Our Story

If you're like many investors, you realize that managing your investment portfolio requires time, experience and knowledge that you may not possess. That's why so many rely on professional asset managers to assume responsibility for day-to-day investment decisions.

The question is which of the thousands of asset managers competing for your business should you choose.

The Tholl Pearson Group is a team of experienced financial professionals who offer institutional-level portfolio management in a private family office-like environment. We believe that our approach to investing sets us apart from other managers available to you. Called PowerScore, this proprietary methodology has prompted many Morgan Stanley Financial Advisors to work with us and provide their clients with the personalized investment management necessary to help them pursue even their most challenging goals. At the same time, however, we recognize that investment management, while critical, is only part of what our clients require. That is why go far beyond your portfolio to advise you on lending, estate planning strategies, risk management – in short, virtually every aspect of your financial life.

The Tholl Pearson Group - Named to the Forbes Best-In-State Wealth Management Teams 2025 Ranking
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based on time period from 3/31/23–3/31/24.

Awards Disclosure:
Source: Forbes.com (Jan 2025) 2025 Forbes Best-In-State Wealth Management Teams ranking awarded in 2025. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 3/31/23–3/31/24. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to SHOOK Research LLC, for placement on its rankings. This ranking is based on in-person and telephone due diligence meetings to evaluate each Financial Advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research LLC and may not be representative of any one client's experience; investors must carefully choose the right Financial Advisor or team for their own situation and perform their own due diligence. This ranking is not indicative of the Financial Advisor's future performance. Morgan Stanley Smith Barney LLC is not affiliated with SHOOK Research LLC or Forbes. For more information, see www.SHOOKresearch.com. © 2025 Morgan Stanley Smith Barney LLC. Member SIPC.

Disclaimer: Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at http://www.morganstanleyindividual.com or consult with your Financial Advisor to understand these differences.

Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working with You

Goals-based wealth management is a relatively new development among Financial Advisors, but it’s an approach we’ve been practicing well before it achieved its current popularity. Our process for working with clients is comprehensive, deeply personal and involves the following steps:
    Discovery
    Who are you as a person, not just an investor? What do you hope to achieve for yourself and your family? What do you value and what do you hope to pass on to your children and community? As Financial Advisors, we understand the importance of listening before we offer possible recommendations. Our conversations will explore your aspirations, apprehensions and unique circumstances. Only when we have a thorough understanding of these will be proceed to the next phase of our process.
    Plan Development
    Every goal has a price associated with it. How much will it cost you to maintain your lifestyle in retirement, for example, or send your children to the college of their choice? Once we develop realistic cost estimates, we use Morgan Stanley’s Goals Planning System or GPS, a sophisticated financial planning platform, to weigh those estimates against your savings, potential future sources of income and other resources that might be available to you. Based on GPS findings, we develop strategies designed to fill your gaps, increase your surplus and address any challenges you may face. We also assess your risk tolerance and assign you a Risk Profile that serves as our guide when managing your investment portfolio
    Plan Implementation
    In addition to our own clients, The Tholl Pearson Group manages assets for the clients of numerous Morgan Stanley Financial Advisors. These professionals place their trust in us because we offer an approach to investing that they believe sets us apart from other managers available to them. That approach is called PowerScore, and it is based on our belief that capital markets are an arena of competition for capital. Companies that succeed in attracting capital, in our opinion, generally attract more if it, while companies that fail in attracting capital generally don’t. Our process is completely quantitative and involves no qualitative assessments of how markets, market sectors or individual companies will perform. Rather, we assign what we call a PowerScore to every security and market segment we follow. We believe that the higher the PowerScore, the more successful the security has been in attracting capital from investors. Securities with a lower, or negative PowerScore, are currently losing in the competition to attract investor capital

