Our Story and Services

Our vision is to provide unbiased strategies for your investment needs. Our experienced financial advisors provide unbiased advice and support that will help you:
  • Integrate your tax, estate, and investment affairs
  • Gain exposure to a wider range of investments options
  • Keep all your investments information together in one easy-to-access place
  • Save valuable time and energy
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Global Franchise

Morgan Stanley serves a global clientele of individuals, families, corporations, endowments, foundations, governments and others through three core businesses:
  • Morgan Stanley Wealth Management
  • Institutional Securities Group
  • Investment Management
Our strength and synergies across each of these businesses not only contributes to the economic vitality and stability of the firm, but also expands the vast resources, expertise and global insight that we can offer you.
Morgan Stanley Franchise Power
  • $2.4tn in client assets under management1
  • Morgan Stanley reported revenues of $11.9Bn1
  • More than 55,000 global employees1
  • Global footprint includes 1,200 offices in 31 countries on six continents1
  • Tier 1 risk-based capital Ratio under U.S. Basel III was approximately 17.8%1
  • $206Bn in liquidity reserve1
  • Long-term credit rating A3, BBB+ and A, by Moody’s, S&P and Fitch, respectively2
1Unaudited. As of March 31, 2018, Morgan Stanley Quarterly Financial Supplement
2MorganStanley.com/InvestorRelations

Working With You

  • Discovery Process
    Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
  • Formulation of Tax, Trust and Estate Strategy
    Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
  • Creation of Customized Strategic Asset Allocation
    Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
  • Integration of Tactical Asset Allocation
    Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
  • Implementation of a Customized Wealth Strategy
    After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
  • Ongoing Assessment
    In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family need.

Location

61 South Paramus Road, 3rd
Fl
Paramus, NJ 07652
US
Direct:
(201) 967-6266(201) 967-6266
Toll-Free:
(800) 526-0829(800) 526-0829

Meet The Frontier Group

Photo of Jennifer Kelly

Jennifer Kelly


About Me

Bill graduated in 1991 from the College of New Jersey with a BS in Accounting. He began his career as an accountant, became a licensed CPA, and worked as a senior auditor for a big five accounting firm (he no longer gives tax advice). Having a desire to help people achieve their financial goals and dreams, he joined Morgan Stanley in 1998 and obtained the CERTIFIED FINANCIAL PLANNER™ designation. He has dedicated his career to helping families and companies design, implement and manage effective financial plans.

Bill and his wife Jennifer, live in Ramsey, NJ, along with their three children.  They enjoy volunteering their time to support the Ramsey Public Schools and Charities that support individuals with Down Syndrome.

Jennifer serves as a Trustee on the Ramsey Board of Education. Bill serves as Vice President of the Wyckoff YMCA’s Board of Directors, working on both the Finance and Special Needs committees.  This work includes the annual Buddy Walk for special needs children of which Bill has walked as Chairperson alongside his daughter who has Down Syndrome.
Professional Details

1998 - Present: Morgan Stanley
Senior Vice President
CERTIFIED FINANCIAL PLANNER
Investment Management Consultant
Financial Advisor
Paramus, NJ
 
1996 - 1998: Arthur Anderson
Senior Auditor
New York, NY

1993 - 1996: Leslie Sufrin & Co
Senior Auditor
New York, NY

1992 - 1993: United Jersey Bank
Internal Auditor
Hackensack, NJ

Became a licensed CPA in 1995

BS - Accounting, 1991 The College of New Jersey

Series 7 - General Securities Representative

Series 31 - Managed Futures & Commodities

Series 63 - Uniform State Exam

Series 65 - Investment Advisory Agent

Series 9 & 10 Supervisory

Annuity, Health & Life Insurance Licensed
Securities Agent: NJ, WI, WA, VT, VI, VA, UT, TX, TN, SC, PA, OR, NY, NM, NH, NC, MT, MI, MD, MA, IL, GA, FL, DE, DC, CT, CO, CA, AZ, AL; Managed Futures; General Securities Representative; BM/Supervisor; Investment Advisor Representative
NMLS#: 1262284

About Me

John graduated from St. Peter’s College in 1967 with a BS in Industrial Management. After serving two years as an Army Officer in Korea, he began his financial career with Merrill Lynch before moving on to Lehman Brothers Inc. He joined Morgan Stanley in 1985, where he has focused on equity investing.

He and his wife, Lynda, live in Franklin Lakes, NJ, where they raised their three sons, Gordon, Mark and John Jr. (’87). John enjoys playing golf and travelling during his free time.

Professional Details
1985 - Present: Morgan Stanley
First Vice President
Financial Advisor
1977 - 1985: Lehman Brothers
Financial Advisor
1971 - 1977: Merrill Lynch
Financial Advisor
1968 – 1970: Korea
1st LT

BS - Industrial Management, 1967 St. Peter's College
Series 1 - General Securities Representative
Series 7 - General Securities Representative
Series 63 - Uniform State Exam
CBOE Options License
Annuity, Health & Life Insurance Licensed
Financial Planning Specialist Designation
Securities Agent: NJ, WI, VT, VA, UT, TX, TN, SC, PA, OR, NY, NM, NH, NC, MT, MS, MI, MD, MA, IL, GA, FL, DE, DC, CT, CO, CA, AZ, AL; General Securities Representative; Investment Advisor Representative
NMLS#: 1265157

About Me

Brian graduated from The College of New Jersey with a BS in Accounting in 1998. He started his career at Arthur Andersen, where he worked for 3 years as a senior auditor, performing quarterly and annual audits for leasing, insurance, and banking clients (he no longer gives tax advice). He then went on to work for UBS Securities for 14 years, where he worked in various roles for a proprietary fixed income desk, including controller, trading assistant, risk manager, portfolio manager, and trader. In 2016, he started constructing comprehensive and fine-tailored financial plans for professional, medical, and corporate executive clients at Morgan Stanley.

