

The Madden Nerland Group at Morgan Stanley

Our Mission Statement
Who We Are
Our Why
For us, wealth management is more than investment advice. It's about fulfilling our mission: To help our clients achieve confidence and comfort in their financial life so they can leave a legacy of prosperity for generations to come.
We pride ourselves on providing personalized, client-centered financial guidance tailored to help meet the unique needs of individuals, families and businesses. We understand the importance of aligning financial strategies with each specific goal of our client.
What sets The Madden Nerland Group apart is not just our commitment to wealth management, but our passion for ensuring clients understand the strategies we implement. Each member of our team has thrived at Morgan Stanley for the duration of their wealth management career, demonstrating a loyalty that also extends to our clients and their financial well-being.
As a multigenerational team, we bring diverse perspectives and insights to guide our clients. With combined experience of over 100 years, our team seeks to ensure plans meet long and short term goals that benefit generations of families.
Our Core Values
1. Integrity
INTEGRITY compels us to do the right thing even when no one is watching, guiding our actions with and on behalf of our clients with unwavering honesty, respect, transparency, and accountability.
2. Collaboration
We thrive on open communication, shared experience, and a unified approach to ensure seamless COLLABORATION with our clients, their interested parties, and Morgan Stanley resources across the continuum of their financial plan.
3. Dedication
We pledge unwavering DEDICATION to ensure our clients thrive in every aspect of their financial endeavors including understanding their goals, developing a comprehensive plan, delivering exceptional results, and maintaining a steadfast partnership.
4. Knowledgeable
Experience in wealth management propels our team to stay at the forefront of industry knowledge. Armed with the latest insights and strategies, we offer informed, KNOWLEDGEABLE advice rooted in both experience and the most current and effective practices to help ensure our clients' financial success.
5. Confidence
Confidence in our team is the cornerstone of our relationships that not only helps our clients remain confident, but also motivates them to recommend and refer us to their family and friends, including early introductions and engagement with their family's next generations.
- 1982: Bill Whitaker hired at Smith Barney
- 1996: The Whitaker Team established; Laura Arntson joins team
- 1997: Smith Barney merges with Phibro-Salomon Investment Bank to form Salomon Smith Barney, the bank later merged with Citigroup
- 1999: Nick Nerland hired at Salomon Smith Barney
- 2003: Steve Madden hired at Smith Barney shortly after Citigroup dropped Salomon name
- 2006: Steve Madden joins The Whitaker Team at Smith Barney
- 2009: Morgan Stanley Smith Barney joint venture formed
- 2012: Morgan Stanley Smith Barney renamed to Morgan Stanley
- 2013: The Whitaker Madden Team established at Morgan Stanley
- 2019: Nick Nerland joins the Whitaker Madden Team
- 2019: The Whitaker Madden Nerland Team established at Morgan Stanley
- 2023: Alissa Madden joins The Whitaker Madden Nerland Team
- 2024: Bill Whitaker retires from Morgan Stanley 12/31/2024
- 2025: The Madden Nerland Group established at Morgan Stanley 1/2/2025
- Financial PlanningFootnote1
- Retirement PlanningFootnote2
- 401(k) Rollovers
- Planning for Education FundingFootnote3
- Professional Portfolio ManagementFootnote4
- Cash Management and Lending ProductsFootnote5
- Alternative InvestmentsFootnote6
- Municipal BondsFootnote7
- Donor Advised Funds
- Life InsuranceFootnote8
- Long-term Care InsuranceFootnote9
- Trust ServicesFootnote10
Location
Meet The Madden Nerland Group
About Steven A Madden
Steve has over 20 years of personal wealth management experience and holds Certified Financial Planner™ (CFP®), Portfolio Management Director, and Alternative Investments Director designations. The Madden Nerland Group believes it is important to look beyond the traditional asset classes of stocks and bonds to include alternative investments including real estate, private debt, and equity. Morgan Stanley provides access to the premier alternative investment solutions in the industry, and the team utilizes their insight in alternatives to increase diversification and enhance returns in client portfolios.
Prior to his career in finance, Steve worked for 5 years in consulting overseeing projects in a diverse set of companies including oil shipping, internet commerce, Fortune 500, and tech startups. Steve received a Bachelor of Science in Mechanical Engineering from Iowa State University.
Beyond his professional endeavors, Steve finds joy in family life with his wife Alissa and their two children, Jack, and Olivia, in Eagan, Minnesota. The family enjoys boating on the St. Croix River during summers, particularly wakeboarding and wake surfing. They also love to travel both domestically and internationally.
Disclosures
The investments listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives.
NMLS#: 1290446
About Nicholas B. Nerland
