Yesica Rojo, CFP®, QPFC
My Mission Statement
My Story and Services
Originally from Colombia, Yesica is a proud Latina who brings a global perspective and a thoughtful, disciplined approach to wealth management. Prior to joining Morgan Stanley, she spent seven years in the insurance industry in Colombia, building a strong foundation in risk management and long-term planning.
Yesica works with clients across a wide range of needs—from building and investing wealth, to managing risk and preserving assets, to retirement planning and legacy-focused strategies. She also advises executives and corporate professionals with equity compensation, helping them integrate stock options, restricted stock/RSUs, and employee stock purchase plans (ESPPs) into a broader financial plan. Her work often centers on key decisions such as timing and liquidity planning, managing concentrated positions, and coordinating tax-aware strategies in partnership with each client’s tax professional.
Clients appreciate her ongoing relationship model, which includes proactive planning and regular reviews as goals evolve, life changes, and markets shift.
As a CERTIFIED FINANCIAL PLANNER® professional, Yesica is committed to the CFP Board’s high standards of ethics and professional conduct. She earned a bachelor’s degree in International Business from Universidad de Medellín and an MBA in Finance from Marquette University, where she was recognized for academic excellence through membership in Beta Gamma Sigma, the international business honor society. She has been with Morgan Stanley since 2022 and was named to Morgan Stanley’s Pacesetter’s Club in 2026.
Outside of the office, Yesica enjoys running, biking, and hiking with her family.
NMLS#: 2413428
Our team is here to serve you as a confidant, we can help you with wealth planning for major financial and life decisions.
• Significant Purchases
• Helping children and other family members
• Life Transitions
• Continuity of wealth plans over generations
• Family Governance
• Work with tax and legal advisors to help pursue financial goals
We can help you periodically review your investments and progress toward your goals.
• Regular Account Performance Reviews
• Portfolio Reviews
• Budget & Spending Tracking
• Tax Efficient Investing
• Contribution (IRA, 529) Deadline Reminders
• Year-end Planning
• Wealth Plan adjustments due to changes in your life and family situation
Our team creates an investment strategy tailored to help meet your goals and risk tolerance, and can assist with various investment functions:
• Asset Allocation
• Portfolio Construction
• Investment Analysis
• Manager Selection
• Risk Management
• Liquidity Planning
• Alternative Investment Selection
• Impact Investment Selection
Our team gets to know you and your finances. Together, we build a holistic wealth plan to help pursue your goals:
• Retirement Planning
• Education Planning
• Health Care Expense Planning
• Life & Long Term Care Insurance
• Trust & Estate Service Coordination
• Philanthropy Management
• Tax Efficient Investment Strategies
• Cash Management & Lending Strategies
• Succession Planning
Working With You:
At Morgan Stanley, we believe that identifying financial strategies begins with a solid understanding of each client's situation, goals, objectives and risk tolerance. We follow a disciplined process that allows us to work with you to craft a strategies that helps to meet your individual financial needs:
Our relationship begins with an initial discussion aimed towards getting to know you and your future goals.
During the discovery meeting, we will work together to establish your financial goals by reviewing your current financial situation and developing an appropriate risk tolerance that can help you achieve desired financial outcomes.
Financial plan presentations map out essential factors that play into your financial success. Examining relevant financial information provides a holistic asset allocation analysis for your accounts; helping ensure a comprehensive financial plan.
After the financial plan presentation, we will follow up with you regarding our analysis and recommendations, which may include adjustments to your financial plan, investment allocation, company benefits and insurance coverage.
The implementation meeting focuses on creating prospective strategies that are custom designed for your specific needs. Recommended changes could include logistics, tax impact, asset allocation adjustments, and saving/benefit modifications.
Finally, we will be constantly monitoring your assets and analyzing your performance tracking data seeking to help ensure your financial expectations are being met and adjusted accordingly. We will keep a high degree of communication with you to make sure your concerns and requests are always addressed.
Your CFP® Advantage
Yesica is a CERTIFIED FINANCIAL PLANNER™. CFP® practitioners are qualified to help individuals pull all their finances together, find ways to help solve financial problems, and make a plan to help achieve their financial goals. This certification requires an extensive curriculum of training, a comprehensive exam, hours of industry experience and strict adherence to ethical standards.
Most people think all financial planners are "Certified," but this isn't true. Just about anyone can use the title "Financial Planner." Only those who have fulfilled CFP Board's rigorous requirements can call themselves CFP® practitioners.
CFP® practitioners are held to strict ethical standards to help ensure financial planning recommendations are in your best interest. What's more, CFP® practitioners must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves CFP® practitioners.
Financial planning is a dynamic process. Your financial goals may evolve over the years due to shifts in your lifestyle or circumstances such as an inheritance, career change, marriage, house purchase or a growing family. As you begin to consider how best to manage your financial future, you should feel confident knowing that with CFP® practitioners, you are working with someone committed to providing the highest level of financial planning.
Location
Portfolio Insights
Retirement
- 401(k) Rollovers
- IRA Plans
- Retirement income strategies
- Retirement plan participants
- Annuities
Investing
- Asset Management
- Wealth Planning
- Traditional Investments
- Alternative Investments
- Impact Investing
Family
- Estate Planning Strategies
- 529 Plans / Education Savings Planning
- Long Term Care Insurance
- Special Needs Planning
- Trust Services
Business Planning
- Succession Planning
- Business Planning
- Qualified Retirement Plans
Philanthropy
- Endowments
- Foundations
- Donor Advised Funds
- Impact Investing
Financial Wellness
- Reduce employee stress,
- Improve retention and engagement, and
- Set themselves apart by offering comprehensive financial wellness benefits.
Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck*.
The information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
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The securities/instruments, services, investments and investment strategies discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment, investment strategy or service will depend on an investor's individual circumstances and objectives. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, strategies and services, and encourages investors to seek the advice of a Financial Advisor or Private Wealth Advisor. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it.
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Morgan Stanley Smith Barney LLC (“Morgan Stanley”) is not implying an affiliation, sponsorship, endorsement with/of the third party or that any monitoring is being done by Morgan Stanley of any information contained within the website. Morgan Stanley is not responsible for the information contained on the third-party website or the use of or inability to use such site. Nor do we guarantee their accuracy or completeness.
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Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.
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