
The Magnolia Group at Morgan Stanley

Our Mission Statement
Welcome
Whether you are looking for a portfolio review, insurance review, estate planning strategies, retirement planning, or more, our team is here to simplify financial situations and allow you to enjoy your life without the added worry of your financial standing. To learn more about each team member, check out their biographies found below.
The Value of Advice
They are usually busy individuals who consider their financial future a priority. They care deeply about their families and work to provide the best for generations to come. They want to maintain a certain lifestyle and enjoy memorable experiences throughout their retirement.
Managing Concentrated Equities
A concentrated stock position can be a powerful source of wealth, but it can also create outsized exposure to a single company, sector, or market event. Our Concentrated Stock Solutions are designed to help you evaluate that risk in the context of your broader financial picture and explore thoughtful ways to diversify over time, manage taxes, and align your holdings with your goals. Whether your shares come from equity compensation, a long-held investment, or a liquidity event, we'll start with what matters most to you: protecting what you've built while keeping you positioned for what's next.
Together, we can review a range of strategies that may help reduce concentration risk while maintaining flexibility, such as staged selling plans, tax-aware diversification approaches, hedging techniques, and charitable or estate-planning solutions where appropriate. We'll walk through potential trade-offs, costs, and risks in plain language, coordinate with your tax and legal advisors, and build an action plan tailored to your timeline and priorities. The goal is a disciplined, personalized approach that helps you move from "one stock risk" to a more resilient, intentional wealth strategy.
- H- Hold: Defer capital gains and maintain potential upside in the stock
- O- Options: Mitigate downside risk, dampen volatility, generate income or monetize the position
- P- Planned Giving: Comine charitable giving with tax optimization
- E- Ex-Funds: Achieve immediate diversification with tax deferral
- S- Sell: Generate liquidity in a tax-smart way
Location
Meet The Magnolia Group
About Herbert Milner
He is married and a father of three children. Herb serves on the Lois Holt Foundation of Central Florida, Inc. Board, and is a member of the Winter Park Chamber of Commerce. He enjoys golfing, fishing and spending time with his family in his free time.
Herb is committed to excellence and client happiness.
NMLS#: 1255430
About C. Robert Ball
He has been married to his wife Margie for 43 years, has three children and 6 grandchildren. Robby enjoys giving back to the community and has served on multiple boards/committees affiliated with First Presbyterian Church of Orlando and Fellowship of Christian Athletes. He has also spent time with the Heart of the City Foundation, along with being a participant with Junior Achievement. Robby spent time as a youth league coach within the College Park community.
He focuses his practice on retirement strategies, portfolio management, taxable and tax free income strategies and small businesses company retirement plans.
NMLS#: 1279437
About Michael Eichner
Throughout the wealth management process I strive to embody the guiding principles of integrity, transparency and accountability. I am dedicated to serving as your advocate with white glove service making navigating the financial landscape as painless as possible. As a CERTIFIED FINANCIAL PLANNER™ practitioner, I am committed to putting client interests above all else. You have worked hard to build your wealth and we work just as hard to protect and grow it; in earning your trust I hope to empower you to make informed financial decisions and be able to spend more time doing what you love.
NMLS#: 1891484
About Christopher Jones
NMLS#: 1401585
About Robert Harvie
Robert Harvie has earned Morgan Stanley’s Family Wealth Director (FWD) designation. One of fewer than 4% of Morgan Stanley Financial Advisors to have earned the Family Wealth Director (FWD) designation. Robert has accumulated the experience and undergone the rigorous training to better assist you and your family with a broader spectrum of wealth management issues. Robert has demonstrated a sophisticated approach to the management of significant wealth that helps to set him apart from others within the industry.
Prior to joining Morgan Stanley, Robert’s 19 year career as Vice President and Wealth Advisor at Merrill Lynch was distinguished by successive appointments to the Executive’s Club, the President’s Club and the Chairman’s Club.
Robert Harvie is a life-long Central Floridian who resides in Winter Park with his wife, Catherine, and their two sons, Robert and William. Mr. Harvie enjoys boating, water sports, triathlon training and mountain climbing.
NMLS#: 1297920

Contact Herbert Milner

Contact C. Robert Ball

Contact Michael Eichner

Contact Christopher Jones

Contact Robert Harvie
Awards and Recognition
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
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