Ned worked at operating and technology companies where he specialized in developing key client relationships, solving strategic and process-oriented issues and addressing financial planning needs. His roles included working with a few of the largest media and direct retailers in the western U.S. Ned began his career as a political consultant for the governor in his home state of Maine.

Ned earned his A.B. from Brown University, concentrating in urban studies, and his MBA from UCLA Anderson. He competed for the Division I national championship during his four years of rowing on the crew team, and serves as a Steward of the Brown Rowing Association. Through his work as a board member of the Boys and Girls Clubs of the Peninsula, Ned passionately supports children and their families in nearby underserved communities.
Ned lives in Menlo Park with his wife and two daughters. Between reading nonfiction books and consuming idiosyncratic podcasts, he stays active cycling, skiing, or playing tennis, golf or hockey.
Securities Agent: NM, ME, PA, TN, MT, WA, WY, IL, WI, VA, UT, TX, SD, SC, RI, OR, OH, NY, NV, NJ, NH, NC, MO, MN, MI, MD, MA, IN, ID, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AL, AK; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1278696
CA Insurance License #: 0G46505

About Gerard Zell

A founding partner of the 173 Group, Gerard Zell leads the team’s efforts to advise clients through the financial complexities that come with rapid wealth creation. He leverages his more than 25 years of diverse financial industry experience and CERTIFIED FINANCIAL PLANNER™ (CFP®) training to construct investment portfolios that match clients’ financial and estate planning goals. Gerard’s specialties include managing fixed income strategies, equity manager selection, alternative investment analysis, hedging concentrated stock positions and customized borrowing solutions.

Prior to becoming a Financial Advisor in 2001, Gerard built the Pacific Northwest concentrated stock loan operations for Merrill Lynch by constructing hedging and lending strategies for successful technology and biotech executives and founders. He started his career with Barnett Bank (acquired by Bank of America) in Miami, Florida, as a commercial lender helping small and mid-sized companies grow their businesses.

Gerard earned his B.S. in business administration from the Florida State University in Tallahassee and his MBA from the Florida International University in Miami. He has been married to his college sweetheart for over 25 years and lives in Menlo Park with their two children. Gerard serves on the board of the Menlo Atherton High School Foundation for the Future and volunteers as a youth basketball coach. He is an avid runner, surfer, skier and soccer player.
Securities Agent: OR, VA, SD, NM, IL, FL, ME, WY, WI, WA, UT, TX, TN, SC, RI, PA, OH, NY, NV, NJ, NH, NC, MT, MO, MN, MI, MD, MA, IN, ID, HI, GA, DE, DC, CT, CO, CA, AZ, AL, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1253292
CA Insurance License #: 0E28392

About Evan Rosenberg

Evan Rosenberg is a Private Wealth Advisor with The 173 Group within Morgan Stanley’s Private Wealth Management division and has been with Morgan Stanley since 2011. Prior to joining The 173 Group, he managed a $2 billion lending book in the San Francisco Bay Area as a Private Banker. In this role, he was responsible for structuring and advising on complex lending transactions such as residential and commercial mortgages, lines of credit, and lending on aircraft and fine art. Evan developed a deep understanding of credit analysis and liability management which he utilizes in his work with clients today.

Evan’s passion is to see his clients flourish throughout their financial journey. By attentively focusing on their balance sheet, goals and values, he develops a thorough understanding of their financial position, and formulates strategic solutions. He is also one of a select few advisors who have received the designation of "Family Wealth Director", a distinction achieved by less than 5% of financial advisors within the firm (2023) and is given to those who have had extensive experience and education in assisting high net worth families manage their financial and estate planning affairs.

He received a BS in Business Administration from the University of Rhode Island and an MBA in Finance from Santa Clara University. Evan is originally from New York and worked in the Midtown Manhattan Morgan Stanley offices up until 2017. He and his wife moved to the Bay area in 2017 and have a young daughter and son. When he’s not chasing his kids around, Evan enjoys finding new trails to hike and run, playing golf and basketball, traveling, and serving on the board of The First Tee of Silicon Valley which supports underserved youth in the Silicon Valley area.
Securities Agent: AZ, PA, WY, WA, MT, UT, MD, DC, OR, DE, SD, NM, ID, FL, OH, NC, ME, IL, CO, CA, VA, MO, WI, TX, NY, NV, MN, HI, CT, TN, MA, GA, NJ; General Securities Representative; Investment Advisor Representative
NMLS#: 1062794
CA Insurance License #: 4125243

About Peter Sylvester, CFP®

Peter Sylvester is the Team COO of The 173 Group and has been with Morgan Stanley since 2017. Before joining The 173 Group, he was a financial advisor and Senior Portfolio Manager in Burlington, Vermont with Morgan Stanley Wealth Management.

As Team COO, Peter provides business management leadership and strategic guidance while helping the Private Wealth Advisors oversee the Team’s business operations. In this role, he seeks to ensure that all the Team’s clients have access to Morgan Stanley Private Wealth Management’s broad range of research, investment and family office resources.

Peter holds the Series 7 and 66 licenses and is a CERTIFIED FINANCIAL PLANNER™. He graduated Middlebury College with a degree in Economics and Political Science. Peter lives in Menlo Park and enjoys playing golf and basketball.

About Jeremy Techer

Jeremy is responsible for investment analysis, trading, and supporting Private Wealth Advisors in sourcing investment opportunities for clients. He is also responsible for streamlining and optimizing business practices to support growth as the team onboards additional clients and engages with new prospects.

He was born and raised in France and is a Mechanical Engineer by degree and a Masters in Management degree from London Business School. Jeremy is a CFA charterholder and holds Series 7 and 66 securities registrations

About Meera Raman

Meera joined Morgan Stanley Private Wealth Management in 2024. Prior to joining the 173 Group, she worked at JP Morgan Wealth Management and Merrill Lynch. Meera has worked in the financial industry for over 10 years and is passionate about making sure all clients receive exceptional service.

About Miles Hurd

Miles joined Morgan Stanley in 2022. Prior to joining the 173 group, he worked for Morgan Stanley Private Wealth Management in San Francisco. Miles holds both Series 7 and 66 licenses. In his free time, he enjoys golfing, playing music, reading, and spending time with family.

About Eli Dhilpe

Eli joined Morgan Stanley Private Wealth Management in 2023. She received a degree in Economics from UC Berkeley and is pursuing an MBA in Finance at Santa Clara University. Eli holds both Series 7 and 66 licenses. Apart from her studies, she is also a classically trained pianist and enjoys producing music, playing golf, dancing, and reading books.

About Andre Duong

Andre joined Morgan Stanley Private Wealth Management in 2025. Prior to joining the 173 Group, he worked at Rockefeller Capital Management. A Bay Area Native, Andre earned his degree in Economics from UC Berkeley. Apart from work, Andre enjoys playing and watching sports with his friends and spending time with his family.
Private Wealth Management
Professional Insights

The Growing Opportunity in Private Markets


Wealth Management
Global Investment Office

Portfolio Insights

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art
Article Image

LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for Philanthropy
Article Image

Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and Values
Article Image

Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1Morgan Stanley Smith Barney LLC and its affiliates and their employees (including Financial Advisors and Private Wealth Advisors) are not in the business of providing tax or legal advice. These materials and any statements contained herein should not be construed as tax or legal advice. Individuals should consult their personal tax advisor or attorney for matters involving taxation and tax planning and their attorney for matters involving personal trusts and estate planning.

Back to top



2Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Back to top



Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures
CRC 6295606 (3/2024)