Our Story and Services

As your Financial Advisors, we can help you define and strive to meet your goals by delivering a vast array of resources to you in the way that is most appropriate for how you invest and what you want to achieve. Working together we can help you to preserve and grow your wealth. You’ll have access to some of the world’s most seasoned and respected investment professionals, a premier trading and execution platform and a full spectrum of investment choices.
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Recognition

    WORKPLACE FINANCIAL BENEFITS WITH MORGAN STANLEY AT WORK

    Our mission is to help your company elevate your workplace financial benefits—helping you to attract and retain top talent. Our end-to-end solutions support your company and employees at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service.

      Equity Solutions

      Equity ownership is a powerful motivator. Streamline equity management through our leading-edge technology and provide global audit-ready reporting and insights, alongside customizable participant experiences to engage and educate your employees on how to make the most of their benefits. Our global solutions support private and public companies at any stage of growth.

      • Equity Administration and Financial Reporting
      • Liquidity Events
      • 409A Valuation Services and Cap Table Management

      Learn more
      Retirement

      For your employees, retirement is more than a date in the future—it's a milestone that takes time, hard work, and the right tools. Through our consultative process, we strive to assist with the management of your fiduciary responsibilities and risk, simplify plan management, and help you improve retirement readiness for your employees.

      • Defined Contribution Consulting
      • Solutions-Oriented Plans
      • Fiduciary Investment Oversight

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      Deferred Compensation

      Access a range of Nonqualified Deferred Compensation plan services or pick the ones that best fit your needs. We provide recordkeeping and plan design, portfolio construction services, and plan education for your executive talent. We help you determine the appropriate plan design and inform a funding strategy through a needs-based assessment and consultative approach.

      Services include:

      • Recordkeeping and Plan Design
      • Portfolio Construction
      • Wealth Management Services
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      Executive Services

      Our dedicated team provides concierge-level support for your executives' equity compensation plans, from 10b5-1 trading plans to form filing related to Rule 144 transactions, to access to wealth management and tax-optimization strategies, so helping them navigate their complex financial needs with greater confidence and certainty:

      • Equity Compensation Services
      • Equity Award Analysis
      • Specialized Solutions
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      Saving and Giving

      Saving and Giving benefits can make a real difference in your employees' lives as they can support the things that matter most to them—like saving for education and repaying student loans. Show that you are committed to your employees' priorities with leading-edge solutions that help them chart a path toward financial well-being.

      • College Savings
      • Student Loan Repayment and Refinancing
      • Charitable Giving
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      Financial Wellness

      We offer Financial Wellness with every solution we provide. Through a powerful combination of education, digital tools and guidance, Financial Wellness is designed to address the unique needs of your employees and empower their financial journey at every stage. Give your employees the confidence to take charge of their finances.

      • Financial Education
      • Digital Tools
      • Financial Guidance

      Learn more

    Location

    777 S Flagler Drive
    Suite 700E
    West Palm Beach, FL 33401
    US
    Direct:
    (561) 650-7529(561) 650-7529
    Toll-Free:
    (833) 719-1177(833) 719-1177

    Meet The Barron Group

    About Michael Barron

    Michael is the senior member of The Barron Group at Morgan Stanley. He is an Executive Director, CERTIFIED FINANCIAL PLANNER™ professional, and a Senior Portfolio Management Director. Michael started in the financial services industry in 1994 and after spending the last 12 years at UBS, he joined Morgan Stanley in 2020.
    Michael graduated from the University of Florida with honors, earning a B.S. in finance with a minor in economics. He carries FINRA Series 7, 31, 63 and 65 securities licenses, as well as State of Florida Life Insurance and Variable Annuity agent licenses. Michael has been recognized among the top advisors in the industry. In 2015, 2016, 2017, 2018, 2019 and & 2020 he was named to Barron's Top 1200 Advisors and in 2018, 2019, 2020 & 2023 Michael was named as a Forbes Best-in-State Wealth Advisors, accolades that represent a very high level of achievement in serving clients’ wealth management needs. The Barron Group was named to the 2023 Forbes Best-In-State Wealth Management Teams Ranking. An accolade we are proud to have achieved.

    In his free time, Michael enjoys golf, working out, traveling and spending time with family and friends. He has been a Florida resident since 1978, and resides in West Palm Beach with his wife, Brenna, son, Evan Levi and dog, Bailey Blu.


