About Me

Peter Thorne is a Vice President, Financial Advisor at Morgan Stanley with over 24 years of industry experience. Before joining Morgan Stanley in 2001, Peter worked in Real Estate where he managed a large office with over twenty agents however, he always knew he belonged in the financial services industry.

When working with Peter, you are his priority. The centerpiece of your relationship with Peter will be the financial plan he creates for you. This helps to define goals, set expectations, and delivers the roadmap to achieving success. He takes great pride in helping his clients achieve their financial goals. Peter is an experienced investment professional who is passionate about structuring and managing portfolios to weather all market conditions. His decades-long experience provides the insight to help you avoid the pitfalls that investors make during difficult markets to keep you on track in achieving your goals.

Peter lives in Little Silver, NJ with his wife Julie and daughter Sophie. His family spends a lot of time at the beach during the summer and in the mountains skiing during the winter.
Services Include
Securities Agent: NY, NJ, MD, ME, AL, GA, VA, SC, RI, CT, CA, NC, MA, KS, TN, AZ, AK, TX, PA, OR, MT, FL, IL; General Securities Representative; Investment Advisor Representative; Managed Futures
NMLS#: 1282604
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Working With You

I help people just like you, in every stage of life.

Whether you need help tackling college costs or taking full advantage of your stock options and retirement plan, I have solutions.
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    Asset Management
    I will strategically design and manage your asset portfolio by taking a look at several factors, such as any unique circumstances, risks, and preferences.
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    Business Owners
    Here at Morgan Stanley, we understand the unique circumstances that arise from owning your own business. Working with an experienced Advisor can help set you and your business up for success by helping to make smart investment decisions that will impact your business in a positive way.
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    Financial Planning
    Your goals, assets, liabilities and other important information are gathered and analyzed. I then use my perspective and experience with other unique clients like you to make recommendations on spending, giving and living.
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    Corporate Executives
    Working with executives comes with its own unique set of challenges. When investing Morgan Stanley knows that our clients want to keep as much as they can of what they earn. I am here to help you create a strategy that will minimize the taxes paid on investments.
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    Wealth Management
    I provide my clients with comprehensive service focused on taking a holistic look at a their financial picture. My goal is to help with growing your wealth, managing your liability exposure and devising strategies to pass your wealth on to the next generation.
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    High Net Worth Individuals & Families
    Make complicated decisions confidently. Drawing on deep, specialized experience, I tailor individualized plans to address your complex financial goals and help to come up with sophisticated solutions. I work with you to address your most complex financial challenges and protect the wealth you worked so hard to create.
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    Trust Accounts
    Morgan Stanley recognizes that trusts are a vital part of your overall financial picture- one that warrants a strong commitment to you. I will work with you to help you select the level of trustee services, depending on the size and complexity of your financial plan.
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    Nonprofit Organizations
    With the right advice, your good intentions can become your greatest legacy. Running an effective 501(c)( 3) organization can get very demanding and difficult to manage. I am committed in helping you with addressing the formidable challenges of sustaining your institutions. It is my ultimate goal to help nonprofits refine and communicate their strategies, improve governance, bolster fundraising initiatives, improve the administrative processes, provide introductions to donors, and offer guidance on crowdfunding.
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    Endowments and Foundations
    I understand the unique considerations confronting organizations that each face differing circumstances, balancing the strategic considerations between fundraising and/or grant-making. I have the experience and resources to create a fully customized solution.
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    Pre/Post Retirees
    Developing a plan for retirement is essential. Working with an experienced advisor can help with making sure you are meeting your personal retirement needs. Retirement planning can be stressful, I am here to make this stressful process as easy as possible.

Planning & Process

My goal is to create and implement a personalized financial strategy that encompasses all facets of your financial wealth and health. I deploy a step-by-step process that keeps you informed, involved, and on-track for your goals.
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    Step 1: Discovery
    I take the time to get to know you and your family as we begin to build our relationship. Regardless of your goals, I consider your entire financial and life picture to carefully craft a financial strategy that best fits you and your loved ones.
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    Goals Based Planning
    Working with Morgan Stanley and its advanced wealth management technology is an ideal way to access advice and build a coherent wealth plan. Working together we can uncover your needs, manage risk, and build a customized plan to help you reach your financial goals.

