Who We Are

Our Why

For us, wealth management is more than investment advice. It's about fulfilling our mission: To help our clients achieve confidence and comfort in their financial life so they can leave a legacy of prosperity for generations to come.

We pride ourselves on providing personalized, client-centered financial guidance tailored to help meet the unique needs of individuals, families and businesses. We understand the importance of aligning financial strategies with each specific goal of our client.

What sets The Madden Nerland Group apart is not just our commitment to wealth management, but our passion for ensuring clients understand the strategies we implement. Each member of our team has thrived at Morgan Stanley for the duration of their wealth management career, demonstrating a loyalty that also extends to our clients and their financial well-being.

As a multigenerational team, we bring diverse perspectives and insights to guide our clients. With combined experience of over 100 years, our team seeks to ensure plans meet long and short term goals that benefit generations of families.

Our Core Values
1. Integrity
INTEGRITY compels us to do the right thing even when no one is watching, guiding our actions with and on behalf of our clients with unwavering honesty, respect, transparency, and accountability.

2. Collaboration
We thrive on open communication, shared experience, and a unified approach to ensure seamless COLLABORATION with our clients, their interested parties, and Morgan Stanley resources across the continuum of their financial plan.

3. Dedication
We pledge unwavering DEDICATION to ensure our clients thrive in every aspect of their financial endeavors including understanding their goals, developing a comprehensive plan, delivering exceptional results, and maintaining a steadfast partnership.

4. Knowledgeable
Experience in wealth management propels our team to stay at the forefront of industry knowledge. Armed with the latest insights and strategies, we offer informed, KNOWLEDGEABLE advice rooted in both experience and the most current and effective practices to help ensure our clients' financial success.

5. Confidence
Confidence in our team is the cornerstone of our relationships that not only helps our clients remain confident, but also motivates them to recommend and refer us to their family and friends, including early introductions and engagement with their family's next generations.

Our History
  • 1982: Bill Whitaker hired at Smith Barney
  • 1996: The Whitaker Team established; Laura Arntson joins team
  • 1997: Smith Barney merges with Phibro-Salomon Investment Bank to form Salomon Smith Barney, the bank later merged with Citigroup
  • 1999: Nick Nerland hired at Salomon Smith Barney
  • 2003: Steve Madden hired at Smith Barney shortly after Citigroup dropped Salomon name
  • 2006: Steve Madden joins The Whitaker Team at Smith Barney
  • 2009: Morgan Stanley Smith Barney joint venture formed
  • 2012: Morgan Stanley Smith Barney renamed to Morgan Stanley
  • 2013: The Whitaker Madden Team established at Morgan Stanley
  • 2019: Nick Nerland joins the Whitaker Madden Team
  • 2019: The Whitaker Madden Nerland Team established at Morgan Stanley
  • 2023: Alissa Madden joins The Whitaker Madden Nerland Team
  • 2024: Bill Whitaker retires from Morgan Stanley 12/31/2024
  • 2025: The Madden Nerland Group established at Morgan Stanley 1/2/2025
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

We Manage Your Family's Wealth to provide you a Level of Confidence

Our team of seasoned Financial Advisors provide comprehensive wealth management strategies tailored to help meet each clients unique goals and risk tolerance. We are dedicated to helping you secure your financial future with confidence. Our comprehensive array of services allows us to provide analysis and advice for all your financial concerns. Check them out below.

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    Financial Planning

    The first step to achieving your unique goals is to create a sound, comprehensive financial plan. Financial plans provide a roadmap throughout various stages of life.
    Certified Financial Planners™ Nick and Steve ensure plans are on track and up to date.

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    Retirement Planning

    Our team will work with you to understand what your priorities are during these crucial years and implement a customized strategy for you. Whether it is planning for retirement, transitioning into retirement, or already managing your assets in retirement, our team is equipped with the resources and the knowledge to help you accomplish your personal and financial goal.