    2015-2020 Barron's Top 1,200 Financial Advisors: State-by-State (formerly referred to as Barron's Top 1,000 Financial Advisors: State-by-State)
    Source: Barrons.com (Awarded 2015-2020).  Data compiled by Barron's based on 12-month period concluding in Sept of the year prior to the issuance of the award. 
    2018-2020, 2023 Forbes Best-In- State Wealth Advisors
    Source: Forbes.com (Awarded 2018-2020, 2023).   Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.
    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
    Securities Agent: WI, VA, NY, MO, MI, MA, FL, NJ, HI, KS, LA, WA, WY, CA, ID, IN, MN, OR, NE, AL, AZ, MD, RI, PR, OH, NV, NM, KY, GA, AR, AK, DE, ME, NC, PA, TN, WV, CT, DC, IL, NH, SC, TX, UT, CO, VT; General Securities Representative; Investment Advisor Representative; Managed Futures
    NMLS#: 2026155

    About Ronald Simpson

    Ronnie C. Simpson is a Chartered Retirement Planning Counselor SM (CRPC®), First Vice President and a Portfolio Management Director. Ronnie entered the financial services industry in 2001 and after spending the last 12 years at UBS, he joined Morgan Stanley in 2020.

    Ronnie attended University of Florida, where he earned a B.S. in biological systems management. Throughout his college career, Ronnie was a member of the University Athletic Association. He received a scholarship as a Student Football Equipment Manager and took part in three SEC Championships in addition to the 1996 National Championship.

    Ronnie holds FINRA Series 7, 31, 63 and 65 securities licenses as well as State of Florida Life Insurance and Variable Annuity agent licenses.

    The Barron Group was named to the 2023 Forbes Best-In-State Wealth Management Teams Ranking. An accolade we are proud to have achieved.

    In his free time, Ronnie enjoys tennis, boating and spending time with his family. Ronnie is a lifelong Florida resident, and resides in West Palm Beach with his wife, Sari, daughter, Sophia, and son, Charlie.

    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22.
    Securities Agent: DE, FL, PR, WA, UT, OR, NE, AR, AZ, MD, NC, AK, NY, SC, MO, KY, ID, NJ, MI, CO, NM, WV, WI, CA, TN, GA, DC, WY, RI, NV, IN, NH, IL, MA, MN, VT, LA, KS, VA, TX, PA, ME, HI, OH, AL, CT; General Securities Representative; Investment Advisor Representative; Managed Futures
    NMLS#: 2039096

    About Arnold Cohen

    Arnold Cohen is a Senior Vice President. Arnie holds a Bachelor's degree from Boston University and a Master's degree in Business Management from New York University. He brings 35 years of experience as a financial advisor. Prior to joining Morgan Stanley in 2020, he joined The Barron Group in 2016. He carries his FINRA Series 7, 24, 52, 63 and 65 securities licenses as well as the state of FL Life Insurance and Variable Annuity agent licenses.

    The Barron Group was named to the 2023 Forbes Best-In-State Wealth Management Teams Ranking. An accolade we are proud to have achieved.

    Arnie resides in Boca Raton, FL with his wife Karen. Their two sons are both attorneys with Noel living in Los Angeles, California and Jordan living in Miami, Florida.

    Forbes Best-In-State Wealth Management Teams
    Source: Forbes.com (Awarded Jan 2023) Data compiled by SHOOK Research LLC based on time period from 3/31/21-3/31/22. v
    Securities Agent: CT, ID, NY, MI, MN, NM, RI, OR, DE, AZ, WA, TX, GA, FL, AK, CA, IL, WV, AR, DC, MA, MO, NC, SC, VT, VA, PA, NV, LA, OH, TN, NE, NH, KY, WI, AL, KS, MD, NJ, PR, WY, UT, IN, ME, HI, CO; General Securities Principal; General Securities Representative; Investment Advisor Representative
    NMLS#: 2034967

    About Diana Shuman

    Diana is the team's Director of Business Strategy and CERTIFIED FINANCIAL PLANNER™ professional. She joined the Barron Group in 2013 after 2 years in the retail banking industry. As an experienced financial services professional, she is firmly committed to the continued growth and success of The Barron Group at Morgan Stanley. Diana is responsible for leading all operations of the team, including client service, day to day functions and team member management. Diana is also responsible for preparing and presenting financial plans in order to help clients reach their financial goals. She strives to maintain high quality service and deliver The Barron Group client experience to each and every client.

