


Our Mission Statement
Our Story and Services
At The Path Forward Team, we help clients make decisions across three critical worlds: Personal, Work and Financial. Each world shapes the other — when they fall out of alignment, even significant wealth can feel scattered, underused, or disconnected from your life.
- Running a tech business. Scaling a team. Selling a company. Our team knows the playbook — because we’ve lived it. Team co-founder Scott Pfotenhauer spent decades in senior leadership at Intel, managing corporate data centers, leading the total quality efforts and bringing semiconductor factories online. Later, as chairman at Osprey, he guided a historic brand through strategic expansion, private equity partnerships, global distribution, and successful sale. Together with team co-founder Trisha Larson -- she originally started her career with global brands like 3M and Target — the team brings a complementary perspective rooted in strategic planning, and hands-on wealth management. The advantage for clients? We understand the timing, tradeoffs, and stakes executives face.
- There’s an old saying: The days are long, but the years are short. It’s true. What countries are still on your bucket list? What family traditions do you want to build? When you look back on your life, what adventures do you want to have experienced? Your personal world isn’t just a retirement topic. It’s a right-now conversation. It’s easy to let work and financial milestones define progress. But your personal world — the life happening in between board meetings and liquidity events — deserves the same thoughtfulness. Our mission is to help you align your resources with your definition of a life well lived.
- We bring decades of experience and investment insight to help clients structure portfolios that balance growth, income, and preservation. Leveraging the abundant investment options on the Morgan Stanley platform, our disciplined, risk-aware approach seeks to help you identify value and capture upside across stocks, bonds, private equity, real estate, lending and hedging strategies. The result: wealth management built to help support your legacy for generations to come.
Our Clients
At The Path Forward Team, our clients tend to fall into three broad categories; we work with leaders, entrepreneurs, and families who are defining what success looks like on their own terms. Each path forward is unique — because no two ambitions are the same.
Tech & High-Growth Leaders
From executives shaping the next frontier of innovation to founders scaling high-impact businesses, we help leaders navigate complexity, optimize opportunities, and plan for what comes next — whether that's a liquidity event, a new venture, or just making sure their wealth keeps pace with their ambitions.
Business Owners
We've walked the path of owner-led companies ourselves, and we understand the pressures and decisions you face — from driving growth to strategic exits. Through Morgan Stanley's expansive network of investment banking and wealth management resources, we help craft thoughtful exit strategies and prudently manage the assets that result from those transactions.
Multigenerational Families
We guide families through wealth that spans generations, helping establish structures that aim to preserve values and opportunities. From strategic estate planning to fostering financial literacy for the next generation, our goal is continuity — making sure your wealth works for your family long after you're gone.
Our Three Investment Pillars
Few markets behave like the stock market — when prices dip, people run, and everyone thinks it's a crisis. The truth? It's all about context, because investing isn't just purely about chasing returns. It's about knowing what you own, why it's there, and how it fits into your goals, risk tolerances, and timelines. That's how we approach portfolios at The Path Forward Team.
Our edge comes from experience. Having led operations and built businesses ourselves, we know what discipline, smart risk-taking, and strong results look like. That background informs how we select positions — not just for the next quarter's returns, but for the kind of long-term value that helps you build the life you want.
Our Three Investment Pillars
Growth: High-quality stocks and private equity. We dig in like operators — evaluating leadership, strategy, and execution.
Income: This bucket is about stability —giving your wealth a reliable foundation while you focus on your business, your family, and what matters most to you.
Preserve & Grow: Leveraging access to high-quality opportunities through the Morgan Stanley platform, our goal is to find investments that can help protect wealth while still creating upside.
Across all three buckets, we watch the three market factors that move the needle: earnings, interest rates, and geopolitical shifts. Understanding how these forces interact helps us know when to lean in, when to step back, and when to hold steady.
Case Study 1: Aligning Goals to Unlock Opportunity
Years ago, a couple came to us with two very different visions for the future. One was focused on retirement and spending more time with family. The other felt their business had untapped potential that could change their trajectory entirely. Our team helped them step back and clarify priorities. Together, we explored options, met with bankers, and structured a recapitalization that gave them immediate liquidity while positioning the business for growth ahead of a strategic sale. This wasn't just about numbers. It was about understanding what mattered to each person, advocating for their priorities, and designing a path that balanced family, business, and opportunity.
