About Bruce A French
As a Financial Advisor with Morgan Stanley since 1998, I have gained a deep understanding of various markets and economic conditions. This knowledge helps me develop personalized asset allocation strategies that are actively balanced and adjusted. My goal is to seek to maximize portfolio returns while managing risk.
One of my areas of focus is developing individual and family financial plans. There are many topics to discuss when considering your family's financial future so I earned Morgan Stanley's designation of Family Wealth Advisor. This designation has provided me with invaluable insight on the importance of planning early for your family's financial future. Ask me for a complimentary guide on how to start YOUR personal planning process. I provide this to all of my clients and would be happy to share this valuable resource with you.
I am originally from Oxford. I graduated from Western Michigan University with a Bachelor of Arts in Business Administration in 1998. I currently live in Rochester with my wife Jennifer, and my three children, Katelyn, Jacob and Mackenzie. I enjoy traveling, fishing, golfing, gardening, beekeeping and spending time up North with my family in the summer. My community involvements include Rochester Neighborhood House and coaching kids sports for the Rochester Schools.
I look forward to meeting you.
Securities Agent: CA, RI, OH, ME, KY, MI, AZ, VA, SD, IN, IA, DE, NY, FL, CO, TX, NJ, VT, NM, MA, ID, CT, WA, DC, MS, MO, IL, GA, TN, PA, NC, SC, LA; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1268259