    Fill out the questionnaire to get your plan started.
    Goals Based Planning Questionnaire
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    Step 2: Forming Your Strategy
    Using your life goals and personal circumstances as a blueprint, I create a risk-balanced strategy that maps out a clear path to achieving your goals.
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    Retirement Planning
    Most of us have numerous goals, but no goal is more important than securing a comfortable retirement. It is important to look at time horizon, risk tolerance, and current savings to structure a sound retirement plan.
    Retirement Planning
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    Step 3: Strategy Implementation
    I conduct careful research and analysis that is coupled with Morgan Stanley's global suite of services to ensure swift and versatile action in all market scenarios.
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    Aladdin - Intelligent Risk Management
    There’s a chance your portfolio may be at risk, but how you manage that risk is what matters. Portfolio Risk Platform – Powered by Aladdin is a risk management platform that provides comprehensive risk estimation and reporting across a broad range of asset classes and security types. This platform provides both an overview and a detailed view to help better enable risk to be effectively monitored and managed.
    Portfolio Risk Platform – Powered by Aladdin
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    Step 4: Ongoing Review
    Once your plan is implemented, our work together has only just begun. I will consult with you regularly to monitor the performance of your strategy to ensure that you remain on-track towards your goals despite any changes in your life or the markets.
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    Intelligent Withdrawals
    Intelligent Withdrawal gives us the ability to look across multiple accounts and products to identify the right combination of securities and tax lots to sell so you can help meet spending needs while making the most out of your hard-earned money.
    Intelligent Withdrawals

Protecting Your Online Security

Your security is our top priority. Morgan Stanley proactively defends our systems and monitors our digital landscapes to anticipate issues before they arise and respond appropriately when they do.

The firm is actively supporting multiple layers of security. Security includes the following; Strong encryption protocols designed to protect your data, continuous monitoring to help detect and prevent fraudulent activity in your accounts, routine testing of our systems to identify potential vulnerabilities, and independent reviews by outside security firms to penetration test our applications and evaluate our processes.
Cybersecurity Best Practices
  • Safeguarding your personal information is one of our highest priorities. While many of us continue to work from home we find ourselves utilizing technology more now than ever. For some tips and tricks that can help you be more secure check out this cybersecurity checklist.
Security Features and Proactive Defense
  • Multi-Factor Authentication (MFA)
  • Alerts and Notifications
  • Automatic Session Time Out
  • VoiceID
  • Fraud Detection and Prevention
  • Digital Tools
  • Cybersecurity Fusion Centers
  • Threat Landscape Monitoring
  • Employee Training and Testing

Valuable Tools and Resources

Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Below are a few of the technologies we have to offer our clients. We have also included resources meant to transform complex financial analysis and research into concise and easily digestible content.
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    Morgan Stanley Online (MSO) & MS Mobile
    Morgan Stanley Online (MSO) has a variety of features beyond viewing your account balance and activity. Features include paperless documents, bill pay and secure account management.
    Morgan Stanley Online
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    Global Investment Committee “On the Markets” Report
    Every month, Morgan Stanley’s top research analysts publish their “On the Markets” report, providing detailed market commentary on such topics as global equities, fixed income and monetary policy.
    GIC Monthly
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    Total Wealth View
    With this service, you can view all your investments together – whether they are held at Morgan Stanley or elsewhere. When you add your external 401(k), as well as your checking, savings and brokerage accounts to this portal, all your assets will be in one place, providing a current and comprehensive view of your wealth.
    Total Wealth View
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    Global Investment Committee Weekly Research Report
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
    GIC Weekly
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    Digital Vault
    The Digital Vault on Morgan Stanley Online allows you to build a centralized document library where all documents are stored using encryption.
    Digital Vault
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    Thoughts on the Markets Podcast
    With perspectives on the forces shaping the market, Mike Wilson, Chief Investment Officer and Chief US Equity Strategist for Morgan Stanley, and his colleagues discuss a variety of viewpoints regarding the latest trends in the financial marketplace.
    Thoughts on the Markets Podcast
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    Total Tax 365
    Total Tax 365 is our full spectrum of year-round, active tax management solutions, tailored to help you minimize tax drag in your portfolio. We offer a comprehensive range of tax-efficient products and solutions to help you manage your tax liability and grow your long-term wealth.
    Total Tax 365

