

The Lucidity Group at Morgan Stanley

Our Mission Statement
A sophisticated boutique practice within the global leader in wealth management, we bring clarity to the complex financial lives of professional investors and accomplished entrepreneurs.
About Us
A dynamic team of experienced investing, wealth planning and client service professionals, we work with a global clientele of affluent families, individuals and select institutions. Our clients include investment fund principals, asset management professionals, highly motivated founders of rapidly growing enterprises, and successful innovators across a diverse range of industries. Most have created significant wealth at a relatively early age, and now face complex challenges that call for highly customized investment strategies coupled with advanced planning and structuring solutions. Most importantly, they need experienced Advisors who can help them make timely, well-informed decisions, and who can assemble whatever resources and expertise are required to put those decisions into action.
We appreciate that your needs and aspirations are unique to you and your family, and that you have earned the right to have high expectations of your advisors. We will work to understand what you want to accomplish and how you want to live, and craft solutions built to achieve those objectives. We bring powerful resources to the table and commit ourselves to helping you pursue your vision, alongside an experienced team of financial professionals aligned with your goals.
We appreciate that your needs and aspirations are unique to you and your family, and that you have earned the right to have high expectations of your advisors. We will work to understand what you want to accomplish and how you want to live, and craft solutions built to achieve those objectives. We bring powerful resources to the table and commit ourselves to helping you pursue your vision, alongside an experienced team of financial professionals aligned with your goals.
Services Include
- Alternative InvestmentsFootnote1
- Asset Management
- Business Succession PlanningFootnote2
- Cash ManagementFootnote3
- Estate Planning StrategiesFootnote4
- Executive Financial ServicesFootnote5
- Professional Portfolio ManagementFootnote6
- Sustainable InvestingFootnote7
- SyndicateFootnote8
- Trust Services*
- Lending Products
- Philanthropic Services
- Stock Option PlansFootnote9
- Structured ProductsFootnote10
- Corporate Trust Services
- FuturesFootnote11
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
The CLEAR Process
Our wealth planning process is designed to help us gain a robust understanding of each client’s specific needs and aspirations, so we can craft a comprehensive plan to best support their ambitions. We work to bring clarity to their complex financial lives, and help them make confident, well-informed decisions.
Connect
We want to hear what is most important to you and your family: your values, your shared and individual aspirations and how you envision your wealth supporting the lives you want to lead.
Learn
We develop a detailed picture of your current financial life, reviewing your balance sheet, income statement and investment holdings to understand where your wealth is concentrated and how it is structured.
Evaluate
We work to identify gaps in your current wealth structuring and to identify opportunities to improve risk/reward characteristics of your investment portfolios.
Allocate
We create a custom asset allocation, align your portfolio investment strategy with your objectives and coordinate efforts with your attorney and CPA to optimize your tax, trust and estate planning needs.
Review
We conduct detailed and transparent performance reviews on a regular basis, so you always have a clear understanding of how you are progressing towards your goals and what adjustments should be considered along the way.
Our clients are highly entrepreneurial, financially sophisticated and driven to succeed. They have founded successful businesses, served as general partners of major asset management firms or otherwise share some of the same characteristics of these successful entrepreneurs – a complex balance sheet with highly appreciating assets. As a result of their success, they face complex wealth management issues that call for specialized resources and an experienced perspective.
Entrepreneurs
Our team offers advisory solutions that empower confident and well-informed financial decisions at every phase of your company’s growth from inception to monetization or succession.
Learn moreHedge Fund and Private Equity Principals
We offer sophisticated investing solutions geared toward tax alpha generation and long-term consistency of returns, along with wealth structuring and liquidity solutions to address your personal and professional ambitions.
Learn moreGenerational Wealth
Combining our experience in multigenerational wealth management and business succession planning, we can help you navigate the intersection of family, business, finance and legacy.
Location
55 East 52nd Street 10th
11th Floor
New York, NY 10055
US
Direct:
(212) 468-4528(212) 468-4528
55 East 52nd Street
30th Floor
New York, NY 10055
US
Direct:
(212) 883-8585(212) 883-8585
Meet The Lucidity Group
About Ira M Friedman
A founding partner of The Lucidity Group at Morgan Stanley, Ira Friedman brings two decades of experience to the complex investing and wealth structuring needs of his team’s highly sophisticated clients. Ira came into the industry during the collapse of the dotcom bubble, weathered the global financial crisis and guided his clients through the unique demands of the COVID epidemic. The perspective he gained informs his approach helping affluent families protect, grow and efficiently transfer wealth to the people and causes they support.
