Why Team 55 East

Team 55 East is a Morgan Stanley Wealth Management team serving select families whose wealth, business, and planning needs span borders and generations. We work with you during moments when decisions carry lasting consequences: a liquidity event, a relocation, a business transition, an inheritance, a marriage or divorce, aging parents, or children building lives abroad.

These moments are rarely just financial. They are personal, cultural, legal, and generational. Our role is to help bring structure, coordination, and follow-through — drawing on the resources of Morgan Stanley Wealth Management so you can move forward with clarity and care.

Successful families do not need more information. They need trusted guidance when the stakes are high. They need someone who can help organize priorities, coordinate advisors, and make sure the plan is executed.

Your time requires more than products. It requires judgment, coordination, and trust.

Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Who We Serve

We work with families whose lives and assets often cross borders. Our clients include owners and founders, families preparing for a liquidity event, families with children or residences in the United States, families managing wealth across generations, families with cross-border planning considerations, families seeking deeper coordination among advisors, families who value discretion, cultural fluency, and institutional support.

We are intentionally focused in the number of families we serve, so we can provide senior attention, planning depth, and disciplined follow-through.

Our Clients Include:
  • Global families navigating life transitions
  • Families spanning multiple generations
  • Families preparing for a liquidity event
  • Families with children or residences in the United States
  • Entrepreneurs & Business Owners

How We Help

We begin with the family, not the portfolio.

Before making recommendations, we seek to understand the full picture: What is changing? Who is affected? What decisions are urgent? What decisions can wait? Which advisors need to be involved? What risks are visible? What risks are being missed? What does the family want this wealth to make possible?

From there, we help build a coordinated plan and follow through with care.

    Comprehensive Wealth Management

    We help families organize their financial lives across investments, liquidity needs, lending, risk, estate planning strategy, philanthropy, and long-term family objectives.

    Life Transition Planning

    Major life events often create the need for clearer structure. We help families prepare for and navigate transitions such as business sales, relocation, inheritance, succession, divorce, marriage, and next-generation planning.

    Cross-Border Coordination

    When family members, assets, advisors, and obligations span countries, coordination becomes essential. We help families align priorities and work with their legal, tax, and other professional advisors.

    Family Office-Style Organization

    For complex families, wealth management is not only about portfolios. It is about process. We help organize decisions, track follow-up, and connect families to the appropriate Morgan Stanley resources.

    Next-Generation Engagement

    We help families think through continuity, education, communication, and the responsibilities that come with inherited or created wealth.

The Morgan Stanley Wealth Management Advantage

As part of Morgan Stanley Wealth Management, Team 55 East can draw on the firm's global resources, investment capabilities, lending solutions, alternative investments, trust and estate planning strategies, philanthropic services, family governance resources, and specialist network. For families with significant complexity, access is not enough. The resources must be coordinated around the family's actual life.

That is where our team focuses.

    Wealth & Estate Planning Strategies (WEPS)

    Wealth and Estate Planning Strategists (WEPS) help clients and Financial Advisors with Trust, Tax & Estate (TTE) planning. To do so, it is critical to create a TTE implementation in combination with a TTE strategy. TTE implementation helps drive the success of the TTE strategy by delineating between what must be executed and what might be executed.

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    Investor Solutions - Alternative Investments

    Partnering with branch management, risk, compliance, and other internal groups to identify viable solutions to legal issues including, but not limited to, the types of issues outlined here.

    Read More Here
    Lending Solutions

    At Morgan Stanley, we recognize that clients and their families have unique needs that require dedicated experience and capabilities. Our goal is to help simplify your financial life with a combination of cash management and lending solutions designed to complement your investment strategy and support your financial goals.

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    Outsource Chief Investment Office (OCIO)

    OCIO designs and manages bespoke portfolios for institutional clients and ultra-high net worth families on a full-discretionary basis with at least $25 million to invest.

    Global Investment Office (GIO)

    We provide you with world-class investment advice to help build your practice and manage your clients' portfolios.

