Managing Director, Private Wealth Management, Private Wealth Advisor, International Client Advisor, Alternative Investments Director
Phone:
(212) 468-4548(212) 468-4548
LongHaven Group at Morgan Stanley
Direct:
(212) 468-4548(212) 468-4548
Direct:
(650) 926-7155(650) 926-7155
Our Mission Statement
Empowering clients to realize their aspirations and create a legacy.
LongHaven Group at Morgan Stanley
Inspired by the spirit of the Dragon (pronounced "long" in Chinese), a symbol of power, wisdom, good fortune, and strength, the LongHaven Group embodies these qualities in its mission to grow and safeguard family wealth across generations, regardless of market cycles.
Navigating Volatile Markets and Life's Complexities
Financial markets are volatile, life brings its own challenges. At LongHaven Group, we believe the right partner can help you navigate complex decisions and optimize your well-being. We care deeply. We work hard. We strive to bring you financial peace of mind so you can focus on what matters most to you.
Tailoring Wealth Management for Global Families
With our diverse backgrounds and intimate understanding of Asian cultures, we cater to UNHW global families with net worths ranging from $20 million to $2 billion, delivering tailored wealth management services that transcend borders. Our native Mandarin and Cantonese speaking advisors, investment analysts, and service professionals seamlessly connect our clients' unique needs with Morgan Stanley's premier offerings worldwide.
Ensuring Financial Legacy for Generations
Our team is skilled in working across generations to support the goals and aspirations of our clients and their families. Wealth transfer is a complex process, especially when clients face the added challenge of navigating multi-jurisdiction and tax regime differences among family members. We collaborate with top tier international tax attorneys and CPAs who specialize in simplifying this process, effectively ensuring financial success and security for generations.
Harnessing Morgan Stanley's Investment Resources
Our team, leveraging Morgan Stanley's vast intellectual capital and global resources--including highly rated analysts, economists, and strategists-- strengthens our investment process. With over 60 years of collective experience in macro research, asset allocation, hedge fund trading, and private markets, we are well-equipped to navigate through market cycles and volatilities. Investing over the long-term requires both patience and courage; as trusted partners, we deliver value through our extensive research capabilities and market experience, maximizing the full potential of Morgan Stanley's resources.
Please reach out if you would like to learn more about working with us.
Not all products and services are available in all jurisdictions or countries.
Services Include
- Asset Management
- Professional Portfolio ManagementFootnote1
- Cash Management and Lending ProductsFootnote2
- Alternative InvestmentsFootnote3
- Trust ServicesFootnote4
- Estate Planning StrategiesFootnote5
- Business PlanningFootnote6
- Executive Financial ServicesFootnote7
- Life InsuranceFootnote8
- Philanthropic ManagementFootnote9
- Planning for Education FundingFootnote10
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*
International Wealth Management:
Part of a global financial legacy that dates back over 150 years, Morgan Stanley is one of the few truly global institutions with the scale, scope, and commitment to serve the international investor. We serve among the world's most capitalized institutions and stand as one of the largest wealth management firms in the world.
Morgan Stanley International Wealth Management (IWM) harnesses the extensive capabilities of the firm to serve investors located outside the United States. Functioning as a dedicated group within Morgan Stanley, IWM is staffed by extensively trained International Client Advisors and managers who understand your wealth management needs. Our International Client Advisors are familiar with the investment challenges and opportunities that are unique to your part of the world and can recommend highly customized strategies to help you address your specific goals.
Case Study: International Family Office
Client Background:
A prominent entrepreneurial dynasty from Asia boasting a household net worth of $2 billion and a well-established family office in Hong Kong. The family's extensive portfolio encompassed a myriad of interests in the US, including real estate properties, private company investments, and private equity fund LP interests. Seeking experience in structuring a US entity and bolstering asset management capabilities locally, they recognized the importance of empowering the next generation to steer investment decisions and philanthropic endeavors. However, lacking experience in evaluating private investments and operating in the US, they turned to Morgan Stanley for comprehensive guidance.
Challenges Faced:
- Structuring a US Entity: The family required guidance to structure the family office's US entity structure, operations, and decision-making, while remaining easy to manage and cost effective.
