Our Story

The Elrod & Runyan Group at Morgan Stanley takes a personalized approach to discover what is important to you, what your long term goals are, and what level of risk is appropriate for you.  Once we learn who you are, we propose a portfolio construction that will help you reach your goals while minimizing the risk you need to take.  This process is wrapped with a very high level of personalized service and regular contact with you.  Bob and Tom have each been in the financial services industry for over 29 years and focus on personalized financial and retirement planning.  Our investment philosophy is to be objective, tax conscious, risk mitigating, and cost effective. Bob is married to Natalie and has four children.  Tom and his wife Jodie have three children, four granddaughters and one grandson.
Services Include
  • Wealth Management1
  • 401(k) Rollovers
  • Corporate Bonds2
  • Financial Planning3
  • Lending Products
  • Municipal Bonds4
  • Professional Portfolio Management5
  • Qualified Retirement Plans6
  • Retirement Planning7
  • Sustainable Investing8
  • Alternative Investments9
  • Asset Management10
  • Divorce Financial Analysis11
  • Estate Planning Strategies12
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Experience

Bob and Tom both started in the financial services industry in 1990 after completing their Bachelor's Degrees, Bob in Economics, Tom in Business Administration.  They have been with Morgan Stanley or its predecessor firms since late 1993. As of April 15, 2019 Bob and Tom co-manage approximately $375,000,000 for private investors.  The Elrod & Runyan Group specializes in family wealth advising, retirement and financial planning, portfolio construction, privately managed portfolios and municipal securities.

    Working With You

    Every individual or families situation is unique.  We believe that your life's goals and finances deserve far more than an eight question survey and a choice of five investment models.  Before any investment plan is proposed, we take the time to learn about who you are.  We care about more than what your balance sheet says.  We want to know what your dreams are.  Money is not the objective, it is the tool to help you reach your goals and attain your dreams.  What do you want to accomplish in life?  What legacy do you want to leave?  Learning this about you allows us to develop a very personalized long term financial and investment plan to help you reach those goals without taking unneccesary risk.  We discover your dreams, propose the approach, implement the plan and monitor the results in light of your dreams.

      Community Involvement

      Bob and Tom believe that giving back to the community is a priority.  Both are very involved in their respective churches through regular attendance and involvement in leadership.  Bob is a regular sponsor and contributor to the Youth for Christ organization.  Tom is the board president of IFM/Feed Modesto which is an emergency food pantry and clothes closet serving the poorest families in Stanislaus County.

        Location

        1020 10th Street
        2nd Floor
        Modesto, CA 95354
        US
        Direct:
        (209) 576-3241(209) 576-3241
        Toll-Free:
        (800) 752-3215(800) 752-3215

        Meet The Elrod & Runyan Group

        About Me

        In addition to being a financial advisor, Bob is also the branch manager of the Modesto office of Morgan Stanley.  Bob has been in the financial services industry since 1990 and has been with Morgan Stanley and its predecessor firms since September 1993.  Bob is your main contact for separately managed accounts and municipal bonds.  Bob was born and raised and still resides in the Turlock/ Denair area.  He and his wife Natalie have four children, Bobby, Madeline, Tessa, and Joe.  Bob's hobbies include snow skiing, scuba diving, cycling and hunting.  Bob and his family are members of Lighthouse Family Church in Denair. Bob is also a supporter of Youth for Christ.
        Securities Agent: CA, WY, WI, WA, VT, UT, TX, TN, SD, SC, RI, PR, PA, OR, OH, NY, NV, NM, NE, ND, NC, MS, MO, MN, MA, IN, IL, ID, IA, HI, GA, FL, DE, CO, AZ, AR; General Securities Representative; BM/Supervisor; Investment Advisor Representative
        NMLS#: 1071272