    Morgan Stanley

    Global Leader in Financial Services.

    Read More Here

Valuable Tools and Resources

We believe financial education leads to better insights into our investment strategy and discipline, and ultimately, better long-term decisions. As a result, we are committed to providing you with important information about managing your wealth more effectively in today's global markets. We have assembled the following resources that reinforce the fundamental investment strategies and concepts of our practice. We've provided links to these materials, where available, and hope you'll return often to learn more about the topics that impact your overall wealth.

    Morgan Stanley Online

    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.

    Learn More About MSO
    Thoughts On The Market Podcast

    Market commentary on a daily basis, covering various topics surrounding the current financial landscape. Available subscription through Apple & Spotify, please take a moment to listen here!

    Listen to the Latest Episode
    Goal Planning System (GPS)

    Our Goals Planning System is built on Morgan Stanley's intellectual capital and capabilities, to provide you with comprehensive investing and planning solutions for your individual goals. Contact us to begin your plan today.

    Learn More about GPS
    GIC Weekly Research Report

    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.

    GIC Weekly Report
    On The Markets Research Report

    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.

    On The Markets Report
    Alts Report Podcast

    Hear from industry innovators across Morgan Stanley Wealth Management leadership and fund manager partners as they discuss the trends and opportunities shaping the alternative investments landscape.

    Listen Here

Location

55 East 52nd Street, 10th Floor
New York, NY 10055
US
Direct:
(212) 883-7723(212) 883-7723

Meet Team 55 EAST

About Chris Chung

Chris Chung advises select families whose wealth requires careful coordination, discretion, and access to institutional depth. As co-founder of Team 55 East at Morgan Stanley Wealth Management in New York City, Chris helps lead a focused advisory practice for families with complex financial lives. His work centers on comprehensive wealth strategy, including investment management, liquidity planning, lending, risk management, estate planning strategies, and coordination across generations.

Chris’s clients often face decisions that extend well beyond the markets. These may involve business transitions, concentrated positions, cross-border family needs, major liquidity events, legacy planning, and preparing the next generation to steward family wealth. In this work, Chris collaborates closely with clients’ attorneys, accountants, and other professional advisors, while drawing on Morgan Stanley’s broader specialist resources when appropriate.

With more than two decades of experience, Chris combines technical planning expertise with a steady, relationship-driven advisory style. He holds the CFP®, CIMA®, CRPC®, and CEPA® designations, and serves as an Executive Director, Senior Portfolio Management Director, Financial Advisor, and Lending Specialist at Morgan Stanley’s Park Avenue Plaza office.

CERTIFIED FINANCIAL PLANNER™ certification from the Certified Financial Planner Board of Standards, Inc.
Certified Investment Management Analyst® (CIMA®) certification from the Wharton School at the University of Pennsylvania.
Chartered Retirement Planning Counselor (CRPC®)
Certified Exit Planning Advisor (CEPA®)

Chris earned his B.A. in Economics from the University of Chicago and also studied at Seoul National University and Waseda University. He lives in Manhattan with his wife and two children.
Securities Agent: NV, DC, MI, OR, OH, IL, HI, CA, NY, TX, TN, PA, GA, FL, MO, MD, AZ, MS, DE, VA, IN, CO, WA, NJ, MA, CT, AL, WY, NH; General Securities Representative; Investment Advisor Representative; Transactional Futures/Commodities; Managed Futures
NMLS#: 1265003

About Eliot Bu 夫相薰

Eliot is a global citizen; he was born in Seoul Korea, raised in New Jersey, and has worked in over a dozen countries around the world. Eliot graduated from Seoul National University with an International Economics Degree and an Advanced Degree in Urban and Environmental Studies.  Eliot also has his Master's Degree from Columbia University.

Eliot started and successfully sold 3 companies, the last being an Architecture and Urban Planning company with over 200 employees worldwide.

Eliot is a father, a published author, and a socially conscious citizen.

