Juan A Gachet, QPFC | Financial Advisor & Senior Portfolio Manager | Morgan Stanley
Financial planning is personal — and his work begins with understanding what matters most to each client. Whether helping families prepare for the future, guiding business owners through retirement plan decisions, or supporting executives with complex financial priorities, he brings a thoughtful, planning-based approach to every relationship.
As a First Vice President, Financial Advisor, Senior Portfolio Manager, and Executive Financial Services Director at Morgan Stanley, he helps individuals, families, business owners, and retirement plan sponsors make thoughtful decisions about their financial future. His approach is grounded in comprehensive planning, disciplined portfolio management, and a deep understanding of each client’s goals, values, and long-term vision.
Since joining Morgan Stanley in 2014, he has focused on helping clients protect what they have built, plan for what comes next, and create strategies designed to support both current priorities and future generations. As a member of The Fort Point Group, he works within a collaborative team environment that emphasizes personalized guidance, proactive communication, and lasting client relationships.
He also holds the Qualified Plan Financial Consultant designation, or QPFC, a credential issued through the National Association of Plan Advisors for professionals who work with retirement plans. The QPFC designation reflects knowledge and expertise in qualified retirement plans, including areas such as plan design, fiduciary responsibilities, investment selection, participant education, and retirement plan consulting. For clients, this means he brings added perspective when helping business owners, executives, and organizations evaluate retirement plan strategies and support employees in preparing for the future.
In May 2018, he received the Academic Excellence Award from UC Berkeley Extension for his contributions to the personal financial planning program. This recognition reflected both his academic work in the classroom and his engagement with the San Francisco Bay Area Latino community.
Originally from Ecuador, he is fluent in Spanish and works with clients in the language that feels most comfortable to them. His ability to provide guidance in both English and Spanish allows him to build deeper relationships with clients and families who value clear, accessible conversations about wealth, planning, and financial decision-making.
He earned his Bachelor of Science in Economics from San José State University, where he developed a strong appreciation for discipline, responsibility, and the role financial planning can play in creating opportunity. From 2018 to 2020, he served as Executive Vice President of the San Francisco chapter of the Association of Latino Professionals For America, helping foster business relationships and support the next generation of Latino professionals as they launched and advanced their careers.
He lives in Santa Rosa, California, with his wife, Julia, their son, Leo, and their daughter, Penelope. Outside the office, he enjoys camping, biking, and spending time with family and friends.