Case Study 2: A Living Legacy
Many clients come to us thinking about legacy purely as what they leave behind. But what if it could start while you're alive? That's the question we explored with one multigenerational client who had tricky family dynamics. On the one hand, they wanted to guide their grandchildren's financial education, but on the other, they wanted to respect their own daughter's wish for autonomy. That's where our team got to work. Working with the resources of Morgan Stanley, we helped to structure tax-smart plans and implement trust strategies that would help ensure alignment across generations. The work took time — nearly a year — but it created a structure that allowed family relationships and wealth to coexist, rather than collide.
Case Study 3: Planning Through Life's Unexpected Turns
Shortly after we began working with a new client, their life took a major turn: they were going through a divorce. A high-achieving leader in their field, they had work and responsibilities running around the clock, and they had never had the time to think about what retirement would look like, or even if it was possible. Together, we mapped out a financial plan that handled the immediate challenges while also charting the next chapter — from retirement timing to investments and lifestyle goals. Because the plan was grounded in real-world scenarios, not just spreadsheets, they achieved the clarity to step away from work sooner than expected and purchase a new home abroad.
Case Study 4: Recognizing Value Where Others Don't
A client (a CEO of a mid-sized company), faced an unexpected opportunity when a potential sale emerged. Despite being well-run, the company was largely overlooked by the prospective buyer, and the client hadn't been fully included in discussions. Leaning on our background, we advised the client to meet with the new ownership, present their case, and highlight the company's strong leadership and long-term potential. The result? The buyer recognized the value they had missed and signed the client to a multi-year contract. Sometimes it's not about spreadsheets or portfolios — it's about knowing when to speak up, push back, and make sure the right people see the full picture.
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Meet The Path Forward Team
About Scott A Pfotenhauer
Scott brings a rare combination of corporate leadership and entrepreneurial experience to his work at Morgan Stanley. Before joining Morgan Stanley, Scott spent over 16 years at Intel, where he managed the corporate data center operations, led the corporation’s creation of Intel University, served as Director of Quality and Customer Service, and held the role of Director of Corporate Total Quality. More recently, Scott served as Chairman of the Board for Osprey Packs, and guided the company through a private equity partnership, a European acquisition, and an ultimate sale of the business.
NMLS#: 1255781
CA Insurance License #: 0B91354
About Trisha Larson
Throughout Trisha’s time in the industry, she’s already been honored with numerous awards:
• Forbes Top Women Wealth Advisors Best-In-State Ranking, 2026
• Forbes Top Next-Gen Wealth Advisors Best-In-State Ranking, 2025
• Morgan Stanley Global Pacesetter Club, 2016–2020
Long before those honors, however, the foundation for Trisha’s approach to excellence was already being laid. A graduate of DePaul University, she walked on to the school’s Division I soccer team and competed in the NCAA Big East Conference. After graduating college, she then finished over a dozen half marathon and marathon road races. Her experience as a lifelong athlete continues to shape her work today: instilling the discipline, tenacity and competitive drive that she brings to every challenge her clients face.
What defines Trisha’s work is not just what she’s built with the firm, but how Trisha shows up for people. Beyond providing sophisticated strategies to address the complexities of modern wealth, Trisha prides herself on stepping up for clients in the moments when financial decisions become deeply personal; aiming to offer advice that is thoughtful and strategic, but also deeply human.
Outside the office, Trisha currently serves as Board Chair of Special Olympics Arizona’s Board of Directors, and as a member of The Society of St. Vincent de Paul’s Vinnie’s Advisory Board. In her free time, you can likely find Trisha on a tennis court or golf course.
For a second opinion about your current investments, or to talk about your goals, Trisha can be reached directly at, (480) 368-6524.
Disclosures:
Forbes America's Top Wealth Advisors & Best-In-State Wealth Advisors
Source: Forbes.com (Awarded April 2026) Data compiled by SHOOK Research LLC for the period 6/30/24-6/30/25.
Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State
Source: Forbes.com (Awarded Aug 2025) Data compiled by SHOOK Research LLC for the period 3/31/24 - 3/31/25.
Morgan Stanley Wealth Management Pacesetter’s Club members must meet a number of criteria including performance, conduct and compliance standards, revenue, length of experience and assets under supervision. Club membership is no guarantee of future performance.
NMLS#: 1470299
CA Insurance License #: 0L82200
About Angela McDonald
About Alexis Zachary, CFP®
Alexis graduated with a B.S in Finance & Economics from Grand Canyon University and now resides in Gilbert, AZ. In her free time, Alexis enjoys anything active including hiking, pickleball, soccer, and tennis. She also enjoys traveling and spending time with friends/family

Contact Scott A Pfotenhauer

Contact Trisha Larson
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