"I believe money can do good. 15 years’ experience as CEO, and founder of three companies, I view investments from a CEO/Business owner's perspective. I share my perspectives with our clients.  Investments fuel the economy by supporting the visions and strategies of organizations public and private. How you choose to invest should be with the fundamental understanding of what impact your investments have on the world. Every dollar you invest is actually a vote on the world you want it to be. I have created this group to focus the resources within Morgan Stanley to help the business owners and leaders that shape our future every day. I believe money can do good."
Securities Agent: NH, HI, CA, AL, VA, OH, AZ, OR, MA, WA, MD, FL, NC, MO, CT, TN, GA, DE, WY, SC, NV, NJ, MI, DC, PA, IL, CO, IN, TX, NY; General Securities Representative; Investment Advisor Representative
NMLS#: 1294094

About Jenny Yu

Jenny is a distinguished Financial Advisor at Morgan Stanley, blending experiences in finance, art, and global perspectives. Jenny holds undergraduate degrees in Economics and an Art History from New York University (NYU), enabling her to offer a sophisticated, multidimensional approach to wealth management beyond traditional financial planning. Prior to joining Morgan Stanley, Jenny was employed at New York Life as a registered representative.

Born in New York and raised in Shanghai, Jenny is fluent in Mandarin and English. Jenny has a deep passion in art, which has taken her around the world, allowing her to study and experience global artistic influences firsthand during her time at NYU. For Jenny, Morgan Stanley is an ideal place to combine art and finance, with an eye towards balancing her passion for art with broader financial needs.

By leveraging Morgan Stanley's cutting-edge analytics and her diverse background, Jenny crafts strategies that not only help grow her client's wealth but also align with their values and aspirations.
Securities Agent: TX, MD, NY, CA, TN, NJ, HI, WA, DE, DC, OH, VA, MA; General Securities Representative; Investment Advisor Representative
NMLS#: 2512439

About Han Saem Hur

Sam Hur (Han Saem Hur) joined the Team 55 East at Morgan Stanley in June 2023. She handles all operations related to client outreach and services from account onboarding and administration to cash management.
She is focused on ensuring an exceptional level of personalized care to help meet our clients' wide-ranging and unique needs.
Sam is a graduate of Huntingdon College with a BA in Sport Management and Business Administration. She also holds a Master of Science in Sport Management from Columbia University. Prior to joining Morgan Stanley, Sam worked as a foreign direct investment manager at Korea Trade-Investment Promotion Agency (KOTRA) in New York City office for over 8 years. She was responsible for various government projects including international trade, global business expansion and cross-border investment between the United States and South Korea.
Sam is an avid golfer. She is a certified golf teaching professional by United States Golf Teachers Federation and an inductee of Huntingdon College Athletic Hall of Fame. Sam is bilingual in English and Korea. She is FINRA Series 7 and 66 licensed.

About Shekinah Oloyede

Shekinah Oloyede joined Team 55 East at Morgan Stanley in July 2026 as a Registered Client Service Associate. She supports the team’s client service efforts by assisting with operational matters, client outreach, account-related requests, and day-to-day service needs. She is committed to providing attentive, responsive support and helping clients enjoy a seamless experience with the team.

Prior to joining Morgan Stanley, Shekinah worked as a Wealth Management Analyst at J.P. Morgan for approximately 2 years, where she participated in an analyst program, served in a client service associate capacity, and supported efforts related to the First Republic integration.

Born in Nigeria and raised in Oklahoma, Shekinah is fluent in Yoruba and English. She earned a B.A. in Economics and Business from Colorado College, where she was also a member of the Women’s Track and Field team. She holds FINRA Series 7 and 66 licenses. Outside of the office, Shekinah enjoys staying active and remains passionate about athletics and mentorship.
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

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Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Iran Conflict: Seven Takeaways for Investors
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Iran Conflict: Seven Takeaways for Investors

Prolonged conflict with Iran could lead to higher oil prices, hotter inflation and greater market uncertainty.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Team 55 EAST today.
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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4Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)