Long View Group

Long View Group at Morgan Stanley dates back to 1998, when Kevin Brown and Gordon Smith merged their respective practices. They made a commitment to work with clients, provide them with the best possible advice on financial planning and investing, and to help them navigate the transitions in their lives. When Gordon retired back in 2015, Kevin knew he wanted to find another partner who shared that same vision, and could help provide a better experience for clients and could care for his clients when he ultimately retired himself.

Sarah Forney joined Long View Group in 2016, bringing with her a wealth of investment experience, energy and passion. Since then, she’s been an invaluable member of the team, providing insight and advice to our clients while engaging their adult children in meaningful ways in terms of financial education and guidance.

After more than 30 years with Morgan Stanley and its predecessor firms, Kevin decided to retire at the end of 2022. Kevin served our clients with dedication and care that was sincere and genuine. Although his function as trusted advisor has ended, the friendships will last a lifetime.

Today, our practice has evolved to incorporate new approaches, including more proactive regular contact, as well as offering financial services that are complementary to our core investment and financial planning work – services such as cash management and lending, insurance, etc. These changes have all been implemented for the purpose of best serving the needs of our clients and helping them achieve their financial goals.

Long View Group will continue to function as a concierge practice within the financially strong, immensely resourced, global company that is Morgan Stanley. We continue to be dedicated to working with families across multiple generations, with an intense focus on individuals in or approaching retirement. Our mission is still to educate, help you simplify your financial life, preserve and grow your wealth, collaborate to solve problems and feel empowered and confident about your financial future, all while navigating life’s transitions along the way.

We truly value our relationship with our clients and look forward to continuing to partner with them in the years and decades to come.

Please see our individual bios for more information on our backgrounds, experience, and involvement in the community.

Disclaimer:
Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.
Services Include
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Managing Your Modern Wealth Portfolio

Morgan Stanley offers a comprehensive suite of tools to manage your wealth more effectively in today's busy world. We strive to ensure we serve our clients with market leading technology platforms that are resilient, safe, efficient, fast, and flexible.
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    With this service, you can view all your assets and liabilities together - whether held at Morgan Stanley or elsewhere - in one place for a comprehensive overview of your assets.
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Working With You

Basic Beliefs:

• The client’s best interest always comes first
• We act with personal and professional integrity at all times
• Your financial life can be simplified
• We take the Long View

What you can expect of us:

• Proactive, regularly scheduled, meaningful contact
• Rapid response to any questions or concerns
• Multi-generational and fully implemented planning
• Our commitment to helping you/your family achieve success – success as defined by you

What we expect of you:

• Disclosure of all relevant financial information
• Prompt notification of any major events or changes in circumstances that might impact your plan
• Introduction to other trusted advisors so that we may be part of a coordinated plan

Impact Investing is not a One-Size-Fits-All Approach

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Environmental, Social & Governance Practice (ESG)
ENVIRONMENTAL PRACTICES:

Climate Disclosure - Disclosing climate footprint, including greenhouse gas emissions, Climate Footprint - Efforts to reducing greenhouse gas emissions, Natural Resource Use - Reducing waste, pollution and stress on water and natural resources.

SOCIAL PRACTICES:

Human Rights - Protecting human rights through policies and compliance with international norms; Employee Treatment - Promoting employee welfare through health and safety, diversity & inclusion, good benefits, employee relations and workplace policies; Customer & Supplier Treatment - Promoting product safety, responsible marketing, customer relations, fair competition and social supply chain management.

GOVERNMENT PRACTICES:

Ethical Practices - Strong ethics and anti-corruption record; Financial Transparency - Corporate transparency on taxes, accounting and executive pay Ownership & Oversight - Board independence, and lack of controlling shareholder concerns; Diversity in Leadership - Diversity in board and executive leadership.
Thematic Exposure
CLIMATE CHANGE AND FOSSIL FUEL AWARE INVESTING:
Support the transition to a lower carbon economy by considering exposures to climate solutions, environmental leaders and fossil fuel reserves in portfolios

FAITH-BASED INVESTING:
Align investment portfolio with principles in accordance with specific religious values

GENDER DIVERSITY INVESTING:
Promote better gender diversity and equality through increased exposure to companies committed to employing and advancing women in high-level leadership roles

MISSION ALIGN 360° INVESTING:
Evaluate, align and activate all pools of capital (human, philanthropic and financial) towards the theme of your choice to accomplish your organization’s unique mission statement
Delivering Personalized Value
INVESTMENT STRATEGIES: Over 120 approved Investing with Impact products — including exchange-traded funds, mutual funds, separately managed accounts and alternative investment opportunities (for qualified investors).

PORTFOLIO SOLUTIONS: Portfolios tailored to your unique financial and impact goals. Custom and model portfolios provide diversified asset allocation, manager selection and seek to generate positive environmental and social impact in addition to equity-only baskets addressing Morgan Stanley & Co. Global Sustainability Themes.

MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST: The easy-to-use Morgan Stanley Donor Advised Fund multiplies the impact of a client’s charitable giving.

CAPITAL MARKETS: Access offerings incorporating positive impact — including green bonds.

CUSTOM RESTRICTION SCREENING: Advisory accounts can be screened for 31 different issue areas.

ANALYSIS AND THOUGHT LEADERSHIP: Evaluation of sustainable investment strategies from the Global Investment Manager Analysis team plus ideas and insights from Morgan Stanley & Co.

INSTITUTE FOR SUSTAINABLE INVESTING: Focuses on accelerating the adoption of sustainable investing, producing informative insights and developing the next generation of sustainable finance leaders.
Investing With Impact Brochure

Navigating a Woman's World

There's no doubt about it - women face a unique set of financial challenges.

