My Story and Services

Danny Embrey is a Senior Vice President and Financial Advisor at Morgan Stanley, where he delivers boutique-style wealth management with the resources and reach of one of the world’s premier financial institutions. Since beginning his career in 2007, Danny has dedicated himself to helping individuals and families gain clarity and confidence in their financial futures.

Danny is passionate about making a meaningful impact on clients’ lives—whether guiding families through the purchase of a first home, helping fund higher education, or designing retirement strategies that bring peace of mind. He finds purpose and pride in reducing financial stress for clients and empowering them to pursue milestones that matter most.

With nearly two decades of experience at leading financial institutions, Danny has cultivated a unique concierge-style approach to advising. He provides white-glove service, tailoring every strategy to align with each client’s goals, values, and long-term vision. His deep market knowledge, analytical skills, and commitment to accessibility set him apart.

Danny holds the Certified Private Wealth Advisor® (CPWA®), Chartered Financial Consultant® (ChFC®), and Chartered Retirement Planning Counselor® (CRPC®) designations, which further enhance his ability to deliver sophisticated strategies across wealth planning, investment management, and retirement solutions.

Beyond his professional work, Danny is active in his community through youth sports—coaching year-round, running basketball programs, and serving on the board that oversees local activities. He lives in Poolesville, Maryland with his wife, Adrienne, and two children, Max (13) and Penelope (8). As a family, they enjoy traveling together, and in Danny's free time he stays active through golf, fitness, and coaching.
Services Include
Securities Agent: AL, CA, CO, DC, DE, FL, MD, MN, NJ, NM, NY, NC, OR, PA, TN, TX, VT, VA, WV; General Securities Representative; Investment Advisor Representative
Check the background of Our Firm and Investment Professionals on FINRA's BrokerCheck.*

Family Wealth Planning

In the realm of family wealth management, a strategic approach is essential to ensure financial security for both the next generation and retirement. This involves a comprehensive plan that integrates robust insurance solutions and effective retirement strategies.

Through my insights and expertise, I strive to help you create a resilient financial legacy that supports both current and future generations. Explore my approach to learn how you can effectively plan for a secure and prosperous future, safeguarding your family's wealth for years to come.

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    How to Break the Ice Around Family Finances

    Money is one of the trickiest topics to discuss. But avoiding the conversation can lead to problems. Learn how to start the dialogue with your family.

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    Making the Most of Your Retirement Savings

    Carefully managing distributions from your portfolio during retirement can help you save on taxes, leaving you more money to spend and enjoy.

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    Children and the Money Talk

    Over the next three decades, we are poised to witness the largest wealth transfer in history. Are you having the "Money Talk" with your children?

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    A Simple Six-Step Retirement Checkup

    Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

    Read Here >

preparing for your financial future

Welcome to my Financial Planning Resource Hub at Morgan Stanley. As a dedicated financial advisor, I understand the critical role that a well-structured financial plan plays in achieving your long-term goals. My expertise is tailored to guide you through the complexities of financial planning, ensuring you have a robust strategy in place. This section of my website offers valuable resources and insights to empower you on your financial journey. Whether you're looking to build wealth, plan for retirement, or secure your family's future, I am here to provide the guidance and tools you need to succeed. Explore the resources available and let's work together to create a plan that aligns with your aspirations.

5 Steps to Create a Budget

Your everyday spending habits can significantly impact your long-term financial goals. By understanding your monthly saving and spending patterns, you can make informed decisions that enhance your financial security. Follow these five steps to spend smartly now—to help you reach your goals later.

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6 Steps to Financial Literacy

Achieving financial literacy is key to taking control of your financial future. From budgeting and saving to investing and planning for major life events, understanding personal finance empowers you to make informed decisions. Whether you're just starting out or preparing for retirement, this checklist offers practical steps to enhance your financial knowledge and confidence. Explore these six essential steps to build a solid foundation for financial success and security.

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Protecting Your Income from the Unexpected

Your ability to earn an income is one of your most valuable assets, yet it's often vulnerable to unforeseen events like accidents or illnesses. Protecting this asset is crucial for maintaining financial stability. Dive into the article to understand the importance of income protection and the steps you can take to secure your financial future.

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What Is a Financial Plan and Why Do I Need One?

Navigating your financial future can feel overwhelming, but a well-crafted financial plan acts as your personal roadmap, guiding you through life's uncertainties and helping you make informed decisions. Whether you're planning for retirement, managing investments, or preparing for unexpected events, a financial plan aligns your goals with your risk tolerance and timeline. Discover how creating a financial plan can provide peace of mind and confidence in achieving your long-term aspirations.

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Location

12505 Park Potomac Ave
Ste 200
Potomac, MD 20854
US
Direct:
(301) 279-6455(301) 279-6455
Wealth Management
Global Investment Office

Portfolio Insights

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.
  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities
A Simple Six-Step Retirement Checkup
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A Simple Six-Step Retirement Checkup

Checking in on your retirement plan may make a lot of sense, especially when market volatility arises.

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.
  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing
Rational Investing in an Age of Uncertainty
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Rational Investing in an Age of Uncertainty

When it comes to investing, even the most savvy of us fall prey to bias and emotional trades. So what triggers should you watch for?

Family

Creating customized financial strategies for the challenges that today’s families face.
  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services
529 Plans: A Powerful Tool to Save for Education
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529 Plans: A Powerful Tool to Save for Education

Though education costs continue to climb, starting to save and invest early can make a difference.

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.
  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans
Financial Planning for Life After Selling a Business
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Financial Planning for Life After Selling a Business

Selling your business can mean big changes for your life, both personally and financially. Know how to make the most of your windfall.

Philanthropy

Making sure your philanthropic dollars are managed with the same high quality service as the rest of your wealth.
  • Endowments
  • Foundations
  • Donor Advised Funds
  • Impact Investing
Donor Advised Funds: A Smart Way to Manage Your Giving
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Donor Advised Funds: A Smart Way to Manage Your Giving

There's more to charitable giving than you may realize. Here's one method that may be a tax-efficient way to give and can help maximize your impact.
Ready to start a conversation? Contact Danny Embrey today.
1Morgan Stanley’s investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be appropriate for you. Please see the Morgan Stanley Smith Barney LLC program disclosure brochure (the “Morgan Stanley ADV”) for more information in the investment advisory programs available. The Morgan Stanley ADV is available at www.morganstanley.com/ADV.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with your Financial Advisor to understand these differences or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdf.

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3Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

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Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.

The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.

Morgan Stanley reserves the right, to the extent permitted under applicable law, to retain and monitor all electronic communications. Morgan Stanley will not accept purchase or sale orders via any Internet site, social media site and/or its messaging systems. Morgan Stanley does not endorse and is not responsible and assumes no liability for content, products or services posted by third-parties on any Internet site, social media site and/or its messaging systems. All electronic communications are subject to terms available at the following link:
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for legal matters.

Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.

The views, opinions or advice contained within third party websites or materials are solely those of the author, who is not a Morgan Stanley employee, and do not necessarily reflect those of Morgan Stanley Smith Barney LLC, or its affiliates. The strategies and/or investments referenced may not be appropriate for all investors as the appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.

*References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.

CFP Board owns the marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

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Awards Disclosures | Morgan Stanley
CRC 4665150 (8/2025)