About Ana Munro
HONORS AND AWARDS:
Forbes America’s Top Women Wealth Advisors & Top Women Wealth Advisors Best-in-State – 2025
Five Star Wealth Manager Award by Five Star Professional – 2023-2025
Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State - 2024
Invest in Others Awards Honoree - 2024
8th Annual International Women's Day Awards - 2024
Gulfshore Business 40 Under 40 Award - 2023
BISA Rising Star Award - 2020
ANA MUNRO'S BIO:
Ana Munro is a respected leader in the financial industry with an 18-year career focused on excellence. As Senior Vice President at Morgan Stanley, she seamlessly blends traditional financial principles with forward-thinking strategies, empowering ultra-successful individuals and families to navigate the complexities of wealth with confidence and clarity.
Ana is a true architect of meaningful connections and she believes wealth management extends beyond numbers – it’s about building legacies that last for generations. She treats her clients like family, offering personalized attention, highly tailored solutions, and a deep sense of commitment to their success and happiness. She goes beyond conventional advisory roles, carefully curating the right team of experts to meet each client’s unique needs in a holistic transformative experience.
Ana’s impact extends beyond her clients. As a dynamic keynote speaker, she has shared her insights at major events and platforms such as You Matter, Disrupt HR, From Now to Next and Woman 2 Woman. Ana’s authentic leadership and passion for mentorship have also made her a trusted guide to interns and graduating students at Florida Gulf Coast University, where she helps shape the next generation of financial professionals.
As a champion for women’s leadership and empowerment, Ana is dedicated to elevating women in finance and executive leadership. She serves on the Board of Directors at Women Enabled Enterprises and at the Women’s Foundation of Collier County. She is also a founding member of Chief, an organization aimed at supporting women in C-level roles.
Ana’s academic credentials reflect her growth mindset. She holds a bachelor’s degree in finance, graduating summa cum laude, and an MBA with a concentration in Finance from Florida Gulf Coast University. As a Certified Financial Planner™ Professional, she upholds one of the industry’s highest ethical standards, ensuring her client’s best interests remain at the forefront of her practice. She also successfully completed Level I of the CFA® designation in 2019, further solidifying her skills in investment management.
Beyond her career, Ana is deeply committed to philanthropy and financial education. She actively supports organizations like Collier Literacy and provides pro bono financial planning services to help individuals in need gain access to financial literacy.
A proud Southwest Florida resident for two decades, Ana enjoys spending time outdoors with her husband and two sons, often playing sports and embracing an active lifestyle. The Munro family also shares a passion for travel and lifelong learning. Together, they have mastered multiple languages, including Dutch, German, Spanish and Portuguese – a testament to their deep appreciation for multiple cultures and global perspectives.
Through her work, leadership, and personal endeavors, Ana Munro continues to inspire, empower, and create lasting impact, proving that true wealth is measured not just in financial success, but in the lives we touch and the legacies we build.
AWARDS DISCLOSURES:
Forbes America's Top Women Wealth Advisors & Top Women Wealth Advisors Best-In-State 2025
Source: Forbes.com (Awarded February 2025). This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period 9/30/23-9/30/24. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to SHOOK Research LLC for placement on its rankings. This ranking is based on in-person, virtual and telephone due diligence meetings to evaluate each Financial Advisor qualitatively, a major component of a ranking algorithm that includes client impact, industry experience, review of best practices and compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research LLC and may not be representative of any one client’s experience; investors must carefully choose the right Financial Advisor or team for their own situation and perform their own due diligence. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with SHOOK Research LLC or Forbes. For more information, see www.SHOOKresearch.com.
© 2025 Morgan Stanley Smith Barney LLC. Member SIPC.
From
Five Star Wealth Advisor
This award was issued on 2/01/2023, 2/01/2024, and 3/01/2025 based on the evaluation process below.
This evaluation was conducted by Five Star Professional (FSP) for the period from (add start and end dates of evaluation period - click link below to determine dates for your award/market) that considered, among other factors, the following:
• Favorable regulatory and complaint history review. As defined by FSP, the wealth manager has not: 1.) Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; 2.) Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed, or denied complaints with any regulatory authority or FSP’s consumer complaint process.
• Personal bankruptcy filing within the past 11 years.
• Termination from a financial services firm within the past 11 years.
• Conviction of a felony.
• One-year client retention rate.
• Five-year client retention rate.
