About Me

Howard is a problem-solver and educator. Early in his career, he was a market maker at the NYSE and had a front row seat learning how markets worked and the different events that influenced them. As a Portfolio Manager, Howard is able to apply his experience and translate it into providing his clients with a helpful perspective. He enjoys learning about his clients - their lives, their families, and their goals - and believes that education and trust is at the core of their relationships.
 
Most importantly, Howard listens to his clients. The only way he can provide the best advice is by fully understanding each client and their financial picture and goals, and he wants to make sure his clients are asking the right questions. Howard's clients work with him because he is an expert in making their financial lives easier, in addition to his expertise in the markets and investment.
 
Howard is most proud of his team's ability to provide his clients with excellent service and a sincere smile. Each member of his team is included, empowered, and considered to be family. As a result, clients are familiar and comfortable with each member on the team.
 
Howard earned a BS in Finance from Villanova University and his MBA from New York University. He began his career in the financial industry in 1992 and joined Morgan Stanley in 2012.
 
Howard lives in Holmdel, New Jersey, with his wife and three children. Some of his interests include his vinyl collection and classic HiFi audio system, in addition to his extensive collection of classic rock albums from the 1970s and 1980s.
 
He also values giving back to his community, spending his time outside of work as an Adjunct Lecturer at Brookdale Community College (in Macro and Micro Economics), the Captain of his local Men's League Hockey Club, the former Recreation Commissioner for the town of Holmdel, and a Board Member for Home For Good Dog Rescue.
Services Include
Securities Agent: MA, CO, OR, NJ, NC, GA, MI, FL, CA, OK, NH, AZ, WA, SC, MD, ME, PA, NY, CT, WI, VA, TX, NM, DC; General Securities Representative; Investment Advisor Representative
NMLS#: 1262020
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Our Process

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    1. Introductory Meeting
    We will host you at your office or will travel to you within reason. We also have the capability to host Zoom meetings.
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    2. Discovery & Plan Creation
    We will review your financial holdings utilizing the best-in-class risk metrics. Then, we can create a personalized financial plan using our LifeView and GPS software.
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    3. Implement
    We will put your investment plan in to place using proprietary and third party solutions to deliver an optimal path forward.
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    4. Monitor
    We will actively monitor the investments and performance relative to your personalized financial plan.

Upcoming Firm Events

We hope you will join us for this upcoming event.

AI Revolution: The Breakthrough, the Buzz and a Blueprint for the Future

We invite you to watch the replay from our thought-provoking conversation on artificial intelligence (AI) with James Dyett, OpenAI's Head of Enterprise & Strategic Sales, Keith Weiss, Morgan Stanley's Head of U.S. Software Research Jeff McMillan, Morgan Stanley's Head of Firmwide Artificial Intelligence, recorded on Monday, March 24.

CRC4303146 03/2025
Online

Additional Replays

FINANCIAL PLANNING

Our financial planning process begins with you, your investment objectives and your financial goals. Our holistic approach encompasses all the elements of your financial life — your investments and your cash management needs — making sure they align with your goals and wealth management plan.

The sophisticated suite of tools and extensive list of resources that Morgan Stanley offers allows us to implement a process and plan that translates your goals into reality.
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    Total Wealth View
    Complete your financial picture with Total Wealth View. By linking your account information, you will benefit from more informed wealth planning, more secure data access, and convenient connectivity.
    Learn more about Total Wealth View
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    Goals Based Planning
    Working with us, paired with our technology, is a great way to access advice and build a wealth plan. Read more about the advantages of working with our planning technology in reaching your financial goals.
    Learn more about our Planning Tools
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    Morgan Stanley Online
    Your investments and everyday finances are always just a few clicks away with Morgan Stanley Online (MSO) and the Morgan Stanley Mobile App.
    Learn more about Morgan Stanley Online
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    Digital Vault
    Digital Vault allows you to easily manage and share your important documents. All files are scanned for viruses and malware, and are encrypted while transferred and stored. Access is limited to you and anyone you designate.
    Learn more about Digital Vault