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    401(k) Rollovers

    Rollovers can be beneficial to you in several ways. It can help simplify your life by consolidating your assets. We can help ensure that there is no risky overlap or concentration insecurities. We can make taking required minimum distributions easier. You also have the full suite of an open platform from which to choose investments from.

    Disclosures
    When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, "Morgan Stanley") provide "investment advice" regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account ("Retirement Account"), Morgan Stanley is a "fiduciary" as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended ("ERISA"), and/or the Internal Revenue Code of 1986 (the "Code"), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide "investment advice", Morgan Stanley will not be considered a "fiduciary" under ERISA and/or the Code. For more information regarding Morgan Stanley's role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account.

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    Planning for Education Funding

    Saving Money for the college costs of a child or grandchild can help limit how much your future student will have to borrow. Consider putting those funds into a 529 education plan, a tax-advantaged way to invest toward education expenses.

    Disclosures
    The 529 Plan Program Disclosure contains more information on investment options, risk factors, fees and expenses, and potential tax consequences. Investors can obtain a 529 Plan Program Disclosure from their Financial Advisor and should read it carefully before investing. Investors should also consider whether tax or other benefits are only available for investments in your home state 529-college savings plan.
    Morgan Stanley Smith Barney LLC ("Morgan Stanley"), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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    Professional Portfolio Management

    This process begins with a comprehensive assessment of a clients financial goals, risk tolerance and time horizon. The Whitaker Madden Nerland Team employs diversification, asset allocation and ongoing monitoring to help optimize the portfolios performance.

    Disclosures
    Asset allocation and diversification do not guarantee a profit or protect against loss in a declining financial market.

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    Cash Management and Lending Products

    Creating adequate cash flow and securing liquidity are some of the more important aspects of executing a financial strategy. We strategically implement goals for your current and long-term costs.

    Disclosures
    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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    Alternative Investments

    Morgan Stanley's comprehensive strategies, diverse talent and global resources enable us to provide flexible and distinctive investment opportunities to help you achieve your financial goals.

    Disclosures
    Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.

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    Municipal Bonds

    Municipal bonds are securities issued by cities, counties, states and other governmental entities to finance projects that are considered beneficial to the public good. Likely projects are: housing, schools, highways, hospitals, sewer systems and other infrastructure.

    Disclosures
    Interest on municipal bonds is generally exempt from federal income tax. However, some bonds may be subject to the alternative minimum tax (AMT). Typically, state tax-exemption applies if securities are issued within one's state of residence and, local tax-exemption typically applies if securities are issued within one's city of residence. The tax exempt status of municipal securities may be changed by legislative process, which could affect their value and marketability.
    Bonds are affected by a number of risks, including fluctuations in interest rates, credit risk and prepayment risk. In general, as prevailing interest rates rise, fixed income securities prices will fall. Bonds face credit risk if a decline in an issuer's credit rating, or creditworthiness, causes a bond's price to decline. Finally, bonds can be subject to prepayment risk. When interest rates fall, an issuer may choose to borrow money at a lower interest rate, while paying off its previously issued bonds. As a consequence, underlying bonds will lose the interest payments from the investment and will be forced to reinvest in a market where prevailing interest rates are lower than when the initial investment was made. NOTE: High yield bonds are subject to additional risks such as increased risk of default and greater volatility because of the lower credit quality of the issues.

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    Donor Advised Funds

    A Donor advised fund is a charitable giving vehicle administered by a sponsoring organization such as MS GIFT, a 501(c)(3) public charity. Donor advised funds are structured as 501(c)(3) organizations created with the intent of managing charitable donations on behalf of individuals, families and organizations.