- Accessing extensive investment opportunities and leaning on experience for due diligence.
- Empowering the Next Generation: With a budding interest in investment decision-making and philanthropy, the next-generation family members sought opportunities for active involvement and leadership.
- Philanthropic Expansion: Seeking to amplify their philanthropic impact, the family aimed to refine their philanthropic strategies, expand their geographic focus, and integrate impact goals into investment decisions.
Strategies Provided:
- Morgan Stanley Family Office Resources team provided educational and consultative services to help the family understand their options, define the scope, and make informed decisions about the structure and staffing they required.
- Morgan Stanley Fund Services team provided an institutional quality accounting platform that maintains books and records across all assets in the US portfolio, including the client's direct investments across multiple asset managers and real estate portfolios. A quarterly customized report is generated for the family to review.
- Provided a capital markets strategy that allowed the family office's active trading team to execute un-solicited trades with a more "institutional-like" dedicated coverage platform for execution as well as research & corporate access.
- Provided the family office investments access, including niche and limited capacity managers. Also offered co-investment and direct investment opportunities, by taking advantage of Morgan Stanley's network and family office ecosystem.
- Morgan Stanley Philanthropy Management consulted the family on philanthropic strategies and structures. The Family Foundation's geographic focus was expanded to a global grant-making approach. The Foundation also adopted a holistic approach combining grant-making and the integration of impact goals into their investment decisions. The new strategy and structure allowed for more targeted support of the family's core values.
- Through wealth education provided by the Morgan Stanley team and hands-on involvement, the next-generation family members gained valuable experience and insights, culminating in their assumption of a leadership role within the Family Foundation.
Not all products and services are available in all jurisdictions or countries
This case study is hypothetical and presented for illustrative purposes only. The facts involved do not represent the actual experience of any specific client. Each client's situation is different and a client's experience and any recommendations made to a client will vary depending on the specific facts and circumstances involved. Past performance is no guarantee of future results. These strategies do not guarantee a profit or protect against loss and may not be appropriate for all investors.
Alternative investments are often speculative and include a high degree of risk. Investors can lose all or a substantial amount of their investment. They may be highly illiquid, can engage in leverage, short-selling and other speculative practices that may increase volatility and the risk of loss, and may be subject to large investment minimums and initial lock-ups. They may involve complex tax structures, tax inefficient investing and delays in distributing important tax information. They may have higher fees and expenses that traditional investments, and such fees and expenses can lower the returns achieved by investors.
The term "Family Office Resources" is being used as a term of art and not to imply that Morgan Stanley and/or its employees are acting as a family office pursuant to Investment Advisers Act of 1940.
CRC: 3644401
Case Study: Entrepreneurs and Executives
Client Background:
Technology executive who was a founding employee and company insider with a large, concentrated stock position. The client wanted to quickly access over $10Mil liquidity using her existing concentrated stock positions. She was also charitably inclined and planned to donate to her alma mater.
Strategies Provided:
- As an early employee, we connected her with the appropriate tax and legal resources to determine that her stock qualified as Internal Revenue Code Sec. 1202 qualified small business stock (QSBS), resulting in significant tax savings.
- Due to her insider status and potential tax consequences, we executed a prepaid forward contract with collars setup against her concentrated stock positions, instead of an outright sale to create the $10Mil liquidity needed.
- In addition, we set up a 10b5-1 plan to enable her to gradually reduce her additional holdings over the next three years.
- Leveraging internal firm resources, we established her $2Mil donor advised fund with MS GIFT.
Key Results:
- We developed a strong relationship that solved her near term liquidity needs, resulting in the client consolidating her assets.
- We created a diversified portfolio commensurate with the client's risk tolerance and financial goals, advising on her entire wealth, , and continue to coordinate with her corporate and personal advisors.
Not all products and services are available in all jurisdictions or countries
This case study is hypothetical and presented for illustrative purposes only. The facts involved do not represent the actual experience of any specific client. Each client's situation is different, and a client's experience and any recommendations made to a client will vary depending on the specific facts and circumstances involved. Past performance is no guarantee of future results. These strategies do not guarantee a profit or protect against loss and may not be appropriate for all investors.