    Beyond your portfolio, we work with your attorney, accountant and Morgan Stanley professionals in such diverse disciplines as lending and estate planning to fill any gaps revealed by your plan and address any challenges you face.
    Evaluation
    Are you proceeding as anticipated toward your financial destination or is an adjustment required? We monitor your performance on an ongoing basis and may alter our strategies to accommodate changing circumstances in your life or trends in the financial markets.
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PowerScore Process
• The Tholl Pearson Group at Morgan Stanley is an experienced portfolio manager. We are recognized by Morgan Stanley as a strategic partner. For implementing the allocation decisions across all of our portfolios, we employ a security ranking process that we call, PowerScore.
• Via a Bloomberg linkage for data, we calculate the PowerScore for a variety of exchange listed securities. The PowerScore for each security is produced by evaluating a series of trailing returns over various time frames. These trailing returns are weighted, and then translated into a numerical PowerScore.
• To evaluate what we believe is the short term health of the equity market, we employ a Component Scoring Table (CST).
→ Each Component is scored on a consistent formulaic basis in a range of +2, the maximum positive score to -2, the maximum negative score.
→ We believe that the stronger the Overall Score, the stronger the equity market environment. We call this a GREEN short term equity market environment.
→ We believe that the weaker the Overall Score, the weaker the equity market environment. We call this a RED short term equity market environment.
• To evaluate what we believe is the health of the equity market, we employ our PowerScore Strength Dial (PSD) to monitor the S&P 500 Index.
→ We believe that the stronger the positive PowerScore, the greater the momentum of capital flowing into the equity market. We call this a GREEN market environment.
→ We believe that a negative reading on the PSD demonstrates that capital is flowing out of the equity markets. We call this a RED market environment.
• To evaluate the health of the US economy, we employ our multifactor economic model, the Risk Appetite Dial (RAD). The RAD is comprised of an equal weighting of four economic factors we believe best indicate the overall health of the US economy.
→ When the RAD is reading above -1, we believe that the economy is expanding, thereby creating a GREEN economic environment.
→ When the RAD is reading -1 or lower, we believe that the economy is contracting, thereby creating a RED economic environment.
• When both the PSD and RAD are GREEN, we are generally overweight equity allocation as allowed by the risk range assigned to each PowerScore Portfolio.
• When both the PSD and RAD are RED, we are generally underweight equity allocation as allowed by the risk range assigned to that PowerScore Portfolio.
This material has been prepared for informational purposes only and is not an offer to buy or sell or a solicitation of any offer to buy or sell any security/instrument, or to participate in any trading strategy. Any such offer would be made only after a prospective investor had completed its own independent investigation of the securities, instruments or transactions, and received all information it required to make its own investment decision, including, where applicable, a review of any offering circular or memorandum describing such security or instrument. That information would contain material information not contained herein and to which prospective participants are referred. This material is based on public information as of the specified date, and may be stale thereafter. We have no obligation to tell you when information herein may change. We make no representation or warranty with respect to the accuracy or completeness of this material. Morgan Stanley Wealth Management has no obligation to provide updated information on the securities/instruments mentioned herein.

This material is intended only for clients and prospects of the Portfolio Management program. It has been prepared solely for informational purposes only and is not an offer to buy or sell or a solicitation of any offer to buy or sell any security or other financial instrument, or to participate in any trading strategy.

The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client’s Financial Advisor invests the client’s assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor.

Material in this presentation has been obtained from sources that we believe to be reliable, but we do not guarantee its accuracy, completeness or timeliness. Third party data providers make no warranties or representations relating to the accuracy, completeness or timeliness of the data they provide and are not liable for any damages relating to this data.

Morgan Stanley Wealth Management has no obligation to notify you when information in this presentation changes.

Equity securities may fluctuate in response to news on companies, industries, market conditions and the general economic environment.

Morgan Stanley Wealth Management Financial Advisors can conduct their business in several ways: individually, as a member of a team of Financial Advisors, or through the formation of a Strategic Partnership with another Financial Advisor or team of Financial Advisors. A Strategic Partnership is an arrangement between a Financial Advisor or a team of Financial Advisors with another Financial Advisor or team of Financial Advisors that has a unique focus or knowledge regarding a specific business concentration, product area and/or client type. If your account is with an individual Financial Advisor, that Financial Advisor services all facets of your account. If your account is with a Financial Advisor who is a member of a team, any Financial Advisor on the team can service your account. If your Financial Advisor is part of a Strategic Partnership, his or her role in that Strategic Partnership may be limited to a specific business and/or product area and may not cover all facets of your account. The use of the terms “Partner” or “Strategic Partner” and/or “Partnership” or “Strategic Partnership” are used as terms of art and not used to imply or connote any legal relationship.

