
Bruce Attig, CIMA®


Who We Are
The Equitas Group helps clients in Los Angeles and across the country achieve financial success through careful planning and guidance. We are a team of three advisors and two support staff with over 140 years of combined experience in wealth management. Over time, we have developed close ties to the community and fostered long lasting relationships that span multiple generations.
What We Do
We believe financial planning is not a one-size-fits-all solution. That's why we take the time to understand your individual needs, aspirations, and risk tolerance. Whether you're planning for retirement, savings for your child's education, or just managing your investments, we're here to guide you every step of the way.
We work with clients from multiple industries. Our two senior advisors, Tom and Bruce, work with clients that work in a variety of sectors while, our newest addition to the team, Chris, works primarily with clients in tech. This experience helps us to position the correct solutions and strategies to navigate the unique complexities of each industry.
Our Philosophy
At the core of our business is a foundation of trust, empathy, and communication. We believe that financial success is not just about numbers; it's about people. Our goal is to create meaningful relationships with our clients and truly get to know you and your family. We aim to instill a relationship not based on transaction, but on a shared desire for your overall well-being.
Contact Us
If you're ready to take control of your financial future, reach out to us today to schedule a consultation. We look forward to helping you navigate the complexities of your finances and achieve your goals.
Equity Compensation can be a significant part of your compensation package and understanding how your stock option plan works is the first step. Our clients turn to us with questions about their equity compensation and how it can play a big role in reaching their financial ambitions. We believe in educating our clients and walking them through their options that best align with their goals.
As your career evolves so will your compensation structure. We provide a wide variety of services to help manage your equity compensation and integrate your equity award into your broader financial plan. Whether it is a need for short term liquidity or long-term diversification we work alongside you to leverage your equity compensation to enhance your financial picture.
We work hard to help you navigate the tax and legal considerations associated with your specific equity awards. From stock options to vested units, we answer client questions about the best approach to implementing their equity awards to better supplement their financial plan.
Taxes matter. So does tax planning.
Investment performance is only part of the picture—taxes can also act as a meaningful drag on returns over time. That's why we take a year-round, holistic approach to tax-aware investing, integrating tax considerations into your broader financial plan and investment decisions.
With Morgan Stanley Total Tax 365, we help prioritize after-tax outcomes by applying tax-efficient strategies built on three core ideas:
By proactively managing tax impacts throughout the year, you may be able to keep more of the wealth you've worked hard to build.
Use the link below to explore the full range of resources provided by Total Tax 365.