Clients executing a 10b5-1 Plan should keep the following important considerations in mind: (1) 10b5-1 Plans should be approved by the compliance officer or general counsel of the company; (2) A 10b5-1 Plan may require a cessation of trading activities at times when lockups may be necessary to the company (i.e. secondary offerings, pooling transactions, etc.); (3) A 10b5-1 Plan does not generally alter the regulatory requirements (e.g. Rule 144, Section 16, Section 13D) that may otherwise be applicable; (4) 10b5-1 Plans that are modified or terminated early may weaken or lose the benefit of the affirmative defense; (5) Public disclosure of 10b5-1 Plans (e.g., via press release) may be appropriate for some insiders; (6) Most companies will permit 10b5-1 Plans to be implemented only during open window periods; and (7) Morgan Stanley Smith Barney, as well as some issuers, imposes a mandatory waiting period between the execution of the 10b5-1 Plan and the first sale pursuant to the 10b5-1 Plan.
Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.
The Morgan Stanley Global Impact Funding Trust, Inc. (MS GIFT) is an organization described in Section 501(c)(3) of the Internal Revenue Code of 1986, as amended. MS Global Impact Funding Trust (MS GIFT) is a donor advised fund. Morgan Stanley Smith Barney LLC provides investment management and administrative services to MS GIFT. Back office administration provided by RenPSG, an unaffiliated charitable gift administrator.
CRC: 3644401
Entrepreneurs
We play an important role in helping business owners manage their finances and make strategic decisions. We can provide guidance on topics such as cash flow management, investment strategies, risk management, and tax planning strategies. We can help business owners navigate complex financial regulations and provide advice on financial issues that may arise during the life cycle of the business. By working with us, business owners can make informed decisions and better position their business for long-term success.
Executives
Understanding your goals is an important part of our relationship. We provide valuable guidance to corporate executives in developing a comprehensive financial plan to help achieve your short - and long-term goals. As a team we offer advice on topics such as budgeting, debt management, retirement planning, investment strategies, and tax planning strategies. We help you navigate major life changes such as starting a family, buying a home, or changing careers. Our goal is to help you make informed decisions and take control of your financial future.
Modern Wealth Tools & Investor Resources
Please find below links to some Morgan Stanley modern wealth tools and resources you may find useful as you familiarize yourself with the Morgan Stanley Wealth Management platforms. If you have any questions, feel free to reach out to us.
Alternative Investments
Our leading alternatives platform offers 200+ third-party and proprietary funds, including first look and exclusive opportunities, that may help qualified investors enhance returns, reduce volatility, manage taxes and generate income—while maintaining a goals-based approach for asset allocation.
Morgan Stanley Alternative Investments
Total Wealth View
Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
Learn More About Total Wealth View
Tax, Trust and Estate Planning Strategies
The Firm's Wealth and Estate Planning Strategists look at all aspects of an individual’s estate to understand the potential income tax and estate planning attributes of the vehicles.
Learn More
Guide to Tax-Efficient Planning
The tax decisions you make today can help you save for years to come. Consider these smart tax strategies for your financial plan.
Learn More
Executive Financial Services
We understand the regulatory challenges you face as an executive and a key insider when trying to access the assets within your corporate equity compensation plan. We partner with the experienced professionals on our Executive Financial Services (EFS) team to deliver specialized guidance and tailored solutions to help you meet your unique needs.
Learn More
Concentrated Positions Toolkit
Concentrated positions can increase investment risk. The simplest way to reduce that risk is to diversify your portfolio. However, many investors may be unable or unwilling to sell their concentrated position. Therefore, you may want to discuss potential hedging and monetization strategies outlined in this brochure with your Financial Advisor or Private Wealth Advisor.
Learn More
Morgan Stanley Online
Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
Learn More About MSO
Digital Vault
Digital Vault lets you easily and securely manage and share important documents such as account statements, authorizations, tax filings and other relevant documents with your Financial Advisor.
Get Started Today
eSign
eSign allows you to simply and easily sign account opening and transaction forms electronically. It is completely digital, so your personal information never has to be printed or emailed, making it more secure than traditional methods like email, paper, or fax. Once you receive an email from "Morgan Stanley via DocuSign," you simply follow the instructions and sign your documents.
