Our approach is to work with our clients to learn as much as possible and then use our financial knowledge and resources to present the best course of action. We always try to present why another course of action might be chosen. However, we always make clear our recommendation.We respect our clients and understand they are smart. We understand they are busy and need efficient and effective strategies to correspond not only with their goals and objectives but also with their lifestyle and comfort level. Our focus is to boil down everything to clear decision points to enable our clients to control their finances instead of being overwhelmed by them. This is done through regular communication either in quarterly meetings or conference calls. Additionally, we are proactive and contact clients as market environments warrant attention. However, we also stress that it is a client’s responsibility to reach out proactively to initiate dialogue when they have any questions or concerns. We are very responsive and committed to answering questions in a timely manner. We have found over the last 20 years that this type of relationship works well through good and bad market cycles. As long as clients are connected and continually apprised of their investment strategy, they maintain course and stay focused on the purpose of their holdings. Time and again, this has proven to be invaluable.
Services Include
  • Wealth Management1
  • Financial Planning2
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*


1290 Avenue Of The Americas
Fl 12
New York, NY 10104
(212) 692-2376(212) 692-2376

Meet The Fulcrum New York Group

About Me

Bob Gibbons is a Senior Vice President at Morgan Stanley.  He joined the firm over 20 years ago to work as a Financial Advisor upon graduation from the University of Richmond in Virginia.  He started his career working in downtown Manhattan at Morgan Stanley’s Flagship Office in Two World Trade Center.

Bob has extensive experience working with high net worth families to develop, implement and monitor tailored investment strategies.  He is client-centric and focused on working to create lasting relationships.  Through extensive communication, Bob utilizes his portfolio experience to bring clients to clear decision points to allow them to feel confident and comfortable they are making educated decisions.

By sitting at the same side of the table as opposed to dictating from on high, he has found The Fulcrum New York Group to provide clients the focus to remain true to their investment strategy during both the wildly positive and equally negative market environments we have experienced during the last two decades.

Bob is married to his high school sweetheart and lives with his two children in Connecticut.  He is an avid skier, golfer and tennis player and spends the weekends traveling to his children’s sporting events.
Securities Agent: TX, WI, WA, VT, VA, SC, PA, OR, NY, NJ, NC, MN, MI, ME, MD, MA, LA, IN, IL, ID, GA, FL, DE, CT, CO, CA, AZ, AL; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1390876

About Me

Tom started his financial career in 1996 at Dean Witter Trust, and soon became a financial Advisor at Oppenheimer.  At Oppenheimer, he was introduced to Managed Money or working with private asset managers.  He was recruited to Laidlaw Global Securities to create and build an asset management division. In April of 1999, Smith Barney (now Morgan Stanley) recruited Tom to improve and build upon their financial planning process. This has become the backbone to Tom’s planning process.

His thorough understanding of corporate stock options along with retirement income planning enables him to build balanced portfolios by using a blend of many asset classes including stocks and bonds. Tom believes it is thrill to help corporate executives put together a tax efficient strategy to reduce exposure to concentrated stock positions.

He is involved with the following organizations: NestUSA.org, Central Park, Whitney, Shine and GLAAD.  Tom also serves on the advisory board of NestUSA.org which provides free software to improve English literacy for grades K-3.

Tom earned his Bachelor’s of Science from College of Charleston with a minor in French.  In 1995, after college, he moved to NYC without a job, a place to live or ever visiting the city.  Essentially, he loaded up the U-Haul and moved to NYC to see the world.  While most people would view this as a big risk, Tom would argue that the real risk was not taking the risk.  New York City has been his personal MBA program in food, culture and work experience.

Tom resides in Midtown Manhattan. He likes to spend his time reading science fiction, seeing plays, movies and enjoys Citi-biking around town.  In the summer, he plays softball with the Big Apple Softball League.

