

The Credo Group at Morgan Stanley

Our Mission Statement
About Us
Forbes Best-In-State Wealth Management Teams
In 2024 and 2025, The Credo Group was named to the Best-In-State Wealth Management Teams list for Northern Florida.
Forbes Best-In-State Wealth Management Teams ranking was developed by SHOOK Research and is based on in-person, virtual, and telephone due diligence meetings to measure best practices, client retention, industry experience, credentials, review of compliance records, firm nominations, and quantitative criteria such as assets under management and revenue generated for their firms.
Pacesetter's Club
In 2023 and 2024, Michael Martell was named to the Pacesetter's Club at Morgan Stanley Wealth Management. The Pacesetter's Club is a global recognition program for Financial Advisors who have demonstrated the highest professional standards and first-class client service.
Disclosure: Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
Disclosure: Forbes Best-In-State Wealth Management Teams Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
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Meet The Credo Group
About Charles P Mott
Mr. Mott is active in the Sarasota and Manatee Chambers of Commerce, Manatee Economic Development Council, and Port Manatee Propeller Club.
In 2024 and 2025, The Credo Group was named to the Forbes Best-In-State Wealth Management Teams list for Northern Florida.
Areas of Focus:
· Alternative Investments
· Annuities
· Annuity Planning
· Asset Liability
· ETFs
· Family Financial Planning
· Family Wealth
· Family Wealth Planning
· Family Wealth Management
· Liability Insurance
· Life Insurance
· Liquidity Risk Management
· Retirement
· Retirement Planning
· Trusts
· 1031 Exchange
· 401k
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
NMLS#: 1268406
CA Insurance License #: 0F73811
About Mark S Serio
In 2024 and 2025, The Credo Group was named to the Forbes Best-In-State Wealth Management Teams list for Northern Florida.
Areas of Focus:
· Alternative Investments
· Annuities
· Annuity Planning
· Asset Liability
· ETFs
· Family Financial Planning
· Family Wealth
· Family Wealth Planning
· Family Wealth Management
· Liability Insurance
· Life Insurance
· Liquidity Risk Management
· Retirement
· Retirement Planning
· Trusts
· 1031 Exchange
· 401k
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
NMLS#: 1446190
About Michael Martell
With 8 years of experience in the financial services industry, Michael focuses on helping clients achieve their lifelong dreams by creating a financial roadmap tailored to meet their specific goals and needs. Michael also assists in helping clients prepare for many of life’s other financial milestones, such as: business succession, education planning, insurance & long-term care planning, as well as utilizing the strengths of Morgan Stanley to assist UHNW families in areas such as: Family Governance, Philanthropy Management, and Lifestyle Advisory services. In tandem with his partners Mark Serio & Phil Mott, Michael also assists in tactical portfolio construction and alternative investments research.
Michael currently resides in Sarasota, FL. Outside of the office Michael enjoys volunteering his time to organizations such as the American Cancer Society and the Southeastern Guide Dogs Inc. During his free time, he enjoys golfing, playing tennis and pickleball, and traveling to go alpine skiing.
In 2024 and 2025, The Credo Group was named to the Forbes Best-In-State Wealth Management Teams list for Northern Florida.
Areas of Focus:
· Alternative Investments
· Annuities
· Annuity Planning
· Asset Liability
· ETFs
· Family Financial Planning
· Family Wealth
· Family Wealth Planning
· Family Wealth Management
· Liability Insurance
· Life Insurance
· Liquidity Risk Management
· Retirement
· Retirement Planning
· Trusts
· 1031 Exchange
· 401k
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2025) Data compiled by SHOOK Research LLC based for the period from 3/31/23-3/31/24.
Disclosure: Forbes Best-In-State Wealth Management Teams
Source: Forbes.com (Awarded Jan 2024) Data compiled by SHOOK Research LLC based for the period from 3/31/22-3/31/23.
Securities Agent: CO, WI, IA, DE, CA, TX, NJ, NH, MO, MD, PA, NV, MI, AR, WA, VA, IL, DC, SC, ID, GA, OK, NC, ME, NM, FL, SD, MA, LA, CT, MN, AZ, AL, TN, NY, KS; General Securities Representative; Investment Advisor Representative
NMLS#: 1844968
NMLS#: 1844968
About Andrea L. Merritt
Areas of Focus:
· Alternative Investments
· Annuities
· Annuity Planning
· Asset Liability
· ETFs
· Family Financial Planning
· Family Wealth
· Family Wealth Planning
· Family Wealth Management
· Liability Insurance
· Life Insurance
· Liquidity Risk Management
· Retirement
· Retirement Planning
· Trusts
· 1031 Exchange
· 401k

Contact Charles P Mott

Contact Mark S Serio

Contact Michael Martell
The Power of Partnerships
About Justine Smale
Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.
Justine began her career in financial services in 1992, and joined Morgan Stanley in 2016. Prior to joining the firm, she spent 21 years at Merrill Lynch and Bank of America and held many positions including Wealth Management Banker, Premier Client Manager, and Branch Manager.
Justine is a graduate of Florida International University, where she received a Bachelor of Arts in Business Administration, Business Management, and
International Business with Magna Cum Laude distinction. She lives in Sarasota, Florida with her family.
Outside of the office, Justine donates her time volunteering for different organizations. She also enjoys being active, gardening, spending time outdoors, entertaining at home and spending time with family and friends.
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
1Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
2Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
5Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
6Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
7Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
9Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
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