Leading the team’s discretionary portfolio management efforts, Ira oversees several proprietary model portfolios that seek to combine both active and passive investment strategies diversified across asset class, size and style characteristics. He holds the Certified Private Wealth Advisor designation, administered by Investment Management Consultants Association and taught in conjunction with The University of Chicago Booth School of Business.
Ira began his career at Merrill Lynch after graduating from Cornell University in 2002 with a B.S. in Policy Analysis & Management. After 15 years, he brought his team to Morgan Stanley in 2017. Ira now serves as a close family advisor to a global clientele of successful hedge fund managers, pioneering entrepreneurs, professional athletes and other highly accomplished leaders.
Leading the team’s discretionary portfolio management efforts, Ira oversees several proprietary model portfolios that seek to combine both active and passive investment strategies diversified across asset class, size and style characteristics. He holds the Certified Private Wealth Advisor designation, administered by Investment Management Consultants Association and taught in conjunction with The University of Chicago Booth School of Business.
Ira began his career at Merrill Lynch after graduating from Cornell University in 2002 with a B.S. in Policy Analysis & Management. After 15 years, he brought his team to Morgan Stanley in 2017. Ira now serves as a close family advisor to a global clientele of successful hedge fund managers, pioneering entrepreneurs, professional athletes and other highly accomplished leaders.
Securities Agent: WY, WV, WI, WA, VT, VI, VA, TX, TN, SD, RI, PR, PA, OH, NY, NV, NM, NJ, NH, NE, NC, MT, MO, MN, MI, ME, MD, MA, LA, KY, IN, IL, IA, HI, GA, FL, OK, DE, DC, CT, SC, CO, CA, AZ, UT, AR, AL, AK, OR; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 579644
NMLS#: 579644
About Alexander Mayer
Serving as one of the team’s lead relationship managers, Alex Mayer delivers highly customized wealth management solutions to a sophisticated clientele of investment professionals, technology executives, entrepreneurs and their families. Alex provides strategic guidance that brings clarity to his clients’ complex financial lives, crafting comprehensive plans that encompass everything from investments to trust services, philanthropic strategy and cash management. He also serves as the team’s primary advisor on anything related to lending.
As a designated Portfolio Manager, Alex helps his clients pursue their investment objectives by managing portfolios on discretionary basis. Whether clients choose a fully personalized approach or one of Alex’ defined proprietary strategies, these portfolios incorporate individual stocks and bonds as well as third-party investment strategies.
After launching his financial career at an institutional trading firm, Alex joined Merrill Lynch in 2011. He still draws on the practical experience he gained in the equities and derivatives markets to guide clients in the use of both traditional and non-traditional investments to pursue their financial goals. While at Merrill Lynch, Alex was invited to participate in the Barron’s Top Financial Advisors Summit Millennial Track. That’s also where he began working with his partners in The Lucidity Group and followed the team to Morgan Stanley in 2018.
Alex grew up in Tenafly, New Jersey, where he was an all-state high school football player. He is an avid deep sea fisherman who also enjoys skiing, traveling and discovering new restaurants in New York, his current hometown.
Disclaimers:
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third‐party corporate trustee.
The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client’s Financial Advisor invests the client’s assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor.
As a designated Portfolio Manager, Alex helps his clients pursue their investment objectives by managing portfolios on discretionary basis. Whether clients choose a fully personalized approach or one of Alex’ defined proprietary strategies, these portfolios incorporate individual stocks and bonds as well as third-party investment strategies.
After launching his financial career at an institutional trading firm, Alex joined Merrill Lynch in 2011. He still draws on the practical experience he gained in the equities and derivatives markets to guide clients in the use of both traditional and non-traditional investments to pursue their financial goals. While at Merrill Lynch, Alex was invited to participate in the Barron’s Top Financial Advisors Summit Millennial Track. That’s also where he began working with his partners in The Lucidity Group and followed the team to Morgan Stanley in 2018.