“My relationships with clients over the years have been phenomenal… watching families grow up and helping them achieve their financial goals.  I enjoy helping and teaching clients about finance.  I have always encouraged my clients to ask questions no matter what, it is the best way to learn.  Our balance based approach has helped clients navigate and weather these financial storms.”  - Tom P.
Securities Agent: WI, WA, VT, VA, TX, SC, PA, OR, OH, NY, NJ, NC, MN, MI, ME, MD, MA, LA, IN, IL, GA, FL, DE, DC, CT, CO, CA, AZ; Managed Futures; General Securities Representative
NMLS#: 1290465

About Me

Peter Knowles is a Financial Advisor at Morgan Stanley and a Founding Partner in The Fulcrum New York Group.  He began his career at Merrill Lynch after graduation from Fairleigh Dickinson University where he was Captain of the Men’s Lacrosse Team.  At Merrill Lynch, he served high net worth clients to create financial plans and strategies.

In 2011, Peter became a partner in the group.  As a sought after speaker, he has been a guest on the New York Stock Exchange and NASDAQ to discuss his team’s and Morgan Stanley’s opinions on the current markets.

Peter is from Long Island, NY and currently resides in Westchester, NY with his wife, who is Chair of a local high school Science Department, and their daughter, Madonna.  He is active in many organizations including Fairleigh Dickinson Alumni Association, Board Member of The Jillian E. Daly Foundation, and Bulls Men’s Lacrosse Club.  On weekends he enjoys spending time with his family playing golf, fishing, skiing and traveling to Long Island to see their families.
Securities Agent: TX, NJ, WI, WA, VT, VA, SC, PA, OR, NY, NC, MN, MI, ME, MD, MA, LA, IN, IL, ID, GA, FL, DE, DC, CT, CO, CA, AZ; Managed Futures; General Securities Representative; Investment Advisor Representative
NMLS#: 1393553

About Me

Assists Financial Advisors and Clients with Administrative and Operational Support
Responsible for day-to-day business operations.

About Me

Assists Financial Advisors and Clients with Administrative and Operational Support
Series 7 & 63 

Investment and Market Perspectives

On the Markets


Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement Income Strategies
  • Retirement Plan Participants
  • Annuities
The Simple Six-Step Retirement Checkup

The Simple Six-Step Retirement Checkup

Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.


Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Five Smart Strategies to Use a Bonus or Raise

Five Smart Strategies to Use a Bonus or Raise

Have extra money coming in? Here are ways to put your money to work for you now, so you can reap the rewards down the road.


Creating customized financial strategies for the challenges that today's families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Financial Transition: A Guide for Women

Financial Transition: A Guide for Women

Here's how to take control of your finances if a death or divorce leaves you holding the reins.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Retirement Plan Sponsors
  • Qualified Retirement Plans
  • Corporate Pension Funds
6 Keys to Building a Startup

6 Keys to Building a Startup

Entrepreneurs share ideas and learnings from the experience of starting a company.


Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
A New Roadmap for Mission Alignment

A New Roadmap for Mission Alignment

Non-profits, foundations and endowments need to ensure that their sources of capital are in sync with their stated goals.

More from Morgan Stanley

Consolidate Your Cash at a Competitive Rate

Consolidate Your Cash at a Competitive Rate

2.30% APY with Preferred Savings for New Money deposited through your eligible Morgan Stanley brokerage account. Contact me to learn more or click here. Terms apply.
Learn more about Consolidate Your Cash at a Competitive Rate
Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and our brand ambassador, PGA TOUR champion Justin Rose, share a set of core values and a common cause: giving books to children in need.
Learn more about Morgan Stanley and Justin Rose: A Winning Team
Your Financial World. On the Go.

Your Financial World. On the Go.

With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
Learn more about Your Financial World. On the Go.
Reserved | Living & Giving

Reserved | Living & Giving

Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
Learn more about Reserved | Living & Giving
Sign Up for eDelivery

Sign Up for eDelivery

With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
Learn more about Sign Up for eDelivery
Access Morgan Stanley Online

Access Morgan Stanley Online

Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
Learn more about Access Morgan Stanley Online
Ready to start a conversation? Contact The Fulcrum New York Group today.
Market Information Delayed 20 Minutes
1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

CRC 2019752 10/2018