    Disclosures
    Morgan Stanley Smith Barney GIFT, Inc. is an organization described in Section 501(c) (3), of the Internal Revenue Code of 1986, as amended, and Morgan Stanley Smith Barney Global Fund Trust is a donor-advised fund. Various divisions of Morgan Stanley Smith Barney LLC provide investment management and administrative services to Morgan Stanley Smith Barney GIFT. All contributions to Morgan Stanley Smith Barney GIFT are irrevocable and non-refundable. Contributions and all related future earnings, including any income and appreciation thereon, are no longer the donor's asset's, they are the property of Morgan Stanley Smith Barney GIFT. While we believe that Morgan Stanley Smith Barney GIFT provides a valuable philanthropic opportunity, contributions to Morgan Stanley Smith Barney GIFT are not appropriate for everyone. Please see the Donor Circular and disclosure statement for more complete information on Morgan Stanley Smith Barney GIFT, including a description of risks, fees and expenses. Your Morgan Stanley Financial Advisor may provide liaison services between you, or your advisor(s) and Morgan Stanley Smith Barney GIFT from time to time, including entering grants at you or your advisor's direction. In addition, your Morgan Stanley Financial may provide investment management or other services to Morgan Stanley Smith Barney GIFT, Inc. and/or Morgan Stanley Smith Barney GIFT. However, the compensation paid to your Morgan Stanley Financial Advisor will not result in a charge to your account in addition to the administrative and investment management fees and expenses described in the Donor Circular.

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    Life Insurance

    Insurance isn't just for supporting dependents if something happens to you - It can also be part of a long-term retirement strategy. Our finances and goals are interrelated, so the use of insurance as a savings and investment strategy will often affect how best to structure and invest your assets alongside such policies.

    Disclosures
    Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

    Since life insurance is medically underwritten, you should not cancel your current policy until your new policy is in force. A change to your current policy may incur charges, fees and costs. A new policy will require a medical exam. Surrender charges may be imposed and the period of time for which the surrender charges apply may increase with a new policy. You should consult with your own tax advisors regarding your potential tax liability on surrenders.

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    Long-term Care Insurance

    Long-term care insurance is a crucial component in comprehensive financial planning. Incorporating long-term care insurance, provides clients with a foundation for their long-term financial being.

    Disclosures
    Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

    Since long-term care insurance is medically underwritten, you should not cancel your current policy until your new policy is in force. A change to your current policy may incur charges, fees and costs. A new policy may require a medical exam. Actual premiums may vary from any initial quotation.
    Guarantees and contractual obligations are backed by the claims-paying ability of the issuing insurance company.

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    Trust Services

    A trust can be a valuable tool for ensuring continuity in achieving the financial objectives you envision for your family, your wholly owned business and philanthropic legacy for years and even generations to come.

    Disclosures
    Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third‐party corporate trustee.

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THE WHITAKER MADDEN NERLAND DIFFERENCE

Our philosophy is to develop a thorough understanding of each client's financial position and goals and build a comprehensive plan to help insure your objectives are met. Our approach is simplified to ensure our clients can envision their future.

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    Step 1: Discovery

    Let's begin with a thorough discussion to explain and ascertain your needs, wants, and values. During a disocvery meeting we will work and collaborate to establish your financial goals by reviewing your current situation to where you want to be.

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    Step 2: Analysis

    To conduct a full assessment of your financial situation, we make use of a range of financial planning and risk analysis tools. We them implement up a comprehensive financial plan that can help you accumulate, safeguard, and transfer wealth in line with your objectives.

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    Step 3: Plan Development

    We work with you to develop a roadmap to help you pursue the outcomes you envision. Each plan we create is unique to each client, and tailored to reach their goals.

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    Step 4: Presentation and Implementation

    This step focuses on creating prospective strategies designed for your specific needs. Recommended changes could include: logistics, tax impact, asset allocation adjustments, and savings and benefit modifications.

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    Step 5: Onboarding

    We work together to provide a streamlined process to open new accounts and transfers existing assets as part of a smooth transition to Morgan Stanley. Once your new accounts are opened, we assist with online registration to ensure that you are familiar with our website and know how to access your statements, holdings, and activities.

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    Step 6: Ongoing Service and Care

    Our relationship with you is extremely important to us, and we want to keep it that way. We communicate with you frequently to provide account updates. Additionally, we keep tabs on how well you're doing in achieving each of your objectives and adjust your financial plan as need when circumstances change.