Enroll in eSign
eAuthorizations
With eAuthorizations, you can electronically authorize domestic and international, one-time/recurring transactions through Morgan Stanley Online and the Morgan Stanley Mobile App within minutes.
eAuthorizations leverages multiple strong factors of authentication to confirm your identity, which significantly mitigates security risks.
eAuthorizationeAuthorizations leverages multiple strong factors of authentication to confirm your identity, which significantly mitigates security risks.
Portfolio Risk Platform
Morgan Stanley's Portfolio Risk Platform is powered by BlackRock's state-of-the-art Aladdin risk engine. It provides you with comprehensive risk analytics and a sophisticated view across your financial portfolios. This helpful tool can assist you in making educated investment decisions with increased confidence.
Aladdin
Security Center
Learn about our latest security measures, how we are safeguarding your assets and personal information and find actionable insights and resources on important cybersecurity topics to enhance your own online security.
Visit our Security CenterLocation
55 East 52nd Street
11th Floor
New York, NY 10055
US
Direct:
(212) 468-4548(212) 468-4548
2775 Sand Hill Road
Suite 120
Menlo Park, CA 94025
US
Direct:
(650) 926-7155(650) 926-7155
Meet LongHaven Group
Senior Vice President, Wealth Management, Financial Advisor, Alternative Investments Director, Financial Planning Specialist, Workplace Advisor - Equity Compensation
Phone:
(212) 705-4542(212) 705-4542
First Vice President, Wealth Management, Financial Advisor, International Client Advisor, Workplace Advisor - Equity Compensation
Phone:
(650) 926-7155(650) 926-7155
Ran Zhou
Senior Vice President, Wealth Management, Financial Advisor, International Client Advisor
Phone:
(650) 926-7219(650) 926-7219
Sana Bao
Financial Advisor
Phone:
(212) 893-6488(212) 893-6488
Sophia Cao
Registered Client Service Associate
Phone:
(212) 692-2892(212) 692-2892
Emily Kuang
Senior Registered Client Service Associate
Phone:
(650) 926-7684(650) 926-7684
Briana Pollack, CFA*
Wealth Management Analyst
Phone:
(212) 468-4523(212) 468-4523
Jake Hu
Wealth Management Analyst
Phone:
(212) 468-4535(212) 468-4535
About Gengsheng Lu
Gengsheng Lu is a Executive Director and a Private Wealth Advisor with Morgan Stanley. She offers comprehensive investment management and wealth planning services to help clients address the myriad challenges of managing significant wealth. Gengsheng focuses on serving a global clientele of entrepreneurs, executives, privately-owned enterprises and high-net-worth families, developing a holistic wealth management approach with a focus on complex financial structuring, tax and estate strategies and family office services like philanthropy and wealth education.
In addition to providing an extensive range of investment products, risk mitigation strategies and market intelligence essential to asset preservation and growth, Gengsheng is deeply committed to delivering personalized solutions based on the unique situation and individual needs of each client to support the pursuit of their and their family’s goals and aspirations. She also helps clients access Morgan Stanley’ vast intellectual capital and global resources, including highly rated analysts, economists and strategists. She leads a highly trained, multilingual team with diverse backgrounds and skillsets to deliver dedicated client services.
Gengsheng has extensive experience working with clients who created wealth outside of the U.S., especially in the greater China region. A native Mandarin speaker and an immigrant herself, she is familiar with cultural nuances, as well as the economic and regulatory climate in the region. All this enables her to understand the evolving needs and preferences of Chinese clients and help them address their unique strategic, administrative and compliance concerns.
Gengsheng earned a Bachelor's degree in Shanghai, and later pursued a Master's degree in Applied Anthropology and a Master's degree in Finance in the US. Prior to joining Morgan Stanley, she worked in various roles in research, education, and project management with academic and non-profit institutions. Gengsheng currently lives with her husband and two children in New York.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Smith Barney LLC. Member SIPC.