Alex grew up in Tenafly, New Jersey, where he was an all-state high school football player. He is an avid deep sea fisherman who also enjoys skiing, traveling and discovering new restaurants in New York, his current hometown.
Disclaimers:
Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third‐party corporate trustee.
The individuals mentioned as the Portfolio Management Team are Financial Advisors with Morgan Stanley participating in the Morgan Stanley Portfolio Management program. The Portfolio Management program is an investment advisory program in which the client’s Financial Advisor invests the client’s assets on a discretionary basis in a range of securities. The Portfolio Management program is described in the applicable Morgan Stanley ADV Part 2, available at www.morganstanley.com/ADV or from your Financial Advisor.
NMLS#: 866679
About Erik Larson
Erik Larson is a Senior Vice President and a Financial Advisor at Morgan Stanley with over 30 years experience across all aspects of the financial services industry. Erik started his career on the floor of the world’s largest Futures & Options exchange in Chicago before moving to London and eventually New York City.
Erik is one of 25 designated Futures Specialist at Morgan Stanley Wealth Management. His team offers ultra high-net worth individuals and family offices access to the Morgan Stanley Institutional Futures & Options platform; a market leader in providing execution, clearing and risk management across global exchange traded futures. Erik and his team work closely with clients to help identify, execute and manage their exposure due to hedging or speculating needs.
Erik and his wife are raising their three children in Huntington, NY a town where they both grew up and are surrounded by family and friends. Erik is currently a board member of the 1653 Foundation, a charitable organization whose mission is restoring, maintaining and enhancing public parks and open spaces.
Erik is one of 25 designated Futures Specialist at Morgan Stanley Wealth Management. His team offers ultra high-net worth individuals and family offices access to the Morgan Stanley Institutional Futures & Options platform; a market leader in providing execution, clearing and risk management across global exchange traded futures. Erik and his team work closely with clients to help identify, execute and manage their exposure due to hedging or speculating needs.
Erik and his wife are raising their three children in Huntington, NY a town where they both grew up and are surrounded by family and friends. Erik is currently a board member of the 1653 Foundation, a charitable organization whose mission is restoring, maintaining and enhancing public parks and open spaces.
Securities Agent: VA, CO, SC, OH, DE, VT, PA, NV, MD, IN, AZ, UT, NY, MO, CA, NM, WY, MN, MA, WI, TN, SD, MI, IA, MT, ME, DC, AL, OR, NC, LA, HI, GA, WA, TX, NE, KS, FL, CT, RI, OK, NJ, NH, KY, IL; General Securities Representative; Investment Advisor Representative
About Andrew Atlas
Andrew Atlas is a Senior Vice President and a Financial Advisor at Morgan Stanley with over 25 years’ experience across various aspects of the financial services industry. Andrew is among a few advisors in Morgan Stanley Wealth Management’s Middle Market Group. Which grants qualified institutional clients access to products exclusive to Morgan Stanley’s Institutional Equity Division and Global Capital Markets platforms. Proactively sharing ideas, research content, corporate access invites and networking events; Andrew focuses on helping increase alpha generation for his client’s public and private portfolios.
Andrew and his wife Lauren are raising their two children in Manhattan, New York.
Andrew and his wife Lauren are raising their two children in Manhattan, New York.
Securities Agent: WY, OR, NV, FL, SC, WA, UT, IL, NE, MA, WV, WI, VT, VI, VA, TX, TN, SD, RI, PR, PA, OK, OH, NY, NM, NJ, NH, NC, MT, MO, MN, MI, ME, MD, LA, KY, IN, IA, HI, GA, DE, DC, CT, CO, CA, AZ, AR, AL, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1326736
NMLS#: 1326736
About Gregory V. Matthews
Greg leverages more than 35 years of experience to assist his clients, who include corporate executives, entrepreneurs and other successful individuals. He is a strong believer in an extensive discovery process, and also draws on the global resources of Morgan Stanley Wealth Management.
A seasoned pro, Greg joined Morgan Stanley after holding high-level positions at Donaldson, Lufkin & Jenrette, Merrill Lynch, Cantor Fitzgerald and Jefferies & Co. He is one of a handful of advisors to earn the elite Alternative Investments Advisor designation, enabling him to expand the range of investment options for his clients.
