My Story and Services

Brad Cushman CFP™ is a Financial Advisor, Alternative Investments Director & Senior Portfolio Management Director. He joined Morgan Stanley as a Financial Advisor in 1997. Prior to Morgan Stanley, Brad was a Senior Underwriter and Product Manager at AIG. He was also an underwriter in the Executive Protection department and a securities analyst at Chubb Securities. He received an MBA in Finance from NYU’s Stern School of Business and a B.A. in Economics from Bowdoin College.

Brad is a contributor to the financial media, most recently in the US News and World Report piece ‘The Greenback’s slide may endure.’ and named one of 2019, 2020, 2021, 2022, and 2023. Forbes Best-In-State Wealth Advisors.
Source: Forbes.com (Awarded 2019, 2020, 2021, 2022, and 2023). Data compiled by SHOOK Research LLC based 12-month time period concluding in June of year prior to the issuance of the award.

He is on the St. George’s School’s Board of Visitors and on the Advisory Board of Forestdale, a Queens, NY-based foster children, and family service organization. Brad is currently a Private Wealth Advisor for Morgan Stanley Private Wealth Management and a President’s or Chairman’s Club Member, 2017-2023.

Out of the office, Brad enjoys many activities, especially tennis, skiing, yoga, and golf. He lives with his wife Seena in Westport, Connecticut, and they have one daughter, twin sons and their dog Skylar.
NMLS#: 1293902
CA Insurance License #: 0C36257
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About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth. Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:
  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control
Private Wealth Management Highlights
  • Approximately 350 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $980 billion in AUM1
  • Comprising 23% of the Barron’s Top 250 Private Wealth Management Teams for 2024
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families
1 Morgan Stanley Wealth Management, December, 2024

Source: Barron's.com (May 2024) 2024 Barron's Top 250 Private Wealth Management Teams awarded in 2024. The teams are ranked on a variety of factors, including their size and shape, their regulatory records and credentials of their members, and the resources they have at their disposal to serve their client bases. The rankings are meant as a starting point for clients looking for an advisor—a first-pass vetting that can help investors narrow a search. Every advisor will have his or her own approach to investing, financial planning, and other services. Clients are encouraged to approach a search for an advisor the way they would a search for a doctor—interviewing multiple professionals and getting opinions from multiple third parties. Rankings are based on the opinions of Barron's and this ranking may not be representative of any one client’s experience. This ranking is not indicative of the Financial Advisor’s future performance. Morgan Stanley Smith Barney LLC is not affiliated with Barron's. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved.

ESTATE PLANNING

Learn more about estate planning by browsing the links below and contact me with any questions.

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    US Legacy Income Trusts Brochure

    The U.S. Legacy Income Trusts (Trusts) are next-generation charitable planned giving instruments established by the U.S. Charitable Gift Trust® (Gift Trust), a tax-exempt public charity offering donor-advised funds.

    Learn More Here
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    Spousal Lifetime Access Trusts (SLAT) Illustration

    View the presentation below to learn more about SLATs.

    Learn More Here
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    Gifting the Estate Tax Exemption While Maintaining Access

    The gift and estate tax exemption amount is $12.92 million in 2023. Many clients wish to use the exemption but are concerned with maintaining control of the funds and maintaining access should they need it.

    Learn More Here
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    Concentrated Position Toolkit

    The concentrated position toolkit assists in curating and navigating an expansive suite of specialized resources to address concentrated positions.

    Learn More Here
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    Equity Compensation Can Have Complex Implications

    Your Compensation Package may Include an Equity Plan. Learn more about various equity compensation forms below.

    Learn More Here
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    Maximizing Your Equity Compensation

    Learn how executives can define a strategy that efficiently navigates the complexities of equity awards to achieve their personal financial goals.

    Learn More Here

AWARDS

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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2019

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

    Bradford Cushman
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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2020

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2021

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2022

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2023

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

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    Forbes Best-In-State Wealth Advisors

    Awarded to Bradford Cushman 2024

    Source: Forbes.com (April 2018-2024) Forbes Best-In- State Wealth Advisors rankings awarded in 2018-2024.

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    Best-In-State Wealth Management Teams

    Awarded to Bradford Cushman 2024, 2025

    Source: Forbes (Awarded Jan 2025). Data compiled by SHOOK Research LLC based for the period 3/31/23–3/31/24. https://www.morganstanley.com/what-we-do/wealth-management/forbes-top-wealth-advisors-lists-2025

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    Financial Media Contributions

    US News and World Report piece 'The Greenback's Slide May Endure.'

THE CUSHMAN GROUP

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The Cushman Group is a diverse but tightly knit Morgan Stanley Private Wealth Management team with over 40 years of experience. Brad Cushman and his father, Robert Cushman, have served a variety of multigenerational High Net Worth families and institutions around the world, building long standing relationships with trusted advice (until Bob's retirement in 2018). We take a holistic, tailored, and advanced planning based approach that is grounded in investment strategies, but covers virtually every aspect of client's financial life, including risk management, liabilities, trust and estate planning strategies and complex family dynamics. Our multigenerational team is honored to work with the children, grandchildren and parents of important clients and takes pride in educating and empowering clients to help achieve their unique personal goals and life aspirations.

Location

55 East 52nd Street 10th
Fl
New York, NY 10055
US
Direct:
(212) 603-6192(212) 603-6192
Fax:
(212) 765-1057(212) 765-1057

Private Wealth Management Podcast

Bringing you engaging stories and key insights surrounding the complexities associated with significant wealth, including:
  • Intergenerational Planning
  • Philanthropic Giving
  • Non-Traditional Assets
  • Managing Family Wealth
LISTEN | Passion Assets: Investing in ArtLink Opens in New Tab
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LISTEN | Passion Assets: Investing in Art

When a passion for collecting evolves into something of considerable value, new issues are raised. Hear what the professionals have to say about the best practices and pitfalls of collecting art and collectibles.

Insights and Outcomes

Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.
Larry Fitzgerald Jr.'s Playbook on Leadership and ValuesLink Opens in New Tab
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Larry Fitzgerald Jr.'s Playbook on Leadership and Values

The renowned NFL wide receiver shares insights on aligning your investments with your values.

Managing Significant Wealth

  • Investment Management
  • Wealth Transfer & Philanthropy
  • Cash Management & Lending
  • Family Governance & Wealth Education
  • Lifestyle Advisory
  • Business Services
Funding Climate Action: Pathways for PhilanthropyLink Opens in New Tab
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Funding Climate Action: Pathways for Philanthropy

Share a new report in collaboration with the Aspen Institute. The report aims to help climate-oriented philanthropists explore critical issues and align their wealth management strategies with their environmental impact ambitions.
We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.
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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Morgan Stanley Smith Barney LLC does not accept appointments nor will it act as a trustee but it will provide access to trust services through an appropriate third-party corporate trustee.

Asset Allocation does not assure a profit or protect against loss in declining financial markets.

The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice. Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration. Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

See the Financial Advisors Biographies for Registration and Licensing information.

Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

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Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

Lifestyle Advisory Services: Products and services are provided by third party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any input concerning such products or services. There may be additional service providers for comparative purposes. Please perform a thorough due diligence and make your own independent decision.

Private Bankers are employees of Morgan Stanley Private Bank, National Association.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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CRC 4237142 (02/2025)