Our Story and Services

Our goal is to understand your financial needs and then align the resources to help you meet or exceed them. We can help you evaluate near-term concerns and plan for long-term goals, be a sounding board for investment ideas, and assist you in developing and executing a strategy that is precisely your own and helps you meet your needs.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Location

220 Alhambra Circle 10th
Floor
Coral Gables, FL 33134
US

Meet The Keys Bay Group

About Jim Scholz

With almost 30 years in the Industry, Jim is a seasoned professional who is competent to assist you in making life-changing financial decisions.
Jim started his college career at the University of Florida, then transferred to Florida State University where he received an ROTC scholarship. Upon graduation, he entered the Army Corp of Engineers. While on active duty and traveling abroad, he deepened his beliefs in valuing people and time. He graduated from the University of Southern California with a Master of Science in Systems Management. He comes from a long line of accountants, with his late Dad as comptroller of Exxon and Grandfather accounting Professor at Columbia University.
He began his career in the financial industry working with an Asset Manager in Southern California. With Morgan Stanley since 1990 and holds Series, 7, 31, 63, 65 and Insurance/Annuity Licenses.
Jim is an advocate for underprivileged children in the community and serves as a Guardian Ad Litem. He also volunteers in the Coast Guard Auxiliary which falls under Homeland Security.
Born in an oil camp in Lima, Peru, he mostly grew up in Aruba and Miami. In his spare time, he enjoys diving, fishing, cooking and traveling. He has four wonderful children and four grandchildren.
Securities Agent: KY, FL, MD, SC, DE, CT, CA, VA, TX, NY, MA, GA, TN, OH, NM, NJ, NC, IL, IA, AZ, UT, NH, IN; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1295626

About Antoni Fernandez

With over 15 years of financial services experience, Antoni has enjoyed establishing meaningful relationships with his clients while helping them navigate through a broad variety of financial situations. Through several market climates, he has remained resolute and has displayed sound judgement when recommending solutions in order to help his clients monitor and achieve their financial goals.
Antoni has extensive experience in financial planning, investment management, retirement and education planning. His passion lies with creating financial plans for families and business owners in order to illustrate how best to achieve their goals as well as to assist him in making the appropriate recommendations. In order to better serve his client’s financial planning needs, Antoni joined Morgan Stanley in March of 2014. Working with such a world class organization gives him access to a vast array of resources to utilize for the benefit of his clients.
Antoni earned his bachelor’s degree in finance from Florida State University. He also obtained his CERTIFIED FINANCIAL PLANNER ™ certification in 2021 and is Series 7, 66 and 63 registered.
Antoni is an active member of the community and has been involved with several meaningful organizations including: Habitat for Humanity, Feeding South Florida, and the Dolphins Cancer Challenge.
Antoni enjoys spending time with his family, playing golf and fishing. He lives in Miami with his wife Anais and his 2 children, Jack and Chloe. When they are not at home in Miami, they are enjoying their time on the water in the Florida Keys.
Securities Agent: NJ, CO, KS, WI, MI, OH, CT, ID, FL, CA, AZ, UT, MA, IN, IA, MN, AL, SC, PA, NV, KY, WA, OR, MD, DC, TX, TN, NH, NC, DE, WY, NY, LA, IL, VA, NM, GA; General Securities Representative; Investment Advisor Representative
NMLS#: 602630

About Sabine Scholz

With over 10 years of Industry experience, Sabine is also a former trained clinical Psychologist working with Pediatrics and their families. She is a compassionate professional who is competent to assist you in making life changing financial decisions with understanding and concern.
Graduated with honors from Florida International University with a Master of Science in Psychological Studies, Sabine implements her knowledge and skills to delve deeper into what clients want from their Investing experience. In addition to completing her Executive Leadership Training from the University of Florida and obtaining her Financial Planning Specialist designation, she also holds Series, 7, 63, 66, and Insurance /Annuity Licenses.
Sabine is bi-lingual and originally from Bavaria. She enjoys reading, music, watching the Great British Baking Show and going on nature hikes with her English bulldog, Winston Churchill. In her spare time, she likes to volunteer at the local psychiatric hospital/hospice and various shelters. She is the proud Mum of two wonderful grown sons.
Securities Agent: AZ, NH, NC, CT, NJ, MD, GA, OH, VA, TX, KY, UT, TN, MA, IL, DE, NY, IN, FL, CA, NM, SC, IA; General Securities Representative; Investment Advisor Representative
NMLS#: 1798920

About Tony Vila

Tony is a registered Client Service Associate and manages the daily operational and administrative functions for the group. This includes the following: opening new accounts, updating client profiles and assuring that the accounts are in compliance with all regulatory and firm policies. He has been consistently recognized for providing exceptional client service.
With over 25 years of financial industry experience, he holds Series 7, 63 and 66 licenses. He received his Associates degree in Finance from CUNY Manhattan College in New York City.
Originally from New York, Tony currently lives in Miami, FL with his wife. He has twin daughters, enjoys a good whiskey, watching movies and spending time with family and friends.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Taking Control of Your Finances After Death of a Spouse
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Taking Control of Your Finances After Death of a Spouse

Financial planning after a divorce or death can be trying, but with the right approach and the right advice you can turn a difficult situation into empowerment.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact The Keys Bay Group today.
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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2Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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4Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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5Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)