

Our Mission Statement
Guiding clients toward making informed Wealth Management decisions through professional relationships based on uncompromising integrity, trust, and personalized service
Our Story and Services
At The Shoreline Group, success means more than providing our clients with investment advice. It means helping them maintain the financial independence they’ve worked their whole lives to achieve. It means striving to make sure they have the means to pursue what’s most important to them. Also, it means understanding our clients as people who have unique goals, values and circumstances that determine the strategies we develop on their behalf.
The Shoreline Group process begins with an in-depth discussion of your current finances and future objectives. Our team addresses issues you might have overlooked that can have a significant impact on your ability to use your wealth as planned. We’ll determine how we can help you adjust your strategies as necessary to accommodate changing needs and meet any unforeseen situations or demands that may arise throughout your life.
Many of our clients at The Shoreline Group are in their early years as investors, driving forward with their career and family in mind. Others are in a crucial savings window. Some clients strive to reach the point where they know they can retire. When they retire, we help to make sure they are THRIVING throughout their retirement, until ARRIVING and we make sure that we handle the people and causes they care about with proper care in their absence.
We have a systematic process for guiding our clients through all stages of their financial life, which is why were named as one of Forbes Best-in-State Wealth Management Teams for 2023 and 2024. The Shoreline Group welcomes the opportunity to discuss our consultative process with you.
Named as one of 2023, 2024, 2025, 2026 Forbes Best-In-State Wealth Management Teams
Forbes (Awarded Jan 2023, Jan 2024, Jan 2025, Jan 2026). Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/25. https://mgstn.ly/3wb7pSG
The Shoreline Group process begins with an in-depth discussion of your current finances and future objectives. Our team addresses issues you might have overlooked that can have a significant impact on your ability to use your wealth as planned. We’ll determine how we can help you adjust your strategies as necessary to accommodate changing needs and meet any unforeseen situations or demands that may arise throughout your life.
Many of our clients at The Shoreline Group are in their early years as investors, driving forward with their career and family in mind. Others are in a crucial savings window. Some clients strive to reach the point where they know they can retire. When they retire, we help to make sure they are THRIVING throughout their retirement, until ARRIVING and we make sure that we handle the people and causes they care about with proper care in their absence.
We have a systematic process for guiding our clients through all stages of their financial life, which is why were named as one of Forbes Best-in-State Wealth Management Teams for 2023 and 2024. The Shoreline Group welcomes the opportunity to discuss our consultative process with you.
Named as one of 2023, 2024, 2025, 2026 Forbes Best-In-State Wealth Management Teams
Forbes (Awarded Jan 2023, Jan 2024, Jan 2025, Jan 2026). Data compiled by SHOOK Research LLC based on time period from 3/31/21 – 3/31/25. https://mgstn.ly/3wb7pSG
Services Include
- Financial PlanningFootnote1
- Estate Planning StrategiesFootnote2
- Alternative InvestmentsFootnote3
- Cash Management and Lending ProductsFootnote4
- Long Term Care InsuranceFootnote5
- 401(k) Rollovers
- Trust AccountsFootnote6
- Professional Portfolio ManagementFootnote7
- Endowments and FoundationsFootnote8
- Philanthropic ManagementFootnote9
- Divorce Financial AnalysisFootnote10
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
Location
111 S Pfingsten Rd
Ste 200
Deerfield, IL 60015
US
Direct:
(847) 504-2940(847) 504-2940
Meet The Shoreline Group
About Joseph Bertoni
Joe began his career as a Financial Advisor at the height of the Great Recession in 2009. This experience has taught him that good advice can be truly life-changing. He strives to develop deep, lasting relationships with his clients to foster a level of mutual trust and respect, and he embraces the responsibility that his clients’ interests are ahead of his own.
Joe received his BA from the University of Wisconsin-Madison in 2008, and is a Certified Financial Planner, as well as a Chartered Retirement Planning Counselor. He and his wife Beth live in Chicago’s northern suburbs, and when he’s not chasing their two young children, enjoys biking, golf and being with friends and family.
Joe received his BA from the University of Wisconsin-Madison in 2008, and is a Certified Financial Planner, as well as a Chartered Retirement Planning Counselor. He and his wife Beth live in Chicago’s northern suburbs, and when he’s not chasing their two young children, enjoys biking, golf and being with friends and family.
Securities Agent: FL, OK, IN, DC, SC, NY, TN, MS, MN, MA, WA, IA, NM, MI, IL, TX, OH, MD, VA, PA, NC, CA, GA, AZ, WI, OR, MO, CO, NV, NJ; General Securities Representative; Investment Advisor Representative
NMLS#: 767571
CA Insurance License #: 0N01916
NMLS#: 767571
CA Insurance License #: 0N01916
About Andrew Plocker
Located in Deerfield, IL, 20 miles north of downtown Chicago, I work with an exceptional clientele of physicians, entrepreneurs, attorneys, and other successful professionals helping build and protect their wealth. While all families face financial issues, each has its own challenges, opportunities, and aspirations. Based on a deep understanding of these factors, we can help create a customized, comprehensive plan to help you achieve your unique vision of a successful life.
Our Wealth Management process goes far beyond investing and has four pillars-wealth enhancement, wealth transfer, wealth protection, and charitable giving. Very few financial advisors can address these issues alone. That’s why I’ve created a Virtual Family Office (VFO). My Virtual Family Office provides an ongoing integration of traditional investments with all other aspects of wealth planning. This means we help in coordination with your outside advisors such as Certified Public Accountants (CPA) and attorneys with all the resources within Morgan Stanley to address the full spectrum of your wealth management issues such as Morgan Stanley Family Office Resources, Private Banking, Trust Services, Corporate Business Services, and Blackrock’s advanced risk management technology called Aladdin used by many of the world’s largest institutional asset managers.
Our Wealth Management process goes far beyond investing and has four pillars-wealth enhancement, wealth transfer, wealth protection, and charitable giving. Very few financial advisors can address these issues alone. That’s why I’ve created a Virtual Family Office (VFO). My Virtual Family Office provides an ongoing integration of traditional investments with all other aspects of wealth planning. This means we help in coordination with your outside advisors such as Certified Public Accountants (CPA) and attorneys with all the resources within Morgan Stanley to address the full spectrum of your wealth management issues such as Morgan Stanley Family Office Resources, Private Banking, Trust Services, Corporate Business Services, and Blackrock’s advanced risk management technology called Aladdin used by many of the world’s largest institutional asset managers.
Securities Agent: WA, FL, WI, TX, LA, OH, IL, CO, PA, NJ, NC, MD, IN, NY, NM, MS, CA, VA, OR, MO, MA, GA, NV, NE, DE, TN, DC, SC, MN, IA, OK, AZ, MI; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1331965
NMLS#: 1331965

Contact Joseph Bertoni

Contact Andrew Plocker
Awards and Recognition
Forbes Best-In-State Wealth Management Teams
2023-2026 Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded 2023-2026). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.
Wealth Management
Global Investment Office
Portfolio Insights
Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
A Simple Six-Step Retirement Checkup
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Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
529 Plans: A Powerful Tool to Save for Education
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Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Ready to start a conversation? Contact The Shoreline Group today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
7Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
7Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)