One of our goals at the Whitaker Madden Nerland Team is to help our clients through navigating different life events. Here you will find a wide range of content and materials covering a variety of life events and milestones you may face.

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    Birth

    Welcoming a child into the family is a joyous occasion for everyone—for parents, grandparents, aunts, uncles, siblings, cousins and other extended family members. As a trusted advisor to our clients, we play a critical role in helping you plan and prepare for the financial components that a new child introduces into your lives—everything from planning for the costs associated with birth, adoption or surrogacy; anticipating unexpected medical expenses; understanding gifting requirements; preparing for child care and planning for educational expenses.

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    Education

    Education is a major investment and expense for most of our clients—one that often requires years of careful, advanced planning. As educational costs continue to rise—from primary education through undergraduate, graduate and professional schools—we can help you approach the range of educational expenses, such as tuition, extension programs and advanced professional training, with appropriate funding strategies for your particular situations.

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    Business/Work

    Many of our clients have complex business arrangements, from executive-level employment situations to various levels of investment in a multitude of business ventures—from startups to established enterprises. As their Financial Advisor, we play a critical role in helping them navigate the complexities of business ownership, investment and associated activities such as selling, divesting or planning for succession. Typically, we encounter three primary scenarios with our clients:

    • Starting a business
    • Funding a business
    • Exiting a business
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    Moving

    Potential new homeowners are facing different challenges than the generation before them. There are many home financing options when considering purchasing a home property. The Whitaker Madden Nerland Team can connect you with a Morgan Stanley Private Banker who can help you navigate the right strategy for your financing needs.

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    Marriage

    There are few events more exciting than when our client decides to align their life with the person they love. Of course, there are conversations you should have with your partner before tying the knot. One of the most important is about money—how you will make it, save it, spend it and invest it. In addition, helping fund an adult child's wedding is a goal for many parents (and grandparents). As your Financial Advisor, we can play an important role in helping you plan for these milestones and guiding your conversations.

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    Divorce

    As you begin to plan for this next stage in life, it is important to evaluate the impact divorce can have on both your personal and financial matters. The more you know and the better understand your financial options, the more likely you are to make sound financial decisions. Learn how to build a solid financial strategy that may help provide you with greater security and flexibility in the future.

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    Post-Career

    Today's 65-year-olds have a high likelihood of living until their mid-80s, and it's not uncommon anymore to reach substantially beyond that. That means you need to plan for a retirement that will span two decades and potentially much more. Longer retirements are great outcomes, but also place a great deal of stress on a household's finances. As your Financial Advisor, we make sure to put a plan in place so that you are able to take on any curveball retirement may throw at you.

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    Caregiving

    Health care costs are rising—especially for retirees, and many will need long-term care. Learn the moves you can make to help prepare yourself.

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    Death

    Dealing with death is never easy. Aside from coping with the loss of a loved one, legal matters also require immediate attention, including administration of the estate. Though it may be hard for individuals to talk about estate planning because of the heartache, addressing it promptly is crucial to saving both time and money, and to minimizing family conflict or confusion. Passing away without a will, known as intestacy, means the state determines how the deceased's assets will be distributed, and this may not be consistent with the family's wishes. Proceedings can also be painful and costly for the family. We believe that is better to plan ahead to ensure that your wishes and your will are followed. A proactive approach to estate planning as a family is better than a reactive one.

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In a world that is increasingly becoming more digital, it can be helpful to utilize modern technologies and digital tools. These easy-to-use tools provide a more in-depth view of your overall financial situation. Check out these resources below.

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    MS Online

    Morgan Stanley Online and the Morgan Stanley Mobile App provide clients with access to their account information, enriched reporting tools, several cash management solutions and robust market research. The Morgan Stanley Mobile App provides clients with access to their accounts in just a few minutes.

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    Digital Vault

    The Digital Vault on Morgan Stanley Online and the Mobile App allows for easy sharing and convenient access to life's most important documents from wills and deeds to financial statements and tax fillings. Easily manage your encrypted financial records all in one place.