Location

20 Linden Place
Red Bank, NJ 07701
US
Direct:
(732) 936-3345(732) 936-3345
Toll-Free:
(800) 726-6971(800) 726-6971
Fax:
(732) 936-3470(732) 936-3470

Meet My Team

About Taylor Coolahan

About Taylor Coolahan
Wealth Management Associate, Taylor Coolahan, has six years of financial services experience; yet, in the early stage of her career, Taylor has developed a strong skillset around managing all aspects of the private client management infrastructure.

Taylor brings a commitment to exceptional client servicing and facilitation of a wide range of clients’ daily needs. Her core responsibilities are to help seamlessly facilitate the client onboarding and account opening process. She has a responsibility to create a pleasant onboarding experience and has an aptitude to service any continued needs. By having great customer relations, Taylor intends to build long-standing relationships with clients and their families. Taylor prides herself on her ability to surpass client expectations, whatever they may be, with professionalism and efficiency.

Taylor graduated from The College of New Jersey’s School of Business with a Bachelor of Science in Finance. After graduation, Taylor worked at a wealth management firm based out of Princeton, NJ where she led the operations department.

A Red Bank local, Taylor enjoys going to the beach with her friends and family. In the colder months, Taylor can be found expressing her passion for fitness and cheering on the New York Giants.

The Power of Partnerships

By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

About Anthony Viskovic

Anthony Viskovic is a Private Banker serving Morgan Stanley Wealth Management offices in New Jersey.

Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

Anthony began his career in financial services in 2004, and joined Morgan Stanley in 2010 as a Regional Lending Advisor. Prior to joining the firm, he was an Internal Banking Consultant at UBS Financial Services.

Anthony is a graduate of Rutgers University, where he received a Bachelor of Arts Degree in Economics. He lives in Ocean, New Jersey with his family. Outside of the office, Anthony enjoys being active, cooking, traveling and spending time with his family.
NMLS#: 1427370
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
4 Financially Smart Ways to Take Money Out of Retirement Accounts
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4 Financially Smart Ways to Take Money Out of Retirement Accounts

Discover how planning for required minimum distributions from retirement accounts can help you fund future needs and support loved ones.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
2025 Global Economic Outlook: U.S. Policies May Temper Global Growth
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2025 Global Economic Outlook: U.S. Policies May Temper Global Growth

Global growth is likely to be around 3% in 2025 and 2026, as tariff and immigration policies begin to slow the U.S. economy late next year, and China's underperformance restrains emerging markets.

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
Are You Prepared for Tax Day?
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Are You Prepared for Tax Day?

The countdown to Tax Day has begun. Here are some strategies to consider as the deadline approaches.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving 
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Donor Advised Funds: A Smart Way to Manage Your Giving 

There’s more to charitable giving than you may realize. Here’s one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Peter S. Thorne today.
Market Information Delayed 20 Minutes
1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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2Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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4Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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6When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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9Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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10Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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11Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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12The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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13Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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14Investors should consider many factors before deciding which 529 plan is appropriate. Some of these factors include: the Plan’s investment options and the historical investment performance of these options, the Plan’s flexibility and features, the reputation and expertise of the Plan’s investment manager, Plan contribution limits and the federal and state tax benefits associated with an investment in the Plan. Some states, for example, offer favorable tax treatment and other benefits to their residents only if they invest in the state’s own Qualified Tuition Program. Investors should determine their home state’s tax treatment of 529 plans when considering whether to choose an in-state or out-of-state plan. Investors should consult with their tax or legal advisor before investing in any 529 Plan or contact their state tax division for more information. Morgan Stanley Smith Barney LLC does not provide tax and/or legal advice. Investors should review a Program Disclosure Statement, which contains more information on investment options, risk factors, fees and expenses and possible tax consequences.

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15Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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16Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

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The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)