Welcome

Welcome to The Alessia Wealth Management Group at Morgan Stanley Private Wealth Management.  With over 70 years of experience, we are committed to a tailored, holistic, and collaborative approach to working with clients. "Alessia" reflects the core values that define our team: nobility, truth, and a commitment to being defenders of our clients' financial well-being. The hallmarks of our practice include a steadfast focus on our client’s unique goals and objectives, process-driven advice that is unbiased and conflict-free; and ongoing, proactive reviews of investment strategies and financial plans. Our clients turn to us for assistance in addressing the sometimes challenging and often complex work of managing wealth so that they can focus on the things that are most important to them. With their trust and confidence, we take pride in helping individuals, families and entities preserve and grow their financial, family and social capital. We are proud of the solutions we deliver to our clients and although the financial world may be dynamic, our values and standard of excellence remain unwavering.
2023 – 2025 Forbes Best-In-State Private Wealth Management Teams
  • Source: Forbes.com (Awarded 2023, 2024, 2025). Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.
Capabilities
  • Family Governance & Wealth Education
  • Comprehensive Wealth Planning
  • Investment Management
  • Manager Selection
  • Proprietary Investment Opportunities
  • Risk Management
  • Philanthropy Management
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 300 teams specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $1.2 trillion in AUM
  • Comprising 26% of the Barron’s Top 100 Financial Advisors list for 2025
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, September 2025

Source: Barron's (Awarded March 2025) This ranking was determined based on an evaluation process conducted by Barron's for the period Oct 2023-Sept 2024. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to Barron's to obtain or use the ranking. This ranking is based on an algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the assessment of Barron's and may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

Approach

Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Newsletters From Our Team

Missed a past newsletter? Find below a collection of newsletters crafted for our clients.
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    2023 – 2025 Forbes Best-In-State Private Wealth Management Teams
    Alessia Wealth Management Group at Morgan Stanley ranked one of the Best-In-State Wealth Management Teams for 2023, 2024, and 2025. Forbes/SHOOK Best-In-State Wealth Management Teams list features groups of experienced wealth managers with a proven track records of success according to SHOOK Research, which uses quantitative and qualitative data to rank teams.
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    2020 – 2024 Forbes Best-In-State Private Wealth Advisors: Jason M. Friedman
    The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients.
    Click Here To View This Award
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    2022 – 2025 Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State: Larry D. Rhea
    The Forbes/SHOOK Top Next-Gen Advisors Best-In-State list features 1,621 top professionals who cumulatively manage nearly $2.8 trillion in assets. This group have long careers ahead of them--all were born in 1985 or later and have a minimum of four years of experience as an advisor.
    Click Here To View This Award
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    CFP® – Certified Financial Planner™
    The Certified Financial Planner™ designation is awarded to candidates who have demonstrated extensive knowledge in the areas of Education, Investment, Tax, Retirement, Estate and Insurance planning strategies. CFP® professionals must accrue several years of experience related to delivering financial planning services to clients and pass a comprehensive exam before calling themselves a CFP® Professional and are held to strict ethical standards to ensure financial planning recommendations are in the best interest of their clients.
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    CIMA® – Certified Investment Management Analyst®
    Certified Investment Management Analyst® (CIMA®) certification is one of the peak international, technical portfolio construction programs for investment consultants, analysts, financial advisors and wealth management professionals. CIMA® certification continues to be one of the highest level of advanced investment education programs for client-facing advisors.
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    CDFA® – Certified Divorce Financial Analyst®
    Certified Divorce Financial Analyst can provide the client and attorney with data analysis that shows the financial effect of any given settlement. The CDFA role is to assist the client and divorce team to understand how the decisions he or she makes will impact the client's financial future.
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    CRPC® – Chartered Retirement Planning Counselor™
    The Chartered Retirement Planning Counselor helps financial advisors by guiding them through distinctive tax and estate objectives and strategies for a retiree and presents the financial and emotional aspects of financial planning. In short, the program helps advisors define a “road map to retirement,” enabling them to focus on the pre- and post-retirement needs of their clients.
    Disclosures
    2023 – 2025 Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded 2023, 2024, 2025) Data compiled by SHOOK Research LLC based on 12-month time period concluding in March of year prior to the issuance of the award.

    ​2020 – 2024 Forbes Best-In-State Private Wealth Advisors
    Source: Forbes.com (Awarded 2020, 2021, 2022, 2023, 2024). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

    ​2020 – 2025 Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State
    Source: Forbes.com (Awarded 2022-2025). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.

WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

    Equity Solutions

    Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

    • Equity Administration and Financial Reporting
    • Liquidity Events
    • 409A Valuation Services and Cap Table Management

    Learn more
    Retirement

    For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

    • Defined Contribution Consulting
    • Solutions-Oriented Plans
    • Fiduciary Investment Oversight

    Learn more
    Deferred Compensation

    Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

    Services include:

    • Recordkeeping and Plan Design
    • Portfolio Construction
    • Wealth Management Services
    Learn more
    Executive Services

    Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

    • Equity Compensation Services
    • Equity Award Analysis
    • Specialized Solutions
    Learn more
    Saving and Giving

    Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

    • College Savings
    • Student Loan Repayment and Refinancing
    • Charitable Giving
    Learn more
    Financial Wellness

    We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

    • Financial Education
    • Digital Tools
    • Financial Guidance

    Learn more

Location

399 Park Ave 12th
Fl
New York, NY 10022
US
Direct:
(212) 586-5505(212) 586-5505

Meet Alessia Wealth Management Group

Photo of Jason M. Friedman

Jason M. Friedman, CFP®

Managing Director, Private Wealth Management, Private Wealth Advisor, Global Sports and Entertainment Director, Senior Investment Management Consultant, Family Wealth Director
Phone:
(212) 307-2853(212) 307-2853
Photo of Olivia Cohen

Olivia Cohen, CDFA®, CRPC®

Financial Advisor, Workplace Advisor - Equity Compensation
Phone:
(212) 893-6589(212) 893-6589
Photo of Gianna Palazzo

Gianna Palazzo

Vice President, Group Director
Phone:
(212) 315-6259(212) 315-6259
Photo of Jeanne Crinnion, CFP®

Jeanne Crinnion, CFP®

Vice President, PWM Director of Investments
Phone:
(212) 315-6339(212) 315-6339
Photo of Cassidy Kaznowski

Cassidy Kaznowski

Client Service Associate
Phone:
(212) 315-6253(212) 315-6253

About Jason M. Friedman

Jason Friedman works closely with the team’s clients to develop highly customized, holistic wealth management solutions to address the complex challenges of managing significant, multigenerational wealth.
A CERTIFIED FINANCIAL PLANNER,™ Jason, has been named by Forbes as one of New York's "Best-In-State Private Wealth Advisors" from 2020 through 2024. Jason has also earned the Morgan Stanley Senior Investment Management Consultant and Family Wealth Director designations. He began his career at Morgan Stanley in 2003 and became a partner with The Alessia Group in 2008. Jason received his B.A. from the honors college at the University of Maryland. He went on to earn his MBA at NYU’s Stern School of Business in 2007, where he was elected Beta Gamma Sigma, a distinction awarded to the top 15% of business school graduate students. Born and raised in New York, Jason and his wife, Fara, live in Scarsdale, NY with their two sons.

​2020-2025 Forbes Best-In-State Private Wealth Advisors
Source: Forbes.com (Awarded 2020 - 2025). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
Securities Agent: MN, MA, MD, GA, AL, OH, NC, KY, DE, WA, SD, NV, MI, IL, AZ, NH, MT, VA, TX, SC, CT, VT, HI, CO, CA, TN, NY, UT, RI, NJ, ME, FL, AK, DC, PA, NM; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1253010

About Larry D. Rhea

Often working with younger members of the team’s multigenerational clients, Larry Rhea, A CERTIFIED FINANCIAL PLANNER™, was named by Forbes as one of New York's "BEST-IN-STATE NEXT GEN Wealth Advisors" in 2022, 2023, 2024, and 2025 for his work in creating highly customized and holistic wealth management solutions. Prior to joining The Alessia Group in 2015, Larry began his career as an Analyst in Morgan Stanley’s Wealth Advisor Associate program. During this time, he was responsible for modeling financial planning solutions for Morgan Stanley’s top New York City advisors and their clients. Larry received his B.S. in business management and finance from Fordham University’s Gabelli School of Business, where he also earned Patriot League Academic All-American honors while lettering four years on Fordham’s football team. A proud alum, he currently serves on Fordham University's Alumni Association Advisory Board. Larry is also a passionate member of Morgan Stanley's Multicultural Employee Networking Groups business strategy and membership committee. Larry and his wife, Kristin, live in Pelham, NY with their son and daughter.

​Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State
Source: Forbes.com (Awarded 2022-2025). Data compiled by SHOOK Research LLC based on 12-month period concluding in Mar of the year the award was issued.
Securities Agent: NY, OH, NM, NH, MI, MT, MN, KY, IL, FL, CT, SC, RI, AL, MD, DE, DC, CO, CA, VA, ME, HI, GA, PA, NJ, VT, TX, AZ, NV, WA, UT, TN, SD, NC, MA, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 1312829

About Sophie Jacobs Klepner

Sophie Klepner advises individuals and families on complex wealth management decisions, with a focus on delivering highly personalized strategies that evolve alongside her clients’ lives. Since 2016, she has worked closely with families, entrepreneurs, and next-generation clients, helping them navigate everything from investment strategy and tax planning to generational wealth transfer. Her approach is grounded in education and clarity. Prior to joining the Alessia Wealth Management Group in 2024, Sophie was a Senior Wealth Strategy Associate at UBS. She earned her bachelor’s degree in business administration from the University of Miami and holds the Certified Investment Management Analyst (CIMA®), Certified Divorce Financial Analyst (CDFA®) and Chartered Retirement Planning Counselor (CRPC®) designations. Originally from Blue Bell, Pennsylvania, Sophie now lives in Brooklyn with her husband, Marc, and their dog, Monty. Outside of work, she enjoys exploring New York’s art and restaurant scene.