(CRD# 3054650; 05/01/2020)
In addition to providing an extensive range of investment products, risk mitigation strategies and market intelligence essential to asset preservation and growth, Gengsheng is deeply committed to delivering personalized solutions based on the unique situation and individual needs of each client to support the pursuit of their and their family’s goals and aspirations. She also helps clients access Morgan Stanley’ vast intellectual capital and global resources, including highly rated analysts, economists and strategists. She leads a highly trained, multilingual team with diverse backgrounds and skillsets to deliver dedicated client services.
Gengsheng has extensive experience working with clients who created wealth outside of the U.S., especially in the greater China region. A native Mandarin speaker and an immigrant herself, she is familiar with cultural nuances, as well as the economic and regulatory climate in the region. All this enables her to understand the evolving needs and preferences of Chinese clients and help them address their unique strategic, administrative and compliance concerns.
Gengsheng earned a Bachelor's degree in Shanghai, and later pursued a Master's degree in Applied Anthropology and a Master's degree in Finance in the US. Prior to joining Morgan Stanley, she worked in various roles in research, education, and project management with academic and non-profit institutions. Gengsheng currently lives with her husband and two children in New York.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
Morgan Stanley Smith Barney LLC. Member SIPC.
(CRD# 3054650; 05/01/2020)
Securities Agent: AR, NY, MD, DE, AZ, AL, RI, NH, NC, CT, WY, WA, GA, CO, WV, WI, VI, UT, PA, MI, IN, VT, OH, NE, ND, MA, IL, HI, FL, SD, PR, NV, MN, NJ, DC, CA, VA, TN, SC, TX; General Securities Representative; Investment Advisor Representative
NMLS#: 1638793
NMLS#: 1638793
About David Hsu
David joined Morgan Stanley in 2017 with over 20 years of experience in the financial investment industry, primarily as the Head of Trading for various hedge funds in New York City. As a Financial Advisor with Morgan Stanley, David works directly with high net worth individuals and families to create customized plans for preserving and growing their wealth, often across multiple generations. Leveraging his hedge fund background, David’s client base consists of both professional investors who want to gain access to a specific exposure, often through Alternatives, as well as individual investors that want an entire investment solution. In addition to providing an extensive range of investment products, risk mitigation strategies and market intelligence essential to asset preservation and growth, David is deeply committed to delivering personalized solutions based on the needs and goals of each client to construct a framework of solutions designed to preserve, create, manage and distribute wealth.
David graduated from Dartmouth College and Columbia Business School, and he resides on the Upper Westside of Manhattan, New York, with his wife, Jennifer, and daughter, Katie.
David graduated from Dartmouth College and Columbia Business School, and he resides on the Upper Westside of Manhattan, New York, with his wife, Jennifer, and daughter, Katie.
Securities Agent: VA, UT, PR, PA, MI, IL, TX, NC, MT, MO, CO, TN, DC, NV, VT, NH, SD, FL, AZ, DE, CT, AR, NY, MD, MA, GA, CA, NJ, VI; General Securities Representative; Investment Advisor Representative
NMLS#: 1710488
NMLS#: 1710488
About Lucy Yan
With a decade’s experience spanning across investment management, wealth planning and private bank lending, Lucy Yan serves an elite clientele that often has cross-border wealth management, legacy planning and risk mitigation needs for their assets.
Lucy has been successful in working with distinguished entrepreneurs, private equity and venture capitalists, and art collectors. A statistician by training, she relies on a data-driven approach and rigorous research to help clients select investment solutions. Lucy, who is fluent in Mandarin and Cantonese, is well versed in the wealth preservation and transfer needs of HNW global families and the cultural and regulatory environment in Asia. For clients seeking liquidity, Lucy assists in structuring creative lending facilities, leveraging her previous underwriting experience and the firm’s private bank capability.
Lucy started her career in Morgan Stanley as an investment analyst in New York. While serving as the cross-asset strategist for the Chief Investment Officer, she worked with the most esteemed clients of the firm across Latin America, Asia, Europe, and the US. Prior to rejoining Morgan Stanley in 2022, She spent four years as a private banker at East West Bank where she built a private bank lending portfolio across real estate, fine art, private equity, and other esoteric asset classes. She was also instrumental in starting the bank’s art lending practice in 2020.