Morgan Stanley Smith Barney LLC. Member SIPC.
CRC 6184337 12/2023
Please open the following for an overview of the PowerScore Portfolios and for a description of our PowerScore Rotation and PowerScore PS20 TAX equity strategies.
PowerScore Rotation
PowerScore Rotation
PowerScore Portfolios
PowerScore Portfolios
PowerScore: A Consistent Portfolio Management Process
PowerScore: A Consistent Portfolio Management Process
PowerScore PS20 TAX
PowerScore PS20 TAX

How PowerScore Works

PowerScore is the proprietary methodology we've developed over more than 30 years of market fluctuations and experience managing the assets of wealthy families and major institutions. Using data from our special application linkage with Bloomberg, we examine the trailing returns of a variety of listed securities over various timeframes – i.e. 1,3, or 6-months. We place greater emphasis on longer-term returns and employ a mathematical formula to assign each security a PowerScore.

We believe that the higher the PowerScore, the more successful the security has been in attracting capital from investors. We also think that securities with a lower, or negative PowerScore, are currently losing in the competition to attract investor capital.

In addition to our own clients, The Tholl Pearson Group manages assets for the clients of numerous Morgan Stanley Financial Advisors. These professionals place their trust in us because we offer not only our proprietary PowerScore methodology, but other benefits, such as:

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    Risk Management

    Based on your risk tolerance, we assign you a risk profile that governs our asset allocation decisions. Depending on our PowerScore assessment of short, medium and long-term market conditions, we allocate your assets within an established range, never exceeding a set equity allocation based on your risk profile.

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    Bi-Weekly Updates

    We can distribute our PowerScore e-mail newsletter twice a week to interested clients. These emails will elaborate on:

    • PowerScore risk assessment for short, medium and long-term market conditions.
    • How our assessment is affecting the portfolio's asset allocation.
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    Direct Contact

    When you want to talk about your investments or prevailing markets, you can be assured of our prompt and undivided attention via phone, Zoom or in-person meetings. As Morgan Stanley Portfolio Management Directors, we strive to provide you with the personalized attention you deserve.

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    Disclaimers

    This material is intended only for clients and prospective clients of the Portfolio Management program. It has been prepared solely for informational purposes only and is not an offer to buy or sell or a solicitation of any offer to buy or sell any security or other financial instrument, or to participate in any trading strategy.

    The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client's Financial Advisor invests the client's assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor.

Location

5122 Cascade Road SE
Grand Rapids, MI 49546
US
Direct:
(616) 771-6005(616) 771-6005
Toll-Free:
(800) 378-2217(800) 378-2217
300 E Front Street
Traverse City, MI 49684
US
Direct:
(231) 932-7212(231) 932-7212

Meet The Tholl Pearson Group

About Robert Tholl

Robert C. Tholl, Jr., CIMA® is a Senior Vice President, Senior Portfolio Management Director, and Financial Advisor with more than 25 years of portfolio management experience helping his individual private clients, businesses, foundations and endowments meet their investment and wealth management goals.

Robert began his career at Wells Fargo in San Diego, continuing with Prudential Securities in San Francisco.  In 1998, he relocated to his wife’s hometown of Grand Rapids and joined Bank One, which later became J.P. Morgan. In 2010, he joined Morgan Stanley Smith Barney and co-founded the Tholl Pearson Group with Jerry.

A Certified Investment Management Analyst - CIMA® and Senior Investment Management Consultant – SIMC, Robert earned a B.A. in Economics and Business Law at San Diego State University, is a graduate of the University of Pennsylvania Wharton School’s distinguished Investment Management Analyst Program, and is a member of the Investment Management Consultants Association.  He lives in East Grand Rapids and is married with two children.