Greg earned a BA in Economics from Johns Hopkins University, where he also played in four consecutive NCAA Division 1 Championship lacrosse games, winning titles in 1984 and 1985.
He lives in Manhattan, where he is active as a volunteer lacrosse coach and supports charitable organizations including St. Jude’s Children’s Hospital. Greg is also an avid golfer, tennis player, and enjoys playing the drums.
A seasoned pro, Greg joined Morgan Stanley after holding high-level positions at Donaldson, Lufkin & Jenrette, Merrill Lynch, Cantor Fitzgerald and Jefferies & Co. He is one of a handful of advisors to earn the elite Alternative Investments Advisor designation, enabling him to expand the range of investment options for his clients.
Greg earned a BA in Economics from Johns Hopkins University, where he also played in four consecutive NCAA Division 1 Championship lacrosse games, winning titles in 1984 and 1985.
He lives in Manhattan, where he is active as a volunteer lacrosse coach and supports charitable organizations including St. Jude’s Children’s Hospital. Greg is also an avid golfer, tennis player, and enjoys playing the drums.
Securities Agent: AR, NE, NC, DE, TX, MN, MD, TN, NY, WY, VA, OK, NH, LA, FL, AZ, WV, RI, PA, ID, GA, DC, AK, VT, UT, NM, MI, IN, IL, WI, OH, ME, MA, KS, WA, NV, ND, MT, MS, MO, KY, AL, SD, SC, OR, IA, CO, CA, VI, PR, NJ, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1849161
NMLS#: 1849161
About Boris Voroba
Boris Voroba brings 24 years of experience as financial analyst, fixed-income trader and wealth advisor to the service of the team’s clients. Working to develop a robust understanding of each client’s specific needs and goals. Boris crafts highly customized wealth plans inclusive of their investment, estate planning, insurance and other requirements. His results-driven approach to helping clients achieve their financial objectives has helped him build trusting relationships that span multiple generations.
Boris began his career in the financial markets as a trader at Oppenheimer Funds on their global fixed-income desk. He quickly became an integral part of a large team that managed $21 billion in institutional assets, investing in both developed and emerging markets. Boris further honed his financial acumen by moving to sales and trading, working on the Latin American desks for Santander Bank and then Standard Chartered Bank. In 2018, he turned his full attentions to addressing the complex financial needs of affluent families and individual, joined The Lucidity Group at Morgan Stanley.
Boris graduated from Long Island University with a B.S. in business management, and a concentration in economics. He went on to earn his Certified Portfolio Manager (CPM®) designation through Columbia University. Boris also holds an internal designation as an Insurance Planning Director.
A spirited sports fan and fitness enthusiast, Boris enjoys mountain biking, cooking and spending time with his wife, Danielle, and their three daughters. The Voroba family lives in lower Westchester.
Boris began his career in the financial markets as a trader at Oppenheimer Funds on their global fixed-income desk. He quickly became an integral part of a large team that managed $21 billion in institutional assets, investing in both developed and emerging markets. Boris further honed his financial acumen by moving to sales and trading, working on the Latin American desks for Santander Bank and then Standard Chartered Bank. In 2018, he turned his full attentions to addressing the complex financial needs of affluent families and individual, joined The Lucidity Group at Morgan Stanley.
Boris graduated from Long Island University with a B.S. in business management, and a concentration in economics. He went on to earn his Certified Portfolio Manager (CPM®) designation through Columbia University. Boris also holds an internal designation as an Insurance Planning Director.
A spirited sports fan and fitness enthusiast, Boris enjoys mountain biking, cooking and spending time with his wife, Danielle, and their three daughters. The Voroba family lives in lower Westchester.
Securities Agent: ND, AK, NV, NC, ME, GA, DC, OR, FL, WY, WA, RI, PA, NH, MT, CO, AZ, AL, NY, NM, CT, WI, VT, MI, LA, HI, DE, SC, CA, AR, VA, TX, OH, NJ, MN, MD, MA, IN, SD, IA, WV, TN, IL, UT, NE, MO, KY, OK; General Securities Representative; Investment Advisor Representative
NMLS#: 1401636
NMLS#: 1401636
About Vassil Nikolov
Vassil Nikolov is a hands-on investment professional who works directly with the team’s clients to create and implement highly customized strategies based on their specific needs and goals. Vassil focuses much of his efforts on investment sourcing and plays a key role in the team’s business development efforts. Prior to joining the team in 2019, he spent six years as a Financial Advisor at Merrill Lynch.
