
Nikki Roberts


Colby Craig, CFP® CRPC® is a Senior Portfolio Manager, Senior Vice President and Financial Advisor at Morgan Stanley. Through careful and thoughtful planning, Colby helps his clients develop their roadmap to watch their goals become a reality. Above all, Colby believes his value add comes from simplifying the complicated and encouraging his clients to dream big and brainstorm what might initially seem intangible:
"My role allows me to share in some of the best years of my clients' lives. Sharing their aspirations for the future and then watching those aspirations become reality is one of the most enjoyable parts of my job."
Colby began his career in financial advising in 1998 when he joined Merrill Lynch. After more than 25 years in the business, he joined Morgan Stanley in 2024 to further his practice. A graduate of University of Tennessee, Colby holds his CERTIFIED FINANCIAL PLANNER™ certification, and Chartered Retirement Plan Counselor designations as well as Life & Health Insurance and Variable Annuities licenses.
Outside of the office, Colby is involved with Rotary, and stays connected with his community by serving on various boards and committees of his kids' schools and sports teams. In addition to remaining active through volunteering and focusing mostly on his kids' activities, Colby also enjoys motorsports and golfing.
Securities Agent: CO, NY, MS, PA, ME, FL, AR, AL, SC, NJ, IL, GA, VA, TX, TN, NV, DC, OK, MI, CT, CA, NH, WA, MA, OR, ND, NC; General Securities Representative; Investment Advisor Representative NMLS#: 544715
Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.
Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.
Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.
Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.
Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.
Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

