My Story and Services

Carol Ruehl is dedicated to ensuring her clients achieve success and realizing their financial aspirations. She listens intently to understand each client’s priorities and interests to develop personalized financial strategies that are designed to help grow and preserve their wealth. Carol firmly believes that personalized service is paramount in her role, recognizing that while market fluctuations are beyond her control, the level of customization she offers to each client is within her power. Moreover, she takes great pleasure in cultivating strong relationships with her clients, recognizing the significance of genuine connections in her practice.

In 2017, 2018, 2019, 2020 and 2021, Carol was named to Morgan Stanley’s Pacesetters Club. The Club is a global recognition program for Financial Advisors who, within their first five years, demonstrate the highest professional standards and first-class client service.

Carol has spent her financial services career at Morgan Stanley. Prior to becoming a Financial Advisor, she was a Financial Planning Associate and Portfolio Associate. In this role she was responsible for helping to educate clients on the importance of asset allocation and develop strategies to mitigate risk while still designed to meet clients’ goals. Carol joined Morgan Stanley in 2004 as a Client Service Associate.

Originally from Easthampton MA, Carol and her husband Michael moved to Tucson, AZ in 2001. She is the proud mom of two adult children, son Kristopher and daughter Stephanie. In addition to volunteering at her church, Carol enjoys spending time with family and friends, traveling and taking cooking classes.

Carol holds FINRA Series 7, 63, 65, 31 and Life Insurance licenses.
Services Include
Securities Agent: AK, CT, UT, NC, MD, MO, GA, AR, SC, IN, VT, TN, PA, MN, AZ, WI, TX, OR, NM, KY, HI, CO, AL, OH, IA, NV, IL, WA, VA, NJ, MI, ID, FL, CA, OK, NY, MA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1446173
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
“Our DNA, our culture and our history are rooted in serving our clients.” – James Gorman

Since our founding in 1935, Morgan Stanley has consistently delivered first-class business in a first-class way. Underpinning all that we do are four core values.
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    Putting Clients First
    Always keep the client’s interest first.

    Work with colleagues to deliver the best of the Firm and every client.

    Listen to what the client is saying and needs.
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    Doing the Right Thing
    Act with integrity.

    Think like an owner to create long-term shareholder value.

    Value and reward honesty, collegiality and character.
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    Leading With Exceptional Ideas
    Win by breaking new ground.

    Let the facts and different points of view broaden your perspective.

    Be vigilant about what we can do better.
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    Giving Back
    Be generous with your expertise, your time and your money.

    Invest in the future of our communities and our firm.

    Mentor our next generation
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    Commitment to Diversity & Inclusion
    Value individual and cultural differences as a defining strength.

    Champion an environment where all employees feel a sense of belonging - are heard, seen and respected.

    Challenge behavior counter to our culture of inclusion.

    Attract, develop and retain talent reflecting the full diversity of society.
To be truly effective, your wealth plan must reflect the totality of your personal and financial life.

The four steps I have found to be the most effective to achieve that goal:
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    Step 1: Setting Your Financial Objectives
    Through a process of discovery and discussion, I will work with you to articulate your aims for your wealth. Together, we will examine your current and future liabilities, income sources and cash flow needs, and then consider factors that might influence your overall strategy, including tolerance for risk, tax concerns, liquidity needs and time horizon. Through careful analysis, I will look for potential gaps that may exist between you and your goals, and develop strategies to help smooth the path.
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    Step 2: Creating Your Strategy
    Working from my understanding of you and your objectives, I will propose a wealth plan that contains specific strategies designed to help meet those goals. My advice may encompass issues such as retirement planning, business continuation, tax minimization potential and wealth transfer. You will also receive an asset allocation strategy designed to provide diversification for your portfolio.
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    Step 3: Implementing Your Strategy
    After discussing and refining your strategy, I will work closely with you to bring the elements to life. Should we decide together that outside money managers are appropriate for you, I will draw on in‐depth research and analysis to help you select from the hundreds of investment management firms available to you.
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    Step 4: Reviewing Objectives and Performance
    I view ongoing communication as the foundation of my successful collaboration with you. I will make every effort to keep abreast of your changing financial needs and provide viable strategies to help you meet them. This means reviewing your portfolio together at your request. When your circumstances change, I will work with you to revise your strategy and reposition your assets to reflect your new needs and goals.
Personalized Financial Planning

I have an unwavering focus on your financial strategy and personal goals.

I listen intently to what is important to you to help you prioritize your financial goals.

I identify the appropriate type of retirement plan and road map to help secure your future, as well as maintain beneficiary designations and assist with required minimum distributions.