Lucy holds a Master of Science Degree in Statistics and Economics from University College London, and a Master’s Degree in Operations Research from Columbia University. She has been a CFA charter holder since 2017. In her free time, Lucy enjoys classical music and contemporary art, she is also an avid gardener and a new cross-fit athlete.
Lucy has been successful in working with distinguished entrepreneurs, private equity and venture capitalists, and art collectors. A statistician by training, she relies on a data-driven approach and rigorous research to help clients select investment solutions. Lucy, who is fluent in Mandarin and Cantonese, is well versed in the wealth preservation and transfer needs of HNW global families and the cultural and regulatory environment in Asia. For clients seeking liquidity, Lucy assists in structuring creative lending facilities, leveraging her previous underwriting experience and the firm’s private bank capability.
Lucy started her career in Morgan Stanley as an investment analyst in New York. While serving as the cross-asset strategist for the Chief Investment Officer, she worked with the most esteemed clients of the firm across Latin America, Asia, Europe, and the US. Prior to rejoining Morgan Stanley in 2022, She spent four years as a private banker at East West Bank where she built a private bank lending portfolio across real estate, fine art, private equity, and other esoteric asset classes. She was also instrumental in starting the bank’s art lending practice in 2020.
Lucy holds a Master of Science Degree in Statistics and Economics from University College London, and a Master’s Degree in Operations Research from Columbia University. She has been a CFA charter holder since 2017. In her free time, Lucy enjoys classical music and contemporary art, she is also an avid gardener and a new cross-fit athlete.
Securities Agent: AZ, NJ, CA, TX, PR, MD, FL, NV, MA, CT, AR, VA, TN, VI, SD, DE, MI, GA, PA, NY, NH; General Securities Representative; Investment Advisor Representative
NMLS#: 2393131
NMLS#: 2393131
About Ran Zhou
As a financial advisor at Morgan Stanley, and a 6 year veteran of Venture Capital and Private Equity, I have developed a rare perspective on private and public capital markets. Leveraging this experience and perspective, I regularly advise my clients’ through planning for Post-IPO distribution and liquidity events. From here, I work with my clients to develop and execute a tailored exit plan and/or asset management strategy appropriate to their financial goals.
While the complexities of each event are unique to my clients, I assist them in navigating challenges presented by an event and/or regulations associated with their transaction(s). With a clear understanding of restricted and control securities, self-clearing processes; including SEC Rule 144 and 10b5-1 planning, I personally advise each of my clients through the entire journey. Taking this personal approach gives me the opportunity to share my experiences in institutional trading, block trades, dark pools & hedging derivatives and simplify the journey while planning for immediate and long-term financial goals.
Moreover, through my global network and proficiency in Mandarin, I leverage a large set of resources both here at Morgan Stanley and personally to deliver a global snapshot of international stock markets. Through this global snapshot dialogue, I consistently engage my network and venture capital relationships to provide a simplified and concise level of advice relating to trading, clearing and settlement in several financial markets.
Disclaimers:
Clients executing a 10b5-1 Plan should keep the following important considerations in mind: (1) 10b5-1 Plans should be approved by the compliance officer or general counsel of the company; (2) A 10b5-1 Plan may require a cessation of trading activities at times when lockups may be necessary to the company (i.e. secondary offerings, pooling transactions, etc.); (3) A 10b5-1 Plan does not generally alter the regulatory requirements (e.g. Rule 144, Section 16, Section 13D) that may otherwise be applicable; (4) 10b5-1 Plans that are modified or terminated early may weaken or lose the benefit of the affirmative defense; (5) Public disclosure of 10b5-1 Plans (e.g., via press release) may be appropriate for some insiders; (6) Most companies will permit 10b5-1 Plans to be implemented only during open window periods; and (7) Morgan Stanley Smith Barney, as well as some issuers, imposes a mandatory waiting period between the execution of the 10b5-1 Plan and the first sale pursuant to the 10b5-1 Plan.
Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.