NMLS#2658577
Securities Agent: AK, CO, WV, NY, NC, HI, VT, VA, MA, IL, AL, SC, ME, MD, GA, CT, AZ, WA, NJ, KS, CA, TN, RI, NM, MN, DE, PA, OH, NV, UT, TX, MI, SD, NH, MT, KY, FL, DC; General Securities Representative; Investment Advisor Representative
NMLS#: 2658577

About Olivia Cohen

Olivia Cohen creates customized wealth solutions for high-achieving individuals and multigenerational families. She places communication at the center of her practice, taking the time to understand what matters most to each client and translating those priorities into thoughtful, tailored strategies. Leveraging the firm’s broad capabilities, Olivia delivers comprehensive plans rooted in investment strategy and coordinated across estate and tax planning strategies, insurance, cash management, and lending. Prior to joining the Alessia Wealth Management team at Morgan Stanley in 2024, Olivia served as a Wealth Strategy Associate at UBS. She holds designations as a Chartered Retirement Planning Counselor (CRPC®) and a Certified Divorce Financial Analyst (CDFA®) and graduated from the University of Miami. Originally from Voorhees, New Jersey, Olivia lives on Manhattan’s Upper West Side with her husband, Jacob, and their dog, Otis. Outside of work, she enjoys playing tennis and skiing.


Disclaimer:

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.
Securities Agent: TN, RI, MA, FL, DE, KY, IL, HI, CO, CA, UT, PA, NV, WA, VT, NC, MN, VA, SC, NY, ME, NM, DC, AL, TX, GA, AZ, SD, NH, MT, MI, MD, CT, PR, OH, NJ, AK; General Securities Representative; Investment Advisor Representative
NMLS#: 2657563

About Gianna Palazzo

Gianna Palazzo, a Vice President and Group Director for The Alessia Group, supports the team's advisors and clients by finding solutions to complex administrative issues and contributing to a warm, professional and responsive service environment. Gianna develops, implements, and manages various business processes required to achieve the team's overall strategy by focusing on our overall level of service and helping ensure a superior client experience. Gianna began her career at Morgan Stanley in 2000 and joined The Alessia Group in 2005. She received her B.A. in psychology from Brooklyn College. Born and raised in Brooklyn, New York, Gianna resides in New York City with her partner, Jason.

About Jeanne Crinnion, CFP®

Jeanne Competiello, a Vice President and Director of Investments for The Alessia Group, is tasked with designing and producing strategy reports and synthesizing client data to develop customized financial plans. Jeanne also focuses on producing tailored reports for clients and implementing investment strategies in a tax and fee efficient manner using the robust Morgan Stanley platform.  Jeanne began her career at Morgan Stanley in 2011 after receiving her B.S. in business administration and marketing from Wagner College. Born and raised in Staten Island, New York, Jeanne currently resides in New York City with her husband Billy and their son William.

About Cassidy Kaznowski

Cassidy Kaznowski supports the team’s efforts to deliver an outstanding service experience to each and every one of their clients. Cassidy began her career at Morgan Stanley in 2021 and graduated from Monmouth University in 2020 with a degree in Psychology. Cassidy currently resides in her hometown of Woodbridge, New Jersey with her fiancé Tyler and their two corgi’s Cooper and Andi. Cassidy also enjoys reading, learning new things and is a cheerleading coach for local 9 and 10-year-olds.
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Portfolio Insights

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Equity Compensation

Helping you make the most of your equity awards and better understand how it may fit into your larger financial picture – today and tomorrow.

  • Vesting events
  • Option expirations
  • Restricted stock units
  • Tax implications

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
Learn More about Private Wealth Management Podcast
Listen | The Pyramid of Giving: When to Say Yes. How to Say No.
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Listen | The Pyramid of Giving: When to Say Yes. How to Say No.

You can support the people and causes you care about, while also turning down requests when you feel you have done enough. Tune in for tips and hear from Katherine Lorenz, President of the Cynthia and George Mitchell Foundation, who shares her story.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Learn More about Managing Significant Wealth
From Vision to Structure: Architecting a Family Office
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From Vision to Structure: Architecting a Family Office

Families build more than wealth?they build institutions meant to last. As success brings greater opportunity and complexity, discover how a cohesive family office structure can help align decision-making and preserve values across generations.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Wealth Management for Athletes and Entertainers

Understanding the unique financial challenges of athletes and entertainers and how they differ from one profession to the next, we deliver the experience and resources you need to help create and implement a comprehensive, multigenerational wealth management plan based on your needs, values and aspirations.
  • Investment Management
  • Wealth Transfer & Philanthropy
  • Private Banking Solutions
  • Family Governance & Wealth Education
  • Lifestyle Advisory
Learn More about Wealth Management for Athletes and Entertainers
You are your Own CEO: Build a Dream Team for Your Career
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You are your Own CEO: Build a Dream Team for Your Career

Assembling a team of trusted professionals to manage your career?and your money?is essential to help best position you to thrive. Here?s how.
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Market Information Delayed 20 Minutes
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst® (with graph element)®, and Certified Investment Management Analyst® .

Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

Awards Disclosures | Morgan Stanley
CRC 4677197 (7/2025)