Like Most of our clients, you are smart, busy, and successful

You probably work in a leadership role at a dynamic, disruptive, or transformative company. It's no surprise that you have neither the time nor mental energy to properly manage your increasingly complex finances. Your career and/or family fully consume those resources.

You've always had a pretty good understanding of your finances, but in the midst of balancing work, family, and personal life, you're overwhelmed.

You're wondering…

  • Am I saving the right amount of money in the right places?
  • Am I making the best decisions about turning my company equity into something I can enjoy?
  • When can I afford to leave my company, and how should I plan for that?
  • Why did I pay so much in taxes last year? How can I reduce what I owe this year and into the future?
  • As complicated as my situation is, am I missing anything?
Who We Serve
  • We are based in San Francisco and Minneapolis and collaborate with clients across the country. We most frequently work with tech professionals, early employees, and corporate executives.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Together, we’ll build a purposeful financial plan

If you are a busy professional with complex compensation, our process will provide you with answers to critical questions:
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    Step 1 - Introduction Meeting
    This 15-minute phone call will give us both a chance to make sure your situation matches what we offer. We look forward to getting to know you a bit better.
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    Step 2 - Discovery Meeting
    The goal of this meeting is to start to clearly define your money values, goals, concerns and unique financial situation.
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    Step 3 - Strategy Meeting
    During this meeting we will explain, in plain English, what you need to do to achieve your financial goals. You’ll walk away understanding how we propose to invest your money and a written strategy for your company stock.
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    Next Steps...
    If this sounds like what you need to help gain confidence in your financial life and you’re ready to explore what that could look like, let’s schedule a time for a 30-minute connection conversation.
    Schedule a time to talk with our team

We are committed to sustainability, investing for the good of humanity and the future of the earth. We've walked in your shoes. We take the weight from your shoulders.

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    1. We Are Committed To Sustainability

    Investing for the good of humanity and the future of the earth. We believe smart investing that reflects the goals and values of the client is the best way to help build wealth.

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    2. We've Walked In Your Shoes

    Our team has experience in corporate leadership and a keen understanding of the ins and outs of complex compensation plans, RSUs and stock options. We understand the nuances of your career arc and financial situation. As members of the LGBTQ community, we share a unique perspective on balancing work, family and finances.

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    3. We Take The Weight From Your Shoulders

    We help you prioritize your financial action items to relive you of the mental burden. We fiercely protect your time by leveraging modern, digital tools to streamline your experience and make monitoring your money easy.

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    Contact Us

    Our team is easily accessible. If you are ready to develop a purposeful wealth plan which defines your money values, clarifies goals, and builds a road-map forward, please contact our team today.

    Contact Our Team

Our clients understand that decisions they make around company stock and options are some of the most consequential they’ll face in their financial life.

You may be asking yourself:

• How well do I understand my equity compensation and the strategies that exist to maximize its value?
• Am I being as smart as my managers and coworkers with my equity compensation? Should I be making different choices based on my specific situation?
• How do I turn my company equity into something I can enjoy?
• Can I afford to leave my company, and how should I plan for that?
• What the heck is the Alternative Minimum Tax?
How we can help
Understanding how your stock or option plan works is only the first step. We work with you articulate specific goals such as diversification, tax management, charitable gifting, or simply having enough cash to live on while you wait for an exit. Projecting a variety of multi-year scenarios, we help you make the best decisions you can to maximize this valuable asset.
Equity Award Analysis Tool & Process
Why Us?
We are part of a small group of Morgan Stanley advisors trained and experienced in these complex issues and have tools and resources that stand out among your choices in selecting a financial advisor.
Schedule a call with our team

Our Clients

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    Tech Professionals
    We help busy tech professionals around the country manage their complex financial lives so they can spend more time on what matters most. Company going IPO? Stock Options? Deferred Comp? We'll help you optimize and make a plan to align your money with your values.
    Direct Indexing
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    Female Executives
    You’re trying to do it all. How do you do it all at once? We're focused on helping women executives to think big, build financial freedom, navigate unique financial situations, and create an impact.
    Women and Wealth
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    Executives
    The success you have achieved in your professional career may have generated complex financial questions, which the demands of your position leave little time to address. Here are some of the ways we help you manage the unique challenges that tend to be shared by corporate leaders.
    Executive Compensation
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    Sustainable Investing
    We work with people who care about living socially responsible lives. What that means differs by person. When we work together, we talk about your values and the impact you want to make with you money and your life. Part of how we create that impact is by using sustainable investments.
    Investing With Impact