Vassil graduated from the State University of New York at Buffalo with a B.S. in business administration. When not at work, Vassil enjoys cooking and maintains an active lifestyle.
Vassil graduated from the State University of New York at Buffalo with a B.S. in business administration. When not at work, Vassil enjoys cooking and maintains an active lifestyle.
Securities Agent: MD, CO, WY, WI, NC, MN, LA, WA, TX, NM, NJ, NY, HI, UT, VT, OK, KY, GA, AZ, AL, VA, TN, SD, MO, RI, MI, FL, SC, NE, MT, IN, IA, CA, OR, OH, ME, MA, DE, DC, PA, NV, NH, IL, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1208899
NMLS#: 1208899
About Jeremy Puma
As a Financial Advisor with Morgan Stanley Wealth Management, Jeremy develops and implements custom tailored financial strategies for high net worth individuals and their families. He also works with select businesses in the creation and implementation of retirement plans, business lending, investments and cash management services.
Jeremy’s approach in guiding each client through their wealth management process starts with a thorough financial discovery session. This allows him to gain a clear understanding of each client’s current financial picture, primary concerns, future goals, overall risk tolerance and timeline. Jeremy is then able to identify any immediate financial needs not being properly addressed and begin the process of building a custom-tailored financial strategy that is designed to help meet each client’s financial goals and individual needs. Leveraging the vast resources of Morgan Stanley Wealth Management and its network of specialists, research analysts, and investment managers allows Jeremy to explore a wide range of potential strategies for each client that are consultative, objective and committed to excellence. Your custom-tailored financial strategy will cover topics such as investments, retirement planning, education planning, tax efficient investing, estate planning strategies, insurance, lending, philanthropy, cash management needs, as well as trust services.
Jeremy has worked in the financial services industry since 2004 advising private clients, businesses and financial industry professionals on wealth management matters. He holds the CERTIFIED FINANCIAL PLANNER™ certification awarded by the Certified Financial Planner Board of Standards, Inc. In addition, Jeremy holds the Series 7, 63 & 65 FINRA registrations as well as life and health insurance licenses in multiple states. A graduate of the University of Southern California he enjoys film, art, museums, surfing, snowboarding and the outdoors during his free time.
Please feel free to contact Jeremy directly if he can be of assistance with your financial affairs.
Jeremy’s approach in guiding each client through their wealth management process starts with a thorough financial discovery session. This allows him to gain a clear understanding of each client’s current financial picture, primary concerns, future goals, overall risk tolerance and timeline. Jeremy is then able to identify any immediate financial needs not being properly addressed and begin the process of building a custom-tailored financial strategy that is designed to help meet each client’s financial goals and individual needs. Leveraging the vast resources of Morgan Stanley Wealth Management and its network of specialists, research analysts, and investment managers allows Jeremy to explore a wide range of potential strategies for each client that are consultative, objective and committed to excellence. Your custom-tailored financial strategy will cover topics such as investments, retirement planning, education planning, tax efficient investing, estate planning strategies, insurance, lending, philanthropy, cash management needs, as well as trust services.
Jeremy has worked in the financial services industry since 2004 advising private clients, businesses and financial industry professionals on wealth management matters. He holds the CERTIFIED FINANCIAL PLANNER™ certification awarded by the Certified Financial Planner Board of Standards, Inc. In addition, Jeremy holds the Series 7, 63 & 65 FINRA registrations as well as life and health insurance licenses in multiple states. A graduate of the University of Southern California he enjoys film, art, museums, surfing, snowboarding and the outdoors during his free time.
Please feel free to contact Jeremy directly if he can be of assistance with your financial affairs.
Securities Agent: MI, AL, WI, VA, PR, MN, IL, NJ, HI, AK, WV, VI, MT, KS, IN, WA, TX, ME, GA, AZ, VT, NM, NH, MA, KY, IA, DE, DC, CO, RI, OK, WY, SD, CT, AR, LA, ND, PA, OR, NE, NC, MD, FL, CA, SC, OH, UT, TN, NY, NV, MO; General Securities Representative; Investment Advisor Representative
NMLS#: 721918
NMLS#: 721918
About Charles L Bloom
Drawing on more than 50 years of wealth management experience, Chuck Bloom creates highly customized investment portfolios based on the specific needs, goals and risk tolerances of each of his clients. Maintaining relationships that have spanned several decades and multiple generations, Chuck provides the experienced perspective needed to make well-informed financial decisions, and delivers the resources to implement comprehensive wealth management plans. He also helps many of the team’s clients with options strategies and provides connectivity to the firm’s institutional resources to implement business transition and succession strategies.