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    eSign

    Our clients can take advantages of an efficient and streamlined document management process, which expedites the receipt, review, and execution of essential documents without the delays often associated with traditional mailing methods. The seamless utilization of our eSign feature only requires a valid email address and phone number to commence, making it a hassle-free process for our valued users.

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    eDelivery

    Sign up for eDelivery today and start receiving email notifications as soon as your account documents are available on Morgan Stanley Online or the Morgan Stanley Mobile App. It's quick, convenient & secure.

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    eAuthorization

    Authorize financial transactions electronically, quickly and securely through the Morgan Stanley Mobile App or MSO. With eAuthorization, you no longer need to sign a paper Letter of Authorization (LOA) to authorize a money movement request.

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    Cash Plus

    Manage your cash with Morgan Stanley's CashPlus brokerage account. Enjoy a seamless digital experience, zero cash management fees, and more value and protection.

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    Morgan Stanley Debit Card

    The Morgan Stanley Debit Card lets you make purchases and access cash at more than 2 million ATMs worldwide that display the Mastercard®, Maestro® and STAR® network logos.

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    Greenlight Debit Card for Families

    Greenlight is a debit card and money that gives parents the tools to manage and monitor their children's spending as well as pay allowance, assign chores, set savings goals, donate to charity and more. The monthly $4.99 fee is waived with CashPlus for up to 5 family members.

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    Morgan Stanley American Express Platinum and Blue Cash Preferred Credit Cards

    With an eligible Platinum CashPlus Account, and The Platinum Card® from American Express Exclusively for Morgan Stanley, you can receive an Annual Engagement Bonus of $695. Certain Morgan Stanley Debit Cardholders may also qualify. Morgan Stanley clients with an eligible brokerage account can apply for The Platinum Card® from American Express Exclusively for Morgan Stanley and the Morgan Stanley Blue Cash Preferred® Card. Terms apply.

    The Morgan Stanley Credit Card from American Express is only available for clients who have an eligible Morgan Stanley Smith Barney LLC brokerage account ("eligible account"). Eligible account means a Morgan Stanley Smith Barney LLC brokerage account held in your name or in the name of a revocable trust where the client is the grantor and trustee, except for the following accounts: Charitable Remainder Annuity Trusts, Charitable Remainder Unitrusts, irrevocable trusts and employer-sponsored accounts. Eligibility is subject to change. American Express may cancel your Card Account and participation in this program if you do not maintain an eligible account.

    The Morgan Stanley Credit Card from American Express is issued by American Express National Bank, not Morgan Stanley Smith Barney LLC. Services and rewards for the Cards are provided by either Morgan Stanley Smith Barney LLC, American Express, or other third parties. Restrictions and other limitations apply. See the terms and conditions for the Cards for details. Clients are urged to review fully before applying. Morgan Stanley, its affiliates, and Morgan Stanley Financial Advisors and employees are not in the business of providing tax or legal advice. Clients should speak with their tax advisor regarding the potential tax implications of the Rewards Program upon their specific circumstances. <o:p></o:p>
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    American Express may share information about your Card Account with Morgan Stanley in support of Morgan Stanley programs and services. For information as to how Morgan Stanley will use your Card Account data please visit http://www.morganstanley.com/wealth/investmentsolutions/pdfs/adv/mssb_privacynotice.pdf

    Morgan Stanley Credit Card from American Express is issued by American Express National Bank. © 2024 American Express National Bank

    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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    Experian Identity and Credit Protection

    Stay alert and confident with robust credit monitoring and fraud protection from Experian, a complimentary benefit of CashPlus.

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    Mobile Deposits

    With the Morgan Stanley App, you can use the mobile check deposit feature to deposit checks drawn on a U.S. bank from your iPhone iPad, or Android device.

    Disclosures
    The Morgan Stanley Mobile App is currently available for iPhone® and iPad® from the App Storeand Android™ on Google Play™ Standard messaging and data rates from your provider may apply.