        About Me

        Tom has been in the financial services industry since 1990 and has been with Morgan Stanley and its predecessor firms since October 1993.  Tom is your main contact for individual retirement and financial planning.  Born in Sacramento, raised in Santa Cruz and making the central valley his home since 1990, Tom currently lives in Modesto with his wife Jodie and Tink, their Welsh Terrier.  Tom & Jodie have three children, Tommy and his wife Juliann, Tyler, and Tiffanie and her husband Josh.  Tommy & Juliann have blessed them with four granddaughters, Quinnlee, Isla Kate, and twins Hattie Joe & Sutton Jul.  Tiffanie and Josh have blessed them with their only grandson, Daxon Grant. Tom & Jodie are huge San Francisco Giants fans.  Tom also enjoys skiing in the winter and scuba diving year round.  He is a member of One Church in Ripon as well as being the board president of IFM, an emergency food pantry and clothes closet serving Stanislaus County.
        Securities Agent: CA, WY, WA, UT, TX, TN, SC, OR, OK, OH, NY, NV, NM, NE, NC, MT, MO, MN, MI, MA, ID, IA, HI, GA, FL, DE, CO, AZ; General Securities Representative; Investment Advisor Representative
        NMLS#: 1279488
        CA Insurance License #: 0A47819

        About Me

        Hilda is a highly valued and vital team member and has been with the Elrod and Runyan group since 1999.  She is a Senior Client Service Associate and has worked at Morgan Stanley and its predecessor firms since 1998.  Hilda has one son, Isaiah who is looking forward to starting preschool in the fall.  Hilda is also bi-lingual, being fluent in English and Spanish.

        Investment and Market Perspectives

        On the Markets

        Retirement

        Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
        • 401(k) Rollovers
        • IRA Plans
        • Retirement Income Strategies
        • Retirement Plan Participants
        • Annuities
        The Simple Six-Step Retirement Checkup

        The Simple Six-Step Retirement Checkup

        Given market volatility in 2018, checking in on your retirement plan may be one of the wisest New Year’s resolutions you can make.

        Investing

        Working closely with you to guide your wealth and investments through the most challenging market cycles.
        • Asset Management
        • Wealth Planning
        • Traditional Investments
        • Alternative Investments
        • Impact Investing
        Investing in Artificial Intelligence and Automation

        Investing in Artificial Intelligence and Automation

        AI is an exciting growth area, but the investing opportunities are not always obvious. Here’s how to integrate this theme into your portfolio.

        Family

        Creating customized financial strategies for the challenges that today's families face.
        • Estate Planning Strategies
        • 529 Plans / Education Savings Planning
        • Long Term Care Insurance
        • Special Needs Planning
        • Trust Services
        From Clueless to Clued In: Teaching Teens About Money

        From Clueless to Clued In: Teaching Teens About Money

        As your children grow into young adults, you can help them learn how to manage their own finances. Here’s how to go about it.

        Philanthropy

        Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
        • Endowments
        • Foundations
        • Donor Advised Funds
        • Impact Investing
        Choosing an Environmental Charity

        Choosing an Environmental Charity

        There are a multitude of non-profits dedicated to helping protect the environment. Here’s how to choose where you want to give.

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        Ready to start a conversation? Contact The Elrod & Runyan Group today.
        Market Information Delayed 20 Minutes
        1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        2Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

        3Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences.

        4Income generated from an investment in a municipal bond is generally exempt from federal income taxes. Some income may be subject to state and local taxes and to the federal alternative minimum tax. Capital gains, if any, are subject to tax.

        5Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

        6Tax laws are complex and subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice and are not “fiduciaries” (under ERISA, the Internal Revenue Code or otherwise) with respect to the services or activities described herein except as otherwise provided in writing by Morgan Stanley and/or as described at www.morganstanley.com/disclosures/dol . Individuals are encouraged to consult their tax and legal advisors (a) before establishing a retirement plan or account, and (b) regarding any potential tax, ERISA and related consequences of any investments made under such plan or account.

        7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        8The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.

        9Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are suitable only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

        10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        11Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

        12Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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        *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.


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