While the complexities of each event are unique to my clients, I assist them in navigating challenges presented by an event and/or regulations associated with their transaction(s). With a clear understanding of restricted and control securities, self-clearing processes; including SEC Rule 144 and 10b5-1 planning, I personally advise each of my clients through the entire journey. Taking this personal approach gives me the opportunity to share my experiences in institutional trading, block trades, dark pools & hedging derivatives and simplify the journey while planning for immediate and long-term financial goals.
Moreover, through my global network and proficiency in Mandarin, I leverage a large set of resources both here at Morgan Stanley and personally to deliver a global snapshot of international stock markets. Through this global snapshot dialogue, I consistently engage my network and venture capital relationships to provide a simplified and concise level of advice relating to trading, clearing and settlement in several financial markets.
Disclaimers:
Clients executing a 10b5-1 Plan should keep the following important considerations in mind: (1) 10b5-1 Plans should be approved by the compliance officer or general counsel of the company; (2) A 10b5-1 Plan may require a cessation of trading activities at times when lockups may be necessary to the company (i.e. secondary offerings, pooling transactions, etc.); (3) A 10b5-1 Plan does not generally alter the regulatory requirements (e.g. Rule 144, Section 16, Section 13D) that may otherwise be applicable; (4) 10b5-1 Plans that are modified or terminated early may weaken or lose the benefit of the affirmative defense; (5) Public disclosure of 10b5-1 Plans (e.g., via press release) may be appropriate for some insiders; (6) Most companies will permit 10b5-1 Plans to be implemented only during open window periods; and (7) Morgan Stanley Smith Barney, as well as some issuers, imposes a mandatory waiting period between the execution of the 10b5-1 Plan and the first sale pursuant to the 10b5-1 Plan.
Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.
Securities Agent: PA, VI, WY, WA, UT, TX, SD, NY, NV, FL, DE, CT, CO, CA, MA, NH; General Securities Representative; Investment Advisor Representative
About Sana Bao
Sana strives to deliver holistic wealth management solutions to High-Net-Worth families, entrepreneurs, executives, and corporations. With an international background, Sana's practice focuses on bringing a global perspective to the management of wealth across borders and across generations. In addition, Sana works to create highly customized solutions that help clients address the complex challenges of managing significant wealth. She currently holds FINRA Series 7 & 66 licenses and earned the firm’s Financial Planning Specialist designation.
Prior to joining Morgan Stanley, Sana was an investor relations and capital markets professional with in-depth knowledge and experience in international business development and equity investment. She helped conglomerates in China facilitate their IPO processes through NASDAQ and NYSE. Sana worked closely with boards and chief executives managing investor relations for leading large-cap China ADRs.
Sana earned her Master Degree from Columbia University with concentration in Advanced Management and Finance, and a Bachelor of Business Administration & Accounting from Xi'an University of Finance and Economics. As a competitive horseback rider, Sana won her horseback riding championship in her middle school. Outside of her day job, you can probably find her at local tennis club or practicing padding with her Columbia Lion Dragons team. Sana currently resides in Manhattan and she is fluent in English and Mandarin Chinese.
Disclaimer:
Not all products and services are available in all jurisdictions or countries
Prior to joining Morgan Stanley, Sana was an investor relations and capital markets professional with in-depth knowledge and experience in international business development and equity investment. She helped conglomerates in China facilitate their IPO processes through NASDAQ and NYSE. Sana worked closely with boards and chief executives managing investor relations for leading large-cap China ADRs.
Sana earned her Master Degree from Columbia University with concentration in Advanced Management and Finance, and a Bachelor of Business Administration & Accounting from Xi'an University of Finance and Economics. As a competitive horseback rider, Sana won her horseback riding championship in her middle school. Outside of her day job, you can probably find her at local tennis club or practicing padding with her Columbia Lion Dragons team. Sana currently resides in Manhattan and she is fluent in English and Mandarin Chinese.
Disclaimer:
Not all products and services are available in all jurisdictions or countries
Securities Agent: TX, IL, NY, NC, MA, MN, FL, DE, NJ, CA; General Securities Representative; Investment Advisor Representative
About Sophia Cao
Sophia Cao is a registered client service associate and member of the LongHaven Wealth Management Group at Morgan Stanley serving clients who are part of Morgan Stanley's Family Office. She focuses on assisting, building, and deepening relationships with ultra-high net worth families and institutions. Her regular duties include client onboarding, client account maintenance, client events and general support for the team.