    Android and Google Play are trademarks of Google Inc.

    Apple®, the Apple logo, iPhone®, iPad®, and iPad Air® are trademarks of Apple Inc., registered in the US and other countries. Apple Pay™ and iPad™ are trademarks of Apple Inc. App Store is a service mark of Apple Inc.

    Subject to certain terms and conditions. Checks must be drawn on a U.S. Bank.

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    Online Transfers

    Morgan Stanley Online Transfers allows you to transfer fund between Morgan Stanley accounts or between your Morgan Stanley accounts and a verified account from another financial institution.

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    Send Money with Zelle

    Send money with Zelle, is a fast, safe and easy way to send and receive money with almost anyone you know and trust. All you need is their phone number or email address, allowing you to send and receive money within minutes.

    Send Money with Zelle is available on the Morgan Stanley Mobile App for iPhone and Android. Enrollment is required and dollar and frequency limits may apply. Domestic fund transfers must be made from an eligible account at Morgan Stanley Smith Barney LLC (Morgan Stanley) to a US-based account at another financial institution. Morgan Stanley maintains arrangements with JP Morgan Chase Bank, N.A. and UMB Bank, N.A. as NACHA-participating depository financial institutions for the processing of transfers on Zelle. Data connection required, and message and data rates may apply, including those from your communications service provider. See the Morgan Stanley Send Money with Zelle terms for details.
    Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley is not affiliated with Zelle. Zelle is available to U.S. bank account holders only. Transactions typically occur within minutes. If your recipient is not yet registered with Zelle, it could take between 1 and 3 days once they complete registration.

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    Bill Pay

    Conveniently pay your bills with online bill pay through Morgan Stanley Online and the Morgan Stanley Mobile App. Receive eBills, schedule one-time or recurring payments, and track the status of your payments for greater financial control.

    The Morgan Stanley Mobile App is currently available for iPhone® and iPad® from the App Store and Android™ on Google Play™. Standard messaging and data rates from your provider may apply.

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    Total Wealth View

    Complete your financial picture with Total Wealth View. By linking your external account information, you will benefit from more informed and comprehensive wealth planning and convenient connectivity.

    Information related to your external accounts is provided for informational purposes only. It is provided by third parties, including the financial institutions where your external accounts are held. Morgan Stanley does not verify that the information is accurate and makes no representation or warranty as to its accuracy, timeliness or completeness.
    Financial Advisor(s) may not provide advice on any external account. Additional information about the services described above and offered on Morgan Stanley Online are in the applicable Terms and Conditions of Use.

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    Spending and Budgeting

    Morgan Stanley clients have access to Spending and Budgeting tools via Morgan Stanley Online and Morgan Stanley Mobile App to help manage cash flow across all Morgan Stanley accounts as well as those held at outside financial institutions.

    The Morgan Stanley Mobile App is currently available for iPhone® and iPad® from the App Store and Android™ on Google Play™. Standard messaging and data rates from your provider may apply.

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    Financial Literacy Articles

    It's never too early-or too late -to start improving your financial literacy. A great first step is covering the basics.

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Location

380 Saint Peter St
Ste 1000
St. Paul, MN 55102
US
Direct:
(651) 215-8400(651) 215-8400
Toll-Free:
(800) 421-0018(800) 421-0018

Meet The Madden Nerland Group

About Steven A Madden

As a Senior Vice President and Financial Advisor of The Madden Nerland Group, Steve builds actionable plans for clients using a systematic process, thoroughly understanding each client’s financial position, objectives, and risk tolerance. He creates a clear path to their financial goals by using the firm’s tools and analytics to tailor strategies specific to each client. He is committed to keeping his clients informed on their progress, performance, and investment opportunities.

Steve has over 20 years of personal wealth management experience and holds Certified Financial Planner™ (CFP®), Portfolio Management Director, and Alternative Investments Director designations. The Madden Nerland Group believes it is important to look beyond the traditional asset classes of stocks and bonds to include alternative investments including real estate, private debt, and equity. Morgan Stanley provides access to the premier alternative investment solutions in the industry, and the team utilizes their insight in alternatives to increase diversification and enhance returns in client portfolios.

