Our team has knowledge and experience in serving:

VERY SUCCESSFUL FAMILIES with complex financial needs who demand knowledge on how to relay wealth to family members by organizing their most critical financial issues through our 9-point client process.

AFFLUENT INVESTORS who are seeking guidance in creating financial progress toward a comfortable retirement by creating a personalized long-term durable investment strategy. 

SMALL TO MID-SIZE CORPORATIONS who need our experience, protection and guidance in providing retirement plans to employees.  We help navigate all the employer opportunities and liabilities by offering competitive retirement benefits to plan participants.
  • Retirement & Pension Plans
  • 10b5-(1) Programs
  • Comprehensive Wealth Planning
  • Investment Management
  • Philanthropy Management
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 250 teams1  specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $330 billion in AUM2
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 20173
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December 31, 2017
2 Morgan Stanley Internal Compensable Revenue Report, December 31, 2017
3 Barron’s Top 100 Financial Advisors, April 2017


Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.


2882 Sand Hill Rd
Ste 200
Menlo Park, CA 94025
(650) 234-5986(650) 234-5986

Meet The Traum Vaughan Group

About Me

As the team leader for The Traum Vaughan Group, Jeff oversees the client interview process, the asset allocation process, and the investment selection process. In over 30 years with Morgan Stanley, Jeff has worked closely with high net-worth clients and their CPA’s and attorneys to provide effective portfolio management and family wealth planning. Areas of focus include wealth planning strategies, portfolio management and risk management. Jeff is also the primary contact for many Morgan Stanley corporate relationships.

Professional Accreditations and Education:

University of California, Davis, CA, B.A., Economics, 1985

Wharton School of Business, University of Pennsylvania, CIMA coursework & CIMA Examination, 2003

CIMA, Certified Investment Management Analyst 2003 – present

Executive Financial Services Director: Series 7, 3, 63, 65, and CA Insurance License # 0A58036

Morgan Stanley Chairman’s Club Member 2006 - present

The Winner’s Circle: Silicon Valley Top 25 Wealth Advisors May 30, 2008

Plan Sponsor Magazine, 401k Best of the Best list 2007, 2008

Community Work and Recognition

UC Davis Foundation/Endowment, Trustee Emeritus, Board Advisor 2014 – present

UC Davis Foundation/Endowment, Trustee 2008 – 2014, Investment Committee Chairman 2013 – 2014

Palo Alto Unified School District, Measure A Tax Oversight Committee, 2006 – 2015

Stanford University Cantor Arts Center Membership Board, Board Member/Advisor 1999 – 2006

Friends of The Palo Alto Parks, Board Member/Advisor 2004 – 2008


Jeff and his wife Cindy live in Palo Alto with their two teenage daughters.  He co-captained his college lacrosse team and has kayaked the central coast of California.  Other interests include cycling, backpacking, skiing and tennis.

Contact Jeff at 650-234-5986 or Jeffrey.traum@morganstanleypwm.com
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NM, NJ, NH, NE, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AL; Managed Futures; Transactional Futures/Commodities; General Securities Representative; Investment Advisor Representative
NMLS#: 1274601

About Me

As a Wealth Advisor with Morgan Stanley since 1995, Brannan has coordinated comprehensive wealth management strategies for both individual and corporate investors.  As a Senior Portfolio Management Director he focuses on portfolio evaluation, asset allocation and serves as the point of contact in retirement planning for corporations and affluent families.  In his role as Corporate Stock Plan Director and Corporate Client Group Director he also focuses on 401(k) retirement plans, deferred compensation programs, corporate cash management, and restricted securities. Professional Accreditations and Education: University of California, Davis, CA, B.S., Managerial Economics, 1992 Executive Financial Services Director, Current Licenses: Series 7, 8, 31, 65, 66, CA Insurance License # 0B80003 CRPS, Chartered Retirement Plan Specialist C(k)P, Certified 401(k) Professional Morgan Stanley President’s Club Member 2007-2009, 2011-Present Plan Sponsor Magazine, “Best of the Best: Most Successful Retirement Plan Advisors”, 2006 & 2007 401k Wire magazine, 300 Most Influential Advisors, 2009, 2010, 2011 UCLA Anderson School of Management Executive Education, Founding Lecturer, The Retirement Advisor University™. Financial Times Top 401 Retirement Advisors 2015, 2016 Community Work: National Ski Patrol, Senior level patroller and instructor, 1987 – present Menlo-Atherton Little League Coach Dodge Ridge Ski Race Team Coach Personal: Brannan lives in Atherton with his wife Laura and their three sons.  He captained his college ski team and has travelled to over 80 countries.  Other interests include baseball, golf, history, and archaeology. Contact Brannan at 650-234-5988 or Brannan.Vaughan@morganstanley.com
Securities Agent: TX, CA, WY, WV, WI, WA, VT, VA, UT, TN, SD, SC, RI, PR, PA, OR, OK, OH, NY, NV, NM, NJ, NH, NE, ND, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, IA, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AL, AK; Managed Futures; General Securities Representative; BM/Supervisor; Investment Advisor Representative
NMLS#: 1270061
CA Insurance License #: 0B80003

About Me

As a Financial Advisor with Morgan Stanley since 2001, Todd has coordinated comprehensive wealth management strategies for both individual and corporate investors.  Areas of focus include financial planning, asset allocation strategies, and 401(k) retirement plans.  In addition, Todd leads the team’s efforts in syndicate and fixed income strategies.      Professional Accreditations and Education:UCLA Anderson, Los Angeles, CA, M.B.A., Finance, 2001 Indiana University, Bloomington, IN, B.S., Computer Information Systems, 1994Current Licenses: Series 7, 31, 63, 65, CA Insurance License #0D71887 Morgan Stanley’s Century Club Member 2011-2012, 2014-2016            Community Work:Board Member, Community Gatepath, 2010 - presentBoard Member, Treasurer, Support for Families of Children with Disabilities, 2007 – 2011Board Member, Burlingame Rotary Club, 2007 – 2009UCLA Anderson Alumni Class President, 2006 – 2011Indiana University Bay Area Alumni Chapter President, 2004 – 2006 Personal:Todd lives in Burlingame with his wife Karen, their son and two daughters.  He has run three marathons and played Varsity Tennis at Indiana. Other interests include cycling, hiking and leading Team Henry in the Best Buddies Challenge: Hearst Castle, as well as other events and causes that benefit people with disabilities.Contact Todd at 650-234-5987 or Todd.Gemmer@morganstanley.com
Securities Agent: TX, CA, WY, WI, WA, VT, VA, UT, TN, SD, SC, RI, PA, OR, OK, OH, NY, NV, NM, NJ, NH, NE, NC, MT, MO, MN, MI, ME, MD, MA, LA, KY, KS, IN, IL, ID, HI, GA, FL, DE, DC, CT, CO, AZ, AR, AL; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1278585
CA Insurance License #: 0D71887
Economic and Market Perspectives

On the Markets

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Successfully Staffing Your Home

Successfully Staffing Your Home

By adopting more professional approaches to hiring, training and retaining staff, you can more easily maintain a well-run and harmonious home.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Art as An Asset
CRC 2274738 01/19

Art as An Asset

Art may play a significant role in the context of a collector's overall wealth. Generally, a collector may differentiate financial assets, including stocks, bonds and real estate, from other possessions, such as art.

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in Art

LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.

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Market Information Delayed 20 Minutes
The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.