About Seth R. Willoughby
As a Financial Advisor and CERTIFIED FINANCIAL PLANNER™ professional at Morgan Stanley, Seth develops personalized investment strategies guided by thoughtful financial planning and disciplined risk management. Whether working with an individual investor or guiding a business owner through complex financial decisions, Seth is committed to helping clients gain clarity, confidence, and peace of mind in their financial lives.
Originally from Columbus, Ohio, Seth attended Xavier University, where he excelled academically and athletically. A former Xavier University baseball standout, Seth still holds the program’s all-time saves record. Following his junior season, he was selected by the Colorado Rockies in the 4th round of the MLB Draft. The discipline, preparation, and collaborative mindset developed during Seth’s athletic career continue to shape his approach to wealth management today.
Seth leads the Haddad Group’s financial planning process and oversees the implementation and risk management of the team’s proprietary managed investment strategies. As a Qualified Plan Financial Consultant (QPFC) credential holder, Seth leads the team’s retirement plan practice, working with businesses and institutions on the design, implementation, and oversight of 401(k) and other ERISA-governed retirement plans.
Seth graduated in the top 10% of Xavier University’s William’s College of Business, earning his degree in finance. Seth now serves on the Board of Executive Advisors to the Finance Department at Xavier University, where he supports curriculum development and strengthens connections between students and the business community.
Seth currently resides in the Oakley neighborhood of Cincinnati with his Newfypoo, Posie.
Securities Agent: KS, CO, KY, PA, ME, CT, AZ, CA, OH, MI, NY, MO, IN, TX, MA, FL, SC, HI; General Securities Representative; Investment Advisor Representative
NMLS#: 1651389