Prior to his career in finance, Steve worked for 5 years in consulting overseeing projects in a diverse set of companies including oil shipping, internet commerce, Fortune 500, and tech startups. Steve received a Bachelor of Science in Mechanical Engineering from Iowa State University.

Beyond his professional endeavors, Steve finds joy in family life with his wife Alissa and their two children, Jack, and Olivia, in Eagan, Minnesota. The family enjoys boating on the St. Croix River during summers, particularly wakeboarding and wake surfing. They also love to travel both domestically and internationally.

Disclosures
The investments listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives.
Securities Agent: IL, FL, PA, SC, MO, CO, ND, CA, WI, OH, VA, TX, NJ, KS, IA, NE, AZ, AK, SD, NY, MN, MA, WA, OR; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1290446

About Nicholas B. Nerland

As a First Vice President and Financial Advisor of The Madden Nerland Group, Nick is passionate about helping clients accumulate and safeguard their hard-earned wealth. He adopts a comprehensive approach to wealth management and employs a multi-step process to assess their current financial position, identify blind spots, establish long-term objectives, and then collaborates with his clients to formulate a strategy and implement an investment plan. He is able to provide them with confidence to know they are on track by recommending any adjustments they need to make through an ongoing review and monitoring process. He provides guidance on a wide range of topics including education and retirement planning, cash management, legacy, philanthropy, and investment management by leveraging his extensive experience and Morgan Stanley’s vast resources and network of specialists.

Nick has over 25 years of financial industry experience. He holds Certified Financial Planner™ (CFP®) and the Morgan Stanley Financial Planning Specialist designations and completed the Financial Planning Certificate Program at the University of Minnesota at Mankato. Prior to joining Morgan Stanley in 2005, he spent six years in client service with Smith Barney. He earned a Bachelor of Science in Management and Finance from the University of Minnesota at Minneapolis.

Committed to community service, Nick has served on the Board of Directors for Aeon, a Minneapolis-based non-profit organization focused on affordable housing. He is also actively involved in Wishes and More®, which enhances the lives of children facing terminal or life-threatening conditions by providing extraordinary experiences, such as wishes, scholarships, memorials, and more. Motivated by personal loss, Nick and Tamra volunteer their time and resources, contributing to events like the annual Winter Ball and underwriting the annual Breakfast with Santa. Additionally, they played an active role in the planning committee for the Jack's Basket Fall Gala, an event celebrating babies born with Down Syndrome.

Family is a top priority for Nick. Alongside his wife, Tamra, they are actively raising their three children: Jonathan, Kaitlyn, and Lauren. Nick enjoys coaching his daughter’s basketball team, golfing, and spending weekends at the lake with his family. They are also active members of Eagle Brook Church in Blaine.

Disclosures:
Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY.
Securities Agent: WA, SD, NY, MT, MI, MD, SC, AK, OR, OK, ND, NC, WI, MA, MO, VA, ID, AR, NJ, FL, NE, MN, IA, DC, CO, AZ, TX, NH, IL, CA, PA, OH; General Securities Representative; Investment Advisor Representative
NMLS#: 1282505

About Laura M. Arntson

As the Portfolio Associate on The Madden Nerland Group, Laura acts as the primary point of contact for client inquiries providing operational and administrative support. Laura is dedicated to fostering relationships she has with clients and takes time to understand the client’s family life, values, needs and goals, and providing problem-solving assistance. She manages operational tasks for the team such as opening and monitoring accounts, processing trades, transferring funds, and ensuring all paperwork and forms are completed correctly and submitted timely.

To enhance client efficiency, Laura plays a key role in implementing Morgan Stanley's digital tools, ensuring 24/7 account access through Morgan Stanley Online and the Morgan Stanley Mobile App. She also assists clients with learning how to utilize such features as Mobile Deposits, ATM Withdrawals, Send Money with Zelle, and MS Online payments.