Location

225 South 6th St
Ste 5300
Minneapolis, MN 55402
US
Direct:
(612) 340-6753(612) 340-6753
101 California St
23rd Floor
San Francisco, CA 94111
US
Direct:
(415) 693-6652(415) 693-6652

Meet The Kerl/Magner Group

About Charles Yoder Kerl

Charles helps to build sustainable investment strategies that take into account both a client's long term financial goals and the environmental and social aspects of their investments. Charles serves as the team's financial planning and investing leader. Charles uses his experience in advanced stock options, retirement cash flow and business succession planning to help clients make wise financial decisions and live more satisfying lives. He also has a deep experience in philanthropic planning strategies.

Charles joined Morgan Stanley in 2011 after graduating from DePaul University. When he's not providing financial advice, Charles spends his free time bicycling, on backcountry camping trips in the California wilderness, playing ultimate Frisbee and volunteering with financial literacy organizations.
Securities Agent: OR, CT, NV, NC, HI, GA, CA, SC, RI, PA, NH, MD, IA, DC, TX, VT, UT, SD, CO, AZ, VA, ND, MA, IL, WI, WA, DE, OH, NJ, OK, NY, NM, MO, MN, MI, IN, FL; General Securities Representative; Investment Advisor Representative
NMLS#: 2095420

About Alix Magner

Alix takes special care in establishing a big picture view of her clients’ values and goals and helps develop strategies that consider their whole selves. In her career as an executive in the sporting goods industry, Alix developed deep experience in business finance and strategy. She also won a “Best and Brightest Under 35” award for her leadership and diversity and inclusion work in the bicycle industry. Alix is a relentless adventure junkie with a passion for learning.

In 2018, she graduated from Stanford’s Innovation and Entrepreneurship program. On the weekends, she is most often found bicycling outside to train for an upcoming event. Alix is part of the Twin Cities Impact Investing Ecosystem through the Impact Hub as well as involved with Net Impact and the Social Enterprise Association. She also serves on the board of the St. Paul College Foundation. Alix lives with her wife and children in South Minneapolis.
Securities Agent: ND, DC, NV, NC, AZ, VT, SD, MN, MI, TX, MD, SC, MA, WA, RI, DE, CA, TN, PA, OR, FL, UT, OH, NY, MO, GA, WI, VA, NJ, NH, IN, IL, IA, CT, CO, OK, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 2084540

About Billy Thureson

Billy is the team’s financial planning specialist, working directly with clients to update and answers questions about their financial plans and priorities. Billy takes the big picture approach by helping clients look at their finances holistically. He helps clients build and maintain a financial plan to allow clients feel confident in the decisions they are making. Prior to joining Morgan Stanley, Billy worked in the banking industry and is leveraging his communication and training experience to ensure clients understand each decision they are making.

Outside of work you can find Billy spending time with his wife and three children exploring the outdoors, racing in local triathlons, and enjoying everything Minnesota has to offer.

About Caroline Camp

Caroline prides herself in building personal relationships with her clients. She works to understand their entire financial picture along with personal values and goals. By doing this, Caroline can provide advice tailored to each client in alignment with who they are as an individual. She has been working in the wealth management field for 10 years in a variety of capacities. This experience has given her knowledge regarding internal processes and how that translates into the client experience. She has attained her FINRA Series 7 and 66 licenses and is also a CERTIFIED FINANCIAL PLANNER™.

Caroline lives in Victoria, MN with her husband, Collin, and daughter, Caitlin. Much of her free time is spent at the family cabin, running and attending sporting or musical events.

About Mathew Shipman

Mathew prides himself on organization, time management, and hospitality to ensure all clients experience world class service. Before joining our team, Mathew had experience working in operations at Morgan Stanley. He has achieved his FINRA Series 7,63 and 65 registrations.

Outside of work, Mathew is a proud doggy dad to his babies Archie and Orion. Mathew enjoys walking his dogs, being active, playing sports, traveling, and spending time with his friends and family.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.

Financial Wellness

Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
  • Reduce employee stress,
  • Improve retention and engagement, and
  • Set themselves apart by offering comprehensive financial wellness benefits.
The Business Case for a Financially Resilient Workforce
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The Business Case for a Financially Resilient Workforce

In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
Ready to start a conversation? Contact The Kerl/Magner Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

1The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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5When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)