Brian and his wife, Dr. Tali Burns, live in Ramsey, NJ, along with their two daughters Cameron and Clare.

Professional Details
2016 - Present: Morgan Stanley
Financial Advisor
Paramus, NJ
2001 - 2015: UBS Securities LLC
ABS Trader
New York, NY
1998 - 2001: Arthur Andersen LLP
Senior Auditor
Roseland, NJ
BS - Accounting, 1998 The College of New Jersey
Series 7 - General Securities Representative

Series 63 - Uniform State Exam

Series 66 - Uniform Combined State Law
Annuity, Health & Life Insurance Licensed
Securities Agent: TX, NJ, WV, WI, WA, VT, VI, VA, UT, TN, SC, PA, OR, OK, OH, NY, NM, NH, NC, MT, MS, MI, MD, MA, KY, IN, IL, GA, FL, DE, DC, CT, CO, CA, AZ, AL; General Securities Representative; Investment Advisor Representative
NMLS#: 1510427

About Me

After attending North Eastern University, Susan began her financial services career in 1993 with Morgan Stanley in the tax reporting department. After realizing her passion for helping clients directly, she was promoted to the Senior Registered Associate position. Because of her resourcefulness, attention to detail, and her ability to build and maintain strong client relationships, the Frontier Group invited her to join them in 2016. Susan is cheerful, patient and kind. She is responsible for all administrative duties, but takes the greatest pleasure in getting to know the individuals and families the team services while providing them with professional, concierge-level service.

Susan enjoys spending time with her husband, John and their two children, Brianna and Frankie, where they reside in Sloatsburg, New York.

Professional Details
2016-Present: Morgan Stanley
Senior Registered Associate
2013-2016 – Merrill Lynch
Senior Registered Client Service Associate
2013-2013 – UBS Financial Services
Senior Registered Client Service Associate
1993-2013 – Morgan Stanley Smith Barney
Senior Registered Client Service Associate
Series 7 – General Securities Representative
Series 66 – Uniform State Exam/Investment Advisory
Annuity, Health & Life Insurance Licensed
From Our Team

Global Investment Committee Weekly


Investment and Market Perspectives

On the Markets

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement Income Strategies
  • Retirement Plan Participants
  • Annuities
The Simple Six-Step Retirement Checkup

The Simple Six-Step Retirement Checkup

Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.

Family

Creating customized financial strategies for the challenges that today's families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Financial Transition: A Guide for Women

Financial Transition: A Guide for Women

Here's how to take control of your finances if a death or divorce leaves you holding the reins.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
A New Roadmap for Mission Alignment

A New Roadmap for Mission Alignment

Non-profits, foundations and endowments need to ensure that their sources of capital are in sync with their stated goals.

Mosaic

Explore ideas and inspiration with captivating, original lifestyle stories created exclusively for Morgan Stanley clients.
Make Your Words Memorable

Make Your Words Memorable

Master public speaking with savvy tips from the pros.

More from Morgan Stanley

Consolidate Your Cash at a Competitive Rate

Consolidate Your Cash at a Competitive Rate

2.30% APY with Preferred Savings for New Money deposited through your eligible Morgan Stanley brokerage account. Contact me to learn more or click here. Terms apply.
Learn more about Consolidate Your Cash at a Competitive Rate
Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and Justin Rose: A Winning Team

Morgan Stanley and our brand ambassador, PGA TOUR champion Justin Rose, share a set of core values and a common cause: giving books to children in need.
Learn more about Morgan Stanley and Justin Rose: A Winning Team
Your Financial World. On the Go.

Your Financial World. On the Go.

With the Morgan Stanley Mobile App, you’ll have the freedom to manage your investments and instantly access a suite of personal cash management tools.
Learn more about Your Financial World. On the Go.
Reserved | Living & Giving

Reserved | Living & Giving

Our complimentary program for eligible clients provides you and your family with access to exclusive offers and discounts from premium travel, automotive, health and wellness, and retail brands as well as curated insights from Morgan Stanley.
Learn more about Reserved | Living & Giving
Sign Up for eDelivery

Sign Up for eDelivery

With eDelivery, you’ll have easy access to statements, trade confirmations, general correspondence and much more.
Learn more about Sign Up for eDelivery
Access Morgan Stanley Online

Access Morgan Stanley Online

Morgan Stanley Online provides a comprehensive view of your assets and liabilities, projected income, breaking news, research and much more.
Learn more about Access Morgan Stanley Online
Ready to start a conversation? Contact The Frontier Group today.
Market Information Delayed 20 Minutes
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link: https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be suitable for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.


CRC 2019752 10/2018