Chuck entered the financial services industry immediately after graduating from Bloomfield College with a B.A. in business administration. He has spent the greater part of his career at Morgan Stanley and its predecessor companies, teaming up with his current partners in 2020 to form the Lucidity Group.
Chuck and his wife, Sharon, have a grown son and a granddaughter. They split their time between their Manhattan apartment and New Jersey home. Chuck is an avid golfer and a member of the Tuxedo Club.
Chuck entered the financial services industry immediately after graduating from Bloomfield College with a B.A. in business administration. He has spent the greater part of his career at Morgan Stanley and its predecessor companies, teaming up with his current partners in 2020 to form the Lucidity Group.
Chuck and his wife, Sharon, have a grown son and a granddaughter. They split their time between their Manhattan apartment and New Jersey home. Chuck is an avid golfer and a member of the Tuxedo Club.
Securities Agent: MI, DC, VA, IN, WA, TN, NJ, MT, AZ, OK, MD, CA, AL, UT, SC, NY, MO, LA, AK, TX, OH, NV, NH, DE, RI, NM, ME, VT, OR, KY, IA, SD, PA, FL, CT, WI, NC, IL, HI, GA, CO, WY, NE, MN, MA; General Securities Representative; Investment Advisor Representative
NMLS#: 1634244
NMLS#: 1634244
About Neil Stern
Securities Agent: VT, TX, IL, VA, RI, NV, CA, PA, MA, HI, AZ, LA, WI, CO, OH, NM, MS, MD, IN, WA, MT, SD, OR, OK, ID, GA, WY, KY, IA, TN, NE, NC, MO, AK, AL, MI, DE, VI, ND, MN, ME, DC, AR, WV, PR, KS, SC, NY, FL, UT, NJ, NH, CT; General Securities Representative; Investment Advisor Representative
NMLS#: 1387997
NMLS#: 1387997
About Andrew Salis
Andrew Salis brings more than 20 years of wealth management experience to the service of the team’s clients. A CERTIFIED FINANCIAL PLANNER™ (CFP®), Andrew works closely with high achieving individuals and their families, crafting customized strategies based on a clear understanding of each clients’ risk tolerance, time horizon, liquidity needs and overall investment goals. The resulting plans are comprehensive in scope, addressing retirement planning, wealth transfer, insurance, lending and other aspects of their financial lives.
Andrew began his financial services career as a Trader at the Colonial fund after graduating from Indiana University with a B.S. in finance. He moved to Merrill Lynch to become a Financial Advisor and moved with the team to Morgan Stanley in 2017.
In his current role, Andrew serves as the Group Director of the Lucidity Group, he is responsible for overseeing all trading execution, operations and logistics for the team. He acts as a liaison ensuring seamless operations between clients, advisors, and the team’s client service professionals.
Andrew began his financial services career as a Trader at the Colonial fund after graduating from Indiana University with a B.S. in finance. He moved to Merrill Lynch to become a Financial Advisor and moved with the team to Morgan Stanley in 2017.
In his current role, Andrew serves as the Group Director of the Lucidity Group, he is responsible for overseeing all trading execution, operations and logistics for the team. He acts as a liaison ensuring seamless operations between clients, advisors, and the team’s client service professionals.
About Andrea Acosta
Andrea Acosta plays a central role in delivering an outstanding overall service experience to clients of The Lucidity Group. Andrea heads the team's client service platform, is responsible for client onboarding and oversees a broad range of administrative functions.
Andrea began her financial services career in 2009, after graduating from the College of Staten Island with a B.S. in international business. She started as a legal assistant at Oppenheimer & Co, Inc. before transitioning to become a compliance associate at CLS Bank International. In 2014, Andrea joined the precursor to The Lucidity Group at Merrill Lynch. She was instrumental in helping the team Advisors and clients effect a smooth transition to Morgan Stanley when they moved in 2017.