Laura began her career in finance at US Bank in 1986 working in its private banking division. She joined The Madden Nerland Group at Morgan Stanley in 1996 and has been a key asset as the team expanded. She is Series 7 and Series 63 licensed.

Beyond her professional endeavors, Laura’s hobbies include scrapbooking and crafting. She also loves attending The Minnesota Wild hockey games with her husband, Tom. The couple cherishes time spent with their children and grandchildren, along with activities like visiting their cabin, boating, and fishing.

Community service holds a special place in Laura's heart, and she actively participates in various volunteer activities. She is actively involved in Hope for Youth supporting homeless teens; The Christmas Basket at St. Stephen's Catholic Church, which collects and distributes Christmas gifts to families in need; and participating in Project Reach’s Toy Drive and Backpack Drive, which supports homeless students in St. Paul Public Schools.

About Alissa L. Madden

Alissa Madden joined The Madden Nerland Group in 2023 to oversee operations. She brings over 20 years of experience in healthcare and non-profit industries to the group.

Her diverse background uniquely positions Alissa to enhance and expand the team's business. She has held roles such as Chief of Staff and Executive Director leading operations, strategy, and innovation. Having served as a hospital social worker and later as a manager, she excelled in coordinating care and refining operational procedures. Alissa also served as President of the American Case Management Association (ACMA) MN Chapter and as a Speaker at ACMA events. As a psychotherapist, she developed strong patient relationships, gaining valuable insights into their needs and creating effective care plans to achieve their goals. Alissa holds a BA in Social Work and Psychology from The University of Iowa and a MA in Social Services Administration from The University of Chicago.

Alissa is already underway leading a variety of practice strategy and practice management projects for The Madden Nerland Group. She has passed her Securities Industries Essentials (SIE) exam and is pursuing her Series 7 and Series 63 licenses to more fully support the team’s day-to-day business and work with clients.

Alissa and Steve are married and will be celebrating their 22nd wedding anniversary this June. Their son, Jack, is a sophomore at The University of Minnesota and their daughter, Olivia, is a senior at Eagan High School.

Alissa is actively engaged in community service having served in leadership roles in various booster clubs and associations including President of the Eagan High School Girls Swim and Dive Booster Club, President of the Eagan High School Boys Basketball Booster Club, Co-Director of Basketball Tournaments at Eagan Athletic Association, Troop Co-Leader for Girl Scouts River Valley for Troop #55840, and a Choir Member at St. John Neumann Catholic Church.

Alissa enjoys playing the piano, singing, or listening to true crime podcasts and novels on Audible. She also enjoys attending concerts, traveling, and trying new restaurants throughout the Twin Cities with her family.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
Morgan Stanley Wealth Management Financial Advisers can conduct their business in several ways: individually, as a member of a team of Financial Advisors, or through the formation of a Strategic Partnership with another Financial Advisor or team of Financial Advisors. A Strategic Partnership is an arrangement between a Financial Advisor or a team of Financial Advisors with another Financial Advisor or team of Financial Advisors that has a unique focus or knowledge regarding a specific business concentration, product area, and/or client type. If your account is with an individual Financial Advisor, that Financial Advisor services all facets of your account. If your account is with a Financial Advisor who is a member of a team, any Financial Advisor on the team can service your account. If your Financial Advisor is part of a Strategic Partnership, his or her role in that Strategic Partnership may be limited to a specific business and/or product area and may not cover all facets of your account. The use of the terms “Partner” or “Strategic Partner” and/or “Partnership” or “Strategic Partnership” are used as terms of art and not used to imply or connote any legal relationship.

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
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4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
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  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
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Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
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Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
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Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Madden Nerland Group today.
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1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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7Municipal bonds may not be appropriate for all investors. Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) and its Financial Advisors and Private Wealth Advisors do not provide any tax/legal advice. Consult your own tax/legal advisor before making any tax or legal-related investment decisions.

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8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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9Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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10Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024), 3582895 (6/2024)