

Rodman-Moore Group at Morgan Stanley

Our Mission Statement
Our Story and Services
Retirement may comprise half of an adult life, and clients often don’t have a well-defined view of their golden years. Many aren’t prepared for the freedom and challenges it brings. So, beyond providing financial guidance, we help clients visualize their retirement—and understand the opportunities available— so they can better imagine how they want to spend the rest of their lives. By doing so, we’re trying to change the concept of what traditional retirement planning encompasses.
Our Financial Advisors possesses an in-depth knowledge of financial planning, estate planning and capital markets. Our team includes a CERTIFIED FINANCIAL PLANNER® who's met rigorous education and training standards and has demonstrated a competency in comprehensive financial planning. Each plan we develop is different because each client is different. Simply put, we feel generic financial planning and asset allocation models aren’t in the best interests of our clients.
Our group works with a broad range of clients, including corporate professionals, civil service workers, small business owners, multi-generational families and others. Many have been clients for decades. Most clients are either approaching retirement or already retired; we encourage prospective clients to consider retirement planning sooner than later. To provide an ideal level of personalized, attentive service, we limit the size of our clientele.
We invite you to learn more about what our group offers and welcome the opportunity to have a conversation with you.
Investment Philosophy
Our investment philosophy is client-based, and our approach is goal-based.
We help build plans designed to address the current needs of clients, along with any future or legacy-based objectives they may have. Our primary aspiration is to design an investment approach that's tailored to your needs, goals and risk tolerance.
We encourage clients to focus on the horizon instead of things they can't control—such as the day-to-day movements of the market. Our understanding of market cycles helps us construct plans that can work with short-term volatility within portfolios while providing a consistent income stream.
Most investment models are designed for various levels of risk tolerance. Our approach for retirement is designed around a tailored cash-flow model that's custom made for each client's income needs. We typically begin this process by looking at all potential income sources in retirement—such as payments from Social Security, annuities, pensions, rentals, etc. We'll then consider your retirement lifestyle and project your annual expenses, as well as craft an asset allocation model and screen your investments. The difference between the two shows us how much money your investment portfolio will need to generate each year to account for this deficit.
Based on this information, we'll design the allocation to help meet your current income needs, and provide opportunities for future growth. Taking this approach serves a variety of objectives. It bridges the gap between your annual income and expenses. It can provide clarity about how much cash flow you'll generate annually going forward—without having to worry about short-term market fluctuations. And it potentially presents the option to sell some of your stock holdings at advantageous times—instead of being forced to liquidate them during unfavorable markets in order to pay your expenses.
Asset Allocation does not assure a profit or protect against loss in declining financial markets.
Location
Meet Rodman-Moore Group
About J. Howard Rodman, Jr.
Since 1982, Howard has provided comprehensive financial planning for high-net-worth individuals, qualified retirement accounts and foundations. This includes asset allocation, portfolio management, estate planning strategies , business continuation planning and divorce financial planning. At Morgan Stanley, he primarily focuses on retirement income planning.
Howard began his lengthy career at Dean Witter (now Morgan Stanley) and has worked for several leading financial firms. He returned to Morgan Stanley in 2008 because the firm gives Financial Advisors the flexibility to work with clients in a manner that’s appropriate for each individual.
Howard became a Financial Advisor because he enjoys assisting others—especially managing unique or challenging situations for clients. He relies on his extensive experience which gives him an understanding of how to navigate issues that could undermine a client’s financial success. Howard’s greatest satisfaction comes from structuring plans that reduce a client’s financial anxiety and helps allow them to focus on their lives instead of their finances.
He graduated from Hampden-Sydney College with a Bachelor of Arts degree in economics in 1982. Howard’s professional accreditations include being a CERTIFIED FINANCIAL PLANNER™, Certified Divorce Financial Analyst®, and Accredited Estate Planner, National Association of Estate Planners and Councils.
Highly active in the community, Howard has supported numerous local organizations, including currently being a Board of Director for the Norfolk SPCA Adoption Center. His passion for charitable work was evident when he designed and led PaineWebber’s Philanthropic Services Group from 1996-1999.
Born in Portsmouth, Virginia, Howard lives with his wife in Virginia Beach. His hobbies have included photography, woodturning, cooking, golf, scuba diving and flying.
NMLS#: 1274457
About JT Moore
JT became a Financial Advisor because he enjoys making a positive impact on the lives of others—including helping clients solve financial challenges that often create worry, and finding answers to questions they may not even realize they have.
An accomplished professional with a diverse background, JT spent eight years working with the U.S. Navy. As a Contracting Officer, he initially supported shipbuilding/ship repair commands, and later Naval Special Warfare Commands. Prior to federal service work, he worked in the Clerk’s Office Staff of the Virginia House of Delegates.
These experiences enabled JT to develop one of his core strengths. Namely, being a process-oriented individual who’s adept at navigating heavily regulated, complex spaces with repeatable success—which aligns well with his current role as a Financial Advisor.
JT graduated from Virginia Commonwealth University in 2013 with a Bachelor of Arts degree in history and U.S. foreign policy. He furthered his education by receiving an MBA Essentials professional certificate from the University of Illinois Gies College Of Business in 2020.
A Virginia Beach native, JT now lives in Norfolk with his wife, Sydney, and their black Labrador retriever, Hank. He continues his commitment to serving our country as a U.S. Navy Reserve Supply Corps Officer and by giving his time to the Hampton Roads Chapter of the Navy Supply Corps Foundation.
JT is a music lover who plays a wide range of musical instruments, including guitar, piano and brass. He loves to travel, and enjoys a spectrum of recreational activities, such as running, cycling, golf, surfing, scuba diving, soccer, disc golf, hiking and camping.
NMLS#: 2549345
About Jennifer Cornforth

Contact J. Howard Rodman, Jr.

Contact JT Moore
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.
For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.
2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
3Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.
4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
5Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
6Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
7Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
8Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures