

San Francisco Elements Group at Morgan Stanley

Our Mission Statement
Our Story
2024 Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22–3/31/23.
Women in Charge
Our goal is to be a thoughtful financial advocate and partner for women, by carefully listening and offering personalized advice so that our women clients make the smartest long-term financial decisions.
Feeling in control of your finances can propel you in so many other areas of your life, so you owe it to yourself to define your goals, start a dialogue with your loved ones and create a game plan. The modern face of wealth is female, so walk confidently into your financial future.
Leverage these resources to showcase the versatility and benefits of a 529 plan.
Our Approach Working With You
Our clients rely upon our investment guidance, not only for themselves, but for their businesses, the non-profits they work with, as well as other institutional enterprises in which they are involved. They value our advice on issues that may go far beyond investments to include questions relating to wealth transfer, liability management and equity compensation.
Our clients understand that we will only offer advice after discovering who they are as people, not just investors. That means asking the right questions about what they value, what they want their wealth to accomplish and what they believe the challenges may be.
Your goals, hopes and dreams are at the center of our work. That's why we'll plan to meet with you at length when you first begin working with us. We'll ask questions and listen to what you say matters. Once we fully understand your situation, we'll suggest ways to put your money to work.
- Develop a detailed financial strategy based on your goals.
- Set up a long-term wealth plan.
- Take the emotion out of investing, so you can concentrate on what you enjoy.
- Be flexible. When changes come to your life, or in the market, we'll adjust your financial strategy accordingly.
- Tax specialist
- Trust attorney
- Family office
Location
Meet San Francisco Elements Group
About Lori H Whitney
Lori was named to President’s Club at Morgan Stanley Wealth Management, an elite group composed of the firm’s top Financial Advisors. Lori received her BA in English Education from Michigan State University and earned her Certified Financial Planner (CFP®) designation in 2010. Lori is also among the select few to be named at Morgan Stanley as a Family Wealth Director. This is an exclusive designation conferred on less than 4% of Financial Advisors employed by the firm. Advisors are nominated by management to undergo the rigorous training needed to achieve the designation of Family Wealth Director. The training covers all aspects of family wealth management and finance, including portfolio management, estate planning, taxation concerns, stock plans, philanthropy, and a myriad of other topics.
Lori is currently a member of the International Women’s Forum in Northern California an organization which advances leadership across careers, cultures, and communities by connecting preeminent women of significant and diverse achievement for the purpose of idea exchange, inspiration, and learning. Lori served for 3 years on the Board of Trustees for Catholic Charities in San Francisco, in which she spearheaded their planned giving initiative. She has also held the position of Board Chair of the Advisory Board of Regents at Junipero Serra High School where she served from 2006 to 2012, following her position as Chair of the Development Committee. Within the Hillsborough community, Lori has served as League President for the Hillsborough Little League from 2000 to 2002.
Lori and David have two sons—Jason, who is a team member of the San Francisco Elements Group here in San Francisco, and Peter, who is a Postdoctoral Fellow at the Lionnet Lab at NYU Langone Medical Center in New York City. Lori spends her free time perfecting her baking skills and traveling including tent camping and hiking with her husband David. She especially enjoys traveling to visit with her family in New York, Florida and Arizona.
Forbes Best-In-State Wealth Advisors (2023)
CALIFORNIA - SAN FRANCISCO (HIGH NET WORTH)
SOURCE: FORBES.COM (AWARDED APR 2023) DATA COMPILED BY SHOOK RESEARCH LLC BASED ON TIME PERIOD FROM 6/30/21 - 6/30/22.
Forbes Best-In-State Women Advisors (2023)
CALIFORNIA - NORTH
SOURCE: FORBES.COM (AWARDED FEB 2023) DATA COMPILED BY SHOOK RESEARCH LLC BASED ON TIME PERIOD FROM 9/30/21 - 9/30/22.
NMLS#: 1279564
CA Insurance License #: 0A04539
About David Whitney
David served on Morgan Stanley’s elite Digital Council, a select group of financial advisors who work with senior management to help create leading edge resources for our firm and clients, between 2014 and 2018.
Prior to working at Morgan Stanley, David held a director level post at Symantec managing their international business, and later CEO of his own venture-funded startup in San Mateo, named Austin-Hayne Corporation.
David received his BS from Hampshire College in Communications and earned his Chartered Advisor in Philanthropy (CAP®) in 2010.
Within his community, David has helped found the Robotics program at Junipero Serra High School. He spent several years coaching AYSO soccer and Little League baseball. David enjoys fishing with his two sons Jason and Peter when vacationing in Florida. David enjoys motorcycles and keeps his technical skills sharp by building emergency radio communications systems and AI applications. In 2016 David checked off one of his bucket list aspirations by tracing the course of the Baja 1000 on a dirt bike.
NMLS#: 1295565
CA Insurance License #: 0D88228
About Jason Whitney
Jason joined our family practice after a decade of experience as an enterprise account executive in the technology industry where he partnered with some of the largest media companies in the world. Jason received a Bachelor of Science degree in Business Administration from the University of Southern California, and he holds the Series 7 and Series 66 securities licenses.
NMLS #: 2421653
NMLS#: 2421653
CA Insurance License #: 4203877
About Fernando Quezada
Fernando believes that delivering exceptional client service requires intentionality and attention to detail. He is dedicated to ensuring a seamless experience for the individuals he works with, recognizing the importance of the trust that clients place in his team to help them make important decisions. Fluent in Spanish, Fernando is equipped to provide excellent service to a diverse range of clients.
Fernando currently resides in San Francisco and enjoys exploring the city, trying new restaurants, and going to live concerts in his free time.
About Adriana Hihi
Adriana joined Morgan Stanley in 2022, where she now enjoys building relationships with clients and making a positive impact on the lives of families she works with.
Adriana is a devoted fan of the San Francisco Giants and has an interest in winemaking.

Contact Lori H Whitney

Contact David Whitney

Contact Jason Whitney
The Power of Partnerships
About Sydney Milewski
She earned her undergraduate degree from the University of California, Santa Barbara and received the Financial Planning Specialist® designation from the College for Financial Planning. Sydney is originally from Los Angeles, CA and currently resides in New York, NY.
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Mosaic
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
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