Andrea is fluent in English, Spanish and Italian.
Andrea began her financial services career in 2009, after graduating from the College of Staten Island with a B.S. in international business. She started as a legal assistant at Oppenheimer & Co, Inc. before transitioning to become a compliance associate at CLS Bank International. In 2014, Andrea joined the precursor to The Lucidity Group at Merrill Lynch. She was instrumental in helping the team Advisors and clients effect a smooth transition to Morgan Stanley when they moved in 2017.
Andrea is fluent in English, Spanish and Italian.
About Daniel Rubino
Working to create an outstanding overall service experience for the team’s clients, Dan Rubino supports the team’s Advisors across a broad range of administrative and operational functions. Dan is responsible for various aspects of account opening and services, assists with transactions and supports marketing efforts.
Dan began his career at Morgan Stanley as a Virtual Engagement Associate Team Lead in 2020, after graduating from William Paterson University with a B.S. in Business Management. He joined The Lucidity Group the next year.
Dan lives in Bergen County, New Jersey, where he was born and raised. Outside of work, he enjoys skiing, cooking and spending time with his dog, Nikki.
Dan began his career at Morgan Stanley as a Virtual Engagement Associate Team Lead in 2020, after graduating from William Paterson University with a B.S. in Business Management. He joined The Lucidity Group the next year.
Dan lives in Bergen County, New Jersey, where he was born and raised. Outside of work, he enjoys skiing, cooking and spending time with his dog, Nikki.
About Elisa Stavola
Elisa Stavola recently joined The Lucidity Group at Morgan Stanley. She began her career in financial services following the summer internship program at Goldman Sachs. At Goldman Sachs, her first role as a product controller allowed her to become well-versed across the interest rate market with a concentration in interest rate swap products. In 2022, Elisa moved to the Franchise- Hedge Fund Sales desk where she focused on equity and equity-linked derivative products. During her time on the desk, Elisa helped to build and maintain relationships with many of the firm’s institutional multi-manager & sector dedicated hedge fund clients. Her focus on both fixed income and equities during her time at Goldman Sachs allowed her to develop a well-rounded understanding of the financial markets, which she brings to her clients.
Elisa continues to build upon her professional skillset, recently having received Certificates from Cornell University in Data Science with SQL and Tableau and from Harvard Business School Online in Alternative Investments. Elisa graduated from the Villanova School of Business in 2019 with a B.B.A. in Finance and Real Estate.
She currently resides in NYC and is passionate about fitness, the arts, giving back, sustainability & clean energy.
Elisa continues to build upon her professional skillset, recently having received Certificates from Cornell University in Data Science with SQL and Tableau and from Harvard Business School Online in Alternative Investments. Elisa graduated from the Villanova School of Business in 2019 with a B.B.A. in Finance and Real Estate.
She currently resides in NYC and is passionate about fitness, the arts, giving back, sustainability & clean energy.
Securities Agent: AR, MD, VI, UT, SC, PR, AK, WY, TN, OR, NV, NM, ME, LA, AL, VT, MA, FL, MT, IL, DE, WA, VA, OK, MO, MN, KY, CO, SD, PA, NJ, NE, NC, IA, GA, DC, CT, RI, OH, NY, KS, CA, TX, HI, WV, IN, AZ, WI, NH, MI; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures

Contact Ira M Friedman

Contact Alexander Mayer

Contact Erik Larson

Contact Andrew Atlas

Contact Gregory V. Matthews

Contact Boris Voroba

Contact Vassil Nikolov

Contact Jeremy Puma

Contact Charles L Bloom

Contact Neil Stern
The Power of Partnerships
By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships
About Tony Silva
Tony Silva is a Private Banker serving Morgan Stanley’s Wealth Management offices in New York City.
Tony began his career in financial services in 1995 and joined Morgan Stanley in 2015 as a Pipeline Manager in our Home Loans organization. In 2017, he was promoted to Project Manager on that team. Tony assumed his current position in February, 2018. Prior to his tenure at the firm, Tony held a number of roles at mortgage financing institutions.
Tony received a Bachelor of Science in Management from Rutgers University. He and his family reside in Livingston, New Jersey.
