Welcome

The Magnolia Group at Morgan Stanley brings together three financial advisors, Herb, Robby, Mike. With over 70 years of combined industry experience, our clients are able to benefit from the expertise of each team member. While there will always be an established primary relationship between the client and one FA, our team will work diligently together to solve unique, complex problems in order to provide our clients with the best possible advice and service.

Whether you are looking for a portfolio review, insurance review, estate planning strategies, retirement planning, or more, our team is here to simplify financial situations and allow you to enjoy your life without the added worry of your financial standing. To learn more about each team member, check out their biographies found below.
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The Value of Advice

Our clients are quite diverse and have varied interests, career paths, and family situations. However, they typically have many traits in common.

They are usually busy individuals who consider their financial future a priority. They care deeply about their families and work to provide the best for generations to come. They want to maintain a certain lifestyle and enjoy memorable experiences throughout their retirement.

Working With You

Every client has goals and aspirations for their financial resources. Whether that is paying for your child's higher education, an orderly transfer of your wealth to the next generation, or simply retiring comfortably, you have ambitions and desires.

It's unfortunate, but many investors use a rather piecemeal and random approach to financial planning. Because you've worked your entire life for a certain lifestyle in your retirement years, it's critical that we follow a highly structured and comprehensive process in planning for those years. We use a 4-step process with our clients to develop and address their goals.
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    Discovery
    The first step in the wealth management process is critical to the development of a financial plan. By asking deeper, meaningful questions, we strive to get to the bottom of your financial situation and identify your unique goals for retirement, higher education, a secondary home, or more. In addition to outlining financial goals, we seek to build a complete financial picture, including any assets and liabilities held elsewhere.
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    Asset Location
    The second step in the wealth management process entails utilizing any and all styles of accounts available in order to maximize tax efficiency. Our intelligent withdrawal software allows us to factor required minimum distribution and tax lots to recommend the most appropriate account to take any unexpected expenses. Whether it is a retirement vehicle, a 529 plan, Health Savings Account, we seek to find the optimal account to fit your unique financial situation and meet your financial goals.
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    Asset Implementation
    The next step in the wealth management process involves selecting which investments to include in your unique portfolio. As an industry leader in providing research across a variety of asset classes, we leverage these resources to build discretionary models that align to client objectives. Depending on the client's unique risk profile, we tailor a unique portfolio incorporating the financial planning and asset location framework for each client. If you are unsure about a specific investment that was selected, we will happily explain the rationale behind the selection.
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    Ongoing Review
    Our team will continuously review your investments to ensure that your portfolio remains aligned to your financial plan. During our bi-annual plan review meetings, we will review your plan in entirety and discuss if you would like to make any changes. While we plan on bi-annual plan review meetings, we are always happy to sit down and any point in time and make a change in the event of an unexpected circumstance.

Investor Resources

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    Here are the federal tax tables for 2023 along with other useful information.
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    With newly updated contribution limits in 2023. this resource contains all the relevant information necessary.
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Location

250 S Park Avenue
Suite 500
Winter Park, FL 32789
US
Direct:
(407) 740-4900(407) 740-4900
Toll-Free:
(800) 829-5105(800) 829-5105

Meet The Magnolia Group

About Herbert Milner

Herb has been in the industry for 19 years. He is a Senior Vice President and Senior Portfolio Manager, as well as a CERTIFIED FINANCIAL PLANNER®. Herb started his career at A.G. Edwards and then transitioned to Smith Barney and Morgan Stanley in 2009. Herb grew up in the Orlando, Florida area is a graduate of Georgia Southern University where he received his Bachelor of Arts in Business Administration.

He is married and a father of three children. Herb serves on the Lois Holt Foundation of Central Florida, Inc. Board, and is a member of the Winter Park Chamber of Commerce. He enjoys golfing, fishing and spending time with his family in his free time.

Herb is committed to excellence and client happiness.
Securities Agent: TX, AL, KY, GA, IN, IL, CA, OK, NJ, NC, MD, WA, NV, ME, PA, AZ, AR, TN, WY, NY, MS, CT, RI, ID, VA, SC, MA, FL, DE, CO; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1255430

About C. Robert Ball

Robby began his career in financial services in 1981, where he started with A.G. Edwards. He moved to Morgan Stanley Smith Barney in 2009. Robby is a licensed registered options principle and was an assistant branch manager at A.G. Edwards & Sons for 10 years. While at Morgan Stanley he has attained the Portfolio Manager designation. Before his career, Robby attended the University of Florida, was a defensive back on the UF football team and a member of the Kappa Alpha fraternity. 

He has been married to his wife Margie for 43 years, has three children and 6 grandchildren. Robby enjoys giving back to the community and has served on multiple boards/committees affiliated with First Presbyterian Church of Orlando and Fellowship of Christian Athletes. He has also spent time with the Heart of the City Foundation, along with being a participant with Junior Achievement. Robby spent time as a youth league coach within the College Park community.

He focuses his practice on retirement strategies, portfolio management, taxable and tax free income strategies and small businesses company retirement plans.
Securities Agent: TN, TX, MS, WA, RI, OK, NY, DE, MO, WY, SC, NV, NM, KY, CO, IN, AR, PA, MD, AZ, NJ, MA, IL, GA, CT, CA, AL, VA, NC, ME, FL; BM/Supervisor; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1279437

About Michael Eichner

As your Financial Advisor, my role is to help you increase your comfort level that comes from knowing your financial assets are part of a thorough and organized plan. Utilizing our three-step wealth management process, we identify your goals and find the optimal balance of risk and return to achieve them. Next, we take a deep dive into your cash flows and financial accounts with a keen eye on tax efficiency for your savings, withdrawals and investments. Finally, we provide a customized portfolio rooted in individual security selection that is designed to reduce costs and align with your financial goals.

Throughout the wealth management process I strive to embody the guiding principles of integrity, transparency and accountability. I am dedicated to serving as your advocate with white glove service making navigating the financial landscape as painless as possible. As a CERTIFIED FINANCIAL PLANNER™ practitioner, I am committed to putting client interests above all else. You have worked hard to build your wealth and we work just as hard to protect and grow it; in earning your trust I hope to empower you to make informed financial decisions and be able to spend more time doing what you love.
Securities Agent: AZ, IN, WA, ME, MA, SC, WY, PA, DE, CA, VA, IL, GA, OK, FL, CT, AL, TN, RI, NV, MD, CO, AR, KY, TX, NY, NJ, NC, MS; General Securities Representative; Investment Advisor Representative
NMLS#: 1891484

About Lori Canfield

Lori began her career as a registered representative in 1993 and started at Morgan Stanley Online as a Senior Online Broker in 1994. She has held various positions from Director of Operations to Chief Compliance Officer with the following firms: Charles Schwab & Co., William R. Hough & Co., Pinnacle Financial Group and Dorman Financial. Lori has now returned to where she began her career 23 years ago as a Registered Associate.

Her and her husband, John, have been married for over twenty years with three daughters, ages 20, 16 and 10.
Wealth Management
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Portfolio Insights

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Creating customized financial strategies for the challenges that today’s families face.
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Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
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  • Impact Investing
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There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

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A Change of Greenery

Houseplants add oxygen, flair, and warmth year-round, and the right one in the right space can do just as much for a room as any painting or side table.
Ready to start a conversation? Contact The Magnolia Group today.
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1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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6Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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CRC 6491812 (04/2024)