Our Team at Morgan Stanley 399 Park Avenue Market

About Michael Simonds

Mike joins us having most recently held Complex Director and Market Executive roles at Merrill Lynch in New York City. He began his career in 1992 as a Financial Advisor with Smith Barney. In 1999, he transitioned into leadership, holding various Branch Management and Complex Manager positions at both Smith Barney and Morgan Stanley.

As a former Financial Advisor, Mike is committed to leading by example and sharing his experience with others. He prides himself in having consistently created a respectful environment where colleagues can learn, grow personally and professionally, and enjoy their work. His top priority is to provide Advisor teams with the training, coaching, and mentoring necessary to grow their practices, achieve business goals and deliver exceptional client service.

Mike’s extensive leadership experience spans across Wealth Management, UHNW and Private Wealth, Institutional Consulting, as well as international and offshore wealth advisory.

He holds a bachelor’s degree in business administration from Towson University. A lifelong New Yorker, he resides on Long Island with his three children: Jake, Ethan and Riley.

About Maura Coolican

Maura is currently Associate Market Manager for the 399 Market, having most recently joined us from the Morgan Stanley Private Wealth Management 1585 Market at the Global Headquarters in New York City. She is passionate about addressing the needs of our wealth management clients and actively partners with Financial Advisors, Private Wealth Advisors and International Advisors, committing to delivering the best of Morgan Stanley to their clients.

Prior to her most recent roles in field leadership, Maura has held several management and leadership positions within Morgan Stanley Wealth Management. She headed the Retirement Plan Solutions businesses within the Morgan Stanley @ Work and Graystone Institutional organization. Before leading the Retirement business, Maura was Director of Portfolio Trading Solutions for the Morgan Stanley Consulting Group advisory businesses in Wealth Management. She joined Morgan Stanley in 2011 starting as a fixed income lead specialist and subsequently took on expansive Wealth Management Capital Markets leadership roles overseeing Private Wealth and offshore clientele.

Before joining Morgan Stanley, Maura held positions at the Credit Suisse Private Bank as a senior fixed income product specialist and fixed income alternatives specialist as well as sales trader. She began her career at Donaldson, Lufkin and Jenrette, where she served in a similar capacity.

Maura earned her B.A. in Economics and Political Science from the University of North Carolina at Chapel Hill.

About Sara Christoph

Sara Christoph is Vice President and Associate Market Manager of the 399 Park Market, where she partners with financial advisors to holistically develop their wealth management practice and deliver sophisticated solutions to our clients.

Sara came to Morgan Stanley in 2017 with extensive experience in strategic development. She spent the early years of her career in educational non-profit organizations in Washington D.C., California, and New York City, eventually serving as Managing Director & Chief Financial Officer to a New York arts institution.

Sara grew up in Virginia in a family of teachers and artists and continues to be involved in the arts today, serving on the Board of Directors to Rooftop Films. She carries an MFA from the School of Visual Arts, and lives in Brooklyn, NY with her partner and their two rescue dogs, Sto and Thor.

About Colin Brady

Colin Brady is a Vice President and Financial Planning Director serving Morgan Stanley’s Wealth Management office at 399 Park Ave in New York City. He is responsible for helping Financial Advisors with their clients' and prospects' financial planning needs.

Colin began his career in financial services in 2011 and joined Morgan Stanley in 2022. Prior to his current position, he spent the last 5 years working as a Wealth Management Advisor with TIAA. In his time at TIAA, he advised clients in various financial planning needs such as retirement, asset management, income generation, estate & legacy planning, and charitable giving.

Colin graduated from Pace University and holds his Certified Financial Planner® designation. Colin lives in Stewart Manor, New York with his wife, Lauren, and his son, Liam. Outside of work, Colin enjoys spending time with his family, cooking and golfing.

About Hana Keith

Hana Keith, CFP® joined Morgan Stanley in July as an Associate Financial Planning Director, supporting advisors by crafting comprehensive financial plans for clients alongside Colin Brady in the 399 Park Avenue market.

Originally from Florida, she received her BBA from Emory University with a concentration in finance. Hana then spent three years at J.P. Morgan Private Bank in Atlanta where she supported advisors and their clients with complex financial needs.

Outside of work, she enjoys world travel, snow skiing, scuba diving, trying new restaurants and especially spending time with family and friends.

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399 Park Avenue Branch

Find a Financial Advisor

Branch Address

399 Park Ave
12th Fl
New York, NY 10022
US
Branch:
(212) 893-6300(212) 893-6300
Fax:
(212) 893-6301(212) 893-6301

Branch Manager

Michael Simonds
Phone:
(212) 893-6411(212) 893-6411

Branch Address

399 Park Ave 12th
Fl
New York, NY 10022
US
Branch:
(212) 893-6300(212) 893-6300
Toll-Free:
(800) 468-0019(800) 468-0019
Fax:
(212) 893-6301(212) 893-6301

Branch Manager

Michael Simonds
Phone:
(212) 893-6411(212) 893-6411

399 Park Avenue Branch

Find a Financial Advisor

Branch Address

399 Park Ave 12th
Fl
New York, NY 10022
US
Branch:
(212) 893-6300(212) 893-6300
Toll-Free:
(800) 223-0270(800) 223-0270
Fax:
(212) 893-6301(212) 893-6301

Branch Manager

Michael Simonds
Phone:
(212) 893-6411(212) 893-6411
1When Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors (collectively, “Morgan Stanley”) provide “investment advice” regarding a retirement or welfare benefit plan account, an individual retirement account or a Coverdell education savings account (“Retirement Account”), Morgan Stanley is a “fiduciary” as those terms are defined under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or the Internal Revenue Code of 1986 (the “Code”), as applicable. When Morgan Stanley provides investment education, takes orders on an unsolicited basis or otherwise does not provide “investment advice”, Morgan Stanley will not be considered a “fiduciary” under ERISA and/or the Code. For more information regarding Morgan Stanley’s role with respect to a Retirement Account, please visit www.morganstanley.com/disclosures/dol. Tax laws are complex and subject to change. Morgan Stanley does not provide tax or legal advice. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a Retirement Account, and (b) regarding any potential tax, ERISA and related consequences of any investments or other transactions made with respect to a Retirement Account. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

For more information, please see the Morgan Stanley Smith Barney LLC Client Relationship Summary.

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2Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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3Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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4Alternative Investments are speculative and include a high degree of risk. An investor could lose all or a substantial amount of his/her investment. Alternative investments are appropriate only for qualified, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time.

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5Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

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6The returns on a portfolio consisting primarily of sustainable investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because sustainability criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Diversification does not guarantee a profit or protect against loss in a declining financial market.

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7Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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8Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

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9Tax laws are complex and are subject to change. Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Individuals should always check with their tax or legal advisor before engaging in any transaction involving 529 Plans, Education Savings Accounts and other tax-advantaged investments.

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10Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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11Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, Member SIPC, and not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services.

Investment, insurance and annuity products offered through Morgan Stanley Smith Barney LLC are: NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT A BANK DEPOSIT | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

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Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).

The investments and products listed may not be appropriate for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments or products, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. The appropriateness of a particular investment or product will depend upon an investor's individual circumstances and objectives.

Morgan Stanley Wealth Management is a business of Morgan Stanley Smith Barney LLC.

© 2025 Morgan Stanley Smith Barney LLC. Member SIPC.

Awards Disclosures | Morgan Stanley
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