    Diana is a lifelong Florida resident and grew up in Wellington, FL. She graduated from the Florida State University with honors cum laude, earning a B.S. in Economics and a B.S in Psychology. Diana carries her FINRA Series 7 and 66 securities licenses as well as State of Florida Life, Health and Annuities insurance license. In her free time she enjoys watching sports, traveling and fine dining. She currently resides in West Palm Beach with her husband, Thomas and dogs, Sansa & Ajax.

    Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf or consult with your Financial Advisor to
    understand these differences.

    About Andrea Testa

    Andrea has over 20 years of experience in the financial services industry. As one of the team’s Senior Registered Associates, she is responsible for account maintenance, relationship building and providing clients with a high level of service. Andrea carries the FINRA Series 7, 63 and 65 securities licenses as well as her State of Florida Life, Health and Annuities license.

    Andrea is a black belt in Kajukenbo and in her free time she enjoys spending time with family, traveling and Disney. Originally from San Francisco, she now resides in Wellington with her children, Grayson and Zoey.

    About William Trainor

    Billy is the one of the team’s Registered Client Service Associates, joining The Barron Group in 2024 after spending 4 years as a Golf Professional in the Palm Beach County area. Billy is dedicated to account maintenance, relationship building and providing clients with the upmost level of service.

    Billy was born and raised in Michigan, where he graduated from Western Michigan University in 2020 with honors cum laude, earning a B.S. in Finance. In his free time, he enjoys working on his golf game and spending time with friends and family. He currently holds his FINRA Series 7 and 66 securities licenses.

    Awards and Recognition

    3
    Wealth Management
    Global Investment Office

    Portfolio Insights

    This is a video content

    Equity Compensation

    Helping you make the most of your equity awards and better understand how it may fit into your your larger financial picture – today and tomorrow.

    • Vesting events
    • Option expirations
    • Restricted stock units
    • Tax implications

    Retirement

    Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Retirement plan participants
    • Annuities
    A Simple Six-Step Retirement Checkup
    Article Image

    A Simple Six-Step Retirement Checkup

    Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

    Investing

    Working closely with you to guide your wealth and investments through the most challenging market cycles.
    • Asset Management
    • Wealth Planning
    • Traditional Investments
    • Alternative Investments
    • Impact Investing
    2025 Midyear Economic Outlook: A Widespread Deceleration
    Article Image

    2025 Midyear Economic Outlook: A Widespread Deceleration

    Global growth is likely to slow in 2025 and 2026 as the shock of higher U.S. tariffs crimps demand around the world.

    Family

    Creating customized financial strategies for the challenges that today’s families face.
    • Estate Planning Strategies
    • 529 Plans / Education Savings Planning
    • Long Term Care Insurance
    • Special Needs Planning
    • Trust Services
    529 Plans: A Powerful Tool to Save for Education
    Article Image

    529 Plans: A Powerful Tool to Save for Education

    Though education costs continue to climb, starting to save and invest early can make a difference.

    Business Planning

    Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
    • Succession Planning
    • Business Planning
    • Qualified Retirement Plans
    Financial Planning for Life After Selling a Business
    Article Image

    Financial Planning for Life After Selling a Business

    Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

    Philanthropy

    Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
    • Endowments
    • Foundations
    • Donor Advised Funds
    • Impact Investing
    Donor Advised Funds: A Smart Way to Manage Your Giving
    Article Image

    Donor Advised Funds: A Smart Way to Manage Your Giving

    There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.

    Financial Wellness

    Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
    • Reduce employee stress,
    • Improve retention and engagement, and
    • Set themselves apart by offering comprehensive financial wellness benefits.
    The Business Case for a Financially Resilient Workforce
    Article Image

    The Business Case for a Financially Resilient Workforce

    In the face of turbulent markets, the word “resilience” may be top of mind. Broadly speaking, resilience is the ability to “bounce back” when encountering life’s inevitable challenges.
    Ready to start a conversation? Contact The Barron Group today.
    Market Information Delayed 20 Minutes
    Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

    The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

    Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
    https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

    The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER® and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

    The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

    Awards Disclosures
    CRC 6491812 (04/2024)