I review your college 529 and Coverdell Education Savings Accounts to provide guidance on meeting future educational funding needs.

I engage the vast array of resources at Morgan Stanley to assist in lending, insurance and tax planning.

In-Depth Investment Experience

I am experienced in various economic cycles to guide you through difficult markets and help you maintain a long-term perspective.

I utilize world-class research at Morgan Stanley and third parties to select investments for your portfolio.

I employ an asset allocation strategy designed to help you reduce risk, maximize return and achieve your financial goals.

I consistently monitor and analyze your investment allocation, keeping abreast of changes in the financial markets, economic landscape and any changes in your priorities.

Concierge Service

I am laser focused on my clients' success; my clients always come first.

I am dedicated to providing boutique-like service and committed to returning calls promptly.

I have a dedicated team; my Client Service Associate is experienced, attentive and client-focused.

I value deep and lasting client relationships that are formed with exceptional customer service.

I educate your children and grandchildren about financial concepts and investments, thereby creating a continuity of your financial plan through generations.

Morgan Stanley Modern Wealth Tools, Market Analysis, & Tax Resources

Our comprehensive suite of digital tools at Morgan Stanley are designed to help enhance every aspect of your financial life. Below are a few of the technologies that we have to offer our clients. We have also included resources meant to transform complex financial analysis and research into concise and easily digestible content.
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    Morgan Stanley Online
    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
    Learn More About MSO
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    Total Wealth View
    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
    Learn More About Total Wealth View
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    Online Security Center
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.
    Learn More About The Security Center
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    Goals Based Planning
    Working with me, paired with our technology at Morgan Stanley, is a great way to access advice and build a wealth plan. Read more about the advantages of working with our planning technology in reaching your financial goals.
    Learn More Here
    Market Analysis:
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    GIC Weekly Research Report
    The Global Investment Committee's, Lisa Shalett, headlines this weekly look at markets, asset class performance and fixed income.
    See The Latest Report Here
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    On The Markets Research Report
    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
    Read The Latest Report Here
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    Thoughts On The Market Podcast
    With perspectives on the forces shaping the market, join Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, as he and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    See The Latest Episode Here
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    The Morgan Stanley Minute
    Explore our 1-minute investment insights videos, in this on-going series, from our firm’s leading thinkers. Discover current investment trends and topics like green bonds, active investment, monetizing small businesses, cybercrime and more.
    Morgan Stanley Ideas
    Tax Resources:
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    Total Tax 365
    Taxes can be a substantial drag on investment returns. Morgan Stanley Total Tax 365 offers access to a broad range of tax-efficient strategies to help you integrate tax planning into your investment process all year long, maximize portfolio after-tax return potential and help keep more of what you earn.
    Learn More
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    Federal 2024 Tax Tables
    This helpful resource outlines the 2024 tax rate schedule, education and health savings account limits, retirement contribution and deduction limits, among other information.
    Click Here to Access

Location

7175 N Pima Canyon Dr
Tucson, AZ 85718
US
Direct:
(520) 878-1988(520) 878-1988

Meet My Team

About Stephanie Ruehl

Stephanie began her career in the financial industry in September 2022. While still learning the ropes, her responsibilities include client services and working on administrative projects. As she learns, she’ll start putting her analytical background, tuned from her Chemical Engineering degrees, to work.

Prior to joining Morgan Stanley, Stephanie spent over seven years in Gilbert, AZ working at General Motors as a software engineer, climbing the ladder to a Lead Software Engineer position.

In her free time, she enjoys playing with her dog, cat, and three year old daughter. She’s constantly looking for more places to take her daughter and dog on outdoor adventures. In the rare quiet moment, she enjoys reading, cooking, and crafts.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Nikki Ranck

Nikki Ranck is a Private Banker serving Morgan Stanley Wealth Management offices in Arizona and New Mexico.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Nikki began her career in financial services in 2006, and joined Morgan Stanley in 2022 as a Private Banker. Prior to joining the firm, she was a Senior Client Service Associate at JP Morgan’s Private Bank. She also served as a Mortgage Banker and Branch Manager at JP Morgan Chase, and a Service Manager and Personal Banker at Wells Fargo Bank, N.A.

Nikki lives in Scottsdale, Arizona with her family. Outside of the office, she enjoys traveling and spending time with her family.
NMLS#: 1075581
Wealth Management
From My Desk

Q1 Newsletter 2025


Wealth Management
Global Investment Office

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Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
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A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact Carol Ann Ruehl today.
1Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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7Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)