When not at the office, Tony enjoys traveling, playing soccer, and spending time with family and friends.
Tony began his career in financial services in 1995 and joined Morgan Stanley in 2015 as a Pipeline Manager in our Home Loans organization. In 2017, he was promoted to Project Manager on that team. Tony assumed his current position in February, 2018. Prior to his tenure at the firm, Tony held a number of roles at mortgage financing institutions.
Tony received a Bachelor of Science in Management from Rutgers University. He and his family reside in Livingston, New Jersey.
When not at the office, Tony enjoys traveling, playing soccer, and spending time with family and friends.
NMLS#: 217945
About Ana Majauskas
Anastasija Majauskas is a Planning Associate at Morgan Stanley providing dedicated financial planning support to Financial Advisors and their teams. Operating as an extension of the FA/Team, she collaborates with clients to discover and define the goals that matter most to them. Leveraging state of the art technology, she will evaluate various options and their potential outcomes to help clients confidently choose the appropriate course of action. Anastasija provides expertise across a wide suite of Morgan Stanley planning tools designed to assist in the areas of investment accumulation, retirement, education, major purchase, cash flow, risk management, tax efficiency, and wealth transfer planning.
She earned her undergraduate degree from Tulane University and received the Financial Planning Specialist® designation from the College for Financial Planning. Anastasija Majauskas is originally from Downers Grove, IL and currently resides in New York City, NY
She earned her undergraduate degree from Tulane University and received the Financial Planning Specialist® designation from the College for Financial Planning. Anastasija Majauskas is originally from Downers Grove, IL and currently resides in New York City, NY
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Donor Advised Funds: A Smart Way to Manage Your Giving
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Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
7The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
8Participating in a new issue/syndicate is subject to availability. IPOs are highly speculative and may not be appropriate for all investors because they lack a stock-trading history and usually involve smaller and newer companies that tend to have limited operating histories, less-experienced management teams, and fewer products or customers. Also, the offering price of an IPO reflects a negotiated estimate as to the value of the company, which may bear little relationship to the trading price of the securities, and it is not uncommon for the closing price of the shares shortly after the IPO to be well above or below the offering price.
9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
10Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.
11Investing in futures and options on futures contracts entails significant risks. Prices of futures and options on futures contracts may be affected by a variety of factors at any time, including but not limited to, (i) changes in supply and demand relationships, (ii) governmental programs and policies, (iii) national and international political and economic events, war and terrorist events, (iv) changes in interest and exchange rates, (v) trading activities in the underlying assets or commodities and related contracts, (vi) pestilence, technological change and weather and (vii) the price volatility of a commodity or asset. In addition, the futures markets may be subject to temporary distortions or other disruptions due to various factors, including lack of liquidity, participation of speculators and government intervention.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
3Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
6Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
7The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.
8Participating in a new issue/syndicate is subject to availability. IPOs are highly speculative and may not be appropriate for all investors because they lack a stock-trading history and usually involve smaller and newer companies that tend to have limited operating histories, less-experienced management teams, and fewer products or customers. Also, the offering price of an IPO reflects a negotiated estimate as to the value of the company, which may bear little relationship to the trading price of the securities, and it is not uncommon for the closing price of the shares shortly after the IPO to be well above or below the offering price.
9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
10Structured Investments are complex and not appropriate for all investors. An investment in structured investments involves risks. These risks can include but are not limited to: fluctuations in the price, level or yield of underlying asset(s), interest rates, currency values and credit quality, substantial loss of principal, limits on participation in appreciation of underlying asset(s), limited liquidity, credit risk, and/or conflicts of interest. Many structured investments do not pay interest or guarantee a return above principal at maturity. Investors should read the security’s offering documentation prior to making an investment decision.
11Investing in futures and options on futures contracts entails significant risks. Prices of futures and options on futures contracts may be affected by a variety of factors at any time, including but not limited to, (i) changes in supply and demand relationships, (ii) governmental programs and policies, (iii) national and international political and economic events, war and terrorist events, (iv) changes in interest and exchange rates, (v) trading activities in the underlying assets or commodities and related contracts, (vi) pestilence, technological change and weather and (vii) the price volatility of a commodity or asset. In addition, the futures markets may be subject to temporary distortions or other disruptions due to various factors, including lack of liquidity, participation of speculators and government intervention.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)