Resources for You

Our comprehensive suite of digital tools are designed to help enhance every aspect of your financial life. Below are a few of the technologies we have to offer our clients. We have also included resources meant to transform complex financial analysis and research into concise and easily digestible content.
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    Online Security Center
    At Morgan Stanley, safeguarding your assets and personal information is among our highest priorities. Learn about our security measures and use our resources and ideas to help protect yourself online.
    Learn more about our Online Security Center
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    GIC Weekly Research Report
    The Global Investment Committee's Lisa Shalett headlines this weekly look at markets, asset class performance and fixed income.
    Click here for the most recent "GIC Weekly" Report
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    Planning for Education
    With the rising costs of education, paying for college has become a major life expense that requires smart planning. Explore some strategies for funding education costs and setting the children in your lives up for success.
    Learning more about our Education Planning Center
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    On The Markets Research Report
    Detailed market commentary from Morgan Stanley's thought leaders on topics such as global equities, fixed income, monetary policy and more.
    Click here for the most recent “On the Markets” Report
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    Financial Literacy Resources
    From understanding the basics to protecting your financial legacy or planning for your retirement, here are some resources to ensure you and your family are educated and prepared.
    Click here to learn more
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    Morgan Stanley Ideas Podcast
    The Morgan Stanley Ideas Podcast brings you revealing stories about the world of business, finance, technology and beyond.
    Check out the latest episode

Location

1030 Broad Street
3rd Floor
Shrewsbury, NJ 07702
US
Direct:
(732) 389-5170(732) 389-5170

Meet My Team

About Justine Viohl

With 20 years of industry experience, Justine is often the first line of contact on a broad array of administrative and operational services for clients. From opening and processing new account documents, client wires, checks, journals, ACH transactions and a variety of other client inquiries, Justine is passionate about providing excellent service with patience and expertise.

Justine is a Senior Registered Associate who started her career in Wealth Management at Salomon Smith Barney in 1997. She holds a Bachelor of Science from Georgian Court University and the Series 7 and 63 licenses. Outside of the office, she enjoys spending time with her family, running and reading murder mysteries.
Wealth Management
Global Investment Office

Portfolio Insights

Ready to start a conversation? Contact Howard Shallcross today.
1Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Fixed Income investing entails credit risks and interest rate risks. When interest rates rise, bond prices generally fall.

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4Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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5Physical precious metals are non-regulated products. Precious metals are speculative investments, which may experience short-term and long-term price volatility. The value of precious metals investments may fluctuate and may appreciate or decline, depending on market conditions. If sold in a declining market, the price you receive may be less than your original investment. Unlike bonds and stocks, precious metals do not make interest or dividend payments. Therefore, precious metals may not be appropriate for investors who require current income. Precious metals are commodities that should be safely stored, which may impose additional costs on the investor. The Securities Investor Protection Corporation (“SIPC”) provides certain protection for customers’ cash and securities in the event of a brokerage firm’s bankruptcy, other financial difficulties, or if customers’ assets are missing. SIPC protection does not apply to precious metals or other commodities.

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6GlobalCurrency is available to clients of Morgan Stanley Smith Barney LLC with an eligible brokerage account. Before undertaking foreign exchange transactions, clients should understand the associated risks.
Engaging in foreign currency transactions entails more varied risks than normally associated with transactions in the domestic securities markets. Attention should be paid to market, credit, sovereign, and liquidity risks. The foreign exchange transactions and deposits discussed in this material may not be appropriate for all clients. The appropriateness of a particular investment or strategy depends upon a client’s particular circumstances and objectives. This material does not provide individually tailored investment advice.

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7Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

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8The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
https://www.morganstanley.com/disclaimers/mswm-email.html. Any profiles and associated content are for U.S. residents only.

The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The use of the CDFA designation does not permit the rendering of legal advice by Morgan Stanley or its Financial Advisors which may only be done by a licensed attorney.  The CDFA designation is not intended to imply that either Morgan Stanley or its Financial Advisors are acting as experts in this field.

Awards Disclosures
CRC 6491812 (04/2024)