Five Star Professional, as a third-party research firm, identified pre-qualified award candidates based on industry data and contacted all identified broker dealers, Registered Investment Advisor firms and FINRA-registered representatives to gather wealth manager nominations. Self-nominations are not accepted. Wealth managers and/or their firms do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.
For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. ©2022 Morgan Stanley Smith Barney LLC. Member SIPC
NOTE: CLICK HERE TO FIND DATES FOR THE EVALUATION PERIODS FOR ALL FIVE-STAR AWARDS - LISTED BY MARKET.
From
Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State 2024
Source: Forbes.com (August 2024) 2024 Forbes America's Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-In-State ranking awarded in 2024. This ranking was determined based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher) for the period from 3/31/23-3/31/24. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to SHOOK Research LLC for placement on its rankings. This ranking is based on in-person and telephone due diligence meetings to evaluate each Financial Advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research LLC and may not be representative of any one client’s experience; investors must carefully choose the right Financial Advisor or team for their own situation and perform their own due diligence. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with SHOOK Research LLC or Forbes. For more information, see www.SHOOKresearch.com.
© 2024 Morgan Stanley Smith Barney LLC. Member SIPC.
From
Annual International Women's Day Award - Award by Nicole Shelley Inc. and Haute Living - Wealth (Women, Health and Wealth) Innovation Award (awarded 2024).
Various institutions with a presence in South Florida across 10 industries recommend nominees based on professional achievement, bio, length of service, and community involvement. A review panel consisting of a group of retired professionals in the respective industries for which nominees are being considered reviews each candidate and selects finalists based on professional excellence and community impact. Timeframe is March through November 2023.
Gulfshore Business magazine and their panel of judges identify 40 individuals who have distinguished themselves in their professions and in the community. The honorees' career choices may all be different, but they each share the commonality of making a difference in those careers and also their communities, all before reaching the age of 40.
Website:
https://www.gulfshorebusiness.com/gulfshore-business-40-under-40-class-of-2023/
Invest in Others Award: July 2024. Data compiled by Invest in Others Foundation based on the period between March 29, 2023 – March 29, 2024. For criteria and methodology, go to Invest in Others Awards
Through philanthropic and volunteer efforts for a variety of area nonprofits, each honoree has applied drive and passion to make Southwest Florida and beyond a better place to live and work for everyone.
https://www.investinothers.org/awards/
*2024 Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-in-State. Source: Forbes.com (2024). Forbes America’s Top Next-Gen Wealth Advisors & Top Next-Gen Wealth Advisors Best-In-State ranking awarded in I2024. Each ranking was based on an evaluation process conducted by SHOOK Research LLC (the research company) in partnership with Forbes (the publisher). This evaluation process concluded in March of the year the award was issued having commenced in March of the previous year. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors paid a fee to SHOOK Research LLC to obtain or use the ratings. These rankings are based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes client retention, industry experience, review of compliance records, firm nominations, and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion. Rankings are based on the opinions of SHOOK Research LLC and these rankings may not be representative of any one client’s experience. These rankings are not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with SHOOK Research or Forbes. For more information, see www.SHOOKresearch.com. Morgan Stanley Disclosures: https://lnkd.in/eqMUCKdN
©2024 Morgan Stanley Smith Barney LLC. Member SIPC.
BISA's Rising Star provides recognition and is designed to foster leadership development for professionals of diverse backgrounds.
Website: https://www.bisanet.org/page/BISARisingStars
Securities Agent: SD, KY, WY, WI, WV, WA, VT, UT, TN, SC, OR, NJ, NV, OK, NY, NH, NE, RI, TX, MO, VA, ME, MD, PA, MA, LA, KS, IN, IA, AZ, CT, CO, CA, FL, GA, AR, MI, MN, DE, MS, MT, NC, AL, AK, ID, OH, IL, DC, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 434224
CA Insurance License #: 0K05620
AR Insurance License #: 15661642
Securities Agent: SD, KY, WY, WI, WV, WA, VT, UT, TN, SC, OR, NJ, NV, OK, NY, NH, NE, RI, TX, MO, VA, ME, MD, PA, MA, LA, KS, IN, IA, AZ, CT, CO, CA, FL, GA, AR, MI, MN, DE, MS, MT, NC, AL, AK, ID, OH, IL, DC, NM; General Securities Representative; Investment Advisor Representative
NMLS#: 434224
CA Insurance License #: 0K05620
AR Insurance License #: 15661642