Long View Group at Morgan Stanley intimately understands the power of education and financial literacy on a women’s financial life. As such, we are deeply committed to empowering women with the knowledge and tools needed to achieve their goals.

Navigating a Woman's World, our women’s educational series, is conducted in a fireside chat format. This is specifically developed to take on these challenges in an environment where women can feel comfortable sharing their experiences, fears and questions, while taking away tangible lessons that they can implement.

Review our most recent session "Anatomy of a Recession?" below, or check out our previous topics of discussion:

    Location

    3800 Glenwood Ave
    Ste 500
    Raleigh, NC 27612
    US
    Direct:
    (919) 877-2413(919) 877-2413
    Toll-Free:
    (800) 648-5571(800) 648-5571
    3800 Glenwood Ave
    Ste 500
    Raleigh, NC 27612
    US
    Direct:
    (919) 788-1120(919) 788-1120

    Meet Long View Group

    About Sarah C. Forney

    Sarah grew up sailing on the Long Island Sound in Connecticut. She went on to help run the community sailing program there and joined their nonprofit board at 18 years old. She served on the board and in other related roles for a number of years. Today, Sarah still stays plugged into the nonprofit world, especially related to domestic violence, human trafficking, hunger and financial literacy continues to be a priority. Sarah focuses on advocating for women and children, education and (financial) literacy and enjoys related speaking opportunities.

    Sarah received her Bachelor of Science, with a concentration in Economics and Finance, from the University of North Carolina at Wilmington and a Master of Business Administration, with a concentration in Finance and Management, from the University of Connecticut. Sarah started her career working with high net worth individuals and family foundations before spending nearly a decade working with institutional clients (predominately endowments and foundations). She has over two decades of investment management experience and has held roles ranging from client service to business development to project management.

    Sarah is a wife and Mom to a young son and French Bulldog. She enjoys all things culinary with her family. She is also an avid snowboarder and loves water activities including: sailing, wakeboarding, and stand up paddle boarding (SUP).
    Securities Agent: FL, WV, OH, KS, GA, IL, AZ, CT, PA, CA, TX, NH, NC, MI, VA, NJ, SC, NY, MS, LA, CO, MA; General Securities Representative; Investment Advisor Representative
    NMLS#: 1605679

    The Power of Partnerships

    By partnering with experienced individuals across wealth disciplines, Morgan Stanley Financial Advisors can align specialized resources with your custom needs and deliver strategic guidance through the familiarity and trust of existing relationships

    About Kristina Shifflett

    Kristina Shifflett is a Private Banker serving Morgan Stanley Wealth Management offices in North Carolina.

    Private Bankers partner with Financial Advisors to develop a specialized approach for managing clients’ cash flow, liquidity and financing needs, leveraging our comprehensive suite of cash management and lending solutions.

    Kristina began her career in financial services in 1995 and joined Morgan Stanley in 2005 as a Client Service Associate. Prior to joining the firm, she was an Operations Manager at Wachovia Securities.

    Kristina lives in Raleigh, North Carolina with her dog Rosco. Outside of the office, she enjoys traveling, spending time with her children, puzzles, baking, gardening, reading, and crafting.
    NMLS#: 1709833
    Private Bankers, Ultra High Net Worth (“UHNW”) Sales Specialists, Lending Advisors, Mortgage Consultants, Relationship Managers, Cash Management Specialists, Associate Private Bankers are employees of Morgan Stanley Private Bank, National Association.

    Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC.

    Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

    Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

    Wealth Management
    Global Investment Office

    Portfolio Insights

    Retirement

    Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
    • 401(k) Rollovers
    • IRA Plans
    • Retirement income strategies
    • Retirement plan participants
    • Annuities
    A Simple Six-Step Retirement Checkup
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    A Simple Six-Step Retirement Checkup

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    Investing

    Working closely with you to guide your wealth and investments through the most challenging market cycles.
    • Asset Management
    • Wealth Planning
    • Traditional Investments
    • Alternative Investments
    • Impact Investing
    2025 Midyear Economic Outlook: A Widespread Deceleration
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    2025 Midyear Economic Outlook: A Widespread Deceleration

    Global growth is likely to slow in 2025 and 2026 as the shock of higher U.S. tariffs crimps demand around the world.

    Family

    Creating customized financial strategies for the challenges that today’s families face.
    • Estate Planning Strategies
    • 529 Plans / Education Savings Planning
    • Long Term Care Insurance
    • Special Needs Planning
    • Trust Services
    529 Plans: A Powerful Tool to Save for Education
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    529 Plans: A Powerful Tool to Save for Education

    Though education costs continue to climb, starting to save and invest early can make a difference.

    Business Planning

    Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
    • Succession Planning
    • Business Planning
    • Qualified Retirement Plans
    Financial Planning for Life After Selling a Business
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    Financial Planning for Life After Selling a Business

    Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

    Philanthropy

    Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
    • Endowments
    • Foundations
    • Donor Advised Funds
    • Impact Investing
    Donor Advised Funds: A Smart Way to Manage Your Giving
    Article Image

    Donor Advised Funds: A Smart Way to Manage Your Giving

    There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
    Ready to start a conversation? Contact Long View Group today.
    Market Information Delayed 20 Minutes
    1Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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    2When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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    3The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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    4Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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    5Morgan Stanley Wealth Management is the trade name of Morgan Stanley Smith Barney LLC, a registered broker-dealer in the United States.

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    6Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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    7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

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    Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

    The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

    Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
    https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

    The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

    Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

    The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

    *References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

    Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER® and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

    The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

    Awards Disclosures
    CRC 6491812 (04/2024), 3582895 (6/2024)