Before joining Morgan Stanley, Sophia worked both in Beijing and New York, including Tsinghua
University, Soho China and Christie’s Auction House. Sophia graduated from Baruch College in
New York with a B.A. in financial mathematics. She is a native Mandarin speaker.
Before joining Morgan Stanley, Sophia worked both in Beijing and New York, including Tsinghua
University, Soho China and Christie’s Auction House. Sophia graduated from Baruch College in
New York with a B.A. in financial mathematics. She is a native Mandarin speaker.
About Emily Kuang
Emily is a Senior Registered Client Service Associate with over 17 years of financial and banking industry experience, and speaks fluent English, Cantonese, and Mandarin. She is passionate about providing excellent client service and helps manage client relationships. She continually strives to broaden her skill set in order to exceed client expectations.
After graduating from San Francisco Sate University in 2005 with a degree in Financial Services, Emily worked in various banking roles, and previously spent 12 years as a client associate with Wells Fargo.
Away from work, she enjoys outdoor activities like tennis and hiking with her family and friends. She also loves to travel and experience new countries and cultures.
After graduating from San Francisco Sate University in 2005 with a degree in Financial Services, Emily worked in various banking roles, and previously spent 12 years as a client associate with Wells Fargo.
Away from work, she enjoys outdoor activities like tennis and hiking with her family and friends. She also loves to travel and experience new countries and cultures.
About Briana Pollack, CFA*
Drawing on over a decade of experience in the financial services industry, Briana Pollack focuses on all aspects of investment management of client assets. Her work spans across asset allocation, investment research, model creation and implementation, trading, and reporting. Her key focus is to provide the best customized investment management solution possible for each client.
Prior to joining Morgan Stanley in 2018, Briana worked in various investment management roles across several major financial institutions in New York. She was part of the Alternative Investment Manager Selection group at Goldman Sachs Asset Management focused on fixed income manager due diligence. She also worked in investor relations at UBS O’Connor where she oversaw the onboarding process of investors into O’Connor’s first private credit fund. Briana started her career in UBS Wealth Management in fixed income sales and research.
Briana received her bachelor’s degree in finance from University of North Carolina at Chapel Hill. Briana is fluent in Mandarin. She is also a Chartered Financial Analyst (CFA) charter holder.*
*This role cannot solicit or provide investment advice
Prior to joining Morgan Stanley in 2018, Briana worked in various investment management roles across several major financial institutions in New York. She was part of the Alternative Investment Manager Selection group at Goldman Sachs Asset Management focused on fixed income manager due diligence. She also worked in investor relations at UBS O’Connor where she oversaw the onboarding process of investors into O’Connor’s first private credit fund. Briana started her career in UBS Wealth Management in fixed income sales and research.
Briana received her bachelor’s degree in finance from University of North Carolina at Chapel Hill. Briana is fluent in Mandarin. She is also a Chartered Financial Analyst (CFA) charter holder.*
*This role cannot solicit or provide investment advice
About Jake Hu
Jake joined LongHaven Group in 2022. He works directly with clients on trade execution and investment advisory. He provides support across asset types, including alternative investments, equity derivatives, structured products, and foreign exchange. Jake holds a Master of Science degree in Financial Engineering from University of Illinois Urbana-Champaign, where he also earned his B.S. in Econometrics. Born and raised in Shanghai, Jake is native in Mandarin and Shanghainese. He currently lives in Queens, New York. Outside of work, Jake finds joy in outdoor excursions with friends.
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Retirement
Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
Working closely with you to guide your wealth and investments through the most challenging market cycles.
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
Creating customized financial strategies for the challenges that today’s families face.
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Philanthropy
Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Financial Wellness
Enhancing Financial Wellness enables your workforce to do their best work. Companies that invest in financial wellness have an opportunity to:
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Ready to start a conversation? Contact LongHaven Group today.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
2Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.
2Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.
Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
3Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.
4Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
5Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.
6Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
8Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.
9Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
10When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.
The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.
*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney. The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.
Awards Disclosures
CRC 6491812 (04/2024)