Robert is a former President and Board Member of the John Ball Zoological Society, and is currently involved as a Forever Fund Council Member.  He was a Member of the Gerald R. Ford Foundation Hospitality Committee.  Robert spent over 10 years as a youth and club lacrosse coach, and was a Board Member of the East Pride Lacrosse Club and the East Grand Rapids High School lacrosse program.
Securities Agent: WI, WA, VT, UT, TX, TN, SD, SC, PA, OR, OK, OH, NY, NV, NM, NJ, NH, NC, MT, MS, MO, MN, MI, ME, MD, MA, LA, VA, KY, KS, IN, WY, IL, ID, IA, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AR, AL; General Securities Representative; Investment Advisor Representative
NMLS#: 1278685

About Jerry Pearson

Jerry R. Pearson is a Senior Vice President, Senior Portfolio Management Director and Financial Advisor with more than 35 years of investment experience managing large institutional, foundation and endowment portfolios as well as helping families and individuals create and manage their investment strategies.

Jerry began his career as an analyst at Merrill Lynch in New York before moving to portfolio management at the Northern Trust Company in Chicago.  After more than 15 years of managing absolute return focused portfolios, he returned to his native Michigan in 2001, joining Robert at Bank One. In 2005, he was named Chief Investment Officer at Fifth Third Bank Florida. Jerry later returned to Michigan to join Robert at J.P. Morgan and in 2010 he co-founded the Tholl Pearson Group with Robert.

Jerry graduated summa cum laude in Business Law from Michigan State University.  In addition to his general securities and advisory licenses, Jerry holds a General Securities Principal and Supervisor for Options and Municipal Securities licenses.  Jerry lives in the Glen Lake area and is married with three children and five grandchildren.

A former Board Member of the Grand Rapids Symphony, Jerry is active as an Elder in his church and enjoys multiple outdoor activities.

“A systematic approach to risk management is the hallmark of a disciplined portfolio management process.”
Securities Agent: WY, WI, WA, VA, UT, TX, SD, SC, PA, OK, OH, NY, NV, NM, NJ, NH, NC, MT, MS, MO, OR, MN, MI, ME, TN, MD, MA, LA, VT, KY, KS, IN, IL, ID, IA, HI, GA, FL, DE, DC, CT, CO, CA, AZ, AR, AL; BM/Supervisor; General Securities Principal; General Securities Representative; Investment Advisor Representative

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Joseph V. Portera

Joseph Portera is a Private Banker serving Morgan Stanley Wealth Management offices in Michigan.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Joseph began his career in financial services in 2002 and joined Morgan Stanley in 2018. Prior to joining the firm, he served as a Commercial Lender and Market Director at JPMorgan Chase.

Joseph is a graduate of the Haworth College of Business at Western Michigan University where he received a Bachelor of Business Administration in Finance, and Keller Graduate School of Business where he received a Master’s in Business Administration in Finance & Accounting.

Joseph and his family currently reside in Grosse Pointe, MI. Outside of the office, he enjoys martial arts, skiing, tennis, and spending time with his family.
NMLS#: 1260889

About Sally A. Cholewka

Sally A. Cholewka, CFP® is a Vice President and Financial Planning Director serving Morgan Stanley’s Wealth Management offices in Southeast Michigan. She is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Sally began her career in Financial Services in 2010 and joined Morgan Stanley in 2021. Prior to her current position, she worked as Director of Financial Planning for a group of independent financial advisors affiliated with LPL Financial. Her role for over the last decade has been to facilitate retirement income planning, tax aware positioning and estate & legacy conversations.

Sally has held her Certified Financial Planner® designation since 2017. A graduate from the University of Iowa, she proudly identifies as a “Midwesterner”, having lived or worked in Iowa, Minnesota, Illinois and Michigan. She currently lives in Shelby Township, MI with her husband and daughter. Outside of work, Sally enjoys vacationing with her family, boating, and volunteering with the SIFMA Foundation’s “InvestWrite” national writing competition for elementary age children.
Ready to start a conversation? Contact The Tholl Pearson Group today.
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1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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8When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

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Awards Disclosures
CRC 6491812 (04/2024)