Nick has over 25 years of financial industry experience. He holds Certified Financial Planner™ (CFP®) and the Morgan Stanley Financial Planning Specialist designations and completed the Financial Planning Certificate Program at the University of Minnesota at Mankato. Prior to joining Morgan Stanley in 2005, he spent six years in client service with Smith Barney. He earned a Bachelor of Science in Management and Finance from the University of Minnesota at Minneapolis.
Committed to community service, Nick has served on the Board of Directors for Aeon, a Minneapolis-based non-profit organization focused on affordable housing. He is also actively involved in Wishes and More®, which enhances the lives of children facing terminal or life-threatening conditions by providing extraordinary experiences, such as wishes, scholarships, memorials, and more. Motivated by personal loss, Nick and Tamra volunteer their time and resources, contributing to events like the annual Winter Ball and underwriting the annual Breakfast with Santa. Additionally, they played an active role in the planning committee for the Jack's Basket Fall Gala, an event celebrating babies born with Down Syndrome.
Family is a top priority for Nick. Alongside his wife, Tamra, they are actively raising their three children: Jonathan, Kaitlyn, and Lauren. Nick enjoys coaching his daughter’s basketball team, golfing, and spending weekends at the lake with his family. They are also active members of Eagle Brook Church in Blaine.
Disclosures:
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY.
NMLS#: 1282505
About Laura M. Arntson
To enhance client efficiency, Laura plays a key role in implementing Morgan Stanley's digital tools, ensuring 24/7 account access through Morgan Stanley Online and the Morgan Stanley Mobile App. She also assists clients with learning how to utilize such features as Mobile Deposits, ATM Withdrawals, Send Money with Zelle, and MS Online payments.
Laura began her career in finance at US Bank in 1986 working in its private banking division. She joined The Madden Nerland Group at Morgan Stanley in 1996 and has been a key asset as the team expanded. She is Series 7 and Series 63 licensed.
Beyond her professional endeavors, Laura’s hobbies include scrapbooking and crafting. She also loves attending The Minnesota Wild hockey games with her husband, Tom. The couple cherishes time spent with their children and grandchildren, along with activities like visiting their cabin, boating, and fishing.
Community service holds a special place in Laura's heart, and she actively participates in various volunteer activities. She is actively involved in Hope for Youth supporting homeless teens; The Christmas Basket at St. Stephen's Catholic Church, which collects and distributes Christmas gifts to families in need; and participating in Project Reach’s Toy Drive and Backpack Drive, which supports homeless students in St. Paul Public Schools.
About Alissa L. Madden
Her diverse background uniquely positions Alissa to enhance and expand the team's business. She has held roles such as Chief of Staff and Executive Director leading operations, strategy, and innovation. Having served as a hospital social worker and later as a manager, she excelled in coordinating care and refining operational procedures. Alissa also served as President of the American Case Management Association (ACMA) MN Chapter and as a Speaker at ACMA events. As a psychotherapist, she developed strong patient relationships, gaining valuable insights into their needs and creating effective care plans to achieve their goals. Alissa holds a BA in Social Work and Psychology from The University of Iowa and a MA in Social Services Administration from The University of Chicago.
Alissa is already underway leading a variety of practice strategy and practice management projects for The Madden Nerland Group. She has passed her Securities Industries Essentials (SIE) exam and is pursuing her Series 7 and Series 63 licenses to more fully support the team’s day-to-day business and work with clients.
Alissa and Steve are married and will be celebrating their 22nd wedding anniversary this June. Their son, Jack, is a sophomore at The University of Minnesota and their daughter, Olivia, is a senior at Eagan High School.
Alissa is actively engaged in community service having served in leadership roles in various booster clubs and associations including President of the Eagan High School Girls Swim and Dive Booster Club, President of the Eagan High School Boys Basketball Booster Club, Co-Director of Basketball Tournaments at Eagan Athletic Association, Troop Co-Leader for Girl Scouts River Valley for Troop #55840, and a Choir Member at St. John Neumann Catholic Church.
Alissa enjoys playing the piano, singing, or listening to true crime podcasts and novels on Audible. She also enjoys attending concerts, traveling, and trying new restaurants throughout the Twin Cities with her family.

Contact Steven A Madden

Contact Nicholas B. Nerland
The Power of Partnerships
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
7Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
10Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
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